We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    Don’t Sleep On These 36 Popular Beauty Products

    A reviewer-beloved makeup setting spray, top-selling acne patches, powerful exfoliating mitts and other beauty products buyers adore.

    1. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight face serum that could repair, hydrate, and rejuvenate the skin, helping to heal acne scars, fade dark spots, and smooth fine lines. It's designed for all skin types, and reviewers love how gentle and effective it is — with many seeing results within the first few uses!

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    Promising review: "I’m legitimately shocked by this product! I think this is the best thing I’ve ever put on my face. I have super sensitive skin, and I gave myself a retinol burn. I had huge dry patches all over my face, and it was so uncomfortable. I ordered this, and after using it for one day, my face wasn’t red anymore. I’ve been using it for three days, and the fine lines I had on my forehead and smile lines are hardly visible, and I have no more dry patches on my face anywhere. I’m amazed. I can’t wait to see what this continues to do for my skin. If you’re thinking about buying this, here’s your sign — get it!!!" —Kyoko Ozaki

    Get it from Amazon for $12.49

    2. A painless mint-flavored Venus teeth-whitening pen designed to give you quick results with just 30 seconds (!) of painless daily use. Even *years* of stains from things like coffee, tea, wine, soda, and more are no match for this thing.

    It has over 9,300 5-star ratings!

    Promising review: "The best teeth whitening product ever. I've used so many products before and this one is the best so far! I bought this because it wasn't expensive and it had good reviews. It's very easy to use, and it works even after the first application. It doesn't burn gums, and doesn't leave your teeth sensitive." —Eleny Araujo

    Get a two-pack from Amazon for $17.95 (clip the coupon on the product page for an extra $3 off).

    3. A fabulous lip-plumping gloss set for anyone who wants seriously fuller, smoother, and softer lips *without* having to use needles. It comes with a day *and* night mask — simply put them on like normal lip gloss for instant results!

    reviewer's lips before and after using lip plumper
    reviewer holding lip plumpers

    You'll get one lip plumper and one minty sleeping mask for your lips.

    Promising review: "Best lip plumper I’ve tried so far! Honestly, a super great product. Not only is it more affordable than most lip plumpers (especially for two of them), but it also does a good job of doing what it’s supposed to do. It lasts longer than some high end plumpers, and doesn’t hurt nearly as much. I also like how it doesn’t smell like chemicals like most plumpers. It has a slightly minty scent, but isn’t strong enough to make me sick. I would definitely recommend this product to anyone looking for an affordable lip plumper that does the job!" —Alexandra

    Get it from Amazon for $12.99.

    4. A bottle of Elizavecca Hair Treatment — it uses ceramides and collagen to help bring your damaged hair back to life with all the body and silky softness you could possibly imagine! Simply let it sit on your hair after shampooing for five to 20 minutes and rinse!

    Before and after image of a BuzzFeed editor's hair, with the after image looking much shinier and curling more
    Bek O'Connell / BuzzFeed

    It's designed to work for all hair types, with reviewers with 2a through 4c hair saying it worked for them!

    Promising review: "I have naturally blonde, medium length, more coarse hair that gets damaged from heat styling and is just naturally dry. I was looking for a hair mask to help heal my dry ends and just general damage. I followed the directions on the box, and left it in my hair for 15 minutes, and rinsed my hair, and styled as normal, and my hair has never been so sleek, and NOT weighed down, and the hair cuticles are together, and not frizzy. AND it's sooooo humid outside today and my hair stayed looking fresh. BONUS! I've tried so many masks and treatments that have weighed down my hair or left a weird residue, and this is the best one I've ever tried. For my hair length/thickness, I could get about five treatments from this size of a bottle." —Annie J.

    Check out BuzzFeed's full Elizavecca hair treatment review for more deets!

    Get it from Amazon for $7.84.

    5. liquid callus remover that's basically the equivalent of getting a pedicure in your own home. This stuff'll quickly help get rid of YEARS worth of calluses that you thought were just part of your feet forever. Not anymore!  

    Promising review: "BEST THING I'VE EVER BOUGHT. I’ve spent so much money on foot creams, lotions, and foot scrubbers over the years. Like for legit 10 years now I’ve had cracked heels. My feet are always dry and my heels get so bad that they crack and bleed. I’ve tried so many things that I honestly just believed I’d always have cracked heels forever. 

    After reading all the reviews... even the scary ones that made me almost not want to buy it... I thought I’d give it a chance. I followed the directions exactly, and used gloves along with only leaving the gel on for no more than 5 minutes. I think I could’ve probably left the gel on for a little longer because of how bad my heels are, so I’ll do it again tomorrow, but already they look like brand new feet!! The kind of feet I thought I’d never have! So, I’m incredibly impressed and so excited!" —Heather Nelson

    Get it from Amazon for $14.49 (also available as a pack of two).

    6. A "flossing toothbrush" great for anyone (kids *and* adults) who hate flossing and will do anything to avoid it. This toothbrush has a second layer of bristles that are longer and ten times thinner so they can get between teeth and function like floss while you brush for an extra deep clean. Reviewers also note that this toothbrush is great for people with sensitive teeth when used gently!

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord/BuzzFeed

    Heads up that this shouldn't be a replacement for actual flossing!

    Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

    Promising review: "Game changer. Wow!!! This is hands down the best toothbrush I’ve ever used. I’ve used all brands, electric, etc. nothing has ever made my mouth feel as clean as this. You notice a difference immediately. Feels like it gets so deep in between your teeth, yet it’s super soft and gentle. Nothing short of extraordinary!" —Monica

    Get a two-pack from Amazon for $9.99

    7. A tube of Elizabeth Mott Thank Me Later Eye Shadow Base because you didn't spend time putting on eye makeup in the morning only for it to be all smudged, faded, and creased by the time the afternoon rolls around. This stuff'll help enhance and lock in your eyeshadow, keeping it vibrant and in place all day long!

    A customer review photo of their eye makeup done at 8:30 a.m.
    The same customer with a review photo showing their eye makeup at 6:30 p.m.

    It's cruelty-free!

    Promising review: "Best primer EVER. I absolutely LOVE this primer! It goes on very smoothly, and it will keep your eye makeup in place literally all day. It also helps with maximizing the pigments in your eyeshadow, making sure they pop. 

    I also bought a tube for my mom, because she struggles with oily skin and her eyeliner never stays on. Once she used this, not only did her eyeliner stay in place and not budge, but it helped control the oil as well. Out of all the primers I've tried, this is the only one I will use, because it is reliable and affordable." —Carolyn

    Get it from Amazon for $13.75.

    8. And a makeup setting spray to give your makeup a fresh ~just applied~ look all day long! Simply spray it on to lock foundation, eyeshadow, and powder in place with a nonshiny, matte finish so you aren't having to *constantly* reapply.

    Promising review: "Love this spray. Like that it's small and portable. It does set your makeup matte, which I love. Keeps my makeup in place all day. I use it pretty much daily when it's summer. It is great for when you travel to anywhere hot and humid and don't want your makeup to slide off." —Tina J.

    Get it from Amazon for $9.10+ (available in two sizes, four styles, and packs of two).

    9. A pack of 36 acne patches that'll absorb pimple-causing gunk out of your skin overnight! They can help speed up the healing process and give you clearer-looking skin without the picking or popping that can leave scars behind. 

    reviewer split image of the patch on their face before with no gunk and after some time with gunk pulled out onto the patch
    reviewer holding two patches with gunk on them

    Promising review: "Best pimple patches I’ve tried! So impressed with these patches! I usually get a few annoying pimples, and these really help keep me from picking them while helping the inflammation go down! Compared to other brands I’ve tried, I found that these stick on better, and I don’t wake up in the morning wondering where it went! Also, they’re a great size compared to the other brands I’d been using prior to purchasing these." —SK

    Get a 36-pack of the small patches from Amazon for $11.99.

    10. A bottle of sulfate- and paraben-free Biotin shampoo — it can help make thinning hair feel thicker, as well as look fuller and more hydrated. It has over 24K 5-star ratings! 

    Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

    Also, if you're wondering whether or not this shampoo will work for kinkier textures, then you'll be happy to know that one reviewer with a 4c curl pattern said this shampoo helped to restore her hair's thickness after a Dominican blowout thinned her strands.

    Promising review: "My hair feels great! My hair was thinner, and my hair was falling out, so I started looking for something to help. This was literally the best thing I could have gotten. It works wonderfully!!" —Amazon Customer

    Get it from Amazon for $11.95+ (available in two sizes).

    11. An easy-to-use, portable makeup-correcting stick so you can do little touch ups and fixes without having to wipe everything off and start over! 

    Model using the stick to correct eyeliner
    Amazon

    Promising review: "This is the BEST makeup remover EVER! Makeup melts off! It leaves the skin feeling soft and moisturized! I will never use regular makeup remover again!"Tammy Gilbert

    Get it from Amazon for $7.97

    12. A tube of Essence's Lash Princess mascara (over 231,000 5-star ratings!) that easily defines and separates lashes to give you the bold look you usually need to struggle with ~falsies~ for. Not anymore! Plus, it'll last all day — even in hot weather — without clumping, flaking, fading, or wearing.

    buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Reviewer holding the mascara
    Kayla Boyd / BuzzFeed, www.amazon.com

    Here's what BuzzFeed editor Kayla Boyd has to say about these:

    "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort." 

    Promising review: "I am so blown away. I put on ONE.COAT. One coat and my jaw dropped. One coat and it looked like I had on false eyelashes. I was super skeptical and I kept seeing ads for this everywhere and finally I decided to give it a try because the price is so good. I had no expectations at all and I am floored by how great this is. It took me a lot of years to find the mascara that I liked and I thought was good, but I think this had taken its place. The coverage is great, washes off easy, and no smudges. Holds up well for a day's wear. Would highly recommend" —Dana Bice

    Get it from Amazon for $4.99 (available in two colors and a pack of three).

    For more info and review pics, check out Kayla's full review of the Essence Lash Princess Mascara

    13. heatless curling rod headband so you can achieve perfect curls without potentially damaging your hair with heat. All you have to do is wrap your hair around the headband before going to bed (it's comfy to sleep with), and you'll wake up with curls so nice — you'll think you're still in dreamland!

    reviewer showing the cheetah print headband on their head with hair wrapped around it
    the same reviewer showing their curly hair after taking the headband off

    The set includes a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. You can use this on all hair types, but reviewers say it works best when used with damp hair!

    Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah

    Get it from Amazon for $7.99 (available in six colors). 

    14. A pair of exfoliating mitts here to astound you with how much dried skin they can lift away from your body. Use these reviewer-loved mitts to help unclog pores, remove spray tans, prevent ingrown hairs, and more!

    Promising review: "I use a loofah every day, so I just bought this to use once a week, not thinking it would do much if anything. Man, was I wrong!!! I read reviews, viewed pictures, and watched the videos. I assumed they all used tanning products or spray tans, because the skin in the tub was brown/black. OMG, mine was too!!! I haven't tanned in 15 or so years. It was gross. On the bright side, my skin really does feel great. Just get it, seriously..." —Kim McMahon

    Get them from Amazon for $11.99 (also available individually).

    15. A bottle of plant-powered vitamin C serum that could make your skin look radiant! It can help lighten dark spots, fight off wrinkles, prevent UV damage, and increase skin firmness and elasticity.

    Promising review: "Best vitamin C serum I’ve used. This serum has changed my skin. It’s brighter, and I have seen an improvement in the fine lines around my eyes. The price is incredible compared to other vitamin C serums I’ve used, and I like that I don’t have to use a separate hyaluronic acid serum." —Jess H

    Get it from Amazon for $21.99+ (available in two sizes and a pack of two).

    16. continuous water mister so you can easily and evenly dampen your hair without drenching it. All it takes is one gentle squeeze to release a fine and long-lasting mist, perfect for quickly styling your hair when it's been a few days since your last shower! Plus, reviewers *also* love to use it for cleaning, gardening, and more!

    Reviewer holding the water mister
    Two different sized water misters next to each other

    Promising review: "The best spay bottle EVER! This is PERFECT for dampening anything you need to. I especially love it for hair. The continual mist feature is so good!" —Jennifer Jones

    Get it from Amazon for $9.99+ (available in four sizes, three colors, and multipacks). 

    17. A convenient, smudge-proof eyeliner stamp if you love a winged eye look but hate how long it takes you to apply it to yourself. This stamp makes it quick and easy so you can speed up your routine and have more time for other tasks!

    Reviewer image of winged eyeliner on their eye
    The eyeliner stamp

    The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty

    Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

    Promising review: "This goes on well and stays well. I cannot wing eyeliner for the life of me and this does it for me!! I just repurchased a second time and it's been almost a year since my first purchase...I use this daily! That means it lasted me almost a year. Can't beat the price point and quality for that! I also enjoy the clean ingredients. :)" —Nickel

    Get a set of two from Amazon for $14.97+ (available in four styles).

    18. A First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant reviewers swear by for helping get rid of dry, rough bumps while brightening and soothing skin. It's particularly helpful for anyone dealing with keratosis pilaris — also known as chicken or strawberry skin.

    Read more about how to treat keratosis pilaris at home at the American Academy of Dermatology.

    BuzzFeed editor Ciera Velarde loves this product! Here's why:

    "I've had keratosis pilaris since I was a teenager (it's especially bad on my thighs), and after trying dozens of products to treat it with no luck, this magical product is the only thing that's truly worked for me. I usually use this once a week for maintenance, but in the winter if I notice a flare-up and have drier, rougher, bumpier skin, I use this twice a week, and any flare-ups disappear within the week. I scrub it over my thighs and then actually let it sit for a few minutes before rinsing it off. I have notoriously sensitive skin, and I've never had an issue with this before. It's truly the best product out there for any fellow KP sufferers!"

    Promising review: "The best product I have ever used for my keratosis pilaris! My arms are the smoothest they've ever been! Will continue to buy and use this going forward!" —Lauren

    Get it from Amazon for $12+ (available in three sizes and a pack of two). 

    19. Some haircutting clips that'll help make DIY haircuts look like they were done by a pro! You'll have a much easier time getting salon-worthy results at home *and* you'll save money in the long run!

    Model cutting child model's hair
    model cutting their own hair
    Amazon

    It comes with two clips — the large white clip is great for lengths and layers, while the smaller blue one is for bangs.

    Promising review: "I can't say enough good things about this product. I can't wait to tell people what I use on my hair. I hate going to salons. I think I'm one of the few people that has never left a salon feeling like I look better than before I arrived. It doesn't matter how much I've spent on the visit either. This product has been a lifesaver. I just look up YouTube videos and follow the instructions. I just gave myself a layered A-line bob, and it's one of the best cuts I've ever had. It seems like this product would be too good to be true, but if you're patient, it's super easy to use." —Michelle H

    Get a pack of two from Amazon for $29.99.

    20. magnetic lash kit for anyone who hates struggling with falsies that require glue and are a hassle to put on. With these, all you have to do is apply the magnetic eyeliner just like any liquid eyeliner, and then place the magnetic eyelash right on top, where it'll instantly attach all by itself!

    reviewer applying the black magnetic eyeliner
    same reviewer showing close-up of applied lashes

    You'll get five differing styles of *reusable* lashes to meet your different needs, and two tubes of magnetic eyeliner.

    Promising review: “They look beautiful. I am so impressed with these lashes. This is the first time I have tried magnetic eyelashes, and they work so well. I tend to wear them once a week or so. They are all fun and so easy to put on. I have had these for a couple of months, and they still work great! I suggest cleaning them after each use with makeup remover like Neutrogena (the one with the oil in it that you have to shake), and they come out beautiful and clean. When putting them on, I did discover with trial and error to first put the eyeliner on and then let it dry by doing other makeup or getting dressed. Then, after that is set, put them on. I have small eyes so I found putting them on too close to the inner corner of the eye can be irritating to me and bothersome when I blink. If I put them a tiny bit away from the inner eye, they work beautifully. I would definitely buy these again!" —Holly

    Get an eight-piece set from Amazon for $17.99 (also available in a 17 and 23 piece set).

    21. A pack of 24-karat gold cooling eye gels to help reduce dark circles, puffiness, and wrinkles in about 20–30 minutes while making you feel ultra-luxurious. Simply wear them while you're relaxing at night or getting ready in the morning, and enjoy the soothing effect that leaves your skin feeling nice and smooth.

    Reviewer wearing under eye patches by Le Gushe
    Reviewer wearing under eye patches by Le Gushe

    Promising review: "Best eye masks ever!!! These gold collagen masks are awesome!! They have light subtle scent that I enjoy very much!! They're super easy to apply, and they actually stay put!! I have tried a lot of under eye masks that would just slide around. With these ones, I was able to relax and watch TV without having to lay back lol!! 

    Slap them on in the morning or at night, and still be able to get stuff done! They made my under eyes feel so soft and moisturized!! I have only used them twice, but so far I am in LOVE and cannot wait to see how they work on my wrinkles!!!" —Kelsey

    Get a pack of 20 pairs from Amazon for $17.97.

    22. A bottle of Paula's Choice Salicylic Acid Exfoliant for your face — it'll help unclog and diminish large pores, exfoliate dead skin cells, smooth wrinkles, and brighten and even out your skin tone so it looks radiant and youthful!

    Reviewer's skin with acne before using exfoliant
    Reviewer's skin after using exfoliant, noticeably clearer

    Promising review: "I have acne-prone skin that is on the combo to oily side with large pores and this stuff has truly been a lifesaver! I really appreciate the short ingredient list and the fact that this product is fragrance-free! I use this after cleansing and apply about five drops on a cotton round both morning and night. I then follow up with a retinol serum, moisturizer, and SPF. Since I have started using this product (FIVE DAYS AGO) my skin is soft and glowing, my acne is clearing up, and my pores actually look smaller!! Like, this is literally witchcraft in a bottle and my new holy grail! Ditch your harsh scrubs and give this a go, your skin will thank you!" —Philena

    Get it from Amazon for $13+ (available in three sizes). 

    23. A bottle of Fanola purple shampoo designed to neutralize yellow tones so you can achieve the vibrant platinum hair you've been dreaming of — all without an expensive salon visit! 

    A reviewer with yellow-tone blonde hair
    Same reviewer with platinum blonde hair

    Promising review: "This is literally the best purple shampoo I have ever used. My hair gets brassy so fast. When I use this, it makes it look like I just left the salon. I bought a bottle in July. It is now November, and I still have not had to buy a new bottle yet. 10/10 recommend." —makaila hebert

    Get it from Amazon for $13.98.

    24. A set of nice-feeling and long-lasting matte lipsticks for anyone who hates winding up with dry lips and smudges. After using this stuff, your lips will feel silky soft, and your bold look will stay in place even after meals and beverages!

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising review: "Holy grail of matte lipsticks right here. BUY IT!! THE best matte lipstick I've ever seen. I've looked far and wide, and spent thousands trying to find the best matte lipstick. No more! Buy it — you won't regret it. This lipstick — besides the wonderful colors — doesn't smudge, cake, or diminish easily. I've worn it all day long, even after several bottles of water, breakfast, and lunch. It's perfect!" —Karen

    Get a six-piece set from Amazon for $11.88 (available in three color combinations). 

    25. firming eye cream that uses vitamins and organic botanicals to help rejuvenate the delicate area around your eyes.

    Promising review: "Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day, and actually use it for my entire face and my neck. My skin feels so soft and lines are disappearing." —Melissa

    Get it from Amazon for $14.99+ (available in three sizes and a pack of two).

    26. L’Oreal’s 8 Second Wonder Water — it'll give your hair the moisture, shine, and silkiness it's missing, with instant results visible after the first use. Use it on wet hair after shampoo for healthier-looking locks and a weightless feel that takes a mere *eight seconds* to achieve!

    Promising review: "Why haven't I tried this sooner? This is hands down the absolute best product I have tried on my hair in years, maybe decades! I have very thick, coarse, highlighted hair that proves to be a challenge for any product that claims smoothing, frizz control, shine, etc. I have tried so many high end products that do not live up to their claims with my hair. Consequently, after so many disappointing products, my expectations were low when I tried this.

    As soon as I removed the towel, I knew this product was a winner. My hair looked smoother than usual before I even started to blow dry. When I finished blow drying, it looked the way it does when I leave a salon. I am super impressed and immediately ordered more." —shopsalot

    Get it from Amazon for $9.87.

    27. A bottle of Touch in Sol's reviewer-beloved No Poreblem Primer to help minimize the appearance of pores and give your makeup a smooth base so you can achieve a seamless look without a whole lot of effort!

    a dollop of the primer, showing the gel-like pink texture
    reviewer without product on the left side of their face and with product on the right side of their face to show the difference

    Promising review: "This is the best primer I've used, and that's saying something. I've purchased many more expensive primers in the past, but this one stands above the rest. It goes on smoothly after my sunscreen, and does a great job of filling in fine lines and pores." —Caley

    Get it from Amazon for $17.

    28. A one-step carbonated clay mask for exfoliating your pores, helping prevent blackheads, and potentially giving your partner the jump scare of all jump scares that they'll never live down. Plus, reviewers say it makes a serious difference on your skin!

    Promising review: "I've almost used up my whole bottle now, and I have never loved a product more!! I have struggled with horrible acne since I was 13 (I'm 20 now), and this mask was a dream come true. Overall this is THE BEST face mask I have ever used. I have been to many dermatologists for my acne, and I have tried everything from pills to washes to help my skin, and nothing but THIS AMAZING PRODUCT has helped. THANK YOU THANK YOU THANK YOU Elizavecca!!!!!!!!!!!!!!!!!!! <3 <3 <3" —Katie Hess

    Get it from Amazon for $9.15 (available in two sizes and multipacks).

    29. Crave Naturals Detangling Brush designed to glide through wet *or* dry hair while gently separating tangles (instead of tugging or ripping through them like other brushes) — all thanks to the firm but flexible bristles and unique cone shape that makes this brush a great option for kids *and* adults!

    Black reviewer with 3c-4a showing how the brush hels detangle without messing up curl pattern
    A detangling brush with a shape that curves similar to an 'S' shape. It has bristles along the entire surface.

    Promising review: "This is the BEST detangler EVER!!! Do not use on dry hair though if you have curly or wavy hair. It will straighten your hair and leave it frizzy. But, use this in the shower with your conditioner and you can finger comb your hair, air dry if possible, and your waves and curls will be the best ever!" —TDHokey

    Get it from Amazon for $11.99+ (available in 11 colors and packs of two).

    30. A set of 10 quick-dry nail polishes that dry in about 60 SECONDS *without* needing a lamp! Now you can quickly do your nails without worrying as much about smudges. 

    Reviewer with fingers painted in different shades of red, green, brown, and gray
    Reviewer holding up small bottle of blue polish with other colors in packaging

    The formula is also nontoxic and made without formaldehyde, toluene, or DBP chemicals.

    Promising review: "The set comes in various colors and they are all beautiful. The polish has a big brush that covers the nail easily. The polish is opaque but I did two coats. It didn't stain my nails or has a strong smell. The polish dried up quickly. I cook and clean, so it started to wear off on the fourth day. But I can repaint because of the easy application and fast drying." —perksofbeautyblog

    Get 10 bottles from Amazon for $13.99 (available in five color combinations).

    31. A first-of-its-kind, plant-based BYO Blush Oil — it reacts to your skin’s natural pH to instantly give you the perfect shade of natural flush that complements your skin tone. You can use it on its own or on top of foundation for a little extra vibrancy. Science is cool!

    three model wearing the blush oil
    Youthforia

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients. Plus, all of Youthforia's makeup is designed with ingredients that make it ok for your skin to sleep with it on!

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia or Amazon for $36.

    32. A leave-in conditioner that'll detangle hair, reduce frizz, restore curls, and more so you can get out the door faster. It's designed for kids, but adults love using it too!

    a reviewer's child with frizzy curly hair labeled
    the same reviewer's child with the curls looking less frizzy and better defined

    Promising review: "The BEST for tangles! I’m on my third bottle used on my three-year-old and my own hair. Her hair is so tangled when she wakes up and combing it dry makes it frizzy. This stuff smells amazing and keeps her hair shiny, soft and makes her slightly curly hair just pop with beautiful curls. What a great product at an affordable price!" —Drew

    Get it from Amazon for $8.26 (also available as a pack of two).

    33. A flat iron one reviewer hailed as "the holy grail" of flat irons. It's designed to evenly distribute heat, helping provide results with fewer passes, *and* you can customize the temperature settings up to 450˚F to ensure the right amount for your hair type.

    A woman with a shoulder-length afro.
    The same woman with her hair flat-ironed straight.

    This flat iron straightens and curls hair with eight heat balance micro-sensors in its plates to make sure the heat is distributed evenly so you don't fry your hair off. The heat ranges from 145 to 450 degrees so you can control the temperature, unlike other flat irons that heat up to one temperature with no adjustment capabilities.

    Promising review: "I have used this almost daily for four years, and it still holds up great. You would think that using a hair iron daily would eventually damage my hair, but my hair is still very healthy. From day one to today, this iron still provides shine and removes frizziness. I have always bought salon-grade hair straighteners because I have curly hair. I bought this because the one I had prior finally died, and I was on a tight budget. This product has held up in comparison." —Just Your Average Consumer

    Get it from Amazon for $48.95.

    34. A fragrance-free Radha Beauty Rosehip Seed Oil that can help brighten, hydrate, and exfoliate your skin. Simply apply a couple of drops before adding foundation! You can even use it to help add some shine to your hair and cuticles!

    Radha Beauty is a small business that offers a slew of organic beauty products.

    Promising review: "Absolutely love this product!! I’ve recently struggled with acne all over the face, and while washing it every single night helped a bit, nothing was giving me truly clear skin. I bought this gem and very quickly that changed! I’m so pleased with this product and how well it has helped clear up my acne! My face always feels incredibly soft after using it, and the best part is that it doesn’t make my usually oily skin look greasy when applied!! I’ve been recommending this product to everyone I know! It’s an absolute must-have!" —Jennifer R Bennett

    Get it from Amazon for $14.95.

    Check out our in-depth look at this facial oil!

    35. An eyelash growth serum — it offers longer, fuller-looking lashes after three to four weeks of daily use! It's easy to apply — just put it on like regular eyeliner, and prepare for the bold eyelashes of your dreams!

    Promising review: "This stuff is a magical miracle elixir! I use it twice a day and after about six weeks the results are literally unbelievable! It works, and it works fast. I have naturally straight, light brown, thin lashes. They’re now darker, thicker, and so long they touch my glasses!" —V. Campbell

    Get it from Amazon for $24.64 (available in two colors). 

    36. And finally, a bottle of natural nail and cuticle repair oil that can help soften cuticles and strengthen nails when used daily.

    Promising review: "This is the best cuticle oil ever. I usually put it on at night before going to sleep, and I see a difference overnight. It has a very light almond smell that I think is quite nice. I use it by putting one brush stroke on each cuticle, and then rubbing it all in. I bought the tiny bottle, and it has lasted me a long time. When it’s done, I’ll get the bigger one. Definitely recommend." —AmyL

    Get it from Amazon for $9.90+ (available in three sizes).

    Some reviews have been edited for length and/or clarity.