In 2014, Canadian photographer Lindsay Foster captured this heartwarming image of new dads B.J. Barone and Frankie Nelson meeting their son Milo for the first time, and it quickly went viral.
But now the photo is being shared for very different reasons, with anti-same-sex parenting and surrogacy campaigners appropriating it.
Extreme right-wing party Fratelli d'Italia has used the image in posters in Italy.
Barone told BuzzFeed that he and his partner were shocked and upset when a cousin in Italy told them their photo was being used, without permission, to undermine the rights of LGBT families.
Foster, the original photographer, told BuzzFeed she was frustrated with her photo being used without her permission and without any credit, especially in such a negative way.
"I love Frankie and B.J. so much and I am fighting right along with them and they are doing the same for me," Foster said. "We are considering taking action [against] those in Italy who are using my/their image."
Barone said they are using the renewed interest in their photo to educate people, writing a children's book about surrogacy called Milo's Adventures and asking LGBT parents to share photos of their families using the hashtag #WeAreFamily.
"Families are not about moms and dads, they are about love. Milo has so much love in his life that if everyone had as much love as him, this world would be a much better place."