We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    Abracadabra: Here Are 38 Beauty Products So Good You'll Wonder If They're Made With Magic

    The setting spray is so good you might involuntarily bust out singing, "Oh, oh, oh it's magic." 🎶

    1. Elizabeth Mott's Thank Me Later Eye Primer which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door. 

    reviewer holding product tube
    reviewer in purple eyeshadow labeled
    reviewer with eyeshadow looking the same labeled

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.99.

    2. And a long-lasting Urban Decay All Nighter Setting Spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly the only explanation for this is that it is some magical potion. 

    BuzzFeed editor showing how her makeup stayed in place for 12 hours after using the urban decay setting spray
    Jenae Sitzes / BuzzFeed

    BuzzFeed shopping editor Jenae Sitzes has this and absolutely loves it, "I first put this setting spray to the test for a wedding that involved taking many trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.) 

    Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, several meals and drinks, jumping, screaming, and literally full-on crying a number of times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."

    Get it from Amazon for $16+ (available in two sizes).

    3. A tea tree and peppermint remedy soap with a plethora of uses — it helps improve skin irritations (we're talking dry skin, skin infections, acne, athlete's foot, nourishes skin, ringworm, jock itch, and more!) helps reduce odors, and is just overall nourishing for everyday use. Dare I say we have found the holy grail of soaps?!

    Learn more about the many uses of tea tree oil at Cleveland Clinic.

    Promising review: "I purchased Remedy Soap for my 'tween' daughter who was struggling with horrible armpit and foot odor. I tried everything to help her control this — men's deodorant, alcohol, lemon under her armpits, tea bags in her shoes, washing her clothes in vinegar etc. I was literally at my wits end by the time I came across this product on Amazon. After reading hundreds of positive reviews, I bought the soap with the hope that it would help significantly reduce her foot and armpit odor. To my amazement, it eliminated her odor completely!! She went through a whole day at school, including PE, and came home smelling as fresh as she did when she left that morning. That has NEVER happened this entire school year!! Needless to say, my husband and I are beyond pleased with our daughter's results. We now have the comfort of knowing that she won't have to continue suffering from the embarrassment of unnecessary body odor. I can't thank Honestie Naturals enough for this product. It has truly put a smile back on my family's faces." —Amazon Customer

    Get it from Amazon for $14.99+ (available in one- or two-pack).

    4. A beloved-by-the-internet detangling brush to get through any of those extra stubborn tangles *without* pulling out all your hair in the process.

    a reviewer holding the brush
    a reviewer showing their curly hair after using the brush

    Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —ANS

    Get it from Amazon for $11.99+ (available in 10 colors and two-packs).

    5. A powerful snail repair cream that may sound a bit off-putting, but it'll help brighten dull skin, fade discoloration, and add plumpness. It uses snail mucin extract and is rich in hyaluronic acid (hydrates) and glycolic acid (stimulates collagen production).

    Promising review: "I'm 55-years-old and my skin is a bit sensitive. I don't have a lot of wrinkles, but I'm definitely noticing a few more laugh lines and forehead crinkles than I had a few years ago! I've tried several moisturizers and have not been terribly impressed with any of them until now. This stuff really is great — incredibly hydrating without feeling greasy and it absorbs quickly. It feels great on my skin. In just a few short weeks, I definitely notice an improvement in my skin tone and fewer lines and wrinkles! Plus, the customer service is great. I had questions when I first received the product and got a follow-up response immediately. I will definitely be ordering this product again. I use it in the evening and morning; no need for two different moisturizers. Very pleased!" —sbakey

    Get it from Amazon for $20.

    6. A callus removing gel so you can quickly and painlessly remove allllll your calluses. Reviewers praise this for dissolving dead skin in ~minutes~ so buckle up, your feet are about to be as smooth as a baby's bottom.

    reviewer's foot with dead skin on the heel
    reviewer's foot looking smooth

    Promising review: "I am so glad I came across this product. So easy to use, and works so fast! I had thick, hard, cracked, dry ugly heels. I used this product and WOW! Clean, smooth like new feet! I have never used anything like this. Always grinding, sanding, soaking, treating my heels. Don’t waste your time. All that does not even come close to my results. I do recommend using gloves. If you have an open crack on your heel it may burn a little. I finally rid myself of embarrassing heels. A product that does what it says, and says what it does. Truly amazing. I highly recommend it." —LAVA LOVER

    Get it from Amazon for $11.75.

    7. Or a popular foot exfoliant peel that is both horrifying (!) and satisfying. After wearing the booties for an hour, you will watch layers of skin peel away (over the course of 5–7 days) from your feet to reveal a smoothness you haven't experienced since you learned to walk.

    Reviewer's feet with dead skin peeling off
    a reviewer's pile of skin that came off their foot

    Check out a TikTok of the foot peel in action.

    With these foot mask "socks," you just slide them onto your feet, leave them on for an hour to let the gel soak into your feet, and you should start to see the dead skin peel away within 6–11 days. (With remarkably softer feet in two weeks!)

    Promising review: "I placed this order after seeing it everywhere on TikTok... and boy am I glad I tried it! I was initially skeptical of trying anything on my feet.. and let’s be honest the peeling feet pictures are not for the weak :) .. but oddly extremely satisfying. I soaked my feet in the bag for an hour as instructed (super easy to use) ... two weeks later, BOOM baby soft feet. It came with two soaking uses so I used the second on my sister. 10/10 would recommend!!" —Alma Elias

    Get two pairs from Amazon for $10.49+ (available in two sizes, 12 scents, and four quantities). 

    8. A beard straightener designed to heat up in just 30 seconds so you can tame your curly mane without wasting any time. Never thought abut straightening your beard before? Try it once, the look will really ~grow~ on you. 

    a reviewer's beard before using the straightener all curly
    a reviewer's beard after straightening

    It has three different heat settings to accommodate different beard thicknesses!

    Promising review: "Of the three beard straightens I have had, Arkam is by far the best. The cord rotates super easy and stays out of the way. It heats up in seconds which is much faster than the other two. The bristles are made better to prevent burning. As a matter of fact, the bristles are the only part that gets hot. My beard's sides are short while the bottom is long. The Arkam handles both lengths with ease and without burns." —JT Dimmitt

    Get it from Amazon for $23.65+ (available in two versions).

    9. Some pimple patches you can just stick right on your zit when you feel it coming to nip it in the bud so you don't end up with a freakin' second head growing out of your forehead. 

    Each patch has 24 microdarts (that are completely pain-free!) which dissolve into the skin to help target pimples that haven't fully surfaced so you can beat them before they fully develop to their most painful state. Each pack includes equal quantities of patches and priming swabs to prep the area before applying the patch.

    Promising review: "I have dealt with acne ever since I was a teenager, and although I don't have it as bad anymore in my adult years I still deal with the occasional pesky cystic acne. And let me tell you, IT. IS. THE. WORST. It's painful, it takes weeks to go away, and it makes you feel incredibly self-conscious. I figured since I currently had one popping up I would give this product a try after seeing an ad on Insta. I was not disappointed — these things are not only fun to use but they work FANTASTIC. I noticed a dramatic decrease in the size of that zit, and after two nights it was essentially gone. 10/10 recommend." —richae

    Get a set of four patches from Amazon for $14.40+ (also available in packs of eight and 20).

    10. A weekly reset mask made with hand-harvested Canadian glacial clay, bamboo charcoal, mafura oil, green tea extract, hyaluronic acid, and vitamins to provide a deep cleaning without stripping the moisture barrier. You can even use it if you have sensitive or breakout-prone skin!

    model with a smear of the mask on their cheek
    the mask container laying down
    Goodful

    Promising review: "I love to mask but have struggled finding the right one for my combination skin. This mask leaves my skin super soft, clear, and feeling really hydrated. It's helping control breakouts without any of the drying effect acne targeting product tends to have. I love it and will definitely be ordering again!" —Katherine B.

    Get it from our Goodful shop for $80.

    11. Essence Cosmetics Princess False Lash Effect Mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort.

    reviewer's lashes before then their lashes after application with a faux lashes effect
    the mascara
    www.amazon.com, @essencemakeup / Via www.instagram.com

    Promising review: "Don’t let the price fool you. I reach for this over and over. Great for when you wear falsies too! I have sensitive eyes and I don’t have any problems with this mascara, no flaking, running, or burning. I will buy again and again." —Monica

    Get it from Amazon for $4.99.

    12. Teeth whitening pens to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing these on your teeth and then go about the rest of your life instead of worrying about having those sticky strips sitting on your teeth or a bulky light in your mouth.

    You can use each pen ~20 times and should expect your teeth to lighten four to eight shades.

    Promising review: "I started using this product less than two weeks ago and can already tell a difference. A friend even commented on a picture of mine asking what app I used to make my teeth appear whiter!😆 I even missed a few days of use when we were traveling. Easy to use and results are noticeable within a short period of time! Will buy this again when I need more! Great price and great product!!" —Andrea6117

    Get a two-pack from Amazon for $18.95.

    13. Elizavecca Collagen Coating Hair Protein Treatment infused with collagen and protein to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)! 

    before of hair looking dry and damaged, then the same person with smoother, more moisturized looking hair
    the bottle
    Bek O'Connell / BuzzFeed

    Promising review: "As soon as I put it on my hair it was amazing! It practically detangles itself. Will buy again. ♡" —bibi

    Get it from Amazon for $8.40.

    Read our review of Elizavecca CER-100 Collagen Coating Hair Protein Treatment to learn more about why one BuzzFeeder calls it, "the miracle product I've been searching for."

    14. Bio-Oil with sooo many potential uses — fading scars, soothing cracked skin, moisturizing without clogging your pores — try it out and you may just discover the next big thing to put it on. Once your friends find out about this it's gonna be like the sisterhood of the traveling oil!!

    A model holding the bottle of oil and rubbing it on their hand
    a reviewer's scars on their arm before and after looking much more faded

    BuzzFeed Shopping editor Elizabeth Lilly has this and says, "OK, so I've never used my bottle of Bio-Oil to specifically treat my rosacea. Yet, I've used it to moisturize my skin in the dead of winter or target super dry elbows and knees. This is gonna be your new fave multi-purpose skincare product. (Psst, a lil' goes a long way.)"

    Promising review: "I just love the smell of the oil. I mostly buy it because of the smell. I also have a scar from a cyst removal about six years ago that has gotten so much smaller after using this oil on it. Would buy again" —joey

    Get it from Amazon for $9.99.

    15. leave-in conditioner that will finally detangle your kid's hair without damaging their luscious curls. We know it can be a battle just to have your kid let you brush their hair, so this will help you make the experience less miserable for them (and let's be honest, for you, too).

    Promising review: "My granddaughters have long curly hair, and this is the first product that actually worked at getting the tangles out! Their hair was soft and no tears were shed while combing through… which to me is most important! The smell is nice, not overwhelming… overall this is just a great product and I will definitely be buying again!" —Danielle Bustamante

    Get it from Amazon for $7.99.

    16. E.l.f.'s Poreless Putty Primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    Promising review: "I can tell when I use it — fills in pores and makes a smoother finish. It’s great for the price too. I bought based on reviews and I will buy again." —M. sutphin

    Get it from Amazon for $9.50.

    17. A bottle of Blume's meltdown acne oil that will help combat acne-prone skin while still keeping your face moisturized. Use it directly on your face or mix it in with your daily moisturizer and it'll help fight your skincare woes all day long. ✨ Don't worry, this is safe for sensitive skin *and* can be worn under your makeup.

    before and after showing a model with a breakout on their face and then their face looking much clearer
    the blue bottle of face oil next to a plant
    Blume

    See why one TikToker is a fan here!

    Blume is a BIPOC-, woman-, and family-owned small biz based in Vancouver that makes cruelty-free, vegan, environmentally-friendly skincare in snazzy packaging. 

    Promising review: "Been using Meltdown for two weeks straight and I'm happy to say that it has done wonders for my skin. It has brightened up my complexion and kept my skin moisturized. Don't skip out on this magic serum." —Linnea V.

    Get it from Amazon or Blume for $28+ (available in two sizes).

    18. Cuccio Cuticle Oil, which comes in a variety of delicious scents to help moisturize your cuticles to prevent dryness and cracking. And to take it a step above other oils, this one is 100% paraben-free *and* made with cruelty-free ingredients!

    reviewer's hand holding the bottle of cuticle oil
    reviewer's long healthy looking nails and cuticles

    Promising review: "This Cuccio milk and honey cuticle moisturizer is truly a cuticle saver. Applying one drop to each cuticle and massaging it in completely will leave your cuticles and hands feeling soft, looking great and the smell is divine. I use it on both my hands and feet and I’m comfortable showing my fingernails and toenails this summer because this product has made it so easy to feel confident knowing I won’t have crusty cuticles." —Rina C

    Get it from Amazon for $5.89+ (available in three sizes, 12 scents, and packs of two).

    19. CeraVe salicylic acid body wash designed to help exfoliate and remove dead skin cells using a chemical exfoliant and not physical exfoliants which can be more harsh. Your skin will be left feeling moisturized and calm thanks to the hyaluronic acid and niacinamide. 

    Read more about how to treat keratosis pilaris at home at the American Academy of Dermatology.

    Promising review: "I have very mild KP and was skeptical since I’ve never purchased anything for it. I got out of the shower 20 minutes ago after applying the SA wash and there is a noticeable difference. I rubbed it in circles for about 20 seconds over all my problem areas and can absolutely see it’s helped. I will continue to use and hopefully it gets even better. 13/10 will buy again!" —Lauren G.

    Get it from Amazon for $13.29.

    20. And First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant, because even though I promise no one other than you actually notices those little bumps on your arms, you want them gone and all power to ya!! Reviewers with skin conditions like keratosis pilaris swear by this product!

    Before and after of a reviewer with bumps on their arm and without
    A model rubbing the cream into their arm

    Check out a TikTok of the KP bump eraser in action. 

    Read more about how to treat keratosis pilaris at home at the American Academy of Dermatology.

    Promising review: "I've recently had a problem with these weird, itchy, acne-like bumps all over my chest and shoulders. I’ve tried tons of washes, creams, treatments, etc. but nothing seemed to be working and then I saw a review of this scrub on TikTok and decided to try it. I shower every morning and take about a fingertip full of the scrub and gently rub it over my chest and shoulders then wash it off, and after a couple of weeks my skin was already getting so much better; and I have super sensitive skin too so I’m impressed it didn’t get irritated. Overall would definitely recommend!" —Olivia Parker

    Get it from Amazon for $12+ (available in three sizes and in a pack of two). 

    21. LilyAna Naturals Eye Cream with powerful, deep hydration to help reduce puffiness and dark circles. This cruelty-free and vegan cream is infused with vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to help brighten and firm your skin.

    Promising review: "I have been using this daily for about eight months now. I am 60 years old. It reduced the puffiness and bags under my eyes. I am Sicilian and had dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had precancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.

    Get it from Amazon for $14.99+ (available in three sizes and a two-pack).

    22. smudge-proof eyeliner stamp that will literally put an end to the constant struggle of trying to get your eyeliner perfectly even. Picture this: after three attempts you finally get your left eye to be beautifully lined, only to then spend the next 20+ minutes trying to get the right eye to match…which inevitably it never really does. Once you get this eyeliner, you will n e v e r have to deal with that again!

    reviewer wearing cat-eye look created with the winged eyeliner stamp and dark blue lipstick
    reviewer holds two stamps, which each have a slightly curved end for adding a winged eye to black eyeliner

    Psst — this tool is double-sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

    Promising review: "This goes on well and stays well. I cannot wing eyeliner for the life of me and this does it for me!! I just repurchased a second time and it's been almost a year since my first purchase...I use this daily! That means it lasted me almost a year. Can't beat the price point and quality for that! I also enjoy the clean ingredients. :)" —Nickel

    Get a set of two from Amazon for $11.98+ (available in three styles and a multi-pack).

    23. Tend Skin Solution so you can finally say goodbye to the razor bumps, ingrown hairs, and razor burn that somehow ALWAYS appear after you shave, no matter how much you exfoliate or moisturize.

    reviewer with large razor bumps on back of their head
    the reviewer's head looking smoother
    a before and after of a reviewer's underarm with lots of red razor bumps and then totally smooth

    Promising review: "This product has worked GREAT on my armpits where I had big, painful, inflamed hair follicles for YEARS! I use a Dollar Shave razor now, changed every couple of weeks with Tend Skin after every shower and before deodorant. Miracles! I have noticed less of a difference on razor burn and ingrown hairs in other areas, however." —A User

    Get it from Amazon for $18.99+ (available in two sizes).

    24. Mane Club One Hit Wonder 10-in-1 spray that will help solve pretty much all your daily hair struggles — it controls frizz, detangles, smooths, protects against heat, boosts shine, prevents breakage, hydrates, softens, strengthens, and conditions. Say goodbye to all the other products you have lying around —this one's got you covered.

    hands holding two bottles of the product
    writer with blown out hair using the product
    Mane Club, Elizabeth Lilly / BuzzFeed

    Mane Club is a small business based in NYC focused on creating vegan and cruelty-free haircare products.

    BuzzFeed Shopping editor Elizabeth Lilly has this and says, "I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! Here, I have freshly blow-dried hair with just this post-shower using this Amika blow dryer brush. This brush is fantastic on its own but this spray-on treatment has more or less doubled this brush's effectiveness. My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days. 'Tis time for me to unload a bunch of hair products I now no longer need to my friends."

    Get it from Mane Club for $10 or from Amazon for $9.95.

    25. TGIN Miracle Repairx Deep Hydrating Hair Mask For Damaged Hair made with castor oil and biotin that'll help bring your hair back from dry and damaged to healthy and hydrated. Bonus: it'll help reduce shedding and breakage! 

    reviewer with closeup of hydrated, defined curls
    the hair mask container

    Read more about how biotin could help with the fullness of hair at Cleveland Clinic.

    Thank God It’s Natural (TGIN) is a small business founded by Chris-Tia Donaldson after she graduated from Harvard Law School, started her first job at a law firm and wore wigs out of frustration for the lack of hair products for natural hair. TGIN is now sold at a variety of retailers.  Chris-Tia was diagnosed with breast cancer in 2015 and until her passing in 2021, used her success to advocate for women experiencing financial difficulties and who are undergoing treatment, to highlight health disparities due to race and socio-economic factors and help through the TGIN Foundation. You can read more about her empowering story in her book This is Only a Test.

    Promising review: "I LOOOOVE THIS PRODUCT LINE! I use the daily hair food to the hair mask! If you are protecting your hair and maximizing hydration these products will be your best friend!" —Mrs. Cain

    Get it from Amazon for $16.90.

    26. Radha Rosehip Oil that'll nourish your skin with antioxidants, vitamins, and essential fatty acids to help hydrate and soothe your skin. This amazing concoction will also help brighten your skin tone and banish blemishes. (Cue infomercial voice.) But that's not all! You can also use it on your hair, cuticles, or in your lotion!

    Promising review: "This is my nighttime deep moisturizer. I love this stuff! It smells nice but not overpowering (I wouldn't call it scented just pleasant). It does temporarily turn my skin a yellow shade but it fades in a minute. No staining on my skin or clothes. Overall it moisturizes very deeply and my skin looks great! Also it has helped with my acne scarring so that's nice! I will definitely buy it again." —L. Glaser

    Get it from Amazon for $14.95.

    27. BestLan Hair Finishing Stick to tame the breakage or baby hairs that never seem to sit in their place. Say goodbye to constantly trying to blow dry them into place or going over the same section 10+ times with your straightener. With a quick swipe, you'll be looking like you spent hours on your hair. 

    Promising review: "I’m in love with this product! I have super curly hair that loves to frizz and now I can let it air dry, put it in a bun with no more flyaways thank God! It really isn’t crunchy at all and surprisingly it’s not greasy at all which is perfect for me with the curly hair! You won’t be sad you bought this!" —Karissa Chavez

    Get it from Amazon for $6.99.

    28. L’Oréal Paris Elvive 8 Second Wonder Water because why use anything else if you could achieve moisture, shine, and silkiness in EIGHT SECONDS?! I mean come on, that seems too good to be true, but the nearly 30,000 5-star ratings prove that this might just be real life magic.

    Promising review: "Bought this not expecting that it would work. I've been using products in and on my hair for years, both expensive and inexpensive. This is the best I've used, bar none! It smooths and takes away the tightness of the curls. Will buy it again and again!" —Judith Cohen

    Get it from Amazon for $9.75.

    29. A fabulous lip-plumping gloss set to create absolutely luscious lips for anyone who likes the look of lip fillers but not the price or commitment. You're probably gonna have to apologize to your friend who just got filler done before you discovered this product.

    reviewer's lips before and after using lip plumper
    reviewer holding lip plumpers

    You'll get one lip plumper and one minty sleeping mask for your lips.

    Promising review: "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

    Get it from Amazon for $8.99.

    30. Juno & Co.'s Clean 10 Cleansing Balm that'll remove every last speck of your makeup. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities.

    reviewer starting to take their full face of makeup off
    same reviewer shocked at how well the product removed their makeup
    The clear balm in a container

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.99

    31. A tube of Danessa Myricks Beauty's Colorfix Eye, Cheek, and Lip Cream Pigment so you can get rid of like half the products in your makeup bag. This long-wearing, waterproof cream does it all — eyeshadow, lip stick, and blush — that's basically a full face of makeup with one tube. Talk about magic in a bottle.

    model wearing blue, pink, and purple pigment on their eyelids
    model wearing red lip pigment and red eye pigment
    Sephora

    Check out a TikTok of the makeup pigment in action.

    Danessa Myricks Beauty is a Black, woman-owned small biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free!

    Promising review: "This is my first time trying this product and I absolutely love it. It is transfer-proof and the color is very vibrant. I used it as a lipstick, eyeliner, and an eyeshadow. I have combination skin, and I have to say I’m pleased with the wearability of this product. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well depending on what products you use. I used the Garnier waterproof micellar water and with a few swipes there was very little smudging, and the product came right off." —whailey

    Get it from Sephora for $20 (available in 47 colors and three finishes).

    32. Corated's Heatless Hair Curler to give you amazingly bouncy curls with no damage because there is no heat!! And it does its best work while you sleep!

    a reviewer with their hair wrapped in the curler before bed
    the same reviewer showing big curls the morning after

    This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase! The curler is also made with mulberry satin to help prevent tangled hair.

    Promising review: "I could not be more obsessed with this. I have stick straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night....They're comfy and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray and I have bouncy curls for the rest of the day... Works better than curling iron for me!" —nikki liu

    Get it from Amazon for $9.99+ (available in seven colors/patterns).

    33. An all-in-one Dr. Jart+ Color-Correcting Treatment designed to help cover blemishes and neutralize redness PLUS it has SPF 30. It can be worn under your makeup or on its own — either way, you'll be loving your results.

    Model with half their face using treatment and half without
    Two jars of Dr. Jart+, one open one closed
    Sephora

    Promising review: "This is one product that I always faithfully go back to. Typically I don't wear foundation, but sometimes concealer to cover spots. Concealer can be a bit too heavy, however, I've never had that problem with Cicapair. The product applies green but changes to a beige color. I'm very fair complected and haven't had an issue with how it looks against my natural skin tone. You don't need a lot. Bonus is the product is healing and has SPF! I call this my little magic pot!" —saturnevolved

    Get a mini from Sephora for $22

    Check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment

    34. Or a color corrector that is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation *boom* disappear. 

    the huestick in orange
    model demonstration of how to color correct
    Ulta

    Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones. 

    Promising review: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed

    Get it from Ulta for $24 (available in five shades) or from Amazon for $24 (available in nine shades).

    35. An eyelash growth serum to help give you the eyelashes of your dreaaams (you know, like the ones little kids have?? Like who decided they should have the best lashes out there?!) Apply this serum consistently like you would a top liner and watch your lashes grow. 

    Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie

    Get it from Amazon for $19.99+ (available in two variations). 

    36. An outrageously popular Differin gel beloved by reviewers for helping get rid of existing acne *and* working to prevent new pimples from forming with its prescription-strength retinoid. Go ahead and order a couple of bottles, this is now a staple in your beauty routine. 

    Because of the prescription-strength retinoid, make sure to consult your dermatologist before introducing this into your skincare routine.

    BuzzFeed Shopping editor Natalie Brown has tried this out on her own skin! Here are her takeaways: 

    "1. One pea-sized application per day is all it takes. 

    2. It's just as effective over moisturizer as it would be if you applied it directly to your skin. 

    3. Apply it at night, and you MUST wear sunscreen every day when you use this!"

    You can read her full review in this post "11 Products We Use, Love, And Swear By So Much, We Had To Share Them With You" at #6.

    Promising review: "This product is a MAGIC ERASER on acne. This is the only product that works on my acne. It dried up my hormonal acne within one night! So I have mild hormonal acne due to menstrual cycle but after using this gel every night and following the directions in the package, it has really helped me get rid of acne and dark spots. This product did not break me out in initial use or even later. This one tube lasted me for a couple of months and a few days over. I love the results and I will buy another tube if my acne acts up again but for now I have clean and clear skin. Thanks Differin!" —KARTHICK RAVI

    Get it from Amazon for $14.97+ (available in two styles and four sizes).

    37. Maybelline multi-use concealer that can not only conceal, but contour and correct as well. It works so well, even your friends who were out with you all night will think you got like 10 hours of sleep. This concealer provides you with 12 hours of moisture and medium coverage.

    Promising review: "As its name implies, this product erases discolorations of the skin or dark circles under the eyes. I use this product every day to give my skin a more even tone and to get rid of those dark spots and circles on my face that come with age. An added perk is that the product also moisturizes so it's a 2-in-1 tool. It is lightweight and yet provides total coverage of skin imperfections. Love this product!!" —Jessica

    Get it from Amazon for $8.80 (available in 18 shades).

    38. An Arctic Fox semi-permanent hair dye so you can switch up your hair color whenever you please instead of having to actually think through your decisions. This is the perfect option for any commitment-fearing folks cause it's designed for frequent use and actually conditions your hair while giving you a pretty dope color. Purple, blue, pink, and orange hair within three months *and* no damage to your luscious locks?! That's some real magic. 

    reviewer showing off red and orange ombre hair
    same reviewer showing off purple ombre hair

    Since it's made without peroxide or ammonia, it's designed to not damage your hair like traditional dye. It typically works best on pre-lightened hair, but many reviewers say they've had success getting it to give a tint to dark hair. 

    Promising review: "Love it! The product smells fantastic and is easy to apply. I have fairly long hair and one bottle was more than enough. I had previously balayaged my hair about six months ago and the color took very well to the highlights we put in. It came out darker where my natural brown is and much brighter (pinkish burgundy) where it was previously bleached." —Rebecca

    Get it from Amazon for $12.89+ (available in two sizes and 31 colors).

    The reviews used in this post have been edited for length and clarity.