We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Girl+Hair Curl Cloud Hair Mask conditions naturally coily and kinky strands to not only redefine the texture of your hair, but redefine the relationship you have with your hair. This 5-in-1 formula treats split ends and tames frizz in 10 quick mins to reveal smooth, silky curls with scalp- and hair-loving oils.
Girl+Hair is a Black woman-owned haircare biz that specializes in products that care for natural hair and also promote healthy growth while it's in protective styles, such as hair extensions, crochet braids, wigs, and weaves.
With its whipped up blend of botanical ingredients, such as: pimiento oil (OK, antioxidant), tea tree oil (yes, anti-inflammatory), and castor oil (hellooo, hair growth), this hair mask promotes a healthy scalp and hydrates your hair follicles for touchably softer and more manageable tresses. Not to mention the star ingredients that your curls crave, like olive, coconut, and grape-seed oils.
Promising review: "I'm a natural hair girl! I often struggle with finding a product that helps me manage and keep my hair safe for the next styling. Although I wear protective styles, the in-between time really counts, so this mask is a lifesaver. I love to see the hydration of my natural curls and I feel this product gives them the love they truly deserve! This product has helped me redefine my hair experience. Love it!" —Ashley Jennings
Get it from Amazon for $12.99.
2. Elizavecca Collagen Protein Treatment revives and repairs all types of hair that have endured multiple dye jobs, intense heat tools, or sun damage. For your silkiest, shiniest, run-your-fingers-through-with-ease hair!
Promising reviews: "This stuff is amazing! I saw this as a beauty recommendation on BuzzFeed as a dupe for Opalex (which I had tried and wasn't blown away by) so I thought I would give it a try....I'm so thankful I did! My bleached and heat damaged hair feels so soft, is more manageable, and looks healthier after each use. I agree with other reviewers that it seems like a big price tag for the size of the bottle but a little bit does go a long way and it is so worth it. I wish it came in a larger size bottle so I didn't have to reorder so quickly." —Carly S. Whitson
"I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that it wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire
Get it from Amazon for $6.78.
And check out the full review of the Elizavecca CER-100 collagen protein treatment here (#1).
3. Argan Oil Heat Protectant Spray shields your locks before they undergo heat exposure. Damaged strands and split ends will be abolished after continuous use because this acts as a thermal protectant serum — and works wonders in 450-degree temps.
Just mist your hair before styling, and you'll be fully protected!
Promising review: "I have split ends, frizzy, and damaged hair from using heat and having a lot of highlights over the years. But not anymore! I spray this on my hair after I wash it (when it's still damp or dry) and I notice that it immediately helps seal my split ends and makes my hair look less frizzy. Overall, my hair feels so smooth and looks healthier. I like to use it after the shower, even if I'm not going to flat iron my hair. It smells amazing, too! —Belisa Almao
Get it from Amazon for $14.90.
4. OGX Argan Oil of Morocco Curl-Defining Cream gifts your tresses with a pillowy-soft formula you can comb through towel-dried hair. This = beautifully defined waves and spirals, sans leftover crunch and flyaways.
A bonus? This stuff is free from parabens and provides a sulfate-free haircare system. Translation: This is gentle for use on all curl types and textures to help bump up your hair's natural strength.
My hair is the ~perfect~ combo of wavy, curly, and frizzy and this drugstore product has been a holy grail of mine for some time. I've found that it's the only formula that will give me soft, naturally curly waves come the a.m. and since I'm generally a nighttime hair washer, I have the perfect excuse to avoid blasting my hair with heat. Before hitting the pillow, I like to run my fingers through my towel-dried hair with a pea-sized amount of this, flip my mane over, and then give the ends a good scrunch. In the morn, my hair appears shiny with defined, wavy curls — we're not talking HD — but they have a nice, soft definition to them that doesn't require much styling.
Promising review: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair too. I have had super straight to very curly over the years and have loved this on all hair styles." —Bunco Queen of the Universe
Get it from Amazon for $5.90.
5. Hairbrella's 100% Waterproof Satin-Lined Cap lessens the burden Mother Nature can take on your tresses, which also means it lessens the burden your hair can take on your life. (Honestly, it's like this cap has magical powers!) This'll ensure your just-done look never holds you back again — and rain, snow, and humidity can take a hike since this preserves your 'do, winter through summer.
Hairbrella is a Black-owned small business established in 2016 that specializes in hats combining fashion and function to protect against all types of weather.
Promising review: "Awesome hat, a must-have for hairdos. I get my hair done often and don’t want to destroy a great hairdo. I have been out in a rainstorm and taken it on the log ride into the splash down, hair stayed nice and dry. Love it so much I fold it up and keep it in my purse! It even has a ponytail pouch hidden in it." —applekoolaid
Get it from Amazon for $39.99+ (available in nine colors).
6. Carol's Daughter Mimosa Hair Honey manages curly and kinky hair — from 4c curls to 1c waves — with a lightweight pomade that reviewers mention goes on like an oil to smooth and tame frizz. I mean...the wildly delectable name alone is tempting me and my dry waves to jump headfirst into that jar.
This citrus-scented shine pomade moisturizes the hair and scalp with the help of cocoa butter and lavender and sunflower oils. Plus! It can be used to smooth edges and control frizz.
Carol's Daughter is a Brooklyn-born, Black woman–owned business. Encouraged by her mother, Carol, the creator, Lisa Price, started making homemade haircare recipes in the early '90s right from her kitchen. Fast-forward to today, and Lisa is still creating naturally derived products with a complete line in hair-, body-, and skincare.
Promising review: "Hello all my 4c divas. This is an amazing moisturizer. It smells good (has some beeswax in it) and keeps my hair shiny and protected. It does not offer any hold, but it provides moisture, shine, and a light pleasant scent. If you are on the fence about getting this product, just do it!" —Kia
Get it from Amazon for $10.99.
7. Hair Dance Dry Shampoo saves you from the despair of greasy bangs and roots with a *powder* formula that's more gentle than traditional sprays. This soaks up excess oil and adds volume to treat and refresh your hair thanks to rice starch, lavender oil, and more — instead of just simply disguising oil-slicked roots.
Promising review: "I've been using this product for almost a year now. The first bottle lasted 10 months using it two to three times per week. I have thin, fine hair that gets weighed down easily. I do not use the tip to put this in my hair (that creates patches of white that are hard to distribute). Rather, I sprinkle a little powder in my hands, turn my head upside down, and work it into the roots. I've been able to go from washing my hair every day to washing it every fourth day because of this product. It smells wonderful and gives my hair extra body and fullness." —Waiting for Reign
Get it from Amazon for $9.99+ (available in two sizes).
Wanna learn more about dry shampoo? We rounded up the best dry shampoos (tried and tested by us, of course!).
8. Bestool Detangler Brush tells knots and tangles to take a hike with its unique, flexible combs that work to separate 3a to 4c hair — wet *or* dry! Gliding through your tresses without pain or breakage has never been more effortless, so you never have to fear wash day ever again.
Promising review: "This was the best purchase ever. I had braids and took them down three months later and if I didn't have this brush to get the knots and tangles out, I don't know what I would have done. I swear by this brush. It's a must-have. I have type 3c coil hair if you are wondering, but I recommend it for all hair types if you deal with knots and tangles." —Monica
Get it from Amazon for $7.29+ (available in five colors).
9. Jupiter's "The Gotta Get" Shampoo and Conditioner set targets flakes so you don't have to worry about pesky dandruff photobombing your next selfie. This duo nourishes irritated scalps experiencing light-to-moderate flaking with an active medicated ingredient that says "au revoir, dandruff!" plus squalane and coconut oil to promote shine and hydration.
This stuff is safe for color- and chemically-treated locks, safe for all hair types, free from dyes, sulfates, and parabens, *and* is vegan and cruelty-free.
I'm currently on harsh acne medication which is causing hella dryness all over my face...and this has somehow managed to travel alllll the way up to the tippy top of my scalp, too (love that for me). The most annoying thing is that for the past few months I've been left with very obvious, very pesky white flakes right around my hairline and middle parting. Since I have pretty dark hair I needed a solution, stat. Enter: "The Gotta Get" set, which has soothed my scalp, softened my hair, and, by some luck, significantly reduced the amount of 'druff (my affectionate name for dandruff...we all have our own coping methods, okay) that used to appear in and around my strands. I wash my hair probably every two to three days and I can say I have a *much* clearer (and happier) scalp since introducing this iconic duo into my routine.
Promising review: "I was hesitant to spend this much money on shampoo but I've tried so many other ones that claimed to help with dry, flaky scalp and none of them were working at all. Finally took the risk and I definitely noticed it was helping the first couple of times. My scalp has been absolutely awful due to health issues so I know that I have a lot of things to fix internally to help with my scalp still but this at least keeps my confidence about my hair up while I deal with the internal issues. I use it once every 2 to 3 days and it keeps the flakes down to a massive minimum so I'm not overly self-conscious about people seeing white flakes in my brown hair. Very glad to have found this product and plan to keep using it for the foreseeable future." —Jupiter Customer
Get the set from Jupiter for $48.
10. The Honest Company Conditioning Detangler Spray teams up with your brush or comb to tackle tangles in a pinch. You can thank softening ingredients like argan oil, shea butter, jojoba protein, and quinoa extract, plus the sweet scent of orange and vanilla, that'll make post-shower brushing a *whole lot* less painful (and time-consuming).
Promising review: "The BEST detangler out there, and I have tried them all...even the expensive leave-in conditioners that say they detangle also. Bonus: Your hair smells like those orange/vanilla popsicles that are so good. I have long, thick hair and I use a wide-tooth comb after the shower. I spray this on all over and have zero trouble getting through my hair! So nice!" —Alyssa V
Get it from Amazon for $5.99.
11. Bread Beauty Hair-Mask envelops hair in thick, cloudlike softness without weighing strands down. Your hair's new BFF is packed with Australian Kakadu plum and starflower oil that, together, reinforce hair follicles — which means less breakage and more velvety-soft texture. One reviewer with 3c curls can be quoted as saying that it "moisturizes thirsty curls."
Bread Beauty Supply is a Black woman–owned business that excels in creating haircare for not so basic hair. And they cater for curl types 3a to 4c.
BuzzFeed Shopping editor Kayla Boyd loves this — here's what she has to say: "I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that's been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite wash day products."
Promising review: "I love this product! The hair mask to beat all other hair masks — leaves my hair feeling soft and luxurious. I try to use it once weekly — let it sit on my dry hair for 20 minutes or so, then rinse it out and VOILÀ! Soft, happy hair that feels like its thirst has been quenched. Smells great, too :-)" —Cynthia
Get it from Bread Beauty Supply for $28.
12. Pura D'or Anti-thinning Shampoo rescues thinning hair with a powerful blend of biotin and gentle herbal ingredients. Reviewers have said that their hair loss has slowed, overall thickness has increased, volume has been boosted — and some saw a significant improvement in scalp and strand health, all in a matter of weeks!
What's also featured in this formula? Nettle extract, pumpkin seed, and black cumin seed oil.
Promising review: "I was a bit skeptical about all of the claims with this product and gave myself a few months before I wrote a review. This product delivers. My hair loss has diminished tremendously. Probably about a fraction of hair loss compared to a few months ago and my hair is full and shiny. Very happy with the product. At first it seemed pricey but the product goes a long way. I highly recommend giving this shampoo a try. Very worthwhile investment." —jdg
Get it from Amazon for $29.09.
13. L’Oréal 8 Second Wonder Water Lamellar Hair Treatment works like a treat in eight, yes, you read that correctly, EIGHT seconds to transform fine to curly textures. Think: mirror-like shine and softer-than-soft locks in less time than it takes to say "arriverderci to you, frizz!"
Apply this directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse. Effort required = practically zero. You can use one dose for fine- to medium-textured hair, two to three doses for thick- to curly-textured hair, and add one more dose if you have long hair.
Promising review: "It does exactly what it says...makes your hair soft, shiny, and cooperative! I have given this to two of my friends ALREADY — one with thick and curly hair, the other with limp and fine hair — and THEY BOTH swear by this product! Just can't think of enough good things to say! I have short bleached hair, so am getting excellent results using less than half as much as they recommend. Buy this stuff — you'll thank yourself later!!!!!" —enamelcamel
Get it from Amazon for $8.97.
14. TO112 Anti-Humectant Spray ensures the precious time you spent creating your lewk does not go to waste. This miracle worker puts the finishing touches on your styled tresses with an ultra-lightweight mist that keeps humidity at bay and fights frizz (AND even keeps styles in place for the next day — hello, lazy person hack).
I was going to let the picture above just do all the talking, but I think I owe you folks a little context. So, if this pic could talk it would tell you that I used this magical mist post curling my hair with a flat iron *and* after setting it with my go-to drugstore hairspray (what's neat about this TO112 sealant is that it's a no-hold spray, so it's intended to be layered *after* other styling products). I spritzed it all over my hair in sections and even did a hair-commercial-style hair flip to make sure all of my bases were covered. I went about my evening plans, slept with my styled hair, and then woke up with the curls still 👏 in- 👏 -tact (!) — and any flyaways were pretty much smoothed out. I looked in the mirror and thought HOW?! This spray is how — and now I never curl my hair without it.
Promising review: "I was super skeptical of this product. I didn't understand how it could work or how to use it properly. One night, I straightened my hair and liberally applied the spray to each stand before I straightened it and then once I was done styling, again, I applied the spray liberally all over. I got caught in a downpour of rain. I only had a light sweater to cover my head as I ran to find cover. When I finally escaped the rain, my hair was still pin straight. I now never leave the house without using this product. It holds up even in the Toronto summer humidity!" —Madi
Get it from To112 for $48.
15. Fanola Purple Shampoo tones and neutralizes yellow hues with purple pigment. The result? Icy blonde tresses that a) didn't cost you $100+ for a salon treatment and b) look like they belong on a hairspo Pinterest board.
Promising review: "I'm not one to leave reviews...but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes I achieved my desired results! I can't recommend it enough!" —Rachael B.
Get it from Amazon for $10 (also available in a travel size!)
And check out our Fanola No Yellow shampoo review.
16. And John Frieda's Brilliant Brunette Shampoo elevates brown hues with shine-locking ingredients like natural cocoa and evening primrose oil. Expect deeper, richer, natural-looking shades — even after one wash.
BuzzFeed Shopping editor Heather Braga says: "I recently received samples of this shampoo and conditioner and, honestly, wasn't sure if it was only for people who had dyed their hair dark. In fact, it is not! It's for brunettes of all kinds — natural and all!"
Promising review: "I purchased this John Frieda Brilliant Brunette Shampoo and my hair looks golden brown instead of brown with a lot of gray underneath. I didn't want the mess of coloring my own hair nor did I think I could do as good a job as my hairdresser, so I was so pleased that Frieda's shampoo did the job. I definitely recommend this shampoo along with the Brilliant Brunette Conditioner." —Dan Cremeans
Get it from Amazon for $8.54.
17. Sevích Hairline Shadow touches up graying roots and fills in thinning areas to give the appearance of denser, thicker hair without the fuss. If you've ever thrown your hair up and noticed areas of pesky gray or spots that are looking a lil' sparse, simply plop some color on the sponge applicator and dab it into your scalp for a fuller 'do.
This stuff is cruelty-free and contains nontoxic plant fibers and beeswax so it's safe to use on your skin.
Promising review: "This product is AMAZING! If you have thinning hair or graying hair, this powder is a must-have. It even creates a bit of volume to my very thin hair. I've purchased many different hair products to conceal my thinning hair, most are ineffective, messy, or leave my hair feeling greasy. This is super easy to use; I even use it for my sparse eyebrows: I simply use a soft, small lip liner brush to fill in my brows for a natural look. I also love that it lasts till your next shampoo. At first I didn't like the built-in sponge, but I've grown to really like it. The powder sticks to the sponge, making it easy to apply to whatever area you want to cover up, and the powder doesn't come off on pillows if you leave it on overnight." —Amazon Customer
Get it from Amazon for $9.68 (available in 12 shades).
18. Mane Club One Hit Wonder recharges your tired mane with a 10-in-1 spray...yes, TEN-in-one, folks. It takes care of everything from detangling, frizzies, split ends, and even provides heat protection up to 445 degrees. Simply spritz it on your damp hair and let it do all the work, so you can get a salonworthy blowout without the price tag or the need for nine other products!
Oh and hey! This formula contains cannabis sativa seed oil, which works like a charm to moisturize and highdrate without the weight.
Mane Club is an indie beauty brand based in New York.
Promising review: "I absolutely love these hair products. Since using them, my hair has practically been restored to it's natural curls! This has been super helpful in that it protects hair from heat damage while also easily detangling — two big things for me. I love it and won't ever be going back to anything else!" —Katie P
Get it from Mane Club for $10 (cruelty free, vegan).
Read our Mane Club's 10-in-1 spray review for the 411.
19. BestLand Hair Finishing Cream takes care of unruly flyways that refuse to cooperate no matter how many bobby pins you've stuck between your strands. It looks like a regular ol' tube of mascara, so you'll remember to keep it with your other touchup essentials.
Made from natural plant extracts, the serum won't leave your hair greasy.
Promising review: "No matter what I do or what expensive and high-rated product I try, my flyaways are an annoying constant. This product has completely rid me of my daily top of head flyaway frizz! I wish I would have discovered this product years ago! It smooths my hair out and truly lasts all day. Be careful, as a tiny bit goes a long way!" —RHoffsommer
Get it from Amazon for $7.98.
20. And a 24-Hour Edge Tamer lays your hairline without any leftover residue. It works on several textures like Brazilian, virgin, or natural hair — plus it's made with hair-loving ingredients like argan oil which retains your texture's natural moisture.
Psst! You don't HAVE to lay your edges because your hair is gorgeous either way but if you ever want to, this is designed to make sure you do so in a gentle, damage-free fashion.
Promising review: "Only edge control I use. It wont turn white, it's thick and it stays in place also, if you wear a scarf you wont need to reapply the next day. I swear by it, I will never use a different one, and they have some that are scented." —Olivia
Get it from Amazon from $4.99+ (available in three sizes).
21. Aunt Jackie's Purify Me Frizz-Fighting Moisturizing Co-Wash specializes in hydrating natural curls that have a tendency to become dry and brittle. This formula cleanses the scalp of residue, blends flaxseed and other oils from coconuts and avocados to lock in moisture between washes, and also detangles. I will now bid your frizz-filled days adieu!
Promising review: "This product smells great and it really helps keep ends healthy...I love it. I swear by Aunt Jackie's flaxseed line of hair products. They are the best and very affordable compared to other natural hair products." —Jay From Trinidad
Get it from Amazon for $7.69.
22. Revlon One-Step Hairdryer and Volumizer Brush has taken the title as number one most-wished-for beauty product on Amazon many times — and for good reason. This, the blow-drying brush of your dreams, handles two jobs in one go and cuts your routine in half so you can achieve silky smooth, frizz-free locks in ~30 minutes.
Folks, one of my favorite quarantine purchases has to be this godsend from Revlon. I've never been much of a blow-dryer — I never had the patience, energy, or the technique for that matter. But then in swoops this two-in-one tool to give my hair the glam of Jackie O in just about 20 minutes. I have relatively thick, wavy, shoulder-length locks and I've never enjoyed witnessing a transformation quite like the one I'm able to achieve with this styler. Giving myself a quick, ~salonworthy~ blow out for morning meetings has been my new way to feel a little less disheveled for the day.
Promising reviews: "I have very thick, wavy hair. I can never blow out my hair because it's too hard to hold the round brush and hairdryer in the right spots. THIS!! It is everything all in one and the oval shape makes it so easy to use. It gets really hot. It is a little loud on high, but I've found if my hair is already a little dry then I can just use it on low. I used a blow-dry primer spray to accelerate the drying time and protect my hair. I'm in love! The flat iron always flattens my hair and makes it look dry. This straightens and retains the volume and gives it a soft, non-damaged look." —SAHM2011
"I have 4c African American kinky-coily hair. This dryer cuts my drying and straightening time to just 20–25 minutes! I part my hair in four sections, apply my heat protectant, and use this dryer and in no time my hair is straightened! This hairdryer is comfortable and practical to use. Highly recommend for Black/AA or textured hair!" —Lisa
Get it from Amazon for $34.88+ (available in two styles).
23. Flexible Curling Wands help you achieve bouncy, voluminous curls without consistent heat. When your hair is damp and moisturized, simply wrap strands around each one and let them ~work their magic~ overnight for soft, easy, natural-looking waves.
Just so ya know, they vary in size so you can pick which is best for your hair length!
Promising review: "I have thick 4c hair and I love this set. I usually have the smaller rods at the ends of my hair and have the bigger rods at the top of my hair. My hair came out so curly. It really reminded me of the movie star curls, because it has been such a long time since I have seen my hair curl without having to use heat to it. " —Amazon Customer
Get a pack of 42 from Amazon for $18.41.
Learn more in our Tifara Flexible Foam Curling Rod deep dive here.
24. TPH Tingling Mint Scalp Conditioner nourishes the skin at your roots to fortify hair growth. Thanks to Taraji P. Henson and her tri-touch applicator, this bottle of goodness instantly soothes itchiness and eradicates dryness at the source.
TPH by Taraji is a haircare line created by actress Taraji P. Henson. The products take a scalp-first approach to promote healthy hair growth for all textures.
Promising review: "I absolutely LOVE the way this made my scalp feel. It has a tingly cool sensation. A lot of products say this but this one delivers. It left my hair feeling very conditioned and soft to touch after the rinse out. I can't wait to try the other products in this line." —Humbleeyes
Get it from Target for $11.99.
25. Celeb Luxury Viral Color Depositing Colorwash Shampoo enhances vivid hues and shine for color-treated hair. With salon-quality ingredients, you can create a highlighted look or all-over color. Plus, after two to three consecutive washes, this fights fading and intensifies the pigment.
This coloring shampoo is free of parabens, sulfates, ammonia, peroxide and PPD, and is 100% vegan with no animal testing.
Promising review: "This is my first review of anything I've purchased, but this product is so amazing I just really felt I needed to! It has undoubtedly saved me loads of money on trips to the salon. My hair looks just as good as the day I got it professionally colored. I use this product one to three times a week and just enough to create a nice lather. I leave it on for about five minutes, or however long it takes to shave my legs, then rinse in cool water, and follow up with my regular conditioner. My hair is super soft and undamaged, just as if I had used my regular shampoo. The shampoo doesn't dye my skin, but it will leave a purple stain in the tub the comes out pretty easily with vinegar and a washcloth." —Amber K
Get it from Amazon for $35 (available in 22 colors).
26. Bumble and Bumble Invisible Oil Heat and UV Protector primes parched hair for initial post-shower styling *and* day-two RE-styling. This frizz-fighting leave-in formula detangles and shields each strand from sun rays and hot air — just add a spritz wherever your hair requires extra moisture.
Oh! This includes six featherlight oils, including coconut, macadamia, and argania kernel, and can be applied to both damp and dry hair for heat-styling protection or just protection from the drying effects of the sun.
Promising review: "This stuff is a lifesaver. I have platinum/silver hair that gets bleached to death every month and therefore I was told not to wash it every day. At night I sleep with a humidifier next to me and when I wake up my hair is a total mess. It’s frizz city. So I spray this all over my dry hair and comb it through. My hair is instantly back to normal! I also use on damp hair just before drying. I never get any buildup and my hair is never weighed down no matter how many times I use it. I’ll be buying this again and again." —Sephora Customer
Get it from Sephora for $14+ (available in two sizes).
27. Maxsoft Massaging Shampoo Brush soothes a dry, itchy scalp that's home to pesky dandruff. How? By a) reinvigorating, b) exfoliating, and c) stimulating the roots to really get that deep, deep clean. Plus, it can also be used to gently detangle any knots!
And! This just happens to be fan favorite among the BuzzFeed writers — including myself. I have one of these shower companions, and while I don't use it every time I get sudsy, I usually run it through my hair after a few days of back-to-back dry shampooing. It really gets in there to clear up any buildup while also feeling like a nice little scalp massage.
Promising review: "I’ve suffered with dry, flaking scalp for about a year now (pretty much started when I was pregnant and hasn’t gone away). I have used tea tree oil shampoo, dandruff shampoo, coconut oil, you name it. I finally read somewhere that exfoliating the scalp might help, but I was hesitant because years ago, I had a shampoo brush and it was very rigid, the bristles were fine and close together, and it made my hair a tangled mess. Anyway, I saw this shampoo brush and it looked a lot more flexible so I thought I’d give it a try and HOLY MOLY my flakes are gone! It’s made out of a silicone-type material and the little 'bristles' are flexible but still get the job done. I can literally brush my hair with shampoo in and it doesn’t get tangled. It’s amazing. Not only do I have zero flakes now, I feel like using this does a way better job at working the shampoo in and getting your hair and scalp really clean. I have super thick hair and no matter how much shampoo I use or how long I scrub my hair, I felt like the back, underneath part of my hair would sometimes stay dirty. This brush gets all that." —Meg R
Get it from Amazon for $6.98+ (available in three colors).
28. Briogeo Don't Despair, Repair Mask quenches the thirst of dehydrated locks with a leave-in formula that gives a juicy dose of nourishment. Expect split ends to be conditioned and breakage significantly reduced — after only two uses. AKA overprocessed, brittle, color-treated hair is no match for this glorious weekly treatment.
This antioxidant-rich formula contains rosehip oil, B-vitamins, and algae extract to restore essential moisture and hydration.
Briogeo is a Black woman–founded biz, started by Nancy Twine who has had her hand in making homemade beauty products since she was 5. She has now developed a popular haircare line that specializes in texture-specific products: from repair to volume to curl care, you'll find something here to meet your needs.
Promising review: "I recommend this to literally anyone whose hair is looking a little dry or lifeless. Adds so much moisture to the hair without getting greasy at the root and detangles like a dream. 10/10 would recommend to anyone needing a good hair mask." —Briogeo Customer
29. Kenra Platinum Blow-Dry Spray halves the time it takes to heat style your strands while *also* acting as a thermal protectant and frizz tamer. It's amassed over 11,000 5-star ratings as well as a following on TikTok, so if you're looking for a styler that's been described as "heavenly," look no further.
Promising review: "I LOVE the smell of this! Bought it due to frizzing from coloring my hair, but really didn't believe that it shortened drying time. I mean, how can something putting moisture on you hair shorten the drying time, right? I was shocked. I don't know if it cut it down by 50%, but I did notice blow-drying my hair took quite a bit less time. I am sold on this stuff. Makes my hair feel like silk, but not greasy (I was worried about it making my hair greasy) and it takes only a few sprays to get the results. I hold it about 15" from my head and spray the top, both sides, and the back once, then rub it in with my hands. Perfect!" —Janice C. Henderson
Get a two-pack from Amazon for $24.49+.
30. INH Clip-In Messy Buns trade in a lazy hair day for one that's totally Instaworthy. Just simply attach this to your updo for *the* definition of a low-effort, high-impact style. And snag a set of two if you're looking to recreate some fun, festival-ready space buns!
INH Hair is a woman-owned small biz based in Los Angeles. They aim to get you the best quality and trendiest styles and boost your confidence. Their buns are made of vegan synthetic fiber from Japan. Make sure to read their tips on styling and care!
Promising review (for the messy bun): "My bun game has gone to a new level! Very easy to apply and the feel is very realistic, it doesn’t feel like a synthetic hair! The color match was to a tee. I have quite fine hair so my usual buns look very odd (like a round pot handle vibe) but with the Sammy, I feel so confident and put together. The application was super easy and unlike some of the ponies that make you feel weighted, there was no issues with feeling tightened or restricted on my scalp." —Jia
Get them from INH Hair: the messy bun for $45 and the space buns for $54 (both available in a variety of colors).
31. Olaplex's Hair Perfector Repairing Treatment holds the title as one of the best-selling hair products — and for damn good reason. This is a champ at reducing breakage and treating compromised hair: In as little as 10 minutes, texture is improved and straw-like locks are softened.
This works great for all hair types — and just heads up, it doesn't replace your current shampoo and conditioner! You can use it before your normal wash and rinse.
Promising review: "Wow. I wish I would have taken a before picture. I had severely brittle, bleached hair and terrible split ends. After using this once (kept in hair for about four hours), my hair was noticeably softer, less straw-like at the tips, and my split ends have disappeared. It seems like the Olaplex bonded them together. I heard that every time you use this, your hair just keeps getting better and healthier, and I'm looking forward to it. I plan to use once a week." —ecyphers
Get it from Amazon for $28+.
And check out our full spotlight of the Olaplex hair repairing treatment.
32. Pantene's Deep Conditioning Treatment says "au revoir!" to dull-looking length, thanks to its fast-acting (we're talking "180 seconds of singing in the shower" fast), repairing formula that will bring on the shine and miraculously cuts drying time. Helloooo, hy-dra-tion.
This moisturizing mask formula provides featherlike conditioning you can really feel, and it sets hair up for success so it'll be a little less sopping when you step out of the shower. AKA prepped hair for a faster dry time!
Promising review: "Does what it says for a good price. Made my hair feel really soft after just one use. I use it twice a week just to keep up with the heat styling I do." —Blonde44
Get it from Target for $6.99 or get a two-pack from Amazon for $14.25.
33. Moroccanoil Dry Texture Spray promotes touchably soft texture and can be spritzed onto just-washed hair to give it a naturally tousled, undone look. A perk? This can also be used to grip updos and braids for a lived-in feel that won't slip.
Promising review: "This is the best!!! I have very fine and thin hair and every time I wind up in a salon chair, the stylist is obsessed with adding texture to make my hair look fuller. A lot of products give my hair a straw-like feeling and makes my hair knotted and I absolutely can't stand it. This is such a light spraying texture that adds body to my hair but still allows me to get my fingers through it and keep it soft. I am sold for life on this!!" —Mase328
Get it from Amazon for $14 (available in two sizes).
34. Mulberry Silk No-Heat Curling Wand effortlessly styles slightly damp hair to reveal soft and luscious curls overnight — without the need to blast any heat source toward your strands. Just wrap your locks around the length of the rod and let it work its magic to build volume that admirers are raving lasts all day.
Cute Sass is a woman-owned Etsy shop based in California that sells a range of mulberry silk accessories.
Promising review: "It shipped fast and was well packaged. The curling ribbon and scrunchies are beautiful and high quality! It creates beautiful loose curls/waves and my hair is so shiny, smooth, and frizz free after wearing this overnight. It’s such a fast and effortless way to wake up to beautiful hair. The waves last all day and the curling ribbon is easy to sleep in." —Tiffany M Doc
Get it from CuteSass on Etsy for $23.80+ (available in two colors and with the option to add two matching scrunchies to the set).
35. Verb Ghost Oil restores damaged tresses with an impressive, shine-inducing product. It is true to its name — you'll barely even notice this lightweight formula that smoothes frizz in just a few pumps. Its blend of moringa oil and essential nutrients fight humidity-causing fluffiness and promote all-day bouncy, star-studded locks.
Promising review: "I use this oil as a frizz control for my wavy/curly hair. I use it after diffusing and to refresh my day two hair. Works great at controlling frizz and I love the shine it adds to my strands without weighing them down or making them look greasy. The smell is a nice bonus, too! I will be buying again and would recommend to friends." —Sarahs
Get it from Ulta or Amazon for $18.
Read our Verb Ghost Oil review for more info!
36. And Kitsch Satin Pillowcases take a handle of humidity-induced frizz and keep your precious tresses tangle-free as you catch your beauty rest and dream about a better relationship with your BFF (your hair).
Promising review: "This pillowcase has definitely been a game changer! No static, no frizz! My hair…it feels amazing! My favorite pillowcase by far!!! Beautiful colors! Good-quality material! Obviously made with love." —Customer
Get it from Kitsch for $19 (available in queen or king sizes and in 12 colors and patterns) or from Amazon for $16.15+ (available in queen or king sizes and in 11 colors and patterns).
Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!
