Phil CollinsThe Pretenders
Whether he was a rock 'n' roll Nostradamus or just had a team behind him who was prescient of pop music trends, when MTV went on the air, Rod Stewart was cocked and ready with videos for "She Won't Dance With Me” (played twice, the first time as MTV's third-ever video), "Sailing" (played twice), "Da Ya Think I'm Sexy?" (played twice), "Passion" (played twice), "Ain't Love a Bitch,” "Tonight's the Night (Gonna Be Alright),” “Oh, God, I Wish I Was Home Tonight” (played twice), "I Was Only Joking," "You're in My Heart,” "Blondes Have More Fun,” and “You're Insane." And it's good that he was, because they played every last one of 'em.
Lee RitenourVia eil.comTodd Rundgren
The man often described as "the Peter Pan of Pop" - well, until he was knighted, anyway: now they call call him Sir Cliff - actually turned up three times during the course of Day 1, offering videos for "We Don't Talk Anymore," "Dreamin'," and "A Little in Love." Not bad for the only solo artist that day who was - gasp! - 40.
Ian Hunter's "Cleveland Rocks"
Later appropriated for "The Drew Carey Show."Big Star's "In the Street"
As covered by Todd Griffin and, more famously, by Cheap Trick for "That '70s Show."Via phawker.comAndrew Gold's "Thank You for Being a Friend"
As utilized on "The Golden Girls" and, to a far lesser extent, "The Golden Palace."Joe Cocker's "With a Little Help from My Friends"
Later known to an entire generation as the theme for "The Wonder Years."
Andrew Gold's "Thank You for Being a Friend"
You might be surprised to learn that Andrew Gold actually had FOUR videos on MTV during that first 24 hours - the others were "Go Back Home Again," "Never Let Her Slip Away," and "Lonely Boy" - but "Thank You for Being a Friend" was the first of the four out of the gate, and - as fans of Dorothy, Blanche, Rose, and Sophia can testify - it's the one that's had the longest shelf life for TV fans.
Devo, "Whip It"Joey Scarbury, "Theme from 'The Greatest American Hero' (Believe It or Not)"Johnny Lee, "Lookin' for Love"The Vapors, "Turning Japanese"
Indeed, not only did The Vapors' "Turning Japanese" get a play, so did the video for one of their other singles, "Waiting for the Weekend."
Ultravox, "Vienna"Phil Collins, "In the Air Tonight"David Bowie, "Heroes"The Pretenders, "Message of Love"Via roxcalibur.com
David Bowie, "Heroes"
The illustrious Mr. Bowie did have two videos that aired during those first 24 hours, but they were for "Boys Keep Swinging" and "Fashion," not "Heroes."
Todd RundgrenRupert HineVia images1.mtv.com
Rundgren's "Time Heals" was played, as was The Tubes' "Prime Time." Nick Lowe's "Cruel to be Kind" was played, as were a couple of tracks that he produced for Elvis Costello, who in turn produced The Specials' "A Message to You, Rudy." Oddly enough, while there were no Rupert Hine productions played on Day One, Hine himself was represented, courtesy of his single "Surface Tension."
Roberta Flack & Donny Hathaway, "The Closer I Get to You"Stevie Nicks and Tom Petty & The Heartbreakers, "Stop Draggin' My Heart Around"Olivia Newton-John & Cliff Richard, "Suddenly"Via wordpress.comKate Bush & Peter Gabriel, "Another Day"
All told, the famed collaboration between Nicks and Petty aired four times during that first day of MTV.
Of the above artists, Robert Palmer was also played on Day One ("Looking for Clues" and "Johnny & Mary"), but while he did win a Video Music Award in 1986 for "Addicted to Love," that was for Best Male Video. It was the Cars, however, who took home the Video of the Year Award in '84 for "You Might Think." (For the record, their first-day videos were "Double Life," "Dangerous Type," and "Let's Go.")
Pat Benatar, "You Better Run" (for The Rascals)Via ring.cdandlp.comJuice Newton, "Angel of the Morning" (for Merrilee Rush)
Pat Benatar, "You Better Run" (for The Rascals)
The Rascals' follow-up to "Good Lovin'" went to #20 on the Billboard Hot 100 after its release in May 1966. (Sadly, Benatar's version stalled at #42.)
Andrew Gold, "Lonely Boy"
And before you ask, no, we don't know what the first video played on MTV's *second* day of programming was. (For some reason, that's not nearly as well documented.)