We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and itsย publishingย partners may collect a share of sales and/or other compensation from the links on this page.

    Just 45 Cheaper Options For Anyone Who Refuses To Buy Trendy Name-Brand Products

    Like those popular TikTok water bottles that are *so* expensive, for no reason ๐Ÿ™„

    1. A Simple Modern tumbler as a swap for the popular (and more expensive) Stanley cup. This minimalist travel cup comes in some seriously ~aesthetic~ shades, but more importantly, it'll keep your iced drinks cold for *hours* thanks to its double-wall insulation, and the leak-resistant straw lid might just save you from an accident or two.ย 

    the simple modern tumblr in a car drink holder
    a reviewer holding up the simple modern tumbler

    Multiple reviewers said they find themselves drinking more water when they have a straw, and the fact that it's so dang cute doesn't hurt either!ย 

    Get a closer look at it on TikTok.

    Promising review: "Please do not run out to Targรฉ and waste your money on a Stanley IF youโ€™re only using a cup for ice/cold drinks. This cup is just as good and far more affordable. I put ice in my cup over 24 hours ago during my shift at the hospital, and there is still ice in the cup! This product is BEYOND worth it at this price point. You wonโ€™t be disappointed. If the cup isnโ€™t in your cart at this point, I donโ€™t know whatโ€™s wrong with you: GET IT! ๐Ÿ˜‚" โ€”Marie

    Get it from Amazon for $29.99 (available in 12 colors). Also available in a style without the handle!

    2. And a vacuum-insulatedย Takeya water bottleย if you're not sold on spending over $50 on a trendy 40-ounce Hydro Flaskย (despite how cool the girlies on #WaterTok make it seem). It'll keep drinks ice-cold for 24 hours (!) and hot for up to 12 hours, with no sweating or leaking. All-day hydration *and* saving money? Now that's what I call refreshing.

    reviewer holding up the turquoise colored takeya bottle
    reviewer water bottle covered in stickers

    Bonus: You can still plaster it in stickers like so many do with their Hydro Flask! You're the artist and your water bottle is your (sticker) canvas.

    Promising review: "I purchased this bottle to replace my 40-ounce Hydro Flask. I thought that no other bottle could replace it. Boy was I wrong! This bottle has kept my water cold for more than 24 hours. I love the fact it has a leakproof spout on it. My Hydro Flask had the straw and it didnโ€™t even reach down to the bottom of the bottle. With this bottle I get every ounce of water I filled it with." โ€”TraMychael Ross

    Get it from Amazon for $16.97+ (available in four sizes and in nine colors).

    3. Cushionaire slidesย made to fit your feet like a glove thanks to the flexible cork footbed and supportive, padded insole. They're pushing 50,000 5-star ratings, and over 800ย reviewsย (!) draw comparisons between these and Birkenstocks, with many claiming they're just as comfortable for a fraction of the price.ย 

    reviewer holding up the tan sandal to show its supportive footbed
    reviewer wearing the sandals in tan

    Prime members:ย You canย try before you buy!

    Promising review: "I bought these sandals before a 3-week trip in Europe; I didn't want to pay for Birks but did want something in similar style with good arch support. I was a little skeptical about the low price, but gave them a shot...and they were the MOST comfortable sandals I've ever owned. I walked over 120ย milesย in them in three weeks on our trip and never once had foot pain. They broke in so quickly and were very supportive from the get-go โ€” and still are! Highly recommend." โ€”Han Lin

    Get them from Amazon for $24.99+ (available inย women's sizes 6โ€“13, including wide sizes, and 21 styles).

    4. A wildly popular set ofย wireless Bluetooth earbudsย that are super reliable and won't break the bank. These bbs have โ€” no joke โ€” over 220,000 (!!) 5-star ratings on Amazon from reviewers who consider them a fantastic AirPods alternative for their low price, great sound, waterproof + sweatproof design, and solid battery life (over 10 hours on a single charge).ย 

    reviewer's hand holding the rose gold bluetooth earbuds in a case
    a reviewer with the black earbud in their ear

    These come with a wireless charging case that provides up to 45 hours of playtime when you're on the go โ€” it'll fully recharge the earbuds in less than two hours.ย 

    BuzzFeed Shopping editor Elizabeth Lilly vouches for these: "I was able to wear mine comfortably under my bucket hat while I slept on a very rocky bus ride from the Snรฆfellsnes Peninsula in Iceland. And while I was out exploring, the charging case easily fit in my coat pocket. I also use these on the reg in my everyday life to listen to Spotify and podcasts, and even talk on the phone. I have to charge them about once a week and always keep them in my coat pocket."

    Promising review: "I bought these for the price and as a trial run on whether or not I could keep up with small wireless earbuds. Iโ€™ve had these for 6+ months now and they are pretty awesome for $25. Comes with a lot of different ear bud sizes, cancels noise well, the sounds is actually decent/better than I expected and Iโ€™ve accidentally thrown these into the washer and dryer and they still work the same. I was giftedย AirPodsย and honestly find myself reaching for the Tozo buds more often because theyโ€™re so much more comfortable in my ears. Definitely will buy another pair if these die on me." โ€”Liubhard

    Get them from Amazon forย $23.99+ย (available in five colors).

    5. A pack of twoย Venus Visage teeth whitening pens,ย minty fresh without the weird aftertaste and completely painless โ€” no discomfort for sensitive teeth and gums! But most importantly, it leaves your teeth noticeably whiter, and at a fraction of the cost of the dentist (and Crest Whitestrips).ย 

    Promising reviews: "Throw your expensive Crest Whitestrips away! Being the son of a dental hygienist, clean bright white teeth have always been important to me. Though I had my reservations about the whitening pen, it certainly didn't disappoint and works far better than the Whitestrips I've been using for the last several years, not to mention it's a much better deal for your money. I'm a total coffee connoisseur, which has always made having a bright white smile all the more challenging, but the Pen is giving me the upper hand." โ€”Franknsd

    "We like these better than Crest Whitestrips and for a fraction of the price! The Crest Whitestrips make my teeth way too sensitive, these work JUST AS WELL and no tooth sensitivity." โ€”Travis Sheveland

    Get a pack of two pens from Amazon for $19.99.

    6. And aย "flossing toothbrush" expertly designed with two layers of bristles, including the regular firm kind for brushing and ultra-thin ones designed to clean deeeep within the grooves of your teeth โ€” almost like you were actually flossing. As one reviewer puts it, this leaves you feeling "just home from the hygienist"โ€“level clean; others say it even feels comparable to their fancy electric toothbrush (sorry, Oral-B)!

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord/BuzzFeed

    Mouthwatchersย is a small business established by Ronald Plotka, DDS, that specializes inย antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.ย 

    BuzzFeed Shopping writerย Emma Lord says, "I personally just bought this and love it! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively."

    Promising review: "Iโ€™m a dental hygienist of 16 years and typically use and recommend electric toothbrushes; however, this manual toothbrush is great! My teeth feel very clean after brushing for two minutes, similar to the way they would feel after using my Oral-B or Sonicare electric toothbrush. Iโ€™ll definitely purchase again!" โ€”Beth

    Get a two-pack from Amazon for $9.90.ย 

    7. A pair of flared high-waisted crossover leggingsย because the viral Aerie version is *impossible* to avoid if you spend time on TikTok, but don't feel peer-pressured into that pair if you're on the fence. These are buttery soft, stretchy, and super lightweight โ€” the ultimate WFH pants or loungewear.ย 

    Reviewer in V-waist flared white leggings with slits at the bottoms
    Model in the black version

    Promising review: "These are beyond soft and so dang cute. I love how these have the little cuts in the front. Super great spinoff of theย Aerieย Crossover. They fit shorter but honestly, they still look so cute. I kinda wish I would have sized up. I think I woulda been happier in them if I did, BUT still love them." โ€”Sarah Elizabeth Zimmerman

    Get it from Amazon for $19.99+ (available in women's sizes XSโ€“XXL and 12 colors).ย 

    8. A bottle of Elizavecca Hair Treatmentย formulated to deeply repair and hydrate your hair thanks to restorative ingredients like collagen and ceramide 3. You just apply it after shampooing, wait as little as five minutes, then rinse it out for hair that looks *and* feels silky soft. Some reviewers say it's even BETTER than Olaplex. (Which is over three times the price!)

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    Reviewers with everything fromย thin, fine hair to 4c curlsย have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like.

    Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasnโ€™t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you canโ€™t beat the price! Have already ordered another box. I should also add I have curly/wavy hair thatโ€™s been colored to a light brown. Buy it!!" โ€”BB

    Get it from Amazon for $7.44.

    9. Maybelline's Cheek Heat gel-cream blushย because, don't get me wrong, we love Glossier Cloud Paint around here...but stocking up on your favorite shades is admittedly painful at $20 per tube. This water-based formula will give you that gorgeous natural flush, applied easily using just your fingers, for a fraction of the cost.ย 

    BuzzFeed writer holding pink tube of Cheek Heat with it applied to cheeks
    Emma Lord / BuzzFeed

    BuzzFeed Shopping writerย Emma Lordย says, "I'm a Glossier Cloud Paint stan so I'll continue to buy it, but I love this affordable alternative, too! It spreads on super easily and can either go on sheer or build for a bolder effect. I got the Rose Flushย shade and enjoy it for ~everyday wear~ since it's so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot!"ย 

    Promising review: "This is a great, cheap alternative toย Glossierย Cloud Paint. Itโ€™s less pigmented and blends more easily, so it looks very natural." โ€”Amazon Customer

    Get it from Amazon for $5.98+ย (available in six shades).ย 

    10. Cosrx Snail Mucin 96% Power Repairing Essence, a hydrating holy grail for many people with dry, sensitive skin and a gentler, cheaper alternative to many name-brand moisturizers and serums. It's effective on all skin types, and reviewers report seeing improvement after just a few uses! Acne scars, dark spots, and fine lines are about to meet their match.ย 

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    Promising review: "My skin dries out severely during the winter all the time, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me, eww!! I resisted for weeks refusing to use this product as she constantly vouched for its abilities. After a month I finally gave in, and boy it is amazing! My hands feel more moisturized than ever for longer and it doesn't leave a disgusting greasy feel as Vaseline. Take it from a once non-believer, you have to try this. Even if it doesn't work for you, you paid aย fractionย of what you would've paid for any other name-brand moisturizers." โ€”Kyoko Ozaki

    Get it from Amazon for $24.99.ย 

    11. A trio of hydrating lip sleeping masks if you've been hesitant to pull the trigger on that $24 Laneige lip mask that's *everywhere* these days โ€” getting three flavors for under $10 feels like a great alternative if you ask me. Just smear some on your dry, cracked lips before bed and dream of the smooth, soft lips you'll have come morning.ย 

    a hand holding three of the tubs
    closeup of reviewer's lips looking soft and moisturized

    For reference, the Laneige lip mask contains 20 grams of product, while each of these measures 5 grams, or 15 grams for the entire set. So even with product sizes taken into account, these are a much better deal!ย 

    Promising review: "[Alternative] for the Laneige lip mask. This is the most moisturizing lip treatment in the market. When my lips started getting dry due to the cold season I was thinking of buying the Laneige lip mask, but itโ€™s soooo expensive. This is a fraction of the cost and feels just the same. Very good product." โ€”Riya

    Get it from Amazon for $9.90ย (available in four combos).ย 

    12. A popularย checkerboard throw blanketย โ€”ย I'm absolutely *living* for the sage green shade, but it comes in other beautiful colors as well. Reviewers consider it a great alternative to the popularย Barefoot Dreams throwย (which is p-r-i-c-e-y) and say it's extremely soft.ย 

    the sage green checked blanket on a bed
    reviewer with the black and white throw blanket

    I've seen this throw pop up alllll over TikTok โ€” you can spot it in this roundup of home decor!

    Promising review: "This blanket beats others because it is softer (a buttery and fluffy feeling), it is long enough for a 5'10 tall person, it is not too light and not too heavy (works year-round in Virginia), and it has a stretch to the material that I havenโ€™t experienced with other soft blankets. The design is just so-so, but the colors are nice, and the price is right. If they updated the designs with more colors, patterns, then these would be absolutely perfect. I like this as much as my much more expensiveย Barefootย Dreamsย blanket and Williams Sonoma faux fur blanket." โ€”JH

    Get it from Amazon for $29.99+ย (available in seven colors and four sizes).ย 

    13. Some chunky Sam Edelman ankle boots worthy of being your go-to boot for work, travel, and more. They're super stylish (drawing comparisons to Prada, no less) with a thick lug sole that makes a statement without feeling heavy, PLUS they're comfortable on the first wear, so you can toss them right in your suitcase for that upcoming getaway.ย 

    a reviewer wearing the black chunky boots
    reviewer wearing the chunky black boots in the glossy crinkle style

    Prime members: You canย try before you buy!

    I bought these when my old pair of go-to black boots finally bit the dust after years of use. I wanted something a little more stylish and have always loved the look of classic Dr. Martens, but wasn't ready to drop the money on them. Enter: these beauties. I've worn them for miles at a time all around NYC, and they haven't hurt my feet one bit. I've also worn them in the pouring rain and my feet haven't gotten the least bit wet. I love that they'll go with practically all of my outfits, and every friend I've worn these around have complimented them + asked where I got them (most people wouldn't guess they're from Amazon!). I got them in my normal size and they fit just fine, even with my thick wool socks. Highly recommend if you're looking for your new staple boot!

    Reviewers also compare the look of these to Prada's lug sole Chelsea boots. (Which are over $1,000!)

    Promising review: "I'm so happy I bought these! They are an excellent alternative to spending $1,200 on theย Pradaย Chelsea boots. They look basically identical and are ridiculously comfy. Sure you can get other Chelsea style boots for like $35 to $45 but they are usually super uncomfortable, these just feel so nice. They don't pinch or and my foot doesn't slip around inside them.ย This is my best shoe purchase on Amazon, I'm just so impressed." โ€”Azure Look

    Get them from Amazon for $40+ (available in women's sizes 5โ€“13 and 22 styles).ย 

    14. A loungewear setย I wouldn't blame you for eventually just living in (many reviewers already are) for how luxuriously soft it feels *and* looks. Watch out, Kim K โ€” Skims has a seriously tempting competitor.ย ย 

    A customer review photo of them wearing the set in white
    A customer review picture of them wearing the set in camel

    Prime members: You canย try before you buy!

    Promising review: "No joke, these are pretty much exactly the same as my Skims lounge set for half the price. The pants graze the tops of my feet even when I wear them high-waisted at my belly button, so I think theyโ€™re plenty long. The robe is like wearing a blanket, but still looks put together. Anyway, Iโ€™m back here to buy a second color because I loved them so much!" โ€”Jenna

    Get the three-piece set from Amazon for $52.99ย (available in women's sizes Sโ€“XL and in 28 colors).

    15. A versatile workout/lounge set that also has reviewers reevaluating whether they need that expensive Skims set after trying this. Throw on this ribbed bra and bike short combo when you want to feel super cute + confident for the gym, or style it for a busy day of running errands and hanging with friends.ย 

    Reviewer in white bike shorts with a matching white v-neckline bra
    Reviewer in a blue version of the set

    Promising reviews: "The quality is AMAZING! Very soft and comfortable. True to size with a good amount of stretch for daily activities. This is definitely a great alternative toย Skims. Will be purchasing more in all colors!" โ€”Rรฉmi Lyn

    "I don't need a Skims set after this. The material is soft and buttery, the perfect thickness, and hugs your curves. I'll admit that I was wary of this even being a good fit, but once I put it on, I knew I had to buy the other colors." โ€”Toni Benjamin

    Get it from Amazon for $27.99 (available in women's sizes Sโ€“XL and 19 colors).ย 

    16. A rainbow-inspired eyeshadow palette with 40 matte, shimmer, and metallic shades so you can play with pretty much any color to paint the ~canvas~ that is your lovely face. Loved by amateurs and professional makeup artists alike, this is a great all-in-one palette for anyone who's not afraid to dabble with bright colors.

    a hand holding the palette of 40 rainbow shades
    reviewer's eyeshadow look with orange, pink, and yellow shades from the palette

    Also, if you follow beauty influencers, you miiiight notice this is extremely similar to the James Charles x Morphe palette, which cost almost $40. ๐Ÿ‘€

    Promising reviews: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not even 4-pound bunny) made it his mission to destroy my Jamesย Charlesย overpriced palette.ย This palette is the same quality, maybe even nicer.ย This eyeshadow was put on at around 3 p.m. and it's almost 1 a.m., the 'highlight' stayed on my nose even with my mask on through a whole day of work. That blew my mind." โ€”Daniel T Adams

    "Best palette I've owned and you can't beat this price! The colors are beautiful and vibrant. They are also extremely pigmented, especially the shimmery colors, and they all seem to blend well. I'm happy to have every color I could ever want in an eyeshadow in the palm of my hands and I've been experimenting with colors I've never worn before!!" โ€”Mary Diamond

    Get it from Amazon for $9.99.ย 

    17. Essence's Lash Princess Mascaraย beloved for its ability to give you bold, dramatic lashes while also separating them to prevent clumping โ€” and for its $5 price tag. People *rave* about this bestselling tube as a swap for more expensive mascaras like Too Faced Better Than Sex, L'Oreal Telescopic Lift, and many, many more.

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord / BuzzFeed

    Promising reviews: "The best Iโ€™ve tried so far and I used Dior, Tarte, Two Faced, youย nameย it.ย I always have a problem withย brand-new mascara because they have too much product on the brush, especially first few uses, and my lashes stick together. I didnโ€™t have this problem with this one. I could layer it without any product starting to fall off or my lashes sticking together. And I love that they donโ€™t test on animals." โ€”Detti

    "This product is fantastic; the best I've used in years! And the price can't be beat. It's [leagues] ahead of the well-knownย brandย namesย that sell for five times as much and more!. Just one or two coats gives me length and volume. With the gloppy otherย brands, I'd given up wearing makeup at all. I have sensitive blue eyes โ€” and did I say I'm old, which adds another layer of sensitivity โ€” and this mascara don't bother my eyes at all, no redness or irritability." โ€”Antonia Albany

    Get it from Amazon for $4.99.

    18. A 20-pack (!) of extra thick magic cleaning pads most reviewers agree is a great swap for the Mr. Clean Magic Eraser. They're extra durable, so you can put them to work on your toughest cleaning jobs and watch the mess just โœจ disappear โœจ.

    A customer review photo of their door before using the pads
    A customer review photo of their door after using the pads

    Promising reviews:ย "These are the best. Sooo much better thanย Mr. Clean Magic Eraser.ย Won't buy those anymore and these will last me a very long time. I scrubbed and they got everythingย cleanย and didn't break apart!!! Can even reuse if I wanted." โ€”miguel mendez

    "I own a cleaning business and have spent a small fortune on the name brand. I clean everything from condo rentals to long-term lease/residential rentals and I have had to clean unimaginable NASTY, I mean 'pics or it didn't happen' kind of nasty, and these cut right through it. These work just as well as the name brand, if not better, and they seem to last a little longer!" โ€”Keisha Marie

    Get a pack of 20 from Amazon for $13.95.

    19. An internet-beloved set of makeup sponges โ€” reviewers sing their praises as a budget-friendly swap for Beauty Blender and Real Techniques, since you get five of these for less than $10! Plus, when it comes to blending foundation, concealer, powder, and BB creams, there's no better tool for a ~flawless~ finish.

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years andย bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." โ€”chris

    Get a set of five from Amazon for $6.99+ย (available in seven sets).

    20. BestLand's high-performance matte lipsticks, whichย might be cheap (less than $2 each!) but bear results that feel ~expensive~ โ€” especially since so many reviewers swear they're even *better* than those pricey name brand liquid lipsticks! This set is honestly a must-have if you love red and pink lip shades, since it contains six long-lasting staples that'll have you look fierce all day long.

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising reviews: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" โ€”Claire

    "Beautiful and soooo worth the money! Usually I always purchase either Stila Cosmetics or Kylie Jenner but both of those are very pricey and expensive, so I looked up matte lip glosses on Amazon and saw this and thought I would give it a try. I absolutely love it. Very easy to put on does not smudge, beautiful colors, very very happy about the size of it! I went and purchased set B now because I love this product!" โ€”Vickyy

    Get a six-piece set from Amazon for $11.88ย (available in three shades).ย 

    21. Oversized square sunniesย exuding high-end vibes at a far more appealing price, plus polarized lenses with UV 400 protection.ย 

    reviewer wearing the sunnies in black
    reviewer wearing the sunnies in silver

    Promising review: "Love these so so much. I wanted the chic Bottega Veneta designer pair, but these look exactly like those for less than $20. Deal of the century. They are comfortable and extremely well made and I seriously canโ€™t get over the price. Iโ€™m thinking about buying another color because I love them so much." โ€”Kam

    Get it from Amazon for $12.79+ย (available in 10 lens colors).ย 

    22. Buttery softย high-waisted leggingsย giving Lululemon a run for their money, according to (*checks notes*) over 400 reviewers drawing comparisons between the two. They're squat-proof, stretchy, and so soft that many pregnant people say they basically live in these!

    Reviewer wearing leggings in black camo
    A different reviewer wearing the leggings in green camo.

    Promising reviews: "AMAZING. I bought these to test against my Lululemon leggings ($100+) and I think I love these more. I wish there were more sizes in stock right now but its a fad onย TikTokย so I understand and will be patient to buy more. ๐Ÿ˜‡" โ€”Reina

    "Currently 20 weeks pregnant and these are all I wear, I basically live in these leggings. Theyโ€™re so stretchy and comfy, definitely recommend for pregnancy!" โ€”Alba siviero

    Get them from Amazon for $20.99+ย (available in women's sizes XSโ€“XL, with 25" or 28" inseam, and in 29 colors/patterns).

    23. Or a pair of lightweight legging-style joggersย remarkably similar to Lulu's Align joggers, reviewers have noticed. With four-way stretch and a stretchy elastic waistband, these will keep you in peak comfort while lounging, running errands, or exercising. They also provide a little extra warmth on slightly chilly days when you need a full layer covering your legs.ย 

    reviewer showing the front of the black joggers
    reviewer showing the back of the purple joggers

    Promising review: "These are literally the best leggings/joggers I have ever owned, and I plan to eventually buy every single color. I originally saw these on TikTok and heard they were like the Lululemon ones but cheaper. I've never owned Lululemon leggings, but if they feel anything like these, then I have clearly been missing out. These are soft and absolutely perfect. I love the pockets and jogger style and that they fit like leggings and can be worn to the gym or dressed up with a cute outfit. I need to buy every color of these before they're gone!" โ€”Courtneyย 

    Get it from Amazon for $28.99+ (available in women's sizes XSโ€“XXL and 15 colors).ย 

    24. Anย eyebrow soap kitย reviewers love as an alternative to name brandsย to help you sculpt your brows so they have the exact shape, volume, and texture you're going for โ€” and keep them looking defined and fluffy throughout the day. When it comes to precision and hold, this stuff is *chef's kiss*.

    Promising reviews: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. Iโ€™ve used nearly every product from Anastasia Beverly Hills, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this this stuff holds every hair in the place you brush it." โ€”Bailey M, Deacon

    "This is so, so much better than the clear mascara that I was using. Ditto for the expensive eyebrow gel that I used before that. This stuff is: not crunchy, not crusty, and doesn't wear off, all day long. What it IS is nothing short of amazing: a little brow pencil and some of the eyebrow soap, and you have perfect brows all day, with no worries." โ€”H. K. Rodman

    Get it from Amazon for $4.99+ย (available in a one- or two-piece set, and with a brow gel).

    25. Or!ย E.l.f. Wow Brow for making your brows presentable in a matter of seconds when you don't have time to be messing around with a full kit. This buildable wax-gel sculpts your hairs into place while also depositing hair-like fibers that make them look fuller. Reviewers say it's a great swap for pricier brands like Glossier and Anastasia Beverly Hills.ย 

    before and after of brows from using the Wow Brow - the before photo looks unkempt and patchy, the after photo looks styled and filled in
    Target

    Check it out in a quick makeup look from TikTok beauty influencer Mikayla Nogueira, who succinctly describes Wow Brow as "the tinted brow gel that does the job."

    Promising review: "This product has replaced ALL of my high-end brow products. This is the most amazing brow stuff Iโ€™ve ever used. I donโ€™t even have to fill in my brows because this has such great coverage. Itโ€™s a game changer!!" โ€”Isabella

    Get it from Amazon,ย Target, orย Ulta for $5ย (available in four shades).ย 

    26. Maybelline Instant Age Rewind Concealer, a cult-favorite you can wield as part of your multistep daily routine *or* for quick touch-ups (without cakiness!) on days when you're not feeling a full face of makeup. Dark, puffy under-eye circles and redness are no match for it โ€” and neither are the name-brand concealers, at this price.

    former BuzzFeed editor applying the concealer under eyes
    former BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    Promising reviews: "I have extremely dark under eye circles. Honestly that is the only reason I wear makeup, is to cover them. I've used numerous kinds of concealers.ย Tarteย Shape Tape, Mary Kay,ย Estรฉeย Lauder (assorted kinds), IT Cosmetics Bye Bye Undereye, Clinique, Laura Mercier, Mac, and Bobby Brown. I usually spend anywhere from $25-30 on one tube of concealer and still feel unsatisfied with the coverage. Or it looks too heavy and thick by the time i set with a damp makeup sponge and powder (accentuating my under eye fine lines). This little gem is great. I use this concealer every day instead of all my high-end brand concealers. It's full coverage, buildable, lasts all day, not drying and not too liquidy. I'm so happy I gave this a try, will definitely be keeping this baby in my every day makeup bag." โ€”Brittney

    "Oh my gosh. I have spent so much money onย expensiveย concealers and this is my all-time favorite. Iโ€™m 61 and starting to get crepey skin under my eyes. Other concealers make it worse, but I also have dark circles so I feel like I need something. And this is it! Moisturizing, silky and covers the circles. I love it!" โ€”Lynnette Smith

    Get it from Amazon for $8.80ย (available in 18 shades).

    And check out ourย Maybelline Instant Age Rewind concealer reviewย for more deets!

    27. Broadway'sย long-lastingย clear lip gloss setย drawing comparisons to brands like Mac and Kylie Cosmetics. These pretty little tubes each contain a different main ingredient: mint oil that creates a refreshing cooling sensation (perfect for soothing a cracked lip), rosehip oil for reducing fine lines, and coconut oil for deeply hydrating and locking in moisture.ย 

    Reviewer wearing the lip gloss
    a reviewer holding up three gloss tubes

    All three, however, will leave your pout plump and glossy, whether worn on their own or over lipstick!

    Promising review:ย "I have tried so many lip glosses fromย Mac to Kylie to Shea Moisture and Kiehls and I have to say this is by far THE best lip gloss. It is sooo smooth and glossy and doesnโ€™t have that normal stickiness to it, which is absolutely amazing!" โ€”Paige

    Get a three-pack from Amazon for $4.49.

    28. A LuckyZ lightweight canvas backpackย in case you need a cute daypack for that upcoming trip and *don't* need to go broke when you've already spent hundreds on tickets and lodgings. As many reviewers attest, there's really no sense in dropping $60+ on aย Fjallraven Kanken backpack โ€” that's souvenir money, folks!!ย 

    a reviewer wearing the army green bag
    a look inside the canvas backpack and everything it's holding, including a laptop, wallet, and book

    Reviewers report that their 13-inch and even 15-inch laptops could fit inside this bag!

    Promising review: "I took this bag on a trip with me and I swore if it stayed intact I would write a review so here I am. This bag looks flimsy but itโ€™s really durable. I put my 15-inch MacBook, books, chargers, etc. It was filled to the brim and thereโ€™s not a seam ripped off or anything. If you are looking for something similar to a Kanken at a lower price point this is a very good bag." โ€”Nicky Miller

    Get it from Amazon for $20.65+ (available in five colors).ย 

    29. Eva Naturals' vitamin C serum, which deservesย a spot in your bag because it's basically a skincare superhero with powerful ingredients like retinol, hyaluronic acid, niacinimide, and salicylic acid all rolled into one. This stuff might just spell the end for any acne, rough skin, fine lines, clogged pores, and dark spots you have.

    Reviewers say it's *especially* effective for sensitive, acne-prone skin and oily/combination skin types (though reviewers with dry skin report great results too). And multiple people compare it toย SkinCeuticals' vitamin C serum โ€” which, if you're unaware, retails for a whopping $182, folks.

    Promising reviews:ย "I absolutely LOVE this serum. I was spending an absurd amount of money onย SkinCeuticalsย products. This serum is way better. My skin is clearer and more bright. The only negative about this serum is the smell. It's awful! I will tolerate it and continue to use it because of its effectiveness and price!" โ€”Tish

    "I am a licensed esthetician who deals with hormonal cystic acne that leaves scarring on my sensitive skin. My skin has improved so much since I started using this product!!! For the first couple of weeks, my skin purged out any underlying blemishes but afterward was clearer + smoother than Iโ€™ve seen it in YEARS! I LOVE THIS PRODUCT!! I love that it not only targets my acne scarring with the vitamin C but also soothes the redness with the niacinimide, has retinol, AND helps minimize my blackheads and pore size with the salicylic acid ๐Ÿ˜ญ It is the perfect product for my sensitive oily acne prone skin!"ย โ€”Jackie

    Get it from Amazon for $14.99.

    30. LilyAna Naturals Eye Cream to brighten and firm undereye skin to reduce puffiness, fine lines, and bags, but it doesn't stop there โ€” this potent cream also nourishes the delicate area with restorative ingredients like rosehip seed oil, organic hibiscus flower extracts, and vitamin E. And unlike some eye creams, it also won't break the bank โ€” a win-win.

    Reviewer before and after showing the cream tightened and brightened their under-eye area
    reviewer holding the bottle of eye cream

    Promising review: "Best eye cream I have ever used!!! Better than Benefiance by Shiseido and Clinique or Lancรดme, for less than a third of the price with the amount you get. It is rich enough to do the job but not greasy. It doesn't interfere with concealer, yet softens lines. Love it so much!!!!" โ€”Lory Lacy

    Get it from Amazon for $14.99+ (available in four sizes).

    31. A slightly cropped half-zip pulloverย for those wildly fluctuating temps spring just looooves to throw at us (like, make up your mind, pls). This trendy piece makes the perfect throw-on layer for jeans or shorts, and reviewers even compare it to a pricier Lululemon option!

    reviewer wearing the white pullover underneath a yellow raincoat
    Reviewer in a yellow hoodie with a half zip

    Promising reviews: "I saw this sweatshirt advertised by an influencer on TikTok. I was blown away by the quality of this jacket!! Itโ€™s super soft and it fit perfectly." โ€”Rebecca Slattery

    "Love it. So soft and comfortable. Such a great fit. Totally looks like Lululemon." โ€”ahnjloo

    Get it from Amazon for $39.99 (available in women's sizes Sโ€“XXL and 16 colors).ย 

    32. Aย chunky-heeled designer lookalike you can strap on when you want to add a little extra drama to your formal 'fit or for a night out on the town. Covered in satin with rhinestones on the straps, these beauties will help you make a statement, and according to reviewers, they're pretty comfortable with great quality for the price!

    reviewer wearing the black heels with a dress
    closeup of a reviewer wearing the pink heel

    Prime members: You canย try before you buy!

    Promising reviews: "Iโ€™ve been wanting the Versace ones but obviously canโ€™t afford them. I saw a TikTokerย share these so I snatched them up immediately. Iโ€™m in love!!! Iโ€™m a 5.5 in heels so I got the 5 and they fit perfectly. They are pretty comfy too, which is nice. Iโ€™m thinking about getting them in different colors now." โ€”Courtney Van Court

    "Baby goooorl... March yourself into the checkout browser because these are so so so good!! They're reallyย comfortable, which I wasn't expecting all except for the ankle strap, but I think that's because I'm sensitive??? The height was something I was a little scared of, but they're so easy to walk in, I suppose the platform cancels out a portion of the heel. Obviously they're not perfect, but if you want that, you should probably go talk Versace with $1,800 in your pocket." โ€”Anika

    Get them from Amazon for $47.99+ย (available in women's sizes 4โ€“10.5 and nine colors).

    33. Long-lasting Peripera Ink Velvet Lip Tint,ย worth the try if you like a little color on your lips but can't be bothered with lipsticks that constantly need touch-ups. This'll give your pout a smooth, ultra-pigmented stain with a silky finish, *and* it also has a lightweight feel that's not sticky or clumpy!

    A customer review photo of them wearing and holding the bottle for Ink Velvet 05
    reviewer wearing the lip stain in deep rose shade

    A few reviewers compare the rosy nude shade to Charlotte Tilbury's popular Pillow Talk lipstick; other similar products mentioned include YSL Velvet Cream and Tartist Creamy Matte Lip Paint.ย 

    Promising reviews:ย "This is velvet, full coverage without feeling like glue on your lips. It does transfer. The color is very pigmented so what you see is what you get. Honestly one of the best lip color products I've ever used, I put this aboveย Charlotteย Tilbury." โ€”Lexi Lee

    Get it from Amazon for $9.90ย (available in 27 shades).ย 

    34. An illuminating L'Oreal moisturizer if you love Glossier Futuredew but would love another way to achieve dewy, shimmery skin for less $$ even more. Thankfully, this is under $15 and works just as well as a lightweight foundation alternative or for adding a little glow on top of your makeup.ย 

    Reviewer wearing and holding L'Oreal Paris Makeup True Match Lumi Glotion
    Reviewer wearing L'Oreal Paris Makeup True Match Lumi Glotion

    Promising review: "This is EXACTLY what I was looking for. I apply after moisturizer and makeup, highlighting under my eyes and brow bones. Not too sparkly, just makes me look like Iโ€™ve had enough coffee. Seems to last through hot and sweaty Florida days, so thatโ€™s a plus. Iโ€™ve tried other luminizers, and for me they are usually too sparkly or weirdly colored. I tried an $$ Glossierย one that remained strangely sticky the whole time it was on my skin. I will purchase again!" โ€”DLW

    Get it from Amazon for $11.50+ (available in four shades).

    35. Peach Slices acne spot dotsย for a *super* budget-friendlyย hydrocolloid acne patch option compared to other brands like Mighty Patch. Keep them around if you're prone to sudden breakouts, and they'll come in clutch: Just apply one to a zit, and it'll literally suck out all that nasty gunk, leaving the area noticeably flatter with less redness overnight.ย 

    Reviewer wearing small round sticker healing a zit
    Small clear dots on a sticker sheet

    Peach Slices is part ofย Peach & Lily,ย a skincare brand founded byย celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016.ย 

    Check out a TikTok of the acne spot dots in action.ย 

    Promising reviews: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! Iโ€™m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain." โ€”Savannah Wilson

    "So I have been usually these for about a year now. I have tried Mighty Patch and a few others, none I feel really worked or worked as well. This product is MY GO-TO and I have turned so many others to it." โ€”Melodie G

    Get a pack of 30 from Amazon for $4.88ย (also available in a 60-pack).ย 

    36. A double OuterEQ hammockย that'll leave more money for s'mores, hot dogs, and other camping ~essentials~ because you didn't drop $60 on a singleย Eno hammock. It would also be great for lounging in your backyard or the local park with a good book!

    two reviewers each in their own hammock on top of each other
    reviewer in the hammock overlooking a waterfall

    Promising review:ย "My friend bought me a one-person hammock of this brand for Christmas, and my boyfriend and I loved it, so we went out and bought the two-person one. It folds down really small and is very light. The material holds up nicely. We love it. Definitely would recommend. This hammock is comparable to the Eno brand. I think it is just as good for a fraction of the cost." โ€”Amazon Customer

    Get it from Amazon for $19.99+ (available in two sizes and 10 styles).

    37. A pack of bamboo oil-blotting sheetsย to keep yourself from looking greasy by 10 a.m. โ€” you can keep these in your bag for quick touch-ups throughout the day as needed! (Don't worry, your makeup will remain unscathed.) This 100-count pack will cost you less than 10 bucks, a fraction of what premium brands like Tatcha charge.ย 

    a reviewer's used green sheet that's soaked in oil
    a reviewer's oily forehead
    the same reviewer's forehead after using the sheets, showing it's much less oily

    Promising review: "These are great for oily skin. I normally can get through half the day before my face looks like a grease pit and that's after applying anti-shine under makeup. These wipes are a miracle. They absorb quickly and I love having them in my purse. I normally use two a day โ€” much better than Tatcha." โ€”Leslie M.I Photographer

    Get a 100-pack from Amazon for $6.95 (available in three styles and a bundle with a pocket mirror).ย 

    38. A sleeveless halter bodysuit that looks like something from Zara or Skims โ€” the fact that it's under $30 at Amazon will be our little secret. And just *think* how much use you'll get out of this single article of clothing โ€” it'll pair beautifully with high-waisted jeans, skirts, shorts, and blazers. It's also slightly compressive similar to shapewear, but not in a restricting way.ย 

    Reviewer in orange halter top tucked into jeans
    Reviewer in yellow halter top tucked into jeans with a white blazer

    Some reviewers found that they didn't even need a bra with this!

    Promising review: "Okay this is so good. I had theย Zaraย bodysuit identical to this but it quickly got stretched out so I tried this one out. It is 10 times better than that one. The fit is perfect, it hugs you just right and is supportive enough that I wonโ€™t wear a bra. Also, not see through at all! Amazing. Need in all the colors." โ€”Dawn E.

    Get it from Amazon for $26.99+ (available in women's sizes Sโ€“XXL and 24 colors).ย 

    39. A pair of ridiculously comfy pull-on cushioned bootsย so you can live out your middle-school dreams of owning Uggs (in case dropping over $100 on a pair isn't in the cards rn). Lined with soft faux fur and memory foam insoles, these cushy mini boots feel like a warm hug on your feet, as one reviewer puts it.

    As an added bonus, there are no visible labels from the company on the shoe. (And reviewers say they're even easier to pull on than Uggs!)

    Prime members: You canย try before you buy!

    Promising review: "I had these on my wishlist for a while but was skeptical. Iโ€™m glad I finally ordered them! They fit perfectly and SO much easier to put on than my real Ugg minis, which I love. Theyโ€™re very comfy and warm. Highly recommend! Glad I bought them to wear while I wait for Ugg to restock their tan ultra minis." โ€”Kamryn

    Get it from Amazon for $69.99 (available in women's sizes 5โ€“12, including wide sizes, and in 12 colors).ย 

    40. A simpleย tennis braceletย that'll have you like, "Swarovski who?" People's minds will be blown when they hear this gorgeous bracelet is from good ol' Amazon dot com, not a high-end boutique. Not sure how to accessorize for that upcoming wedding or formal event? Here ya go.ย 

    a hand with the bracelet on it
    Reviewer wearing it lower on their wrist

    Promising review: "Soooo pretty. Itโ€™s 100% a Swarovski [alternative] for so cheap. Looks exactly like the photo and I wear it every day." โ€”Trysten Walters

    Get it from Amazon for $15.45 (available in four styles, three sizes, and a two-pack).ย 

    41. Garnier Micellar Cleansing Waterย in case it's time for you to replace your beloved bottle of Bioderma. Thisย has the same gentle but powerful makeup-removing abilities, lifting away even waterproof makeup along with dirt and excess oil (without totally stripping your skin of moisture).ย 

    Promising reviews: "I was skeptical about this product at first but I am so glad I decided to buy it. It really removes my makeup, even waterproof mascara with ease. It has no smell and doesn't leave my face oily. It reminds me of my Bioderma that I got in the UK. And for this price, amazing!" โ€”Kat

    "I've been using makeup wipes my whole life because I didn't even know this existed. I saw it in stores but nobody ever told me what this was. This is literally amazing, buy reusable pads and this and you're set for life. I'm really upset nobody ever told me what this stuff was.ย I don't understand why makeup wipes even exist...this cleanses your face, takes off your makeup. Nobody should not know what this stuff is." โ€”Amazon Customer

    Get it from Amazon for $3.69+ย (available in two sizes and in packs).ย 

    BTW, this is our budget pick for theย best makeup remover!

    42. The Ordinary's AHA 30% Peeling Solution, an at-home peel designed to ~resurface~ skin, exfoliating dead cells, unclogging pores, and boosting surface turnover so you're left with noticeably smoother, more โœจ radiant โœจ skin. Some reviewers say it's hard to justify the cost of Drunk Elephant's T.L.C. Sukari Babyfacial when the ingredients here are so similar and, in many people's experiences, provide the same effects.

    the bottle of aha peeling solution
    model applying it to their face with text instruction to apply a thin layer for no longer than 10 minutes

    Here are some other skincare products designed to help you get a more even skin tone, BTW.

    This solution uses a mixture of glycolic, lactic, and salicylic acid. The first two are alpha hydroxy acids (AHAs) that exfoliate the skin's outer layer while the last one, a beta hydroxy acid (BHA), reduces pore congestion.

    Promising review: "This is my new favorite peel product! In 10 minutes, my skin looked glowy and smooth, and felt soft and even. There was zero irritation, just healthy, happy skin. Babyfacial works, but always left my skin red, extra oily, and hot to the touch. Not this product though! Not to mention it literally costs less than 10% of what Babyfacial costs." โ€”ClaireEB

    Get it from Sephora for $9.50 or in a bundle with The Ordinary's hyaluronic acid serum from Amazon for $20.90.ย 

    43. Eve Hansen Hydrating Hyaluronic Acid Serumย reviewers compare to the coveted TNS Recovery Complex serum that's โ€” prepare yourself โ€” over $200 for a 1-ounce bottle. This budget-friendly alternative offers similar benefits: It deeply hydrates, reduces under-eye puffiness and dark circles, smooths fine lines, boosts overall hydration, and creates a radiant glow that's giving, "I just got a facial."

    Reviewer with beautiful glowing skin
    A reviewer's bottle of the serum

    Promising review: "So far I have used about four bottles of this product. I use it like a serum and put a few drops on my face and dรฉcolletรฉ before I apply moisturizer in the morning or night cream. I see the same outstanding results I did see with the TNS Serum โ€” just for a fraction of the price!!!" โ€”nana bendick

    Get it from Amazon for $27.98.

    44. Aย sweetheart neckline sweaterย resembling Abercrombie's viral bodysuit that'll be a classic, cozy top for pairing with jeans.ย 

    Model in off white knit long sleeved top with sweetheart neckline
    Reviewer in green version

    Check out a TikTok of the sweetheart neckline sweater in action.ย 

    Promising review: "Looks similar to the Abercrombie bodysuit but much cheaper and with a variety of colors. Highly recommend. Got so many compliments. Fits true to size." โ€”CDO

    Get it from Amazon for $24.99+ย (available in women's sizes Sโ€“XL and 19 colors).ย 

    45. A Fossil watchย if you like to sport a little bling on your wrist โ€” and, you know, see the time at a glance โ€” but can't quite justify splurging on a Michael Kors watch. For under 100 bucks, you can get an alternative that's also beautiful, with a crystal bezel, stainless steel bracelet, and other glitzy details.ย 

    A reviewer wearing the two tone gold and sliver watch
    A reviewer wearing the rose gold watch

    It's also water-resistant up to 330 feet and safe for bathing, swimming, or snorkeling!

    Promising review: "I was going to get the Michael Kors rose gold watch, but decided to go with this one due to the great price and my familiarity with Fossil watches and how great they are made. I was not disappointed. The crystal dial is just enough to make it look really expensive and add a touch a bling! I totally recommend it." โ€”Tina Beanie

    Get it from Amazon forย $66.38+ (available in eight colors).

    You every time some product goes viral on TikTok and you *know* it's overpriced: