We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A jar of E.l.f. poreless primer putty so you can kiss your pores buh-bye! This primer will help you get a super smooth canvas to put your foundation on and will have you looking like your makeup was professionally airbrushed while helping to keep your beat in place. Say sayonara to your oily makeup looks and say hey boo heyyyy to a matte look.
Promising reviews: "Highly recommend. I learned about it because several influencers use it on TikTok. Tried it and it’s my favorite, better than all the expensive brands I've tried before. Smooth application and does an excellent job! Excellent." —Binnyx1
"WOW!!!! I've been looking for a pore-filling primer for some time now — I am very, very picky and usually try to use super lightweight primers because my skin is sensitive, so I was a tad bit skeptical of this because it looks so thick in the package photos. However, I'm a BELIEVER now, y'all. It's much less thick than it looks and spreads super easy and evenly. My pores are getting smaller thanks to a new skincare routine, but I've been SO frustrated trying to find a primer that will actually conceal my pores so they don't completely suck up the foundation and make me look awful. This. Is. IT! I wear the primer with Missha BB cream cushion foundation, usually I don't go for super heavy coverage because of said pores but I was able to build to a fuller coverage than what I normally would, and my skin looks smooth and moisturized. Of course if you get super up close pores are still visible but MUCH less so than they are with other primers. You can't beat this for the price. I've even tried the Maybelline Baby Skin pore filler primer and this blows it out of the water. Can't beat it, especially for the price!!!!" —Jody Ferguson
Get it from Amazon for $9.99.
2. Olaplex No. 3 hair perfector, which is TOTALLY worth it if your hair is broken or damaged. This bad boy strengthens and protects your hair from within and reduces breakage so your split ends can't stop you from feeling ~FAB~.
Promising reviews: "My hair had so much breakage from coloring it so much over the years and I was on the verge of completely shaving it. I saw one of God’s favorites on TikTok with the hair of a goddess suggest this stuff. All I can say is wow! This cream must have been dropped from Heaven because it has saved my fried hair. Worth every penny, with this stuff, you too can be one of God’s favorites." —Kirstin
"I have used this product three times so far and have noticed a significant difference in my hair. I had my hair colored and experienced dryness and breakage. This product was recommended by a YouTuber so I gave it a try and am pleased. Initially, I used it every three to four days and will now use every seven days. I feel this product has made a huge difference with shedding, tangles, dryness, and breakage. I finally found something that works for my coily, 4c hair." —Tasha
Get it from Amazon for $30.
And check out our full review of Olaplex No. 3 here.
3. Orrrr for a cheaper but just as effective option, a bottle of TikTok-famous Elizavecca hair treatment. It contains ceramides and collagen that'll give your hair shine and make it smooth in just five minutes! Keeping you flawless even if you don't have much time or don't feel like doing your hair.
Promising reviews: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rats nest now looks and feels like virgin hair again. Even my boyfriend noticed a huge difference in my hair and you know it's a GOOD product when the boyfriend notices :D I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage; now I can finally relax and enjoy my new hair. <3" —Eline
"I was skeptical. I’ll admit it. I wasn’t sure this would work on my 4c hair but it made my hair so soft! And I didn’t need to use a tremendous amount of product. It made it easy to comb out and blow dry my hair. It even made it smoother after the flatiron. You can’t beat it for the price." —Niki D.
Get it from Amazon for $7.84.
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
4. A bottle of Paula's Choice Salicylic Acid Exfoliant to unclog and diminish large pores. This leave-on, fragrance-free exfoliant is gentle enough for all skin types and exfoliates dead skin cells, leaving your skin looking fresh and hydrated.
Promising review: "OMG the first time I used this I did not have high hopes, it looks and feels basically like water. I was thinking what a waste of money, but I put it on and tried it anyway because all of the super beautiful TikTok-ers told me to.......well I got out of bed the next morning and was like who dis??? My face was as smooth as a baby's butt... yes I kid you not this stuff is amazing." —sebrina
Get it from Amazon for $13+ (available in two sizes).
5. A Dior Lip Glow Oil for dreamy lips that don't feel sticky or greasy. This stuff reacts to the moisture level in your lips to give you a custom-colored shiny lip AND constant moisture.
Promising review: "I got this because I kept seeing it all over TikTok and I chose the Universal Clear 000. I absolutely love it. I’m the type of person that can’t stand when my lips feel dry and I’m constantly wearing ChapStick. I also prefer more natural low-key makeup looks so the clear option was absolutely perfect! I love the way it applies to my lips and how it feels while wearing it. I’ve applied it over a Merit lipstick and it looks amazing. The fiancé hasn’t complained about it either. 10/10! If you’re on the fence about getting it, this is your sign to just try." —PValeska
Get it from Sephora for $40 (available in eight colors).
6. An exfoliating scrub mitt to scrub-a-dub-dub that dead skin off. It'll seriously look like you shed a layer like a chameleon by the time this thing is done removing any self tanner, old skin, and whatever else could be caked on. Plus, your skin will be soooo smooth. Like, baby butt smooth.
Promising review: "I have very thin and light body hair, so any form of removal (shaving, waxing, etc.) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing! I also have very sensitive skin, and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas, it would be way too harsh. I like to use this mitt first when I get in the shower, then use a body wash (a gentle chemical exfoliant) and follow up with body lotion for dry and sensitive skin. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturized." — Kat
Get it from Amazon for $6.99+ (also available in a set of two).
7. A Kiss falscara lash kit for some DIY lashes at home for waaaay less money and that are waaaay less time consuming. This kit comes with 10 little lash pieces, an applicator, and a mascara-like bond and glue. STUNNING lashes that everyone will think you paid hundreds for, right from the comfort of home.
Watch TikTok makeup expert Mikayla Nogueira review and apply these lashes here.
Promising review: "I am 25 years old and I don’t use false lashes mostly because I can’t figure out how to wear them without making them look awful. My hands shake a lot and my eyes water a lot so it’s difficult for me to wear lashes. I saw a TikTok video about these and decided to give it a shot. Although the smaller pieces were slightly difficult to manage, they stuck to the bond on my lashes with EASE! I love the way these look and now I’m going to test how long they can really last. The box states if you apply double the product, they could last about 10 days. We will see about that! Edit: I’ve tried a few times now and these last me two to three days. (I also have watery eyes)." —Desi
Get it from Amazon for $15.31+ (available in two sets).
8. Orrrr if fake lashes aren't your thing, try Maybelline's Lash Sensational Sky High mascara so you can have the long, full lashes you've always dreamed of. Infused with bamboo extract, this ahhhmazing mascara will have your lashes reaching for the stars and soaring ~sky high~.
Promising review: "I saw this mascara on TikTok (I know I know) and I thought I'd try it out. I was skeptical of course, but maaaaaaan even my boyfriend was like WHOA your lashes are so LONG right now, did you get extensions again? LIKE NOPE BABYYYYY THIS IS NAT-UR-AL! Easy to apply (I do wish the applicator was a smidge more stiff but that's fine) and definitely a noticeable difference!" —Irene S.
Get it from Amazon for $9.59+ (available in 11 shades and in multipacks).
9. A jaw-droppingly gorg Ghostface palette to create the most flawlessly stunning shadow looks. With 18 shades and amazing pigment, no need to *call me* and thank me for how much you looooove this palette.
Spoiled Lips Cosmetics is a Florida-based small business that specializes in the cutest of cute makeup.
Watch TikTok makeup expert Mikayla Nogueira review and apply this palette here.
Promising reviews: "I purchased this palette after seeing it on Mikayla Nogueira's TikTok account. I needed blue eye shadows to match a bridesmaid dress in August. I've been playing with the shadows and they look so good on my pale skin and are so buttery smooth. I'm glad I've been turned onto your brand." —Amy M.
"I am so impressed!! The mattes are so soft yet so pigmented, and the duochromes??? BEACH. I was not prepared. They are stunning! Not to mention this packaging/theme is so perfect. A must-have for makeup collectors and/or anyone who wants a more colorful palette. But even then, the nude shade in the top/center spot is a new go-to for me. One last thing, I was skeptical of the magnetic lid, but it has not been a problem for me at all! I actually kinda like that I can hold the mirror and leave the shadows sitting on the counter while I work. Thanks for a great first experience with your brand! I’ll be back!" —Hannah N.
Get it from Spoiled Lips Cosmetics for $36.
10. A 24-hour wear foundation by L'Oreal, a full-coverage powder — yes powder — foundation that blurs redness and acne, has a matte finish, and will stay in place so you can slay all day. Reviewers with al types of skin — dry, oily, etc. — are LOVING this little baby.
Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with, I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot and I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Get it from Amazon for $13.98+ (available in 17 shades).
11. A pack of 40 acne patches because a pimple is NOT ruining our day babe! These patches absorb all the gunk and speed up the pimple-healing process without picking or popping. Psh, what pimple?
12. Bio-Oil, made with vitamins A and E, chamomile, and lavender to help moisturize skin, minimize stretch marks and fade scars, both old and new, WITH TIME. Although this isn't an overnight miracle, sticking with this oil can get you shocking results.
Promising reviews: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few-years-old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
"What is this sorcery? I’m pretty sure it’s just straight up whatever liquid comes out of a unicorn when it happy cries. I have scars, stretch marks, and acne that are healing or disappearing literally overnight. It’s hands down some of the best stuff I’ve ever gotten my hands on. Thank you magical wizard for creating this supernatural concoction, you can now have all of my money. If only I’d taken some before and after pictures to capture the results!" —Purpleflowerseverywhere13
Get it from Amazon for $9.99+ (available in two sizes and a bundle).
13. A Rare Beauty liquid blush by our girl, our fave wizard, Selena Gomez, available in both matte and dewy finish, whatever floats your boat! A little goes a long way and this blush is beautifully pigmented. Like seriously, I think she made this on Waverly Place with her brothers cuz it's actually magic.
This is actually my fave blush. I became obsessed with blush a few years back and I love for my blush to be *BAM* in your face and this blush is perfect for that. It's soooo pigmented (so be careful, a few dabs will do the trick) and the colors are just beautiful on the skin. I've also been using the same tube since like, 2020 (and still going, yes, in 2023!) so like, win. The shade Joy is just *chef's kiss*, a gorg orange color that I use for an everyday chill, bronzy look and my personal favorite shade. Easy to blend and build up and a straight-up beauty.
Check out TikToker @rachelldaguanno showing how it works best with only one small dot!
Promising review: "I hope this never gets discontinued because it will take me forever to go through the bottle, but I love it. So pigmented. Honestly really fun to use. It seems overwhelming and like a lot of pigment, but it blends so well. TikTok made me buy it, and I definitely don’t regret it and will probably end up buying other colors." —AlexaX
Get it from Sephora for $23 (available in nine radiant shades, four matte shades, and in a mini size).
14. A bottle of Meltdown acne oil for anyone with acne-prone skin. This reviewer fave helps reduce acne, fade acne scars, and reduce redness and inflammation, all while helping prevent future breakouts. It also keeps you hydrated with rosehip seed oil and is cruelty-free! Mix this into your moisturizer, wear under makeup, or use it as a spot treatment — this stuff is super versatile!
Blume is a women-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.
Check out a TikTok of the Meltdown Acne Oil in action.
Promising review: "Will forever repurchase. As someone who deals with hormonal acne when PMS-ing and the addition of mask acne in the past few months, this has been my lifesaver. It completely got rid of those stubborn breakouts." —Andrea P.
15. A lip plumper from the Queen herself, Ms. Fenty Beauty, Rihanna. Everything she touches is a hit — music, lingerie, and definitely this lip plumper. This baby delivers a slight tint and a slight tingle to achieve full, plump, beautiful lips that'll be so juicy you could convince people you got a syringe of Juvederm.
Promising review: "TikTok made me buy it and I am sooo glad! This is the best thing I’ve put on my lips, ever! The tingle is nothing you can’t handle. It really make your lips fuller and lasts. The color....I am very fair and it looks great even on my lips! The shade, the shine...Rihanna did it again!" —Zeynep E.
Get it from Fenty Beauty or Sephora for $26 (available in six shades).
16. A daily facial spray that'll help balance skin pH and minimize irritation, redness, and flare-ups. Formulated to mimic the makeup of our bodies, this bad boy delivers ✨hypochlorous acid✨ (no, it's not a spell for incredible skin), which is found naturally in white blood cells.
Tower 28 is an LA-based, Asian woman-owned small business that creates vegan and cruelty-free beauty products for all skin types.
Promising reviews: "I’ve struggled with adult cystic acne for a while now! I decided to stop using all my actives and just use the SOS spray and the barrier recovery cream to just see what would happen. I cannot believe what this has done for my skin. I highly recommend! It’s truly been life-changing!" —Julie
Get it from Sephora or Tower 28 for $12+ (available in two sizes) or from Amazon for $28.
17. A Nyx brow glue to keep your brows in place and help you achieve that fluffy laminated look. No more sweating then wondering where your eyebrows went — this bad boy will hold those brow hairs down exactly where you want 'em.
18. A CeraVe Hydrating cleanser, a fragrance- and paraben-free facial wash that can be used daily to hydrate the skin without stripping it of its natural moisture. It can be used on your face and body and removes makeup, dirt, and excess oil.
Promising review: "I got this after seeing a recommendation on TikTok and it's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L. Ashburne
Get it from Amazon for $15.48.
19. An eyelash growth serum to help get fuller, stronger, longer, thicker lashes and have everyone envy you for your AHHHHmazing lashes. Apply this consistently like a top liner for a magical boost.
Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie
Get it from Amazon for $21.15+ (available in two colors and as a brow serum).
20. A Denman hair brush designed with evenly spaced bristles to detangle and shape your curls at the same time, cutting your styling time in half. Ughhhh, sounds like heaven to me — how about all my other curly friends? Anything to cut down on the time that my arm has to be sore from brushing.
Promising review: "In my younger teen years I had CURLY hair, but as I hit my 20s and started highlighting my hair, somewhere along the way the curls became a very limp wavy frizz. Thanks to TikTok I thought I should give this a try to retrain my curls. And while I’m only a month or so in, this brush definitely puts a clean spiral wave back into my hair making it more shapely than the alternative frizz I had grown accustomed to." —The Belfis
Get it from Amazon for $18.49+ (available in three sizes and seven colors).
21. A BYO Blush Oil that reacts to your skin's natural pH level and changes right before your eyes to a color totally unique to you. So no one will ever truly have the exact same blush color as you! Packed with oils and ingredients meant to hydrate and protect your skin, you can even sleep in this stuff — no problem!
Youthforia is an Asian woman-owned small business established in 2020 that specializes in cruelty-free makeup.
Check out a TikTok of the BYO Blush in action.
Promising reviews: "I can go down the list of impulse buys I've made after seeing them on TikTok. Most of them fall way short of what I had hoped for or expected. Not this stuff. I'd give it 10 stars if I could. After turning 40 I've not been happy with my blush or tinted moisturizers. More often than not, they either pill or settle into my pores, etc. I don't wear very much makeup and I'm surely no makeup artist. I'm sure I'm doing something wrong, but to be honest, I'm not willing to put the time or effort into learning at this point in life. YOUTHFORIA to the rescue! This stuff is awesome. I can use it to create nothing more than a healthy glow, or can build it for more if I care to. It is undetectable once on the skin and it lasts all day. It's all I was hoping for and so much more. I highly recommend it." —Kate F.
Get it from Amazon for $36.
22. A volcanic stone face roller to soak up excess face oil even if you're wearing makeup. This baby is reusable AND washable!! So if you wanna toss those blotting papers, be my guest.
Promising review: "So I saw this on TikTok, and as an esthetician, I’m all about skincare. I got the product today and wanted to test it out in the evening when my skin is most oily. Holy moly, what type of witchery is this? It literally absorbed my oily T-zone 🤯. I’m impressed. My skin type is combination but more on the oilier side. This thing is like an oil blot, but made of volcanic stone. I love that we can take it apart to wash and reuse. Def would recommend!" —Frances Dinh
Get it from Amazon for $9.45.
23. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant that'll ever so gently help to eliminate any rough or bumpy skin that you've been trying to get rid of. People with keratosis pilaris are raving about this product and its smoothing powers.
Promising review: "I saw a dermatologist recommend this on TikTok and figured I’d give it a try. I have had red bumps on the back of my arms for as long as I can remember and have tried multiple things so I didn’t have very high expectations. After one use, I could already see a difference! It says to use one to two times a week but I use it usually every other day, and I use CeraVe rough and bumpy lotion after and now my red bumps are almost nonexistent. This product has truly been life changing and I would recommend it to anyone struggling with red bumps! 10/10!" —Sydney
Get it from Amazon for $12+ (available in four sizes and a two-pack).
24. A facial ice roller you can throw in the fridge or freezer then use it to de-puff your puffy morning eyes. It also can help relieve headaches so, aha, win-win situation baby, am I right?
Promising review: "Someone on TikTok said her (young-looking) grandmother used this — I love it to deal with what spring allergies do to my face (headaches/puffiness) without pulling the skin and without oils. It's cool and sculpting without being too fussy like the smaller jade roller that is so popular — which I also have but it gets less traction in this home. Enjoy!" —PinkRibbonGIrl
Get it from Amazon for $15.19+ (available in 12 colors).
25. A pair of decal lashes for anyone who's like me and thinks they go to Euphoria high school. These stunningly unique lashes come with all kinds of decals from flowers to bats to butterflies and they're just so dang cute!
Splashes Lashes is a woman-owned small business created by two besties who were inspired by the hit HBO show Euphoria.
Watch TikTok makeup expert Mikayla Nogueira review and apply these lashes here.
Soooo I personally stumbled upon these one day during a day of TikTok scrolling in lockdown. If I could describe my style it'd be a mix of Lisa Frank, Bratz dolls, and Maddy Perez from Euphoria and these SCREAMEDDDD all of those things for me. I also just like to do things that are kinda just unique that not everyone else is really doing. I receive compliments on my Splashes Lashes every time I wear them simply because no one's seen anything like them. They're super fun and take a regular degular makeup look to the extreme. These are seriously probz my favorite lashes and I own, like, an entire drawer of these babies. They're super cute, comfortable, and lightweight. I feel like Lizzie freakin' McGuire or a 2000s icon. Loveeee these so so much.
Get it from Splashes Lashes for $11 (available in a variety of colors and styles).
You waking up with fuller, longer lashes after consistently using the growth serum:
