This is Max Key. He's the son of New Zealand prime minister John Key. He's a music producer and uni student. He's also really happy to pose in his underwear.
Monty Adams / Remix Magazine
He got his gear off for a photo shoot with Remix Magazine, and it's quite something.
Monty Adams / Remix Magazine
The photos have caused some controversy – but not because of Key's near-nudity.
Monty Adams / Remix Magazine
When Key posted this shot to Instagram, people were quick to criticise the fact that he is holding a cigarette – especially because his father recently outlined tough anti-smoking plans.
Key is yet to respond to the controversy, but had earlier told the magazine that he tries to avoid getting caught up in politics.
Monty Adams / Remix Magazine
He did the photo shoot and interview to promote his music, which he said had "nothing to do with politics or my dad's job".
Monty Adams / Remix Magazine
"My parents are pretty comfortable with me doing all of this stuff," he told Remix.
Monty Adams / Remix Magazine
"I do always check out of courtesy, because Dad does have an important job and I wouldn’t want to screw anything up."
Monty Adams / Remix Magazine
"I don't really see anything wrong with having your top off," he said.
Monty Adams / Remix Magazine
Indeed.
