A Pizza Chain In NZ Has Set Up A Billboard Made Of Dead Rabbits

It's to promote their Easter-themed rabbit pizza.

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Hell Pizza in New Zealand, which has a history of controversial PR stunts, created a rabbit pizza to celebrate Easter - and are advertising it with a billboard made of dead rabbits.

Here is that @HELLpizza666 #Rabbitpizza billboard I was talking about. https://t.co/qj3W1ar9g7

Hannah Rogers@HannahRogersx

Here is that @HELLpizza666 #Rabbitpizza billboard I was talking about. https://t.co/qj3W1ar9g7

07:02 AM - 11 Apr 14ReplyRetweetFavorite

Perhaps anticipating a backlash, they made a statement on their Facebook page stating that rabbits are a pest in New Zealand, and the skins on their billboard were sourced from "professionals".