Adidas Just Perfectly Shut Down Homophobic Instagram Commenters

Love is love.

1. To celebrate Valentine’s Day yesterday, activewear brand Adidas posted this image to Instagram, featuring a same-sex couple.

The caption reads: “The love you take is equal to the love you make.”

2. While the majority of comments were positive and supportive, there were some haters in the mix.

Because it’s not really the internet without a sprinkling of bigotry.

3. Though Adidas was still quick to clapback to the haters.

4. All Day I Dream About SLAYING.

BuzzFeed has reached out to Adidas for comment.

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Jemima Skelley is a senior writer for BuzzFeed and is based in Sydney.
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