We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. LilyAna Naturals Eye Cream — it's formulated to help decrease puffiness and the appearance of fine lines and dark undereye circles. Using natural ingredients, such as vitamin C, aloe, and rosehip oil, this cruelty-free product will surely become a must-have in your skincare regimen.
Promising review: "I was really skeptical of this product. When it arrived, I didn’t really think it was working that well. But I used it every night before bed for a week or two. One day I realized, my dark circles were gone. I don’t put on concealer every day but I went to use it like normal under my eye and I had no need. It was wild. I will keep using this product. It works!" —Miranda L
Promising review: "I have been using this daily for about eight months now. I am 60 years old. It reduced the puffiness and bags under my eyes. I am Sicilian and had dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had pre-cancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.
Get it from Amazon for $17.99+(available in four sizes).
2. Hyalu-CICA Water-fit Sun Serum, a popular K-beauty sunscreen with UVA/UVB protection of SPF 50+ (!!) that's super lightweight and uses a winning combo of cica, niacinamide, and hyaluronic acid to leave your skin feeling plump and hydrated. Plus, it doesn't leave behind a white cast.
It's also reef-safe.
Promising reviews: "This is the absolute best sunscreen I have ever used in my life, and that comes after many years of testing different kinds from both the US and other countries. I have very sensitive skin and also recently found out I have rosacea. I have figured out that the combination of chemical sunscreens in this formula is the least irritating to me. On top of that, there are additional ingredients like niacinamide, birch bark, centella and green tea that are all soothing for my skin. I normally get a “tight” feeling while wearing sunscreen, or an increasing irritation, or even slow burning. I don’t get any of that with this sunscreen, and I can even wear it on my eyelids without irritation. This is also unscented and comes in a pump design. It’s a very flat tube that fits easily in my purse for reapplication. I’ve already increased my sunscreen usage dramatically because I know I’m not going to be irritated, and the tube travels easily. 1,000% recommend this for sensitive or oily skin, or people who are having issues with rosacea who want to try chemical sunscreens." —JessGrrl7
"The texture works well for my combination skin. Goes on smooth like a very light moisturizer and leaves no residue or cast. I wear it daily (sunny or rainy days) under my face serum and moisturizer and still doesn't make me breakout. Living in a humid place I was worried it would be too greasy because it's a serum but it has been amazing! My go to!" —Jeff & Jessica
Get it from Amazon for $17.99.
3. E.l.f. Halo Glow Liquid Filter to give your skin a radiant, smooth base — wear it alone, under your makeup, or even use it as a highlighter. Plus, it contains hyaluronic acid and squalene, so it'll add some moisture to your face as well. Did someone order a daily dose of dewy, glowy, flawless skin??
Promising review: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" —mapagill
Promising review: "I’m surprised how much I love this product. I’ve been applying daily and getting compliments about my complexion ever since. Try it!" —Jessica Brutlag
Get it from Amazon for $11.90+ (available in 12 shades).
4. Juno & Co.'s Clean 10 Cleansing Balm formulated with Japanese pearl barley, which basically works like witchcraft to remove every bit of makeup off your face. Plus, it'll hydrate your skin and brighten your complexion. How could you not be in love with this stuff?
Juno & Co. is a small business focused on moving away from the traditional beauty market to sustainable and simplified formulas.
Promising review: "Best makeup remover! This is the only product I’ve used that actually takes off all my makeup, and I mean waterproof mascara and all! It doesn’t smell and lasts about two months when used daily. This is probably my 5th time getting it. 😊" —Alexis Guerrero
Get it from Amazon for $12.99.
5. A bottle of Bio-Oil Multiuse Skincare Oil to help make scars and marks vanish before your eyes. It's formulated with vitamins A and E, chamomile, sunflower, and lavender oils for an anti-inflammatory combination that works for all skin types.
See a TikToker's before and after here.
Promising review: "I've been using Bio Oil consistently for the past year, and my skin is glowing! Any marks or scars have noticeably diminished. Even my stretch marks are less apparent. I was skeptical at first; however, time and consistency have proven that Bio Oil makes a difference. I am subscribed and will continue to use it. I use it once daily all over my body immediately after showering." —K.
Get it from Amazon for $9.95+ (available in two sizes).
6. COSRX Snail Mucin 96% Power Repairing Essence, which you may have seen on TikTok, to help give your skin the glow you’ve been searching for. We thought SpongeBob kept Gary around for the company, but now I’m convinced he did it to keep his skin poppin’. This hydrating face serum works on all skin types to improve acne scars, dark spots, and fine lines.
BTW more than 100k people have ordered this on Amazon in the last month alone!!!
Oh and, the snail mucin is harvested in an ethically and environmentally friendly way!
Promising review: "You need to buy this now! Girl, this is Jesus Juice in a bottle. No, seriously, this has helped my skin look like the glowing angel that I am. Hahaha. I am so glad my sister-in-law recommended this to me. I use it daily. I have tested it and not worn it for a few days to see if there was a difference and I went from hero to zero. So yes, sis…add to cart and checkout." —Breanna Nava
Get it from Amazon for $16.55.
7. A bottle of nail and cuticle care oil that'll take your nails from frail and peeling to smooth and healthy. It uses a natural blend of jojoba oil, sweet almond oil, and vitamin E to soften your cuticles and strengthen your nails.
Promising reviews: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month religiously applying it two to three times a day. I was really seeing great improvement so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana
"I really love the smell. Easy to use — just dab a little bit on each nail and then rub it in daily. Nails became less brittle, and cuticles softened." —Marques Bravo
Get it from Amazon for $9.90+ (available in three sizes).
8. A bottle of Touch in Sol's reviewer-beloved No Poreblem Primer to help minimize the appearance of pores and fine lines for a seamless look. The lightweight and non-sticky formula will give your face a smooth base to help your makeup apply more smoothly and last longer (with very little effort).
Promising review: "This primer is a game changer. I have tried so many primers on the market, and I can get my makeup to last all day without ANY touch-ups. I don't even need to powder my T-zone during the day. It's now my go-to primer daily." —StonedGnomeHomestead
Get it from Amazon for $17.
9. Maybelline's Instant Age Rewind concealer so no one will know you were up until 4 a.m. watching every episode of Avatar: The Last Airbender. It blends quickly and easily with the help of a handy built-in sponge applicator — say goodbye to under eye bags.
Here's why BuzzFeed Shopping writer Emma Lord loves it:
"TBH, last year I started using this myself (although this is former BuzzFeed editor Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OK, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe."
Promising review: "I use daily around my eyes and under. It’s a very good product. I am very happy with the quality. I have used others in the past but this is the best so far." —Timea Garcia
Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $8.04+ (available in 42 shades).
10. Or CoverGirl's TruBlend matte concealer — it's lightweight with a matte finish and it works to soften the look of any under eye bags, dark circles, or other blemishes you wish to cover up.
Promising review: "You only need a dab, but you can def build it up. It brightens your face right away, making you look more awake/alert. It holds all day, blends easily, but it dries very fast. It has a matte finish. Great product...def recommend for daily wear!" —ARuiz
Get it from Amazon for $4.30+ (available in 28 shades).
11. A L’Oréal illuminating moisturizer to give your skin a beautiful natural glow that'll make you feel ~radiant~ even if it's the only thing you put on your face in the morning. It's infused with glycerin and shea butter for all day hydration.
Promising reviews: "I love this product. It makes it look like you have a natural glow, without feeling heavy or looking cakey. Great for those with dry skin who can’t wear heavy foundation but want to smooth out their skin." —Jessica Giles
"I have used this as my daily cover-up/ foundation for years. I love how lightweight it is while also covering my red spots." —Kiera Kelling
Get it from Amazon for $7.99+ (available in four shades).
12. A tube of the celebrity-beloved Embryolisse Lait-Crème Concentré that acts as a daily face cream, makeup primer, and face mask, allowing you to use fewer products and speed through your skin and makeup routine. A combo of shea butter, aloe vera, beeswax, and soy proteins will help give your skin a smooth, soft, and firm texture.
Promising reviews: "Many have said this already, but this stuff is life-changing! My skin was getting dried out from a new retinol routine. I used this for the first time before bed and woke up with a GLOW, no joke. I'm addicted, and now use it every night after I cleanse and tone and every morning beneath my sunscreen." —D. Gainsbourg
"After reading many reviews, I was excited to try this product. I am now a huge fan, and will be a staple in my skincare and makeup routine. I put this on as a daily moisturizer and a primer for my skin before makeup." —Amanda
Get it from Amazon for $17+ (available in two sizes).
13. A pack of knotted stretchy headbands for a fast way to style your hair in the morning. Just give it a quick brush or throw a product in it, pop this on, and you're out the door.
Promising review: "Love it! So stylish and comfy. I've tried other brands but this one perfectly fits me. Great for daily use, especially for on-the-go moms like me." —Jill Sarmiento
Get a pack of eight from Amazon for $13.99+ (available in 14 color varieties).
14. A highly rated microfiber hair towel that is honestly the best one I've ever used. It's thick, soft, and stays in place — perfect for helping your hair dry *fast* without the added heat. Plus, the microfiber material won't make your hair frizzy like regular towels do.
I've used hair towels for years, but this one is by far the best. Since I have thick, curly hair I try to avoid adding heat to it as much as possible. This allows my hair to dry naturally MUCH faster, and it prevents it from dripping all over me while I'm trying to do my skincare routine or get ready. The elastic around the trim helps it stay sturdily in place without being irritating at all. And obviously, it's super cute, which is always a bonus.
Kitsch is a woman-owned accessory brand that was founded in 2010. They also sell cute scrunchies, cloth face masks, satin pillowcases, and more.
Promising review: "I use this daily for hair washing. It's so much better for my hair than a bath towel. I love how super soft and plush it feels. It absorbs much more water from my long chest-length hair than a regular towel and doesn't weigh me down or strain my neck. It's very stretchy, so I have found that my hair is less damaged when I wring it dry. I have also found that because it absorbs more water, my hair takes less time to dry than it did from wrapping it with a basic towel. Mostly, I love how luxurious it feels against my skin — it's super soft! This would make a great gift for anyone with long hair. I would buy it again and recommend it as a good value for the price." —Renee J
Get it from Amazon for $21.45+ (available in 10 designs).
15. A body sponge, which comes prefilled with body wash so all you have to do it grab it and give your body a quick scrub-a-dub, minus all the fumbling with clunky bottles.
Promising review: "If I could give more stars, I would. Love this sponge. It is a nice little scrubby with the best smelling suds. Best of all, when used daily, it makes your skin extra smooth. I use it all over, especially my arms that had started to look a bit crepey...I'll be 70 this year. But, with use of this sponge, my arms look and feel wonderful." —jj
Get it from Amazon for $5.99+ (available in 11 scents and multipack options).
16. An extremely popular Maybelline BB cream to help even out your skin tone, brighten, smooth, and hydrate with a more lightweight formula than most foundations. It even has SPF 30 to protect you from harmful rays. It's basically multiple steps wrapped up into one.
17. Glossier's Cloud Paint for a bit of rosiness on your cheeks. It's super easy to apply and blend and it'll add some dimension to your lovely face.
Promising reviews: "I used traditional powder blushes daily up until purchasing this product. My skin is super dry and I didn't know I could have such a natural blush look until Cloud Paint! It really is easy to blend and build up in color without much effort. The packaging is beautiful and is the perfect size to take anywhere with you. Please never stop making this blush!!!" —:~)
"Adds such a beautiful color! I've been wearing this daily since it arrived." —Sedona R.
Check out BuzzFeed's full review of Glossier's Cloud Paint for more deets!
Get it from Glossier for $22 (available in 10 shades).
18. Essence's Lash Princess mascara to give you a nice dramatic lash, because sometimes that's all you need to feel fabulous — and who really wants to deal with the struggle of putting on false lashes?
I also have this mascara and it is my FAVORITE! Several of my coworkers love it too (that's Emma Lord's face above). I am constantly buying more when I run out. Plus, it's so dang affordable. Check out my in-depth Lash Princess mascara review.
Promising reviews: "I am a 30 year old who has been wearing mascara since I was probably 15 or 16 and this is by far the best mascara ever. This beats Dior's almost-$40 mascara. A few times I made make up purchases based off of what reviewers and make up influencers hyped up and was disappointed, this surely wasn’t a disappointment." —Mary
"I love this mascara, it is my daily mascara now. It is not waterproof but provides some great volume and length. For the price, you are getting a whole lot more than what a lot of mainstream makeup companies can provide." —Meghan Marie
Get it from Amazon for $4.99.
19. A detangling brush because it'll easily glide through your hair and remove knots without making you cry in the process.
Reviewers with all different hair types and textures have found this brush helpful for pain-free detangling. From people with curls and coils to people with straight hair, this brush has been a winner for them all!
Promising Review: "This brush is freaking amazing. First of all, it isn't just for kids! I use this brush daily and it is by far my favorite I have ever owned in all of my many years of hair brushing. This thing works magic on knots and tangles without the pain. It is especially amazing if you pair it with a detangler spray. I really think the other reviews that do not rave about this brush must fall under user error. You can't just yank it through a matted nest. You have to gently let it glide through the layers, and then it brushes out like magic. I will say the handle isn't super ergonomic. It does fit better in smaller hands. But I still think the brush is worth it. I'm going to buy multiple so I never have to use any other brush EVER!" —Quesadilla Daddy
Get it from Amazon for $11.99+ (available in 11 colors and two-packs).
20. A bottle of Peripera Ink Velvet Lip Tint for a bold lip with that'll last all day long. This is perfect for my lazy peeps who don't want to re-apply lipstick all day long. And the precision applicator will help to ensure it's applied smoothly and evenly on the first try.
21. An internet-beloved set of makeup sponges you can use to flawlessly (and easily) apply foundation, BB cream, powder, concealer, and more. Pro tip: dampen them with water for the best results.
Promising reviews: "I am VERY picky when it comes to my makeup sponges. For years I would only use a Beauty Blender because, to be honest, nothing else compared or gave the same foundation finish. These are truly a game changer! They are not 100% identical to the name-brand blender in texture. HOWEVER, they DO give the same flawless foundation finish. I would even go as far as to say they soak up less foundation, which means you aren't wasting as much product. And can we talk about this price point?!?! Save your hard-earned money and PURCHASE THESE! You won't be disappointed." —Lindseyy
"I love the size of these and the multipack. I love the way it is pointed to get in areas around my nose. Overall a great makeup sponge. I use it daily." —Jessica Creel
Get a set of five from Amazon for $5.85+ (available in eight color options).
22. A convenient eyeliner stamp so you can create the perfect cat eye without having to redo your entire eye look about five times before finally getting those wings even.
Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!
Promising review: "This goes on well and stays well. I cannot wing eyeliner for the life of me and this does it for me!! I just repurchased a second time and it's been almost a year since my first purchase...I use this daily! That means it lasted me almost a year. Can't beat the price point and quality for that! I also enjoy the clean ingredients. :)" —Nickel
Get a set of two from Amazon for $14.98 (available in three sizes).
23. Maybelline's Total Temptation Eyebrow Definer Pencil that'll allow you to have defined, natural-looking brows in seconds. Shape your brows with the precise teardrop tip on one end and blend them out with the spoolie brush on the other end.
The tool comes with two ends, one a small eyebrow brush and the other a specially edged eyebrow pencil.
Promising reviews: "I saw this product being touted on television and decided to try it. I had been using a $24 eyebrow pencil and simply could not find an even replacement until I ordered Maybelline’s Total Temptation Eyebrow Pencil! My eyebrows have thinned over the years, and it’s been difficult to find a reasonably priced pencil that fits the bill. This pencil is very easy to use, looks very natural, and stays on until I wash my face at night. I absolutely love this product, and I’m saving money! Double win!" —Melissa
"Lasts all day and is subtle enough to look natural. I’ve rebought several times. Go to for daily wear!" —Jesus Mariscal
Get it from Amazon for $8.99 (available in four shades and six configurations).
24. A NYX matte-finish setting spray to lock your smokey eye in place while keeping your skin hydrated at the same time.
Promising review: "Love this spray. Like that it's small and portable. It does set your makeup matte, which I love. Keeps my makeup in place all day. I use it pretty much daily when it's summer. It is great for when you travel to anywhere hot and humid and don't want your makeup to slide off." —Tina J.
Get it from Amazon for $9.36 (also available in other finishes).
25. Or Coty Airspun Loose Face Powder with a lightweight finish that'll keep your makeup from smudging or budging. Over 75,000 reviewers are obsessed with it! Plus, it doesn't leave a white cast so you don't have to worry about it taking forever to blend.
Promising reviews: "What a difference from my old powder! I had been using the NYX loose powder for years but it always made me look so...dusty...this stuff, oh man...it makes my foundation look airbrushed on! Like, what the hell!? It has a very very slight sheen and seems to just sink into your foundation, no dusty look whatsoever! I am amazed...and also never using any other powder ever again...I love it when I find a good staple for my makeup routine, this is definitely sticking with me! And you get soooooo much! I couldn't believe how much you get for the price! Just can't beat it! And for added bonus, it smells amazing!" —Amazonian
"This powder is better than any powder I’ve tried from Ulta, Sephora, Target, etc. It clings well to wet foundation to give it a 'matte' consistency and lasts all day. I have been using a single powder daily, and it’s lasted me about four months. I will definitely continue to keep this in my daily makeup go-to's." —haylie
Get it from Amazon for $13.89+ (available in three shades).
26. A set of durable matte hair clips so you can effortlessly throw your hair up while studying without compromising your cute outfit. They work for thick, thin, and curly hair types.
Promising reviews: "I will admit I bought these from seeing them on TikTok and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I'm very impressed." —Jessica
"These are so cute, love the colors. Works great for my super thick but short hair. I use them daily at work and have been for a few months now, still in good condition. I will probably buy another set of these. This brand is so far so good! And great price." —Angela Boudreaux
Get a set of four from Amazon for $6.99+ (available three color sets).
27. A Revlon dual hair dryer and brush to assist you in getting the perfect blowout in *half* the time. More than 260,000 reviewers swear by this!
Unlike other hairdryers, this one can be held closer to the roots and scalp for a higher volume and lift, and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!
Promising reviews: "I am not someone who normally writes reviews but I like this dryer so much I must give it a positive review. This dryer has been a game-changer for my hair. I have a lot of hair and the strands are thick. I’ve been a flat iron user for many, many years but decided to try this on the recommendation of a friend. Not only is it easy to use, it gives my hair the closest thing to a professional blowout at home. There are tutorials online for maximizing the benefits of this dryer." —Jennifer G.
"Love this! Use it daily instead of a hair dryer. Even just for drying hair, without brushing through hair." —Jeremy Tiesinga
Get it from Amazon for $37.06+ (available in nine styles/colors).
28. A Foreo Luna 2 silicone facial cleanser that can almost magically remove 99.5% of dirt, oil, residue, and dead skin cells. It's also waterproof so you can keep it in the shower and use it daily to guarantee those pores are getting clean.
Promising reviews: "I'm in my late 30s and am still dealing with cystic (hormonal) acne. I needed three to four products to hide the suckers, but after a couple days of using the Mini, my skin looked better. A few months later and my skin looks and feels more amazing. It's soft and smooth. I still get breakouts, but they're smaller and heal within a day or two. I've got a whole cabinet full of skin products and makeup that I just don't need anymore. Yes, I agree that it's pricey, but think of how much you'll save on other skincare products that you won't need anymore!" —M Gannon
"I use the Foreo for cleaning my face daily. It works extremely fast and with no face issues. I also use it to infuse a serum into my face. Serums go into the face much better with the Foreo than with your fingers alone. I have sensitive skin, and I have no problem with it on my skin. Works well with cleansers and serums! Luv this product!" —Marie
Read our full review of the Foreo Luna Mini 2 for more deets!
Get it from Amazon for $83.40+ (available in four colors).
29. An easy-to-use cream-to-powder eyeshadow stick, which is highly pigmented and available in matte, shimmer, and metallic shades. It'll glide effortlessly over your lids for a gorgeous, minimal effort look. And it's waterproof and crease-proof, so you won't have to worry about it getting messed up throughout the day.
Promising review: "I love this eye shadow! I use Taupe. I have purchased this three times. Each pen lasts about 6–8 months depending on use. I use mine daily. I used to wear dark eye makeup and this has transitioned nicely to wearing less eye makeup for a natural look. I simply wear this eyeshadow with mascara." —Felicity
Get it from Amazon for $10+ (available in 53 colors).
You, breezing through your new and improved daily beauty routine:
