We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Elizabeth Mott's Thank Me Later Eye Primer, which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door.
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $13.99.
2. And a long-lasting makeup setting spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly the only explanation for this is that it is some magical potion.
BuzzFeed Shopping writer Jordan Grigsby has this and says, "This is personally my absolute favorite setting spray. My skin is soooo so oily some days it looks like I rubbed Popeyes chicken on my face. This spray keeps me matte and keeps my makeup in place ALL 👏 DAY 👏. Like, even after brunch in DC (if you're from DC you know brunch is an all day event) my makeup looks absolutely perfect. You know when you come home from a full day out and you kinda cringe because your makeup has moved all around? Yeah, never happens with this spray. I get home, look in the mirror, and I'm still a baddie!! Nothing has ever worked this well for me, like, this spray really works harder than Kris Jenner, I kid you not. 10/10 recommend."
Promising review: "I had received a deluxe sample of this from Urban Decay and had been using it on the days where I had a yoga class from 7:30 p.m.–9:00 p.m. — which means my makeup was on my face for OVER 12 hours. My makeup always came out just fine after my class, even after sweating like a pig! I forgot to spray it on last week and what a mistake! I came out of my class looking like a drowned raccoon. I've since bought a full-size bottle. It doesn't bother my sensitive skin and I haven't seen issues with breakouts either (but I don't use it daily). It does seem to make my makeup look more polished, similar to if you set your makeup with a light spray of water. If you sweat when using it, somehow the makeup stays put and you just sweat. It's magical. I do think it can feel a little tight when first sprayed. I noticed that the first few times in particular, but not so much now and after a few minutes I don't notice it. Anyways, if you dance or exercise and can't wash your face beforehand, try this!" —latp
Get it from Amazon or Sephora for $17+ (available in two sizes).
3. A tube of Danessa Myricks Beauty's Colorfix Eye, Cheek, and Lip Cream Pigment so you can get rid of like half the products in your makeup bag. This long-wearing, waterproof cream does it all: eyeshadow, lipstick, and blush — that's basically a full face of makeup with one tube.
See why one TikToker loves it here!
Danessa Myricks Beauty is a Black woman-owned biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free!
Promising review: "This is my first time trying this product and I absolutely love it. It is transfer-proof and the color is very vibrant. I used it as a lipstick, eyeliner, and an eyeshadow. I have combination skin, and I have to say I’m pleased with the wearability of this product. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well depending on what products you use. I used the Garnier waterproof micellar water and with a few swipes there was very little smudging, and the product came right off." —whailey
Get it from Sephora for $14+ (available in 36 colors and three finishes).
4. A smudge-proof eyeliner stamp that will literally put an end to the constant struggle of trying to get your eyeliner perfectly even. Picture this: after three attempts you finally get your left eye to be beautifully lined, only to then spend the next 20+ minutes trying to get the right eye to match, which inevitably it never does. Once you get this eyeliner, you will n e v e r have to deal with that again!
Watch one TikToker test it out here! Oh, and it comes with two stamp pens — one for each eye!
Promising reviews: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez
"This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok and I'm glad I tried, it saved me so much time rather than trying to make a winged one myself." —Linds
Get a set of two from Amazon for $14.97+ (available in three styles as well as a combo set).
5. A six-piece set of high-performance matte lipsticks so you can have ~options~ and still pay less than what you'd pay for *one* color of another brand. Don't worry, just because they're inexpensive doesn't mean they are cheap — reviewers are saying they perform just as well as those more expensive brands.
Watch one TikToker's review here!
Promising review: "What can I say, I saw a TikTok about this lipstick and had to try it! The reviews are right, for some reason this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $8.49+ (available in three color combos).
6. Or a Neutrogena Moisturesmooth lipstick that not only gives you the perfect lip shade you've been looking for, but lips that may actually get smoother the more you wear this!!
Promising review: "I've ordered and used this product in the past. The colors are very nice. The main thing I like about this product is my lips don't feel like I have something caked on. The feeling is light and the colors are very pretty." —Love2Read
Get it from Amazon for $6.83+ (available in 16 shades).
7. Orrrr Maybelline SuperStay Matte Ink Liquid Lipstick for anyone who needs something that'll last longer than traditional lipstick. Seriously, this will stay looking like perfection all day long, even while you eat and drink!
Former BuzzFeed Shopping editor Ciera Velarde has this and says, "I have worn it almost exclusively for two years straight, I've rebought it several times, and the best part — it's under $10 a tube. I currently own five shades, but it comes in 45 SHADES, so you're bound to find one that works for you. In addition to being long-lasting, it doesn't leave my lips all dry and cracked like other matte lipsticks I've tried in the past. And I've done the leg work — dozens and dozens of times, I've put this on before dinner, eaten a full meal, had some cocktails, and it still looks fantastic when I get back home!"
Get it from Amazon for $7.98+ (available in a variety of shades and multi-packs).
Read our full review of the Maybelline SuperStay Matte Ink Liquid Lipstick here.
8. BYO Blush Oil, which is basically magical — it reacts to the pH of your skin, giving you a customized flushed look to highlight your ~natural~ and unique beauty.
Youthforia is an Asian woman–owned small business established in 2020 that specializes in cruelty-free makeup.
Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!
Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer
Get it from Amazon or Youthforia for $36.
9. A Crease Piece creation kit that'll help you effortlessly create a cut crease (which is basically just adding contrast to your eyeshadow look). It may sound complicated, but with this little guy it's not — just hold it up to your eye, swipe on your eyeshadow, and you'll end up looking like Patrick Ta did your makeup for you!
Crease Piece is a woman-owned small business founded by Brittney Foley after she went viral for using a spoon to create a cut crease. Since a spoon doesn't work for every eye shape, she decided to create the Crease Piece, which has three different-shaped sets that work for more people.
Check out a TikTok of the Crease Piece in action!
Promising review: "I've only tried it once so far, the wing crease, but it worked great!! As with anything, there is a learning curve and requires a bit of practice to perfect it. But, overall, it is quite easy to use! I can't wait to try it out with other looks, colors, and styles! I'm happy with my purchase." —Melina Wagner
10. And some eyeshadow patches to achieve those ~crisp~ eyeliner and shadow lines that you cannot ever seem to get perfect by just freehanding. Not to mention it'll help protect the rest of your face from fallen makeup.
These have adhesive on the back so nothing moves around in the process.
Promising review: "My prayers were finally answered. I’ve been looking for something like this for a long time. It keeps eye shadow from getting on the cheeks, which tends to happen every time I apply eyeshadow. These strips catch all the falling eye makeup. I’m glad I found them. Highly recommend." —Frequent shopper
Get a 120-pack from Amazon for $5.79.
11. A jar of E.l.f.'s Poreless Putty Primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.
Check out a TikTok of the Poreless Putty Primer in action.
Promising reviews: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim
"I read reviews about this primer and at the price, I was a little skeptical. I threw my more expensive primer away as soon as I got this! Very nice coverage, just remember a little bit goes a long way!" —Byron
Get it from Amazon for $9.99.
12. Or a bottle of No Pore Blem primer because who doesn't love a product with a punny name?! But seriously, this primer helps hydrate your skin, smoothing and minimizing the appearance of your pores for flawless makeup application. You def need this since no professional makeup artist would wanna start without a primer.
Promising review: "This stuff is AMAZING! I have never found a 'color-correcting' primer that actually worked! This stuff not only smoothed out my redness but helped my foundation stay on all night! I will warn you, though, a LITTLE bit goes a long way! The first time I used it, I pumped out way too much. Lol I do love that it doesn’t have a weird smell too! I absolutely love this product. My new makeup staple!" —jacthemac86
Get a single pack from Amazon for $17+ (also available in a two-pack).
13. A heat-activated anti-frizz treatment to apply before you blow dry so you can get incredible results like the one below. 🤯 Chris Appleton (you know, Kim Kardashian and J.Lo's stylist) absolutely loves this stuff.
Promising review: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I l don't know what kind of magical sorcery went into making this product, but this stuff is amazing. —Lillee45
Get it from Amazon for $12+ (available in two sizes).
14. A bottle of Maybelline's Instant Age Rewind concealer because let's be honest, you don't have the energy for a full face of foundation every single day. This concealer will help cover up big pimples, redness, or dark circles without weighing you down.
Watch one TikToker apply it here!
BuzzFeed Shopping writer Emma Lord says: "TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like 'OKAY, REFLECTION, YOU GOT THIS' before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe."
Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee
Check out BuzzFeed's full Maybelline Instant Age Rewind Concealer review for more deets.
Get it from Amazon for $8.08+ (available in 40 shades).
15. Or CoverGirl's TruBlend matte concealer that blends so seamlessly you might be ready to ditch the foundation forever and strictly use this ($5!!!) concealer.
Promising review: "I initially purchased this for its intended purpose but the shade matched my skin tone so perfectly that this became my foundation. It's more of a matte look which is perfect. Less shine than typical foundation. I apply this all over as my foundation (matte primer first), next I apply my setting powder, and finally setting spray. That's it!" —JP
Get it from Amazon for $4.30+ (available in 28 shades and multipacks).
16. Essence's Lash Princess mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with sooo much less effort.
Watch a TikTok reviewer apply the mascara here!
BuzzFeed Shopping writer Emma Lord says: "Hello, that is my face above, because I bought into the hype of over 100,000 positive reviews and now I will never look back!! It doesn't get clumpy, it stays put ALL the live long day (I spent all of this ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time."
Promising review: "Great coverage on the first swipe! I have been searching for a good mascara for months and have had no luck. I saw this was on sale and had good reviews so figured I’d give it a try. I was really really surprised most mascaras are goopy the first time you try time and end up getting all over I didn’t have an issue with this one which was a pleasant surprise, the brush is fiber and not silicon another pulse for me, first swipe I was shocked, it covered well and made my lashes look thicker and longer, I waited a few seconds and applied one more coat and that was it! No need to keep going back over them, I haven’t tried to remove it yet but I’m very happy with it and I think my search for the perfect mascara might be over!" —Amber Borah
Get a pack of three from Amazon for $14.97.
17. A sheer tint BB cream designed to mattify, conceal, minimize the look of pores, reduce redness, hydrate, and smooth (dang, what can't this thing do?!). Oh! Plus it's oil-free AND has a little salicylic acid to help clear up acne.
18. An eyebrow stencil kit, which includes 30 wearable stencils so you can create perfect (and matching!) eyebrows when you're shaping or filling them in.
The kit comes with 30 different eyebrow stencils, a shaping razor, and a double-sided waterproof eyebrow pencil.
Promising review: "Really great! Surprisingly! I bought these expecting the worst and they were awesome! There are tons of different eyebrow stencil options. I found one closest to my eyebrow shape. I struggle with drawing my eyebrows to match. Their shapes are naturally quite different. This set did a great job. I used my own brow pencil however because the light brown color is very crayon brown. I like a more taupe color for my brows." —Chls
Get it from Amazon for $14.99 (available in three colors and a smaller set).
19. Or Glossier's Boy Brow for bolder, fuller brows without the crusty feeling you can get from other products. And it comes in seven shades so you can find the perfect fit for you.
Promising review: "I've been eager to get my hands on this product for months now! Honestly the easiest brow product I've ever used and it's seriously magic. My brows looked instantly fuller! They weren't crusty or stiff and the applicator is amazing! My favorite thing about Boy Brow is the texture, no crusty brows here. This product has changed my entire makeup routine!" —Jordanne
Get it from Glossier for $20 (available in seven shades).
Check out BuzzFeed's full review of Glossier's Boy Brow for more deets!
20. Orrrr an eyebrow soap kit so you can achieve thicker-appearing brows ~effortlessly~ that are not only fluffed up, but will actually stay in place all day!
This comes with the soap and two eyebrow brushes.
Promising reviews: "Saw this on TikTok and after looking around where I live for some clear soap and coming up short I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds
"Saw this product on TikTok and it's great, just follow the directions. It really keeps the eyebrows in check. Will purchase again." —Rkyptana
Get it from Amazon for $4.99+ (also available in a two-pack and with gel).
21. L'Oréal Paris Infallible Fresh Powder Foundation that is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion…even after a *full* day of activities.
Promising review: "I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Get it from Amazon for $9.25+ (available in 13 shades).
22. A color corrector, which is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation *boom* disappear.
Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones.
Promising review: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed
Get it from Ulta for $26 (available in six shades) or from Amazon for $26 (available in four shades).
23. Alleyoop's pen pal so you can fix your eyeliner, lip liner, brows, and highlighter wherever you are. Remember those fun pens you had growing up with four colors in one? Yeah, this is that, but with makeup. 🤯
Alleyoop is a woman-owned business creating compact and multi-functional makeup products!
Promising review: "This pen is amazing. I travel a lot for work, and it's so nice to just have to grab this rather than four different pieces of makeup. The fewer things I have to remember, the better!" —Rachel B.
Get it from Amazon or Alleyoop for $20 (available in three shades).
24. A Revlon oil-absorbing volcanic face roller because let's be honest, you've been out and about before, seen your reflection, and genuinely asked yourself how your face looks so ✨shiny.✨ Well, now when that happens you can just whip this bad boy out of your purse and put an end to the shine immediately.
Check out a reviewer trying it on TikTok here!
This is better than the commonly used blotting sheets because it is reusable and you won't find a stash of used papers in the bottom of your purse after a weekend full of events.
When it's time to clean, just pop out the little ball, rinse, and air dry.
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.
Get it from Amazon for $9.09.
25. OGX Locking + Coconut Curls Air Dry Cream to help hold your curls *without* that dreaded ~crunch~ sensation that many curl creams provide. Apply it to damp hair, scrunch, and go on with your life...couldn't get much easier than that!
Promising review: "I put some in my hair for the first time today and I'm impressed! I towel dried my hair and then put about a quarter size in my palm and spread throughout my hair, scrunched my hair, and then let it air dry. I think it did a good job at defining my waves and eliminating the serious frizz." —ninjamommy
Get it from Amazon for $7.97.
26. A waterproof, long-wear eyeliner that can be put to the test against your most intense eye makeup ideas. This eyeliner can hold up for you all day without smudging so you can stop worrying about coming home after a night out, seeing yourself in the mirror, and realizing that you've had raccoon eyes for who knows how long.
Kulfi Beauty is a small business creating high-performance makeup products and empowering the South Asian community, which typically lacks representation.
Promising review: "I love these liners! I ordered the berry shade for fall and brown for everyday/natural looks. These are creamy and don’t pull or tug on the delicate eyelid area, I had absolutely NO smudging, color payoff was perfect, smudgeable to soften your lines if you work quickly or do one eye at a time, and removal was a breeze with an oil cleanser or balm. Best pencil liner I’ve ever tried! These also do not irritate my eyes. So glad I discovered Kulfi!" —Anna S.
Get it from Kulfi Beauty for $20 (available in seven colors) or Sephora for $20 (available in five colors and two finishes).
27. Dr. Jart+'s Mini Cicapair Tiger Grass Color-Correcting Treatment designed to help cover blemishes and neutralize redness, PLUS it has SPF 30. It can be worn under your makeup or on its own — either way, you'll be loving your results.
Promising review: "The hype is to be believed. I discovered this product from TikTok. I loved how she showed the application and the payoff, which is reduced redness. I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation." —DJJJJ
Get a mini from Amazon or Sephora for $25+ (available in two sizes).
Plus, check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment!
28. Nyx's Pore Filler Targeted Stick to give your skin the ultimate ~blurring~ effect that'll help smooth and reduce the appearance of pores. It's pretty much the closest you're gonna get to Photoshop in real life. And you're gonna love the way your skin looks so much, you can just skip your foundation and concealer.
Check out a TikTok of the Nyx Pore Filler in action.
Promising review: "This is a life-changing product for me. I have HUGE visible pores as well as incredibly acne-prone skin that makes me break out from just about every product. I've started to use Nyx Pore Filler on my face with some regularity, and it doesn't seem to cause any irritation or breakouts. It does an AMAZING job filling in and smoothing out my face texture. The difference to my skin consistency is astounding. My skin looks so smooth when I use this product." —Jenny Penny
Get it from Amazon for $8.99.
29. A bottle of Tower 28's SunnyDays Tinted Sunscreen Foundation that is the ultimate multitasking product — it helps protect your skin with SPF 30 *and* even out your complexion. Save time by cutting down on alllll the layers of product you apply.
Tower 28 is a small biz whose founder, Amy Liu, has struggled with eczema for years. The brand specializes in products for sensitive skin, and everything is also vegan and cruelty-free.
Promising review: "Needed a new tinted moisturizer and heard great things about this via TikTok. I got the shade PCH and blends in so nicely into my skin. I am pretty pale so PCH is perfect! Not orange! I have oily skin and this wears very nicely throughout the day with powder. No issues other than one of my concealers not working well with it but no big deal! It does cling to dry patches; for me it's around my nose. Overall definitely plan on repurchasing this when I'm done with it." —ericapzs
Get it from Sephora for $32 (available in 17 shades) or from Amazon for $32 (available in 14 shades).
30. A foundation brush designed to blend both liquid and powder makeup to give you that flawless base. Reviewers love it because unlike other brushes it doesn't absorb (and waste!) half the product instead of blending it on your face.
Plus, it comes with a case!
Check out a TikTok of the brush in action.
Promising review: "I saw this on TikTok. I’m a middle-aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison
Get it from Amazon for $9.99 (available in 13 colors).
The reviews used in this post have been edited for length and clarity.