We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    27 Beauty Products That Give Expensive Vibes And Results For Under $20

    Makeup Revolution setting spray — literally wore it to a funeral, sobbed all day, and my makeup did not budge or have tear streaks. Magic, pure magic for $15.

    1. Maybelline highlight that'll have you basically outshining the sun. It'll give you this gorgeously intense shine for under $10 and reviewers are raving that it's an affordable alternative to the Becca Champagne Pop highlight

    reviewer showing off highlight on their cheek in the sun
    reviewer picture showing intense highlight shimmer

    Promising review: "Okay this highlight is so good! Like, Becca Champagne Pop good, maybe even better? The pigment is amazing. Such a great highlighter and for $8? Even better! Totally recommend if you’re looking for a blinding highlighter." —Maria

    Get it from Amazon for $7.97+ (available in five sizes and four shades).

    2. An outrageously popular Differin gel with over 56,000 *glowing* ratings raving about this magic treatment. It's a prescription-strength retinoid that targets clogged pores and inflammation to help restore skin texture and tone. It'll get all up in those pores and help prevent new acne from forming. Now doesn't that just sound lovely? 

    Promising review: "I don't have too much of an issue with acne, however I do have hormonally based pimples once a month, with a few pimples that break through every now and then. I really purchased because it is a retinoid that you don't have to go to the doctor for and I wanted it to help with some sun damage on my face and fine lines. I've only been using this for a month, but I can honestly say that within the first week I could see a change in my skin. I have absolutely had not one breakout of any kind and my skin is so smooth. I sincerely believe that the discoloration and hyperpigmentation on my skin is beginning to fade." —Catattack

    Get it from Amazon for $14.49+ (available in four sizes, four styles, and a multipack).

    3. A bottle of TikTok-famous Elizavecca hair treatment. It contains ceramides and collagen that'll give your hair shine and make it smooth in just five minutes! Keeping you flawless even if you don't have much time or don't feel like doing your hair.

    A reviewer with healthy, shiny hair after using the treatment mask
    Buzzfeed editor with slightly frizzy, limp hair before, and thicker-looking, smooth hair after two uses
    www.amazon.com, BuzzFeed / Bek O'Connell

    Reviewers with all hair types recommend this treatment mask.

    Promising reviews: "Hair has never been this soft and smooth before. Another gem off TikTok. This stuff is way better than Olaplex for real. Especially for the price. I have used it only a couple of times and my hair is already super soft and doesn’t get as tangled. My hair was super thin and dry from color and heat damage. It feels amazing now." —Tiffany

    "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok and decided to give it a try. I used it for the first time yesterday and i couldn't believe how amazing it made my hair feel and look. My hair is sooo soft, shiny, bouncy and nourished. It now looks and feels like virgin hair again. Even my boyfriend noticed a huge difference in my hair. And you know it's a GOOD product when the boyfriend notices :D. I’m going to buy a lot more of this product." —Eline

    Get it from Amazon for $6.74.

    4. A pack of Cosrx pimple patches because although your skincare routine is top-notch perfection, you still get the occasional, annoying, random zit that makes you wanna burn the house down. These things will suck all that gross gunk out and help speed up the healing process so that zit can get the heck outta here. Someone get these things an MVP award.

    For persistent or bigger pimples, put a pimple patch on overnight for 2–3 days to help the pimple diminish.

    Promising reviews: "This product works! It stays on until you remove it and honestly, you can wash your face and forget it’s there and still it holds up to a lather without falling off. I had a few hormonal acne areas on my chin that were painful to the touch. This patch seemed to alleviate the discomfort and I forgot about it and wore them overnight. It took a few days for the spot to go down in size but it works. As for blemishes after threading, single treatment and by morning…the blemish is gone." —LaTisha Taylor

    "I used to use the Hero Cosmetics patches, but these are much cheaper and come with so many patches in a variety of sizes! I definitely prefer these to the Hero patches. They work just as well as more expensive pimple patches." —Kat Marsh

    Get a three pack of 24 patches each from Amazon for $11 (available in four sizes).

    5. A bottle of Maybelline Fit Me matte foundation that covers pores and will give you that *I woke up like this* finish. My oily friends, I see your eyebrow raising butttt good news! This little bottle of magic is perfect for oily skin.

    reviewer makeup with maybelline foundation on
    before and after of reviewer with and without foundation on

    Promising review: "I've been buying Dermablend, Jane Iredale, It Cosmetics, Clinique, Estée Lauder, and Lancôme — I'm always trying to find a foundation that works for my skin. I have oily skin with yellow undertones. I was browsing Amazon and saw this foundation. I thought 'I don't lose anything by trying a $7 foundation.' I bought 220 [Natural Beige] & 228 [Soft Tan]. I really like the formula — it goes on easy, stays on the whole day, and controls my oily skin just like some of the expensive brands if not better than some of the expensive brands I've used, I'm impressed. I'll definitely be buying it again, I've already set up Subscribe & Save for the 220 shade of this foundation. Not only does it work well for me but I'll also be saving money on my foundation now. 👌 —Nena

    Get it from Amazon for $7.49+ (available in various shades and sizes).

    6. A tube of Essence Lash Princess Mascara so good, people will ask you "are those your lashes?" This mascara def brings as much drama as Cathy did on Dance Moms.

    Reviewer photo showing results of using Essence mascara
    Reviewer photo showing results of using Essence mascara

    Promising review: "Love it, love it, love it!!! You really look like you have fake eyelashes on. This mascara is amazing! It's not thick and lumpy, and it glides on smoothly and precisely. You feel like you had a makeup artist do your eyes!!! It lasts all day — no touch-up required, no smearing, no clumping. I use soap and warm water to remove. I am 500% completely happy and satisfied!" —Very Dissatisfied !!

    Get it from Amazon for $4.99 (available in multipacks).

    And check out our full Essence Lash Princess Mascara review for more details.

    7. Phytosurgence Toasted Blushes, aka the most gorgeous, earthy, unique shades your makeup routine will ever meet. They look good on literally everyone so you *may* wanna drop this in the group chat so the whole squad can enjoy these gems.  

    A model wearing Phytosurgence toasted blushes in Condensate, Evaporate, Exothermic, and Sublimate
    Swatches of Evaporate, Condensate, Sublimate, and Exothermic on model's arm
    Phytosurgence

    These literally stunning shades are described as lavender oat latte, brown sugar milk tea, fortified wine, and spiced chocolate bar.

    Check it out on TikTok here.

    Phytosurgence is a queer- and Asian-owned, Canada-based small biz. 

    HuffPost Shopping writer Haley Zovickian says: "I stumbled upon Phytosurgence one day and I have never looked back. All of their products are meticulously formulated with natural ingredients and rich, unique shades that you won't be able to find anywhere else — trust me, I've looked lol. My sensitive skin loves these blushes and the blush geek in me (or fully embodying me) is SCREAMING. My personal favorite is Condensate, a cool-toned muted dusty rose, but Evaporate, a neutral smoky peach, is a crowd favorite of the bunch. Plus, they're so affordable for such high-quality. A million chef's kisses."

    Get it from Phytosurgence for $15.55 (C$21; available in four shades).

    8. An illuminating moisturizer to help enhance your skin's natural ✨glow✨. A perfect, lightweight alternative to heavy foundations — this is definitely calling your name. 

    reviewer selfie showing skin wearing moisturizer
    reviewer selfie wearing moisturizer

    Promising review: "Ok so last summer I took the plunge and bought that $50 Drunk Elephant glowy tan drop stuff. I used it a fair amount, it was okay, but in my opinion, not anywhere near the price I paid. It had to be mixed into my foundation to look remotely normal, which defeats the whole point of the product, which was supposed to be for an 'effortless no makeup glow'. I bought this stuff instead in the Deep shade this summer after a beach trip. This is not only an alternative for Drunk Elephant, it’s a better product. It doesn’t make you look like a glowing orange Oompa Loompa. It’s a very natural ACTUAL skin shade and sinks into your skin as you blend it in. As my tan fades, I will combine it with moisturizer but that’s all that’s necessary. If you were between this and just finally spending the money on the Drunk Elephant, get this. I wish I found it a summer sooner and saved myself the moolah." —Emily W.

    Get it from Amazon for $11+ (available in three shades).

    9. Mane Club One Hit Wonder — a 10-in-1 spray that LITERALLY does it all, but won't cost you the price of 10 products. Like, you know how the witches in AHS Coven had to pass all of the Seven Wonders tests to become the Supreme? Yeah, this stuff is the Fiona Goode of hair products. It'll detangle, take care of frizz and split ends, and provide heat protection (up to 445 degrees). 

    hands holding two bottles of the product
    editor with blown out hair using the product
    Amazon, Elizabeth Lilly / BuzzFeed

    Mane Club is a California-based small biz that specializes in cruelty-free, vegan haircare products. 

    Check out how one user transforms their straight hair into waves using One Hit Wonder in this TikTok!

    Promising review: "I have A LOT of hair, but it’s super fine, so anything 'moisturizing' makes me a grease pit all day. LOL, this stuff is magic! So lightweight, I ALWAYS get compliments when I use it. It makes me feel like I just walked out of a hair commercial. The smell is also divine. Will be my new holy grail." —Shannon Jaffee

    Get it from Amazon for $9.95

    And check out our Mane Club 10-in-1 spray review for more deetz!

    10. And a smoothing hair mask if you need a good deep condition and want some shiny, smooth hair quick. This baby is here to deliver just that without parabens, sulfates, or other junk. Just apply to clean, wet hair, leave it in for five minutes, rinse, and that's it! Simple and won't take you forever. 

    a package of deep conditioner
    Mane Club NYC

    You'll get 2–3 uses per pack.

    Promising review: "Really nice and hydrating hair mask with a generous portion in each pouch. I will be purchasing again." —Philippa D.

    Get it from Mane Club NYC for $3 (also available in a six-pack on Amazon).

    11. A jar of E.l.f. poreless primer putty so you can kiss your pores buh-bye! This primer will help you get a super smooth canvas to put your foundation on and will have you looking like your makeup was professionally airbrushed while helping to keep your beat in place. Say sayonara to your oily makeup looks and say hey boo heyyyy to a matte look.

    Reviewer with poreless putty under makeup
    Reviewer holding primer with a swatch of it on their wrist

    Promising reviews: "Highly recommend. I learned about it because several influencers use it on TikTok. Tried it and it’s my favorite, better than all the expensive brands I've tried before. Smooth application and does an excellent job! Excellent." —Binnyx1

    "WOW!!!! I've been looking for a pore-filling primer for some time now — I am very, very picky and usually try to use super lightweight primers because my skin is sensitive, so I was a tad bit skeptical of this because it looks so thick in the package photos. However, I'm a BELIEVER now, y'all. It's much less thick than it looks and spreads super easy and evenly. My pores are getting smaller thanks to a new skincare routine, but I've been SO frustrated trying to find a primer that will actually conceal my pores so they don't completely suck up the foundation and make me look awful. This. Is. IT! I wear the primer with Missha BB cream cushion foundation, usually I don't go for super heavy coverage because of said pores but I was able to build to a fuller coverage than what I normally would, and my skin looks smooth and moisturized. Of course if you get super up close pores are still visible but MUCH less so than they are with other primers. You can't beat this for the price. I've even tried the Maybelline Baby Skin pore filler primer and this blows it out of the water. Can't beat it, especially for the price!!!!" —Jody Ferguson

    Get it from Amazon for $9.99.

    12. Nyx brow pencil that has Anastasia shakin' in her boots because this bad boy rivals the ABH Brow Wiz. This super skinny pencil will allow you to create hair-like strokes to sculpt and fill in any areas that are sparse. One side has a little spoolie anddddd it's like $15 less than the ABH one.

    reviewer with swatches of both the Nyx brow pencil and ABH brow pencil on their hand
    gif of me wearing brow pencil
    www.amazon.com, Jordan Grigsby / BuzzFeed

    Promising review: "Like many other people, I used the Anastasia Brow Wiz for a long time. I really liked it but $25+ for an eyebrow pencil is absolutely ridiculous so I started looking for an alternative and found this. I usually get the Brow Wiz in the shade Soft Brown and I bought this pencil in the Taupe shade and I love it. I did a quick swatch and I see absolutely zero difference. The design is also the exact same and the Nyx one lasts much longer throughout the day. So glad I found this product!" —Dianna B

    Get it from Amazon for $8.10+ (available in 12 shades).

    13. A hydrating eye stick with a cutie little polar bear design perfect for its cooling and calming effect. It'll help reduce dark circles, lines, and puffiness while delivering moisture without oils. Sensitive skin friends, this one's for us. Watch out, Tula, this bb is comin' for ya!

    reviewer under eyes before and after using hydrating stick with dark circles much lighter after
    reviewer holding their blue hydrating stick with the top shaped like a polar bear

    Promising reviews: "I HAD to write a review. I use this in the morning and night after my whole face routine and putting on moisturizer. I don't have dark bags however, my under-eyes do get a bit puffy and I was noticing fine lines. DUDE, those fine lines are fading. Last night I went to a party and woke up looking like the crypt keeper, and this stuff normalized my creepy zombie eyes in about 20 minutes. It's $9. Do yourself a favor and buy it." —Jasmine Deatherage

    "Better than Tula! I love this cooling stick!! It’s super easy, affordable and smells lovely." —Heather

    Get it from Amazon for $9.99.

    14. A Cosrx snail mucin serum to help get rid of dark spots, improve skin vitality, and soothe damaged skin. Yep, snail mucin is a Korean skincare product made from snail slime. Sounds ick but your skin will totally fall in love the second you use it. Hmm, wonder if this is why SpongeBob had Gary the pet snail — skincare benefits.

    reviewer holding bottle of essence
    reviewers skin before and three weeks after using essence; dark spots faded after

    *All Cosrx products are dermatologist-tested, cruelty-free, and have no parabens, sulfates, or phthalates.

    Alright friends, I am here to confirm that the hype surrounding this stuff is SO real. I've had acne since I was literally 8 years old (don't ask, my cousin was a face painter and practiced on me so I broke out BAD) and I'm JUST now starting to get it together. My skin this past year has completely changed, I have gotten super serious about my skincare routine, and I am now ✨ pimple-free ✨. Now, I am grateful that my skin has cleared up, but it was still kinda dull, uneven, ya know, the little nitpicky stuff. That is until I cracked and bought this little miracle worker. My skin is now ra-di-anttttt! It's never looked better. My only regret is not taking before and after pics but glass skin, I know her. I haven't gone out in public without makeup since I was like 12 because I was so insecure about my skin. Now, chiiiilld, I go out all the time free of makeup. I also bought this for my cousin for Christmas, she's obsessed, a friend slept over and I let them use this, they're now obsessed, I guarantee you'll fall in love after your first use. 

    Promising review: "I have bought and repurchased this already a few times. I replaced my SK-II, which is extremely expensive, with this and it works even better. It’s a staple in my skin care and will be from here on out. My skin looks amazing. I would use a facial spray before you use this to help it absorb and glide over your skin. Honestly, my skin loves it as much as I do!! Anyone who tries it won’t regret it, that is for sure. If you love SK-II which is a couple hundred dollars, then you’ll definitely love this cheaper alternative." —Brooke & Jason Wood

    Get it from Amazon for $17.

    15. A TikTok-famous Makeup Revolution super hold setting spray that'll give you the matte look you want without fading away by midnight, like the magic that made Cinderella's dress and carriage. Coming home, looking in the mirror, and seeing that your face hasn't budged sounds like the kinda sorcery I wanna be involved with. TikTok even praises this for being a budget-friendly swap to the popular One/Size setting spray.

    me holding setting spray
    gif of my makeup after crying all day
    Jordan Grigsby / BuzzFeed

    Alrighty, friends, so I was an Urban Decay All Nighter girly through and through, but this stuff was ALWAYS on my FYP on TikTok. So I thought, what the heck, let me give it a try. Y'ALLLLLLLL!! This stuff — *THIS STUFF* it's witchcraft and I'm speechless. I've worn it to axe throwing, boat parties, brunch, and it's survived 'em all, but the real test came when I wore it to two back-to-back funerals in the same week (seriously one on a Tuesday, the other on a Thursday; 2023 kicked my butt y'all). I sprayed my face reaaaally well before both services and after the first funeral, after a full day of crying, I got home around 9 p.m. and began getting ready for bed when I realized — omg, my makeup never moved. I wasn't even thinking about testing this spray or if my makeup would last and I expected my makeup to be a mess but to my surprise, my makeup looked exactly as it did when I applied it at 7 a.m. So for the second funeral, I literally sobbed the entire day, there was probably an hour total that I didn't cry and after the burial, I looked in the mirror and to my surprise, no streak marks from tears, no running mascara, NOTHING. My makeup did not move in the slightest. I had to have proof (gif above) cuz although I was sad, honey, I was SHOOK! I wasn't even oily and I am the definition of an oily gworllll. Get this stuff, friends, you will not regret it, I sure don't. It's def my new favorite.

    Promising review: "I am an OILY girl. I sprayed this on twice during my application as I normally do with any other setting spray. I got home six hours later and only the tiniest (and I mean THE TINIEST) bit of shine only on my nose. Usually after 3–4 hours I have to blot. Im so glad I got this to try because I'm never going without this. To me, it's better than the O/S matte spray everyone has been comparing it to." —Bri

    Get it from Ulta for $15.

    16. A moisturizing Nyx tinted lip oil so you can keep that pout shiny without your lippies getting all sticky. Reviewers are loving this stuff because it gives Dior lip oil vibes without the Dior price. 

    the lip oils in water with rose petals
    reviewer putting lip oil on lips
    @nyxcosmetics / Via www.instagram.com, www.amazon.com

    Promising review: "Dior Whoooo??? The lip oil trend has fully saturated my TikTok feed so I was anxious to test and compare this Dior swap. I also own the Dior Lip Oil and to be honest, Nyx is giving them a run for their money. This lip oil does its job for a fraction of the price. The formula isn't as thick as the Dior product but, the color options and leakproof packing make up for it. I'd definitely recommend picking this up to try! —Courtney Calestiini

    Get it from Amazon for $8.50+ (available in eight shades).

    17. Juno & Co.'s Clean 10 Cleansing Balm that's made with a blend of pearl barley and vitamin E — and I'm sure there's some witchcraft sprinkled in that isn't mentioned. Reviewers LOVE this stuff cuz it doesn't leave any residue or oiliness ANDDDD it can help brighten your skin and reduce hyperpigmentation and dark spots! It also gets compared to fancy shmancy versions like Farmacy Green Clean so it's def worth taking a look at!

    The clear balm in a container
    A reviewer with a full face of makeup and an after image with it fully taken off

    Juno & Co. is a small business specializing in personal care and skincare products. 

    Promising review: "I’ve loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1–2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great and a little goes a loooonng way — I’m in love!" —Amazon Customer

    Get it from Amazon for $14.24

    18. An eye primer to help lock down your eye makeup and have it lasting longer than the Energizer Bunny. This base will have your shadow looking as bold, pigmented, and vibrant as ever while putting your more expensive eye primer to shame.

    reviewer showing off eye shadow at 8:30 AM
    same reviewer shadow still in place at 6:30 PM

    Promising review: "For a long time, my go-to primer was the Urban Decay Shadow Potion but in recent times I could no longer afford it. I struggled to find a comparable swap from the drugstore. None of them were at the level I wanted or was used to, until I found this one! I tried this one and it's so excellent. It truly is a swap for Urban Decay. It's a mousse texture but dries down quickly, it's so easy to spread, and it lasts SUCH a long time. I have oily lids so this is truly a lifesaver. And the tube has so much product! A little goes a long way, a pea size amount is perfect to cover the entire lid area. Truly love this product, I don't think I'll ever switch. 10/10." —Marissa Olmedo

    Get it from Amazon for $13.99.

    19. Maybelline's Instant Age Rewind Concealer with a sponge on the end for covering dark circles with ease. You'll look well-rested and refreshed even on days that you...uh, aren't. Nobody will even be able to tell!

    former BuzzFeed editor applying the concealer under eyes
    reviewer makeup using concealer
    Kayla Suazo / BuzzFeed, www.amazon.com

    Promising review: "I personally like this product. Throughout high school (I recently graduated in June), I never knew how to do makeup. But then I heard this product was the absolute best on TikTok, and trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes' and the beat part is that a little bit goes a long way. So if you’re starting out or want to try something new, I definitely recommend trying this out .<3" —Liela Lee

    Get it from Amazon for $8.44+ (available in 40 shades).

    20. A long-lasting Peripera Ink Velvet Lip Tint you actually won't need to touch up every 10 minutes. Your lippies will be silky smooth and suuuuper pigmented without them feeling sticky or clumpy.

    close up of reviewer lips with lip tint on
    reviewer selfie holding mauve lip stain

    A few reviewers compare the rosy nude shade to Charlotte Tilbury's extremely popular Pillow Talk lipstick.

    Promising reviews: "Amazing lip product, texture is very smooth and velvety, not drying at all. I am a big fan of their nude colors. #17 is a swap for Charlotte Tilbury’s Pillow Talk! Originally got three colors but ended up purchasing three more since I liked it so much. Highly recommend!" —mianbao

    Get it from Amazon for $9.90 (available in 39 shades). 

    21. hair-finishing stick for those super annoying hairs that won't cooperate when making a ponytail. It looks like mascara and will lay all those pesky flyaways and baby hairs that love to peek out. Hooray for flawless, flyaway-free hair!

    Huffpost shopping writer Haley Zovickian says: "I use this for my 2c/3a hair, and it works beautifully. I'm prone to frizz, especially when I put my hair in a ponytail or otherwise up, and it eliminates all appearance of frizz or breakage. It's also surprisingly lightweight given how good its hold is. Can't lie, every time I use this I'm surprised all over again by how well it works. Definitely worth the investment."

    Promising review: "I have super-fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! So easy and it stays better and looks smoother than stiff hairspray." —Jill Stilfield

    Get it from Amazon for $6.99 (available in two sizes and in a two-pack).

    22. Or a strong hold edge control because it seems that nothing is laying your thick edges the way you want them laid. Well, meet this little bottled magic, honeyyy! Say goodbye to your weak edge control and say hello to flake-free hold for all types of hair. Kinky, coily, loose, whatever you've got, this stuff will surely replace whatever gel you currently use. 

    Bask and Lather is a woman-owned biz that specializes in natural products made from 100% organic ingredients.

    And check it out on TikTok! This reviewer even went to the gym and their edges did not move. One word — shook.

    Oh, and I totally understand that laying your edges is not a necessity and isn't everyone's cup of tea! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    Promising reviews: "Definitely works with no residue left behind and lasts ALL DAY! The only product that won’t get greasy and lift after a few minutes!! I love it! Will be buying again." —Ms. T

    "My curls are very stubborn. No matter how much Eco styling gel I used when putting my hair in a puff or ponytail the curls would still pop out. This edge control looks nice and sleek while giving my hair shine and holding my curls down all day!" —Brandi

    Get it from Amazon for $15.99.

    23. A fabulous lip-plumping gloss set for some seriously luscious lips. This stuff helps to morph your lippies into Angelina Jolie's and reviewers are totally loving this affordable swap to all those costly name-brand plumpers. Ooh-la-luscious.

    reviewer lips before using lip plump
    same reviewer's lips, much fuller after using lip plumper

    You'll get one lip plumper and one minty sleeping mask for your lips.

    Promising review: "I've used a lottttt of different lip plumping products. Currently, I use this one, a $40 one from Lancer, and Lip Injections by Too Faced and honestly, no cap, I prefer this one out of them all. I actually see the biggest difference with this one and it doesn't feel awful like the Too Faced one. 10/10 would recommend." —Autumn Nelson

    Get it from Amazon for $9.98.

    24. A bottle of Paula's Choice Salicylic Acid Exfoliant to help unclog and diminish large pores. This leave-on, fragrance-free exfoliant is gentle enough for all skin types and exfoliates dead skin cells, leaving your skin looking fresh and hydrated.

    reviewers skin before using exfoliant with redn ess and acne
    reviewers smooth, clear skin after using exfoliant for a year

    Promising review: "OMG the first time I used this I did not have high hopes, it looks and feels basically like water. I was thinking what a waste of money, but I put it on and tried it anyway because all of the super beautiful TikTokers told me to.......well I got out of bed the next morning and was like who dis??? My face was as smooth as a baby's butt... yes I kid you not this stuff is amazing." —sebrina

    Get it from Amazon for $13+ (available in three sizes). 

    25. milky white nail polish because it's literally drool-worthy. This sheer, buildable polish will have your nails looking like you just came fresh out of a salon while *also* helping to smooth and hide any imperfections like discoloration. Almost like a concealer for 'em! 

    reviewer wearing milky white nail polish
    another reviewer wearing milky white polish

    Promising review: "This stuff seems to be magic. Goes on flawless with no base coat, dries nearly instantly, gorgeous color (two coats), no wear after two days. And I’m a person who can NEVER apply sheers properly." —RZH

    Get it from Amazon for $20 (available in five colors).

    26. An Anua heartleaf pore-clearing cleansing oil that's perfect for all skin types and will effectively get rid of makeup residue, blackheads, and sebum while also preventing your pores from clogging up. In fact, it's so effective, reviewers say you can actually see the gunk and oil leave your face. You'll be kinda grossed out by the ick seeping out of your pores while also being totally in love with the results. 

    the reviewer with glowy glass skin
    the sebum that came out of the reviewer's pores

    Oh! Anddd reviewers say they use this as a step in their double cleansing routine. What the heck is that, you may ask? Well, double cleansing is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores.

    Promising review: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin, however, my face has never looked better. After each use, my face is as soft as a baby's bottom and my scarring doesn’t look as deep! The cleanser has a light clean scent. Not super strong! I am currently pairing this cleanser with the Anua heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

    Get it from Amazon for $17.69.

    27. A deeply conditioning hair mask with castor oil and biotin to help get your hair to a healthier-looking state. It'll help resurrect any dry, damaged, or color-treated hair with intense hydration that'll reduce shedding and breakage just as well as Winifred Sanderson resurrected Billy Butcherson.

    Thank God It's Natural is a Black woman-owned small biz based in Chicago  that specializes in hair products.

    Promising reviews: "My scalp felt invigorated after applying. I left the masque on overnight and when I rinsed the next morning my scalp felt refreshed and clean. I actually think this product also aided in elongating my curls. Hair looks hydrated as well! I plan to use every two weeks." —Dawn M.

    "I didn’t expect much from this mask, but was pleasantly surprised. I used it as directed after shampooing with a clarifying shampoo and my hair is soft and smooth. It calmed the frizz so much that I didn’t even need a styling product!" —HumanPerson

    Get it from Amazon for $16.80.

    The reviews used in this post have been edited for length and clarity.