Meet Jackie Garza. She's the 18-year-old daughter of Trinidad Garza, the owner of La Casa Bakery & Cafe in Houston, Texas.
Last month, Jackie posted a video of her father making pan dulce on Twitter and let her followers know that her dad was considering closing his bakery because business had been bad.
"He's been thinking about closing but I can't let that happen. [Spread] the word. 1 RT could bring in a potential customer!" wrote Jackie. The tweet was retweeted more than 60,000 times and favorited more than 50,000 times.