This is Max Key. He's the son of New Zealand prime minister John Key. He's a music producer and uni student. He's also really happy to pose in his underwear.
He got his gear off for a photo shoot with Remix Magazine, and it's quite something.
The photos have caused some controversy – but not because of Key's near-nudity.
When Key posted this shot to Instagram, people were quick to criticise the fact that he is holding a cigarette – especially because his father recently outlined tough anti-smoking plans.
