We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    Stop Struggling With Your Beauty Routine And Start Embracing It With These 39 Products

    The only thing that could make your routine better than these products is a professional taking care of it all for you, but for now, these will do.

    1. Elizabeth Mott's Thank Me Later Eye Primer which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door.

    reviewer holding product tube
    reviewer in purple eyeshadow labeled
    reviewer with eyeshadow looking the same labeled

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.99.

    2. And a long-lasting Urban Decay All Nighter Setting Spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly the only explanation for this is that it is some magical potion. 

    BuzzFeed editor showing how her makeup stayed in place for 12 hours after using the urban decay setting spray
    Jenae Sitzes / BuzzFeed

    BuzzFeed shopping editor Jenae Sitzes has this and absolutely loves it, "I first put this setting spray to the test for a wedding that involved taking many trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.) 

    Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, multiple meals and drinks, jumping, screaming, and literally full-on crying multiple times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."

    Get it from Amazon for $16+ (available in two sizes).

    3. A deeply conditioning hair mask made with castor oil and biotin that'll help bring your hair back from dry and damaged to healthy and hydrated. Bonus: it'll help reduce shedding and breakage! 

    Thank God It's Natural is a Black woman-owned small biz based in Chicago that specializes in hair products. This hair mask is designed for all hair types to help repair breakage, heat, and color damage.

    Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

    Promising review: "My scalp felt invigorated after applying. I left the masque on overnight and when I rinsed the next morning my scalp felt refreshed and clean. I actually think this product also aided in elongating my curls. Hair looks hydrated as well! I plan to use every two weeks." —Dawn M.

    Get it from Amazon for $18.04.

    4. smudge-proof eyeliner stamp that will literally put an end to the constant struggle of trying to get your eyeliner perfectly even. Now you can have perfectly even eyeliner in minutes which means you can still look ~fab~ even if you have to rush out the door.

    close up of reviewer with winged eyeliner on their eye
    reviewer holding the two stamps to show the shape

    Watch one TikToker test it out here! Oh, and it comes with two stamp pens — one for each eye!

    Promising review: "This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok and I'm glad I tried, it saved me so much time rather than trying to make a winged one myself." —Linds

    Get a set of two from Amazon for $14.97+ (available in three styles as well as a combo set).

    5. An E.l.f putty primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.

    Reviewer selfie showing pore-free skin
    Reviewer holding container of primer with some used to show the consistency

    Promising review: "I was skeptical but after trying this poreless putty my mind is forever changed! It shrunk my pores and made them seem like they were gone forever! Apply it and then apply foundation. It makes my skin feel great! No bad odor and doesn't make my skin oily! I will keep using this product!" —Christy

    Get it from Amazon for $9.

    6. A Denman styling brush that will help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.

    Reviewer with undefined curls
    Reviewer showcasing their natural, curly hair after using the brush

    Promising review: "I never would have believed I would go against everything I thought I knew about curls. As someone who has had a love/hate relationship with my hair, it had taken years to perfect my method of wide tooth comb in the shower and never would think to put a brush through my wet hair. After my curl expert hair stylist rocked my world by using this brush, I’ve converted! And my curls have never been more uniform, less frizzy, hold better the next day, etc. Go for it, curly one!" —Patricia

    Get it from Amazon for $24.40+ (available in three colors).

    For more info on how to use it, check out this instructional video!

    7. Glossier Wowder, and no, the name isn't a lie, you will say "wow" every time you put it on because you forget how well it softens shine and smooths skin. Your foundation lasting all night is just the icing on the cake.

    Jasmin before using Wowder with the word
    Jasmin after using Wowder with the words
    Jasmin Sandal / BuzzFeed

    BuzzFeed editor Jasmin Sandal has this and says, "I had been meaning to give this a whirl since its release a few years ago, and, boy, I don't know why I waited so long to snag it because this stuff has changed the game. I recently moved from New York to California and, let me tell you, with this change in climate, my skin has gone through every phase imaginable: Painfully flaky with patches of dryness, breakouts beyond belief, and shine, ooh, so much shine you'd think there had been an oil spill. (And I'm telling you all of this because no matter what I put on my face, makeup never sits on it quite like I want it to.) Enter Wowder — the pillowy-soft powder that has done the unthinkable: blurred my imperfections and sets my concealer without leaving a chalky residue. Now any time I catch my reflection in the mirror I literally have to do a double take. My skin appears smoother and any fine lines look so much softer. A little goes a long way — and now I can leave my house with a little more confidence and return with a look that hasn't wavered."

    Oh! And it's vegan and cruelty-free.

    Promising review: "I have pretty oily skin and I always look shiny by the end of the day. This setting powder left me with a matte finish that lasted all day. :)" —Sammy

    Get it from Glossier for $22 (available in five shades).

    8. A bottle of L’Oreal Paris Elvive 8 Second Wonder Water because why use anything else if you could achieve moisture, shine, and silkiness in EIGHT SECONDS?! I mean come on, that seems too good to be true, but the over 25,000 5-star ratings prove that this might just be real life wizardry.

    Reviewer holding of Wonder Water in hand
    Reviewer's defined red curls

    It's recommended to use this product on the ends of your hair (be careful to avoid your scalp) two to three times per week on wet hair after you shampoo. You should use one dose if you have fine to medium textured hair, two to three if you have thick to curly textured hair and add one extra dose if you have long hair. 

    Promising reviews: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff, OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily this stuff made it soft and easy to brush after the first use. PLEASE be careful not to get it on your scalp it does start to feel warm almost like when you have had your hair color on too long, I just use it more towards the ends. Overall great stuff." —Jennifer Borchers

    "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

    Get it from Amazon for $9.87.

    9. Juno & Co.'s Clean 10 Cleansing Balm that'll remove every last speck of your makeup. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities.

    reviewer starting to take their full face of makeup off
    same reviewer shocked at how well the product removed their makeup
    The clear balm in a container

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.99

    10. And some reusable facial pads designed to easily remove makeup or apply product so you can ditch those single use pads and wipes. Once you've used them all up, put them in the mesh bag they come with and toss it in the washing machine to get them squeaky clean.

    The pads with the packaging and mesh bag
    A model using one of the pads to wipe of cleanser
    Goodful

    The pack comes with seven so you can get through the week before washing!

    Get it from our Goodful shop for $13.

    11. An outrageously popular Differin gel beloved by reviewers for helping get rid of existing acne *and* working to prevent new pimples from forming with its prescription-strength retinoid. Go ahead and order a couple of bottles, this is now a staple in your beauty routine. 

    Because of the prescription-strength retinoid, make sure to consult your dermatologist before introducing this into your skincare routine.

    BuzzFeed Shopping editor Natalie Brown has tried this out on her own skin! Here are her takeaways: 

    "1. One pea-sized application per day is all it takes. 

    2. It's just as effective over moisturizer as it would be if you applied it directly to your skin. 

    3. Apply it at night, and you MUST wear sunscreen every day when you use this!"

    You can read her full review in this post "11 Products We Use, Love, And Swear By So Much, We Had To Share Them With You" at #6.

    Promising review: "This product is a MAGIC ERASER on acne. This is the only product that works on my acne. It dried up my hormonal acne within one night! So I have mild hormonal acne due to menstrual cycle but after using this gel every night and following the directions in the package, it has really helped me get rid of acne and dark spots. This product did not break me out in initial use or even later. This one tube lasted me for a couple of months and a few days over. I love the results and I will buy another tube if my acne acts up again but for now I have clean and clear skin. Thanks Differin!" —KARTHICK RAVI

    Get it from Amazon for $13.47+ (available in two styles and four sizes).

    12. A Korean microdermabrasion mitt so you can finally ~effectively~ remove all the dead skin that has been building up on your body for...longer than we might like to admit. Is it gross? Maybe, but is it satisfying? Absolutely.

    reviewer's leg next to the black mitt, both of which are covered in dead skin that was rubbed off by the mitt
    reviewer's hand in the black mitt, which is covered in dead skin

    Watch one TikToker use it to remove their self-tanner build-up here!

    Promising review: "I love these mitts so much, I wish I found them sooner! For me, brushes and loofas don’t give me enough exfoliation and they fall apart and get gross too fast. These mitts are perfect. Also, they are way more cost effective and easier to use than a sugar scrub type product. I feel like these mitts will last a long time, and they’re easy to clean and have a loop so you can hang them to dry in your shower. I keep one at my place and one at my boyfriend's. They are a little rough so it’s not something you want to use more than twice per week, and use gentle motions in sensitive areas. My skin is so smooth after I use these and it’s helped me get rid of ingrown hairs on my bikini line. Just make sure to moisturize after using! I’m excited to use it for when I apply fake tan in the summer months." —Amazon Customer

    Get it from Amazon for $6.99+ (available in one- or two-pack). 

    13. Corated's Heatless Hair Curler to give you amazingly bouncy curls with no damage because there is no heat!! Which also means you don't have to spend time in the morning trying to get your hair to look perfect, just pull the rod out, give your hair a shake, and VOILA ~beautiful~ curls with hardly any effort.

    a reviewer with their hair wrapped in the curler before bed
    the same reviewer showing big curls the morning after

    This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase! The curler is also made with mulberry satin to help prevent tangled hair.

    Promising review: "I could not be more obsessed with this. I have stick straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night....They're comfy and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray and I have bouncy curls for the rest of the day... Works better than curling irons for me!" —nikki liu

    Get it from Amazon for $9.99+ (available in seven colors/patterns).

    14. Or the Revlon One-Step dryer that will give you a salon-like blowout in the comfort of your own home. No more juggling a blow-dryer and a hair brush — this tool combines them and will make your life soooo much easier.

    a reviewer with wavy and frizzy hair before and after it being all straight and smooth
    a reviewer with tight curls before and after straight hair

    P.S. Revlon also has a One-Step Styler specifically for curly hair for $44.99! It has over 40,000 5-star ratings and is just as loved as this original One-Step dryer.

    Promising reviews: "I absolutely love this product. I haven’t had to use a blow dryer or straightener since getting this. It is so easy to use and cuts my time in half. My hair is thinning as I age and this gives me much more body to my hair. Wish I got one of these years ago." —Kelly Carreiro

    "Omg! It really works on natural 4c hair!! This thing is amazing and what I have been needing for a long time! I was skeptical and thought only worked on people that already had good hair. So not true!!! I’m so impressed! It’s sturdy and heavy. The hot gets really hot and the cool it really cool! To get the results I achieved, I washed and towel blotted my hair. Added a little castor oil and dried using a rolling motion. My hair was completely dry in about 15 minutes! It’s so nice and fluffy and has so much body! Oh yeah I have to mention that when drying and using the rolling motion, the cord turns along with it so you don’t have to worry about it curling and knotting up! I hope it lasts a while because this is my go-to now!!" —Ree Ree

    Get it from Amazon for $39.89+ (available in two colors).

    15. A tube of Essence's Lash Princess mascara because this little tube of magic costs UNDER $5 and can deliver the ultimate lash look without the struggle of putting on fake lashes every day.

    Promising review: "I have used every mascara on the planet (not literally but I have tried dozens) from the most expensive to the least. This little jewel is the best-kept mascara secret ever! Lifts and separates lashes with no clumping, and did you see this price?? Trust me, this is a must have for any make-up collection. You absolutely can't go wrong with this!" —Amazon Customer

    Get it from Amazon for $4.99.

    16. A bottle of Blume's meltdown acne oil that will help combat acne-prone skin while still keeping your face moisturized. Use it directly on your face or mix it in with your daily moisturizer and it'll help fight your skincare woes all day long. ✨ Don't worry, this is safe for sensitive skin *and* can be worn under your makeup.

    before and after showing a model with a breakout on their face and then their face looking much clearer
    the blue bottle of face oil next to a plant
    Blume

    See why one TikToker is a fan here!

    Blume is a BIPOC-, woman-, and family-owned small biz based in Vancouver that makes cruelty-free, vegan, environmentally-friendly skincare in snazzy packaging. 

    Promising review: "Been using Meltdown for two weeks straight and I'm happy to say that it has done wonders for my skin. It has brightened up my complexion and kept my skin moisturized during these cold winter months. Don't skip out on this magic serum." —Linnea V.

    Get it from Amazon or Blume for $28 (available in two sizes).

    17. lash-lifting kit to add some curl to your lashes. You'll be able to wake up every morning looking like you just put on a fresh coat of mascara. Everyone is about to walk up to you demanding to know your secrets. 

    This kit includes lash glue, lash perm, lash fixation, lash nutrition, lash cleanser, five silicone pads, three lash cleaning brushes, 10 lash micropores, 10 brushes, and five gel under-eye pads. 

    Promising review: "Okay I'm not gonna lie, I was worried that this stuff would either not work at all or make all my lashes fall out. Thankfully, it was neither and the results are UNREAL. I HIGHLY suggest watching some YouTube videos of other people using their perm kits before attempting to use yours. I have big fingers and small eyes so it was difficult for me to get the lift pads in the right positions but once that was over, the rest was a breeze. Unlike some of the other kits I've seen on here, this one has basically everything you need. The only other things I needed were a mirror, some tissue, and a little bit of plastic wrap to cover my lashes while waiting for the lotions to work their magic. I'm totally impressed and will definitely be buying this again! —Ryan

    Get it from Amazon for $24.99.

    18. An all-in-one Dr. Jart+ Color-Correcting Treatment designed to help cover blemishes and neutralize redness PLUS it has SPF 30. It can be worn under your makeup or on its own, either way, you'll be loving your results.

    Model with half their face using treatment and half without
    Two jars of Dr. Jart+, one open one closed
    Sephora

    Promising review: "This is one product that I always faithfully go back to. Typically I don't wear foundation, but sometimes concealer to cover spots. Concealer can be a bit too heavy, however, I've never had that problem with Cicapair. The product applies green but changes to a beige color. I'm very fair complected and haven't had an issue with how it looks against my natural skin tone. You don't need a lot. Bonus is the product is healing and has SPF! I call this my little magic pot!" —saturnevolved

    Get a mini from Sephora for $21

    Check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment

    19. A beloved-by-the-internet detangling brush to get through any of those extra stubborn tangles *without* pulling out all your hair in the process.

    a reviewer holding the brush
    a reviewer showing their curly hair after using the brush

    Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —ANS

    Get it from Amazon for $11.99+ (available in eight colors and two-packs).

    20. color corrector that is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation *boom* disappear. 

    the huestick in orange
    model demonstration of how to color correct
    Ulta

    Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones. 

    Promising review: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed

    Get it from Ulta for $24 (available in five shades) or from Amazon for $24 (available in 12 shades).

    21. A bottle of Elizavecca Hair Treatment infused with collagen and protein to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)! 

    A BuzzFeed Shopping editor's before-and-after of her hair looking damaged and frizzy compared to it looking more smooth and healthy
    the tube of hair treatment
    Bek O'Connell / BuzzFeed

    See it in action on TikTok here

    This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! Just apply it to your wet hair after shampooing, wait five minutes, rinse it out, and voila!

    Promising review: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.

    Get it from Amazon for $7.21.

    And read our full review of Elizavecca's Hair Protein Treatment.

    22. Maybelline multi-use concealer that can not only conceal, but contour and correct as well. It works so well, even your friends who were out with you all night will think you got like 10 hours of sleep. This concealer provides you with 12 hours of moisture and medium coverage.

    Promising review: "As its name implies, this product erases discolorations of the skin or dark circles under the eyes. I use this product every day to give my skin a more even tone and to get rid of those dark spots and circles on my face that come with age. An added perk is that the product also moisturizes so it's a two-in-one tool. It is lightweight and yet provides total coverage of skin imperfections. Love this product!!" —Jessica

    Get it from Amazon for $8.80 (available in 14 shades).

    23. heat-activated anti-frizz treatment to apply before you blow dry so you can get incredible results like the one below. 🤯 Chris Appleton (you know, Kim Kardashian and J.Lo's stylist) absolutely loves this stuff.

    Promising review: "This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I l don't know what kind of magical sorcery went into making this product, but this stuff is amazing." —Lillee45

    Get it from Amazon for $28.

    24. L'Oréal Paris Infallible Fresh Powder Foundation that is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion… even after a *full* day of activities.

    reviewer before and after wearing the foundation
    reviewer's compact open showing the product, with the sponge with product on it

    Promising review: "I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba

    Get it from Amazon for $10.65+ (available in 20 shades and a three-pack).

    25. teeth whitening pen to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing these on your teeth and then go about the rest of your life instead of worrying about having those sticky strips sitting on your teeth or the bulky light in your mouth.

    Promising review: "I was skeptical because I’ve tried lots of other whitening products that did not work. But I was amazed that this one actually works! In just a few days I’m already seeing results! Just make sure to follow the instructions. Brush and floss beforehand, use a tissue to dry your teeth off, keep smiling for 30 seconds after applied to all teeth and voila! :)" —Samantha Till

    Get a two-pack from Amazon for $19.95.

    26. A bottle of SoCozy Curl Spray Leave-In Conditioner that will finally detangle your hair without damaging your luscious curls. Now maybe you'll actually be willing to brush your hair instead of running with the fresh-from-bed vibes.

    It's designed to work on all hair types, and reviewers with 2a–4c curls love it!

    Promising reviews: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer

    "This product is lightweight and doesn't weigh your hair down. I am Black with 4c hair and it works great!" —takila addison

    Get it from Amazon for $7.99+ (also available as a two-pack). 

    27. A sheer tint BB cream designed to help mattify, conceal, minimize the look of pores, reduce redness, hydrate and smoothen. (Dang, what can't this thing do?!) Oh! Plus it's oil-free AND has a little salicylic acid to help clear up acne. 

    a reviewer before applying the bb cream
    the same reviewer after applying the bb cream

    Promising review: "Personally, I never liked a liquid form of makeup it was hard to use in my opinion. But this completely changed my mind and I love using it. Super easy to apply for first time makeup users." —Rene 

    Get it from Amazon for $4+ (available in five shades). 

    28. BYO Blush Oil which is basically magical blush — it reacts to the pH of your skin, giving you a customized flushed look to highlight your ~natural~ and unique beauty.

    Before and after of a model without and with a rosy toned blush on their cheeks
    Youthforia

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

    Fun fact: All of Youthforia's makeup is designed with ingredients that are perfectly safe for your skin if you sleep with it on!

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia or Amazon for $36.

    29. A super glowy powder highlight that'll be the icing on the cake of your perfectly (~bippity-boppity~) beat face. Hey Cinderella, I think your fairy godmother visited last night and left a shimmering masterpiece. ✨ 

    Promising review: "This highlighter is amazing! It is soft, works like magic, and very budget-friendly! You can tell the quality of the product by the texture and smoothness, and the ease with which it glides onto the skin! I'm a fan!" —Shweta Sinha

    Get it from Amazon for $11.99+ (available in five colors).

    30. Bed Head Wave Artist Deep Waver to create perfect beachy waves, no ocean required! It's so easy — just clamp it closed and repeat all the way down your hair. 

    Reviewers hair with defined waves after using the hair tool
    Reviewer showing the results after using the waver

    Reviewers with various hair types says this tool is golden — thin straight hair, thick 4c hair, etc. A few people noted that it's even wig- and weave-safe! And FYI, this hair tool also reduces frizz and adds shine, too.

    Promising reviews: "I AM OBSESSED. My friends recommended this product and I’m so glad I finally got one!!!!... I feel like the waves look so natural. I have straight, fine hair that can barely hold a curl and I don’t even have to use hairspray to keep these waves, plus it adds lots of volume! Once you get the technique down it’s super quick and easy, takes me about 15 minutes or so! I can’t say enough good things about this product, so just get it!!" —Lydia Delcourt

    "I'm always skeptical on new hair tools, as I've been burned many times (pun intended). However, I kept seeing posts about how great this tool is, so I bought it. I love it! My hair is to my waist and very thick and naturally curly, and it worked very well. It took me about 15 minutes to wave all my hair. The tool is light and has a comfortable grip. I use the highest heat setting and hold it on my hair for five seconds on each portion of the section of hair I'm working on. The waves can hold for days...I highly recommend." —Ana V.

    Get it from Amazon for $32.99 (available in two colors).

    31. roll-on waxing kit because why would you pay for services at an overpriced salon when you can easily do it at home?! Hellooooo smooth legs. (And goodbye razors!)

    reviewer's legs, one smooth from being waxed and the other still hairy
    reviewer holding wax strip with purple wax and hair on it

    The kit includes a 40W high-power roll on wax warmer, two boxes of wax (honey and lavender scented), six packs of calming oil wipes, and 100 nonwoven wax strips. AND! Don't feel any pressure to wax your body hair if that's not your style. You do you, boo!

    Promising review: "I’ve spent TONS of money and time going to spas and nail salons trying to find the perfect wax. After doing some research, I came across this bad boy and let me tell you, I am NEVER going back! It’s so easy to use, and also so convenient. They send enough product to thoroughly try everything out. I also love that they send two scents, so you can find which one you love the most. The wax strips are sturdy enough to undergo the pressure you apply before pulling it off, as well as the actual pull. They get everything underneath and you can even use a single strip multiple times. No need to fly through the pack of strips anymore, when you can reuse the single strip a few times! HIGHLY RECOMMEND if you’re always busy, and on the go, or just wanting some extra self-care in the comfort of your home. 💕" —Alisa Garza

    Get it from Amazon for $33.99.

    32. Eyeshadow patches to achieve those ~crispy~ eyeliner and shadow lines that you cannot ever seem to get perfect by just free handing. Not to mention it'll help protect the rest of your face from fallen makeup.

    a model's eye with the patch underneath putting on eyeshadow / the models eye with a crisp line from where the patch was
    a reviewer shows the clean line of eyeshadow after using the patches

    These have adhesive on the back so nothing moves around in the process.

    Promising review: "My prayers were finally answered. I’ve been looking for something like this for a long time. It keeps eye shadow from getting on the cheeks which tends to happen every time I apply eyeshadow. These strips catch all the falling eye makeup. I’m glad I found them. Highly recommend." —Frequent shopper

    Get a 120-pack from Amazon for $6.99

    33. Acne patches so you can stop spending your time picking at every zit you see. Just apply a patch and watch it flatten out the pimple, reduce redness, and pull out allllll the gunk.

    Reviewer showing square acne patch that is filled with pimple discharge
    Reviewer's cheeks with dark red acne scars and breakouts
    Same reviewer's cheeks, which are now a more even skin tone and free of almost all breakouts

    Promising review: "This has been amazing. I bought it for my daughter and she shared it with her boyfriend. They are both under 20. They experienced results overnight, reducing a painful red pimple starting. I will continue to buy these for the kids because the results were hands-down amazing. And my daughter has very sensitive skin." —Tonja Scofield

    Get 40 round patches from Amazon for $8.49+ (also available in an 80-count and XL square patches).

    Check out our in-depth review of Avarelle's acne patches for more info on why they work, how to use them, and why 48,000+ people can't stop raving about them.

    34. A hair-finishing stick to tame the breakage or baby hairs that never seem to sit in their place. Say goodbye to constantly trying to blow dry them into place or going over the same section 10+ times with your straightener. With a quick swipe, you'll be looking like you spent hours on your hair. 

    Reviewer showing their messy bun with flyaways in the back
    The same reviewer showing their neater, slicked-back bun after using the hair-finishing stick

    Promising review: "I saw this on TikTok and didn’t believe it was as good as they said, but it is! It looks like a tube of mascara, and I thought it would make my hair hard or greasy looking, nope! Just makes the flyaways stay down. Now if I could just remember to use it more often. 😂" —Sam Ingle

    Get it from Amazon for $6.99 (also available in a two-pack).

    35. Or an edge control gel that works so well, you can go about your day as usual without having to worry about your edges staying in place. Some reviewers even say they last up to three days if they tie their hair up when they sleep!

    reviewer's before of her natural edges and baby hairs
    after of the hair slicked back and laying down

    And just a note that you shouldn't feel pressured to lay your edges! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    See it in action on TikTok here

    Promising review: "I’ve tried so many different products for my two daughters' edges. My 4-year-old daughter has 4c hair. My almost 2-year-old daughter’s hair type is to be determined because she is still growing. But it’s VERY curly. This stuff is the ONLY product I have found that slays their edges and keeps them in place ALL DAY when they are at school playing, climbing, and doing their thing. They live their best lives and their edges don’t move. And it’s great if you’re into doing different types of designs like heart edges, wavy edges, whatever. I do it all, and this product never disappoints. It also is great for holding down the hairs when doing a bun or ponytail. Very sleek look." —Jenna LeBlanc

    Get it from Amazon for $4.97+ (available in six sizes and multi-packs).

    36. A set of dermaplaning razors so you can gently remove the peach fuzz on your cheeks or pesky eyebrow hairs that you simply cannot catch with your tweezers. Reviewers also say their makeup applies much smoother after this!

    Reviewer using the tool to dermaplane their face
    Model using tool to shave hair above the eyebrow

    Promising review: "Literally the best thing I've ever bought on Amazon! I've been doing dermaplaning for 10+ years and this is the first time in my life I actually didn't cut myself. The razors are incredibly sharp but smooth on the skin and to do my whole face took 10 times less time than before while using different brands. I just regret I didn't find these sooner and I was torturing and cutting myself in the past with cheaper brands. Do not hesitate, you will be amazed as much as I am." —Veronica

    Get a set of three from Amazon for $5.94+ (also available in nine-pack).

    37. A set of short soft gel nail tip extensions to help perfect your at-home mani. With a thin edge and thick tip, these seamlessly fit on your nail bed *and* don't require filing or a base coat. Can these get any better? Yes they can, reviewers say they last 3–4 weeks. 🤯

    reviewer with shiny gel tip nails
    reviewer with rainbow gel tip nails

    Promising review: "I bought the Beetles glue gel in the gel x kit and could never get my nails to last past week two. I ran out and decided to try this after seeing it on TikTok, and will now stick to this glue if I run out. These lasted three weeks the first use and probably would've lasted longer if I didn't remove them to change up the color style." —Kayla

    Get it from Amazon for $9.99 (available in two nail shapes). 

    38. A tube of Danessa Myricks Beauty's Colorfix Eye, Cheek, and Lip Cream Pigment so you can get rid of like half the products in your makeup bag. This long-wearing, waterproof cream does it all — eyeshadow, lip stick, and blush — that's basically a full face of makeup with one tube.

    model wearing blue, pink, and purple pigment on their eyelids
    model wearing red lip pigment and red eye pigment
    Sephora

    Check out a TikTok of the makeup pigment in action.

    Danessa Myricks Beauty is a Black, woman-owned small biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free!

    Promising review: "This is my first time trying this product and I absolutely love it. It is transfer-proof and the color is very vibrant. I used it as a lipstick, eyeliner, and an eyeshadow. I have combination skin, and I have to say I’m pleased with the wearability of this product. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well depending on what products you use. I used the Garnier waterproof micellar water and with a few swipes there was very little smudging, and the product came right off." —whailey

    Get it from Sephora for $18 (available in 41 colors and three finishes).

    39. An Onset soap eyebrow kit designed to help you achieve thicker-appearing brows ~effortlessly~ that are not only fluffed up, but will actually stay in place all day!

    Promising review: "Saw this on TikTok and after looking around where I live for some clear soap and coming up short I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds

    Get it from Amazon for $4.99+ (also available in a two-pack and with gel).

    The reviews used in this post have been edited for length and clarity.