We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A waterproof, smudge-proof liquid eyeliner stamp that addresses the bane of every makeup wearer's existence: creating the perfect, symmetrical cat-eye. Now you don't have to spend an hour redoing your wings — this easy-to-use stamp creates the same wing on each side, and no one will even know the difference. 🤫
2. A reusable Revlon volcanic face roller designed to keep excess oil at bay throughout the day, absorbing shine in seconds without messing up your makeup or requiring you to pack on more powder. If you have oily or acne-prone skin, this clever roller might just be your new holy grail.
Just twist the ring to pop out the stone, then wash it with a mild soap/cleanser and let it air dry after every use.
Promising review: "This rolling device is like pure magic. You simply roll it around your oily areas and BOOM the oil magically vanishes into the ball never to be seen again! This is an item that #tiktokmademebuyit for sure! I saw a video on TikTok and immediately went on the hunt only to be disappointed that this item was sold out everywhere! I eventually got added to a waiting list here on Amazon and once they had it in stock again, they charged my card and sent it my way! If you have the chance to purchase this and you have oily skin, get yourself on the waiting list if you need to and just kick it until it shows up. You will be pleased. Thank me later." —Veronica Cooper
Get it from Amazon for $9.32.
3. A bottle of Nyx setting spray so your carefully crafted makeup look can survive up to 16 hours of wear, through humidity, sweat, rain, and snow, without any smudging or melting.
4. A light, silky Touch in Sol No Poreblem primer to try if your foundation never goes on looking as smooth as you'd like — this'll hydrate the skin while also minimizing the appearances of spots, blemishes, and pores to help your foundation look its best on top. Just check out the difference on this orange below!
5. A bottle of Ecotools makeup brush cleansing shampoo, because chances are, your sponges and brushes are overdue for a good cleaning. Made with gentle, plant-based ingredients, this cleanser will remove all the built-up makeup, oil, and impurities from your tools — and watching all the gunk be washed down the sink is *so* satisfying.
6. Essence Lash Princess mascara, beloved for its ability to give you bold, dramatic lashes while also separating them to prevent clumping — and, most of all, for its $5 price tag!
2023: The year we stop spending over $10 on mascara.
BuzzFeed Shopping editor Emma Lord says, "Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time."
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99.
7. Plus: An eyelash separator comb because when you've spent so much time crafting the perfect eye look, the *last* thing you want is clumpy, sticky lashes (and to risk messing up your makeup while fixing). With a slightly bent handle that makes it easier to hold, this stainless steel comb will gently separate your lashes and remove any clumps, leaving them perfectly ~wispy~.
It also comes with a cap to cover the comb end for travel and storage.
Promising review: "Game-changer! I'm not sure how long this type of product has been out, but I'm so glad I finally found it. I've been using a pin to separate my thick eyelashes after applying mascara. It terrifies onlookers, but I had no other way of doing it until I found this eyelash comb. It's absolutely made a difference." —Bronwyn E.
Get it from Amazon for $4.99 (available in five colors).
8. A tube of Nyx eyebrow gel if your brows have a mind of their own and you want some serious help taming those hairs. This clear gel shapes your brows and works with your pencils and powders to seal in the color and hold them in place. Bonus: It can even be used as a clear mascara to enhance your natural curl!
9. Or a two-piece eyebrow soap kit to help you sculpt your brows so they have the exact shape, volume, and texture you're going for — and keep them looking defined and fluffy throughout the day.
10. A perfectly pigmented Han cheek and lip tint, because we loooove a 3-in-1 makeup product! This hydrating multi-stick adds a lovely pop of color to your lips and eyes as well as a natural flush to your cheeks so you don't have to reach for (or travel with) a product for each step.
11. A stainless-steel skin spatula that'll take your exfoliation game to the next level. It issues high-frequency vibrations to deeply clean and remove blackheads, dead skin, oil, and dirt from deep within your pores. The results: Your skincare products will absorb better and your makeup will look smoother!
12. A tube of Elizabeth Mott Thank Me Later eyeshadow primer because if you're applying eyeshadow without a base, you're not getting its full effect. Not only will it make your eyeshadow look bolder and extra pigmented, but it'll also combat oil and creasing so your smoky eye looks flawless all night long.
13. And a pack of eyeshadow shields to catch excess makeup while applying it and leave your under-eye area looking clean afterward.
14. Long-lasting Peripera Ink Velvet Lip Tint if you like a little color on your lips but can't be bothered with lipsticks that constantly need touch-ups. This'll give your pout a smooth, ultra-pigmented stain with a silky finish, *and* it also has a lightweight feel that's not sticky or clumpy!
Reviewers compare to products like Charlotte Tilbury Matte Revolution, YSL Velvet Cream, and Tartist Creamy Matte Lip Paint.
Promising reviews: "This is velvet, full coverage without feeling like glue on your lips. It does transfer. The color is very pigmented so what you see is what you get. Honestly one of the best lip color products I've ever used, I put this above Charlotte Tilbury." —Lexi Lee
Get it from Amazon for $9.90 (available in 41 shades).
15. Maybelline's Instant Age Rewind concealer, perfect for a quick touch-up (without cakiness!) on days when you're not feeling a full face of makeup. Dark, puffy under-eye circles and redness are no match for it.
BuzzFeed Shopping writer Emma Lord says, "I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like 'OK, REFLECTION, YOU GOT THIS' before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe."
Promising review: "This is my all-time favorite concealer. It goes on creamy, covers under-eye circles without looking chalky. I hope they never stop making it." —YVonneM
Get it from Amazon for $8.79+ (available in 18 shades).
And check out our Maybelline Instant Age Rewind concealer review for more deets!
16. Live Tinted's Huestick Corrector, which uses orange pigments to counterbalance blue and purple found in dark circles, spots, and hyperpigmentation — put this on underneath your concealer and watch them ~vanish~. This 4-in-1 multi-stick *also* delivers gorgeous color to your eyes, lips, and cheeks, so just pick this back up after foundation (if you wear it) to finish the job, and you're done!
Live Tinted was founded by Deepica Mutyala, who first went viral for her red lipstick hack for under-eye circles in 2015. The Huestick was the first product the company launched, making waves as the first multi-stick with clean ingredients to also balance out dark circles and spots. It's made with hyaluronic acid, squalane, and vitamins C and E.
Promising reviews: "I'll admit, I was totally skeptical of these Huesticks. I am 34-years-old, of Sri Lankan descent (medium to deep tan skin) and I've NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a BeautyBlender and then using my same amount of cc cream and powder foundation. You really still can't tell I'm wearing makeup. I even asked my BF if he could see the orange 'glow' under my eyes before I put on the cc cream and he couldn't see it! It really was color correcting!" —Reviewer
"I love this pencil. I'm fair and cool-toned and got the peachy pink color. I've previously used other rose pink under eye correctors and brighteners that are pretty good, but the peachy tone and the texture of the pencil are the best I've found. I just pat some concealer over top and it covers my dark circles beautifully. Will repurchase for sure!" —NickiName
Get it from Amazon or Ulta for $24 (available in five shades).
17. A pack of blotting papers that'll be a lifesaver if you tend to get shiny throughout the day. These rapidly absorb the excess oil to help you freshen up without having to mess with powder — just a few pats and you'll be ready for that midday meeting.
18. Youthforia's unbelievably lightweight BYO Blush Oil, which reacts to your skin's natural pH level to create the *perfect* shade of flush for your skin tone so you never have to think about what shade to wear. This vegan, color-changing oil is made with 20 different plant-based ingredients that are so skin-friendly, you could even sleep in this!
Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients. Check out a TikTok of the BYO Blush in action!
Jenae: I picked up a tube of BYO Blush Oil for myself because the concept sounded so cool — a blush oil? That creates your perfect shade?? It works exactly as advertised: I just make a couple of tiny swipes on each cheek and a lil' on my nose, and almost immediately the pink shade starts to appear. It blends REALLY easily and feels so lightweight, and it's also buildable, so for a more intense blush you could just add an extra swipe or two on each cheek. I love wearing it on no-makeup days when I want to add a bit of color to my cheeks just to feel ~alive~ but it looks great on top of makeup too. I love it so much, I even bought it for my sister-in-law for Christmas! BTW, in the pics above, I'm wearing no other makeup to show how it looks on bare skin, and there's no filter.
Get it from Amazon for $36.
19. A multipurpose dermaplaning tool designed to safely exfoliate your face and remove peach fuzz if desired. It doubles as an eyebrow razor so you can shape your brows and easily remove any stray hairs. Basically, it's the cheapest way to get dermaplaning done right at home.
A small cover is included to help with precise brow shaping, if you plan to use it for that as well. It's suggested that you soften your face with lotion or shaving cream before using the dermaplaning tool!
Promising reviews: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
"Least expensive way to get microblading/dermaplaning done! If you hold your skin taut and glide the razor over your skin, it DOES take off the top dead layer of skin and also all the baby hairs, so it definitely does what it claims to. Baby hairs do not grow back rough or stubbly, and that was my original worry. Dermaplaning like this at least once every few weeks helps your skin feel and look more radiant and helps makeup go on smoother for sure. I love it. Dermatologist charge $100–$250 for what these little tools can do for you at home." —Muffy
Get a three-pack from Amazon for $5.94.
20. A Dermablend loose setting powder to ensure that whatever makeup you *do* apply stays put and doesn't melt off your face by noon, because there's nothing worse than having to touch up your makeup constantly when you have approximately 132,786 other things to do. You can even use it on its own to reduce shine if you have oily skin!
Promising review: "I purchased the travel size to make sure I like it. I actually love it. During the week I use the powder on my bare skin in my T-zone area because I have extremely oily skin. On the weekends when I decide to get glam I apply over makeup and either way this product eliminates the shine/oil." —Tasha
Get the original translucent shade from Amazon for $12+ (available in two sizes; also available in three other shades).
21. A Vive Cosmetics matte liquid lipstick in Amor Eterno, a bold dark red you'll want to reach for all fall and into the holiday season. It has a velvety matte finish that can withstand your midday snacks and happy hour drinks so you can rock that red lip all day and into the night.
22. A reusable makeup spatula because turns out, there's a *lot* more product left in that bottle of foundation you were planning to throw out. Now you'll be able to use every cent of product you paid for.
Promising review: "I bought this a while ago because I felt like there was often too much product I couldn’t reach using the built in applicator. Each bottle is 1 ounce, and I had five 'empties' to test this spatula on. I got so much product out of these old bottles that I had to stop before finishing every bottle. My two ounce container is practically over flowing! Thanks to this little spatula, I now have two full bottles worth of foundation potted to use. The spatula is pointed and I think for these bottles a square-shaped spatula would have been more efficient, but nevertheless the deed is done! So impressed! (And, considering the cost of each bottle, I saved about $70 worth of foundation that I love and is no longer being sold!)" —Krystal
Get it from Amazon for $5.99.
23. An internet-beloved set of makeup sponges — reviewers sing their praises as a budget-friendly swap for Beauty Blender and Real Techniques, since you get five of these for less than $10! Plus, when it comes to blending foundation, concealer, powder, and BB creams, there's no better tool for a ~flawless~ finish.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Get a set of five from Amazon for $6.99+ (available in nine sets).
24. And an acrylic makeup sponge organizer to give your collection of sponges a clean and easily accessible storage spot where they can dry in between use (not to mention look super adorable on your vanity or dresser).
25. A Maybelline lip liner in clear that'll make sure your go-to lipstick looks its very best for hours. By lining your lips with this, it'll prevent bleeding and feathering and create a defined lip shape.
26. A double-sided silicone lip brush if you're constantly applying lip balm but your lips still don't look or feel soft — chances are, they just need some exfoliation so your moisturizing product can be fully effective (and your lipstick can look its best).
27. A super-bold, smudge-proof Kulfi Kajal eyeliner with a creamy texture that glides on smoothly and won't give you those dreaded raccoon eyes after a long day. Its color is rich — no need to retrace your lines over and over 'til it's properly saturated — and it's infused with moisturizing aloe vera and vitamin E. BTW, if you struggle with liquid eyeliners, you may find this application easier!
28. A bottle of the ever-popular Ilia Super Serum Skin Tint with SPF 40 for light, dewy coverage that'll take care of your sun protection in the same step. And because it's formulated with hyaluronic acid, plant-based squalane, and niacinamide, it'll also help hydrate, plump, and smooth your skin as well as even out your skin tone (without feeling heavy!).
29. Lilac St. Original Lashes that are meant to be worn for up to 10 (!) days, so if you hate putting on mascara every day and don't want to deal with professional extensions, these might just fit into your low-effort routine. These vegan, cruelty-free silk lash fibers have an ultra-thin band, adhere well, and look *super* wispy and natural.
Promising review: "Y’all I have been a loyal Lilac St. customer since they started and I will never leave them. These are the absolute best quality. I get so many compliments. They are the most natural and most comfortable to wear. I use multiple times by using makeup remover and water to remove any glue. Seriously will never stray." —Katiew
Get them from Amazon for $12.95 (available in eight styles and four sizes).
30. Glossier Cloud Paint, a long-standing cult favorite that tons of self-proclaimed lazy makeup wearers swear by. That's because it goes on *so* easily using your fingers and blends to give you the softest, most natural-looking flush. You can even pick it up in a slightly darker shade and use it as contour too!
Check out how easily it's applied in this TikTok. Psst — you can also check out our Glossier Cloud Paint review for more on why it's a dream for anyone who doesn't like to spend long on their makeup.
Promising review: "Listen, I am a LAZY makeup wearer, L-A-Z-Y. I have mountains of blushes and I never wear any of them, I really wanted something that was quick (brush free). I bought this in Beam and I love it; it is bright, happy and a bit peach-orange. I think it is great for summer, and it is so easy to apply. I definitely want at least one more (or every) shade. If you are trying to work something simple into your routine, pick this up — it is not heavy or over the top and it literally lasts on my face from 8 a.m. to 10 p.m." —Mc K.
Get it from Glossier for $20 (available in 10 shades).
31. A pack of pre-moistened Andrea EyeQ's oil-free makeup correctors, little swabs that let you quickly and easily correct makeup mistakes without messing up the whole look. Finally, fixing that eyeliner wing doesn't have to smudge the entire area.
32. A 12-pack of soft microfiber makeup removing towels, a true hack for budget-savvy makeup wearers, since they can gently remove makeup using only water and be reused over and over! Perfect for travel and everyday use, they'll cost you just over $1 per cloth, which amounts to nearly 20 times cheaper than the infamous Makeup Eraser.
HuffPost Shopping writer Haley Zovickian swears by these: "I only use these now to remove my makeup, including heavy mascara, and they are great for my sensitive skin. I do follow up with a gentle cleanser to cleanse my skin once all my makeup is off. They're big and dry quickly so you can use the same towel multiple times before having to wash it or switch to another one."
Promising review: "These things are so soft! Great for taking off makeup. I was using the Makeup Eraser before, but these are 100 times better. You just wet them, wipe off your makeup, rinse and hang out. I guess you could use a new one each day, but I they are very big so you can get a few days out of one. Great value for the money!" —Shopforbargains
Get a pack of 12 from Amazon for $13.95+ (available in 12 color sets and packs of 30).
33. Or Juno & Co.'s Clean 10 Cleansing Balm, the makeup remover to end all makeup removers. With a simple list of 10 (!) ingredients, this stuff gets your face SO clean with just a pea-sized amount that transforms into a silky oil in your fingers. It also helps reduce hyperpigmentation and dark spots, refines texture, brightens the skin...you'll never look twice at a disposable wipe again.
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
34. A shiny tube of Rimmel Stay Glossy lip gloss designed to stay put for six hours. Wear it alone or ~experiment~ with layering on top of your favorite lipsticks and liners for a unique color boost (not to mention extra hydration). It comes in a clear gloss and dozens of shades!
The reviewer on the right above is wearing the clear gloss, Seduce Me, on their lips *and* their eyelids!
Promising review: "Most lasting lip color is very drying, and I have dry skin and lips that are constantly chapped and dry, so I stay away from several of my lip colors during the winter — but Rimmel is very moisturizing. Another plus is that this is a gloss that stays on for six hours. Usually, only mattes really stay on that long, but this does. While I'm starting to buy bolder colors, I love to layer colors creating my own unique blends, and Cake for Breakfast looks great over a plum lip. It brightens it up and creates a beautiful color you can't get with one lip color. And it's affordable enough I can play with blending many different shades to come up with new looks all the time." —CynthiaB
Get it from Amazon for $3.97 (available in 25 shades and in two-packs).
35. A set of super-soft, beginner-friendly makeup brushes to help you apply all your blushes, eyeshadows, highlighters, and other makeup products as easily and effectively as possible. Reviewers rave about this set for the quality at such an affordable price — the 93,000+ 5-star ratings are a testament to it!
36. Plus, eyeshadow color removal sponges that let you experiment with colorful eye looks without the pain of cleaning or switching between brushes for every color. Just rub your brush in this pan for a few seconds, and it'll be good to go for your next shade!
Jenae: "I picked up this color removal sponge from Amazon after hearing about this hack on TikTok and can testify that it actually works SO well. I'm *so* bad about cleaning my brushes (I know...shameful) and this makes it super easy to clean a brush in a matter of seconds. So even if I'm trying to do a *slightly* more elaborate eyeshadow look for the day, this makes the process of switching colors as quick and painless as possible. Also, it's *super* lightweight, and I've already tossed it in my bag and brought it on vacation with me. This is one of those products I won't be traveling without in the future if I plan on doing eyeshadow at any point — and it means you only need to pack one or two eyeshadow brushes!"
Promising review: "This product makes it even easier for me to be lazy when it comes to cleaning my brushes. It also allows me to use the same brush for a makeup look since I can swish away a previous shadow and move on to the next. Great buy. Super easy to wash. I'm not going anywhere anytime soon, but when I do finally travel again, I'm sure this will be excellent to travel with and make it so that I only need to bring one or two brushes." —Azaleah Bumpus-Barnett
Get it from Amazon for $9.99.
37. A Physician's Formula bronzer to give you that sun-kissed look even if you've barely left the couch for months. Brush this into your cheekbones, hairline, and temples for a natural flush — it has a cream-to-powder finish with a light shimmer and ~buttery~ texture reviewers rave about.
Promising review: "This bronzer doesn't disappoint. It's a beautiful warm color with a bit of shimmer in it. It gives me a sun-kissed glow with no orange tones at all. The texture is velvety smooth and feels really nice on my skin. I also have acne-prone skin but it doesn't make me break out. Definitely recommend." —Jheneya
Get it from Amazon for $12.17+ (available in seven shades).
38. A four-pack of moisturizing (and refreshingly minty) tinted lip balms you can reach for any time your lips are feeling a bit parched. The soothing formula contains castor, argan, and coconut oils that soften your lips, plus conditioning beeswax, and moisturizing vitamin E. Not only that, but each balm will also give you a sheer, natural-looking pop of color.
39. A whipped Dear Dahlia Dream Velvet Lip Mousse with a buildable, multi-use formula that can be blended onto your cheeks and eyelids as well as your lips! It has a soft, powdery finish that's not drying, and comes in some seriously *gorgeous* shades.
Note: Reviews have been edited for length and/or clarity.