Skip To Content

    Just 32 Impressive TikTok Products That’ll Have You Entering Your Payment Info Immediately

    A genius storage scrunchie, handheld milk frother, bubbling clay mask, and other things people are truly *loving* on TikTok these days.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A bottle of CND Essentials nail and cuticle oil that'll help soften cuticles and strengthen nails when used daily.

    Check it out in action on TikTok here!

    Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This-size bottle lasted a bit more than a month religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

    Get it from Amazon for $8.50+ (available in three sizes).

    2. A handheld milk frother to kick the coffee you make at home up a notch so you can feel less ~FOAM-O~ when you walk by your favorite coffee shop.

    hand holds black frother mixing milk into warm hot coco
    same handheld frother in front of glass filled with frothy iced coffee, milk, and vanilla syrup

    See it in action on TikTok here!

    Promising review: "I love this frother, it’s incredible! I have been using it every day since I received it. Makes great keto coffees and cappuccino. I even used it to make whipped cream for my iced coffee. Amazingly it only takes seconds. It’s definitely worth every penny. I recommend this product highly. It even comes with batteries. The only drawback is it has no cover or stand. It's so cheap, who cares! I’m going to buy some as gifts for the holidays." —Amazon Customer

    Get it from Amazon for $10.59+ (available in 13 colors).

    3. A pumice stone toilet bowl scrubber because it makes removing stubborn toilet stains — no one's favorite job to begin with — a heck of a lot faster and easier so you can spend as little time face-to-face with your throne as humanly possible. It also works great on tubs, sinks, tile, and other porcelain and ceramic surfaces that are no fun to clean without this helpful tool.

    A white pumice stone with a handle
    A before and after pic of a toilet bowl with gray rings and without them

    Check out the pumice stone in action on TikTok here!

    Promising review: "TikTok made me buy this. This thing literally scoured away hard-water stains that I have been trying to get rid of for years in less than 30 seconds. 10/10 recommend." —Tleary25

    Get it from Amazon for $10.99 (also available in packs of two and four).

    4. Some beloved Abercrombie '90s Ultra High Rise Straight Jeans here to seriously reignite your love for denim. They'll make any outfit instantly stylish, they come in a bunch of sizes and lengths to help you find the perfect fit, *and* one reviewer even said that they're so comfortable, they're "like wearing sweatpants" — case closed.

    model wearing the straight leg jeans with holes in both knees
    writer wearing the jeans in a light wash
    Abercrombie & Fitch, Abby Kass / BuzzFeed

    Promising reviews: "THIS IS YOUR SIGN TO PURCHASE THESE!! I'm obsessed with these jeans. I'm about to get all the colors. They fit SO WELL. I am 5'4 and got the regulars. They are the perfect length to wear with heels. If you are more of a sneaker person, get the short length. I am so proud of Abercrombie. I remember them being so 'cool' in high school, but because I was a curvy teen, I could never fit into their jeans. Whoever is behind the fit science of these jeans I salute you. Great job!" —Abercrombie Customer

    "These are AMAZING - TikTok did not fail me!!" —Sarah

    "They’re like wearing sweatpants. So comfortable." —Abercrombie Customer

    Get it from Abercrombie & Fitch for $75.65+ (originally $99; available in sizes 23–37, extra short, short, regular, long, and extra-long, 12 washes, and in a curve style). 

    5. An adorable cloud-shaped magnetic key holder so you can stop tossing your keys onto the nearest surface and adding to the clutter. Wouldn't you rather let your new cloud friend hang onto them for you?

    Check it out in action on TikTok here!

    Promising review: "So, yes, TikTok made me buy this, but so far I really like it. It's obviously very adorable and offers a charming spot to keep my keys that works with my entryway. I'm really surprised by how strong the hold is for such a small object — I carry my car fob and a few keys and so far it's holding strong. I hung it with command strips to avoid any potential damage to the wall and I will say make sure it's level as the hold is not so good on an angle (but that was from the original in-hand testing). Definitely recommend and for the price, I'm very tempted to get one for my at-work office." —D. Carter 

    Get it from Amazon for $7.98.

    6. A tube of Essence's Lash Princess mascara that defines and separates lashes to give you the bold look you usually need ~falsies~ for. Plus, it'll last all day — even in hot weather — without clumping, flaking, fading, or wearing.

    buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    Here's what BuzzFeed editor Kayla Boyd has to say about these:

    "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort." 

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Miller

    Get it from Amazon for $4.99.

    For more info and review pics, check out Kayla's full review of the Essence Lash Princess Mascara! You can also check out her review of the mascara on TikTok!

    7. A strangely fun-to-use universal cleaning putty that'll get to those nearly impossible-to-reach nooks and crannies in your keyboard, car vents, printer, and other appliances where dust and crumbs are steadily building up.

    Model using putty to clean car vents

    See it in use on TikTok!

    Promising review: "This product does exactly what it says it does. I saw this product from TikTok. I was surprised at how easily it picks up dust and small debris, especially from inside of vents and cup holders. The only complaint is the very artificial smell when you use it. It doesn’t last, just when it’s out of the container!" —Loren

    Get it from Amazon for $6.88.

    8. A pair of exfoliating mitts here to astound (and potentially disgust?) you with how much dried skin they'll banish from your body. But don't worry, you'll be too focused on how impossibly buttery smooth your skin is to be too grossed out by the mountain of dead skin flakes that even Goldmember might find a little excessive. Use these reviewer-loved mitts to unclog pores, remove spray tans, prevent ingrown hairs, and more in just four easy steps you can simply incorporate into your shower routine...and thank me later!

    See it in action on TikTok here.

    Promising review: "I have very thin and light body hair so any form of removal (shaving, waxing, etc.) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it. It's amazing! I also have very sensitive skin and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas; it would be way too harsh. I like to use this mitt first when I get in the shower, then use CeraVe SA body wash (a gentle chemical exfoliant) and follow up with Cetaphil body lotion for dry and sensitive skin. This whole routine is fragrance free and leaves my skin feeling very soft and moisturized." —Kat

    Get them from Amazon for $8.49 (also available individually).

    9. A rapid egg cooker if you wanna take making breakfast off of your to-do list. This impressive lil' device can make hard-boiled, soft-boiled, poached, and scrambled eggs in just minutes! It can even make an omelet if you wanna feel fancy without the extra effort.

    Reviewer photo o f rapid egg cooker with six eggs inside
    Reviewer photo of six eggs cooked with rapid egg cooker

    See it in action on TikTok here!

    Promising review: "If you are on the fence about getting one of these, GET ONE. It really is as easy as it sounds to have a perfectly cooked egg, no guesswork. Soft-boiled eggs took me about 11 minutes to make. Just have an ice bath ready next to the cooker and let the eggs sit for a minute or two in there...peels come right off :) Makes healthy eating a breeze in the morning! Where has this been all my life!??!?" —rebecca

    Get it from Amazon for $16.99+ (available in seven colors).

    10. A reusable Revlon volcanic stone face roller so you can stop buying wasteful oil-blotting sheets. This works the same way! Just roll it over your T-zone or other greasy areas, and soak up excess oil *without* messing up your carefully applied makeup.

    Revlon oil-absorbing volcanic face roller
    Reviewer using Revlon oil-absorbing volcanic face roller

    See it in action on TikTok here

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. Not only is it affordable, but it's also washable, which helps you save money and be less wasteful. It felt like the holy grail had been delivered to my front doorstep. After my first use, I was in love. Now, it doesn't pick up everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.

    Get it from Amazon for $12.99 (also available in red).

    11. A spacious and delightfully designed book-shaped wallet featuring the cover of a classic novel, making it perfect for any bookworms out there who wanna store their cash, cards, and coins in something a little more fun.

    Book wallet opened to show inside
    Shelf of book wallets on a wall
    @novelbookwallets / Via, The Novel Bookstore

    See it on TikTok here.

    The Novel Bookstore is a small business that sells book-themed goods, including novel-shaped wallets and literary-inspired stickers.

    Get the Little Women wallet from The Novel Bookstore for $34 and check out their entire library of options here!

    12. bagless, touchless stationary vacuum to make you wonder why you ever owned a regular dustpan. No more bending over and transporting your filth to the trash can — inevitably dropping crumbs and dust bunnies along the way. Now you can just sweep directly over to this ingenious device and watch it slurp up every last bit of filth.

    the vacuum
    GIF of reviewer sweeping dust into bagless vacuum

    After debris is collected into the vacuum's canister, an indicator light will turn on to let you know when the canister is full and ready to be emptied out. Pull the canister out and dump debris into the trash without spilling crumbs and dirt everywhere.

    See it in action on TikTok here.

    Promising review: "Saw it on TikTok and knew I had to have one. I hate cleaning but get annoyed with the clumps of dog hair and bits of things on my kitchen floor...I usually just vacuum my tile with the vacuum which is a pain. This thing is so easy to just sweep things into and it sucks them right up. Sure, it's more expensive than my actual vacuum but I've only had it three days and have used it two times." —Amazon Customer

    Get it from Amazon for $129 (available in six colors).

    13. 1,000-piece Mystic Maze puzzle known for being the most-backed puzzle in the history of Kickstarter. Reviewers say they've never seen anything quite like it — this whimsically-illustrated, colorful, and magical puzzle takes you on a journey through a rich and unique world, full of surprises, incredible detail, optical illusions, 50+ Easter eggs, and a mind-blowing twist ending designed by magicians. It makes a great gift for fans of puzzles and magic lore!

    close-up of a section of the puzzle showing its whimsical illustration style

    Check it out on TikTok!

    Promising review: "I bought this as a gift for my husband because he absolutely loves puzzles and magic, so it was a no-brainer! I was honestly way more excited to finish putting this puzzle together than a normal puzzle because I couldn’t wait to see the end result. Blown away. I’m super impressed and will be purchasing a different version. Oh, and they weren’t kidding about the no dust in the box...very pleased with this purchase!" —Nlbrimberry

    Get it from Amazon for $19.99.

    14. A pack of AirPod cleaners because no one wants a disgusting amount of earwax muffling their favorite songs. Simply squish the flexible square into the speaker, peel it off, and try not to gag when you see how much grossness has just been living in your AirPods rent-free.

    See it in action on TikTok here!

    Promising review: "I never usually write reviews but this is an exception. I've had my AirPods for over a year and when the sound quality was diminishing, I was afraid they had a short life expectancy and I would need to get a new pair! Even after using cotton buds to clean the AirPods out, I thought that was enough until my friend said there's stuff built up and hard to see, but there was nothing able to get it out! Enter this product — it literally took five minutes to clean each earbud effectively and instantly the sound quality was as good as new! Loud, clear, less trouble connecting to my phone, etc. I really suggest giving this product a try. You don't need a full square to clean them, so you can pull a piece off or reuse a square with a side you haven't used! SO happy I found a solution!" —Amazon Customer

    Get 24 from Amazon for $16.99 (also available in packs of 12 and 36).

    15. A tube of anti-friction foot balm so you don't have to get rid of those cute shoes that your feet wanna dump but your heart wants to keep.

    A model applies the BodyGlide Foot Anti Blister Balm to the back of their ankle

    Check it out in action on TikTok here!

    Promising review: "Saw this product on a TikTok review and thought to give it a go. I definitely say it causes new shoes to be less painful however if you apply a lot it can be a little transferable on shoes. Overall though I think this product is definitely worth it and it does make a difference with new shoe wear!" —Mich Elle

    Get it from Amazon for $8.99.

    16. A bubbling clay mask for exfoliating your pores, preventing blackheads, and potentially giving your partner the jump scare of all jump scares that they'll never live down. Plus, reviewers say it makes a serious difference on your skin!

    See it in action on TikTok here.

    Promising review: "I love this stuff! I received some for a gift and then purchased it for my daughter from Amazon. It feels like a clay mask going on, and then starts bubbling and turns to a thinner substance when it's done. I feel like it is very gentle on my face. My skin feels amazing after I wash it off. It feels like I used moisturizer, even though I did not. I hear that these masks are very popular in Japan." —L. Shea

    Get it from Amazon for $8.99 (available in packs of one, two, and three).

    17. The one and only Mike's Hot Honey if you wanna add a pleasantly warming kick to any hot beverage, cocktail, meal, dessert, or snack! This honey is infused with chili peppers for a sweet and spicy combo that's not overwhelmingly hot, but adds a complex flavor reviewers can't get enough of. Some reviewers shared it's even super soothing for sore throats and colds.

    Hand drizzling Mike's Hot Honey on a pepperoni pizza
    Hand drizzling Mike's Hot Honey on an ice cream cone

    Check it out on TikTok here!

    Promising review: "This is now a staple for my kitchen. How I cooked without it before, I'll never know. Makes the best vinaigrette ever, quick pan sauces for pork, unexpected zip in dozens of dishes. Does it come in gallons? Have given it as hostess gifts several times and everyone gets hooked." —Martha Ronemus

    Read our full review of Mike's Hot Honey.

    Get it from Amazon for $10.99 (available in two spice levels and in multiple packs).

    18. *THE* Orolay Amazon Coat, an oversized parka that is truly as impressively warm as it is stylish. Reviewers love the large Sherpa-lined hood, the generous amount of pockets, and how well this coat protects you from the elements while still being very fashionable.

    Writer wearing the coat with the hood up, caption
    Writer wearing the coat with, caption
    BuzzFeed / Maitland Quitmeyer

    Check out this reviewer (who can fit their pregnancy bump in this!) trying on the coat on TikTok here!

    Promising review: "After reading reviews for several other jackets like this one, I decided to buy this jacket, and I wasn't disappointed! Many of the things that others said about it were spot on. I needed a jacket to keep me warm for a quick trip to Park City, Utah. This jacket kept me so warm that on one of the nights, all I wore underneath was a thin black short-sleeved shirt with an open eyelet in the back! And the weather was in the 20s! (Granted, please don't forget a scarf and gloves—those are essential!)." —Debbie M.

    Get it from Amazon for $159.99+ (available in sizes 2XS–5XL and 13 colors).

    19. A versatile Ponyback hat with a secret magnetic back opening so you can comfortably wear it with your hair down *and* with a high ponytail!

    model wearing the hat in black with their hair in a high ponytail
    gif of hands opening the magnetic back, showing how it's a large opening

    Ponyback is a woman-owned small business that was started by Stacey Keller, who was frustrated with the different hat options in the market, so she decided to create her own. This style is made from cotton and works for all hair types. 

    Promising review: "I am in freaking love with this hat. All my friends tell me how amazing it looks on me. I have been wanting a nice ball cap, but since I normally have my hair up, I couldn’t find one that worked till this came along on my TikTok, and I knew I had to get it. And I was so happy I waited till it was in stock again. I just love this hat. I wasn’t sure about the size but just went for a small/medium size since I thought that would fit, and it’s just perfect when my hair is up. I am so happy." —Naysa H

    Get it from Ponyback for $49 (available in youth size M/L and women's sizes XS-XXLG and in eight other colors). 

    20. An over-the-sink dish drying rack, because it'll free up soooo much precious counter space that used to be occupied by piles of damp pots and pans.

    See it in action on TikTok here!

    Promising review: "I bought this because I saw it on TikTok and I’m so glad I did! I hate having things on my counters that don’t belong. I have a dishwasher but I have some things (like most everyone) that aren’t dishwasher safe. I love that I can just roll this out and dry my dishes over the sink. The fact that air is able to get to all sides allows dishes like cups and bowls to actually get dry. Prior to this I was using a drying mat next to my sink, but I was always having to towel dry items that had been sitting out 'drying' for hours. Even my husband is impressed. He has told me multiple times it was such a good buy!" —Sheri

    Get it from Amazon for $10.89+ (available in seven sizes).

    21. pair of threader earrings you can loop through one *or* multiple piercings for a variety of unique looks that'll make you understand why TikTok loves them. 

    Model wearing Celeste earrings
    Closeup of model wearing Celeste earring
    Nadaré Co.

    Check it out on TikTok here!

    Nadaré Co. is a small business that specializes in waterproof jewelry for sensitive skin.

    Promising review: "These are the perfect amount of whimsy and amazing for double piercings, also very comfy to wear!" —Danielle D.

    Get it from Nadaré and Co. for $26 (available in silver and gold).

    22. A genius ramen spork that allows you to easily enjoy noodles and broth simultaneously! It was designed for MoMA by Masami Takahashi, who initially created the utensil for his popular noodle chain in Japan in an effort to reduce waste from disposable chopsticks *and* to optimize the ramen-eating experience. While it may seem a little pricey for a utensil, reviewers say that it's really high quality, feels like it's built to last, and makes eating ramen even more joyful... if that's even possible!

    The ramen spork
    A Tiktok video showing the fork portion of the spork being used to twirl ramen noodles while the spoon portion collects broth

    Check out this TikTok video featuring the spork!

    Promising reviews: "Mmmmmm, more ramen, less mess!" —Diane

    "If you aren’t used to eating ramen with chopsticks, this is a great little tool!" —Cameron

    Get it from Wayfair or Amazon for $29.85 or from West Elm for $30.

    23. A FURemover squeegee broom reviewers say attracts hair like a magnet. All that fur and fuzz hiding deep in your carpet is no match for this thing, and while pet hair is the focus, it'll do an impressive job cleaning up water, dirt, and dust too.

    A photo of the Furemover squeegee broom being held over a blue and pink-printed rug. The broom has a yellow stick and the squeegee part is black. There's a clump of hair that's been presumably corralled by the squeegee.
    A photo of the same yellow and black squeegee broom on a hardwood floor with a big clump of hair that's presumably been corralled by the broom.

    Check this out in action on TikTok!

    Promising review: "So of course I saw this product on TikTok...and added it to the list of things that TikTok made me buy. But I'm very glad that I did. I have a Siberian husky who sheds a LOT...and in all seasons. I use this on my carpet before vacuuming and it loosens up the hair so easily that my vacuum never got. I never realized I had that much dog hair caked into my carpet until I used this!" —Alyssa Frey

    Get it from Amazon for $12.98.