We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Cover Girl All Day Lip Color and Top Coat withstands coffee sips and soda slurps in a long-lasting formula that reviewers swear stays put, looks vibrant, and nourishes lips. Just glide on your color of choice and then lock it in with the moisturizing balm for up to 24 hours of wear!
Yep, she's also cruelty-free!
Promising review: "This lipstick is amazing. I've tried several all day lipsticks recently (Maybeline Superstay 24 Hour, Revlon Colorstay Overtime, Jeffree Star) and none of them compare to this one. It goes on smooth, dries quickly and evenly, and lasts through pretty much anything including eating and drinking. I love the lip balm that goes over top. It's moisturizing without being too glossy and is great for refreshing the color. Still looks good as new after eight hours!" —Liv Eveland
Get it from Amazon for $7.94 (available in 28 shades).
2. E.l.f.'s Poreless Putty Primer grips makeup for all-day wear. Simply sweep the velvety-soft formula (that has 25,000+ positive ratings) over skin pre-foundation to smooth out uneven complexions and minimize the appearance of pores.
Promising reviews: "I really love this to even out my skin. I use it first every morning before my foundation! Not oily or greasy; a little goes a long way and lasts all day. Never need to touch up my makeup during the day, and it doesn’t cake up like others I’ve tried. Light enough for warmer weather, too! So glad I read the many reviews and purchased — this one is a keeper!!" —MKQ
"Trust me, believe the hype with this primer! I have used a lot of different brands of primers, especially the higher end ones, and this one seems to take the cake over all of them. It goes on smooth, and it's easy to apply. It covers your pores and makes your face matte for really easy foundation application." —Courtney
Get it from Amazon for $9.99 (available in four versions).
3. An eyebrow soap kit sets brow hairs in place and up for success! Your over-tweezed brows from your teens are *so* jealous of your present brows since this stuff tames and fluffs all at the same time.
And if you're looking for more definition, this goes on *before* your go-to pigmented pencil or gel for a sleek and fuller look! This kit also comes with two packs of soap and four wands.
Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this this stuff holds every hair in the place you brush it." —Bailey M, Deacon
Get it from Amazon for $5.99.
4. Urban Decay All Nighter Setting Spray keeps makeup where you want it and not where you don't, i.e., it won't rub off on your friend's white shirt when you lean in to give 'em a hug. TBH, sweat, rain, and humidity should all just admit defeat, because they're no match for this superhero spray.
This is perfect for normal, oily, dry, and combination skin types. Plus, the vegan and cruelty-free formula lowers the temperature of your makeup for seamlessly smudge-proof, waterproof, and transfer-resistant wear.
BuzzFeeder Marquaysa Battle has put this stuff to the ultimate test and this is what she says: "I use this spray and will swear by it for the rest of my days. I definitely have oilier skin in the summer months and over the years, I've tried a number of drugstore setting sprays that did absolutely nothing. This spray is worth the extra coins. I even wore it to Puerto Rico. Through the blazing sun and lots of ocean splashes, my makeup did NOT budge."
Get it from Sephora for $15+ (available in two sizes).
5. Or! Benefit Cosmetics Porefessional Super Setter spray secures makeup with a lightweight, waterproof mist that lasts up to 16 hours *with* the added benefit of blurring pores for a satin-soft complexion.
Promising review: "This is the best setting spray that I’ve ever used. I’ve tried multiple high-end sprays and they never truly work. My face gets sweaty, especially with the mask, and this spray has helped me the most as far as keeping my makeup in place. The mist is very fine and it smells amazing. I’m obsessed with this stuff." —Sephora Customer
Get it from Sephora for $15+ (available in two sizes).
6. Wet N' Wild Mega Last Breakup-Proof Liquid Eyeliner delivers drug store prices with high-end results. Think: an opaque, streak-free wing, flick, or bold stroke that lasts up to 16(!) hours. This ultra-pigmented, waterproof liner draws a precise, fool-proof line every time, *and* features an ultra-fine brush-tip.
Promising review: "I love this! The tip has a pretty fine point to it allowing for thick or thin line control and it is SO smudge-proof! I work with animals and end up getting water sprayed in my face often and it doesn’t move! If I take a nap with it on? Still solid when I wake up. Rub my eyes way more than I should? No raccoon eyes! But when I want it gone it comes right off when washing my face or using a remover wipe! I highly recommend this to anyone looking for a good, budge-proof eyeliner that won’t take 50 years and a bottle of oil to get off." –Logan
Get it from Amazon for $4.98.
7. L'Oréal Paris Infallible Fresh Powder Foundation promises up to 24 hours of transfer- and sweat-resistant wear in a neat compact formula (that was made famous on TikTok!). It covers like a liquid and mattifies like a powder for a smooth, shine-free, flawless complexion — even after a full day of meetings.
Promising review: "I swear, I'm straight shook! I never believe the hype on social media or even makeup in general, but this product lives up to it. It is lightweight and outperforms my expensive concealers and foundation. I did not receive this product as part of a promotion and I am not being paid to make this review, nor do I work in the makeup industry. This is the real deal." —mmix1423
Get it from Amazon for $12.97+ (available in 20 shades).
8. Essence Lash Princess Mascara helps you achieve smudge-proof, skyscraper-style falsie lashes at such a gasp-worthy price, 20,000-plus reviewers haven't been able to shut up about it. Yep, this holy grail sculpts lashes at only $5 a tube, which, if you think about it, is less than a fancy coffee order!
And this is cruelty-free!
BuzzFeed Shopping editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes, and I'm terrible at applying them), this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."
Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour work day right to the gym and sweat like wild...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert
Get it from Amazon for $4.99.
For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!
9. Glossier Wowder softens shine as the final step in curating your selfie-ready look (no Insta filter required). I, for one, cannot stop bragging about its ability to blur pores because the moment this light powder hits, *poof* skin appears smoother and foundation stays put well into the night.
I had been meaning to give this a whirl since its release a few years ago, and, boy, I don't know why I waited so long to snag it because this stuff has changed the game. I recently moved from New York to California and, let me tell you, with this change in climate, my skin has gone through every phase imaginable: Painfully flaky with patches of dryness, breakouts beyond belief, and shine, ooh, so much shine you'd think there had been an oil spill. (And I'm telling you all of this because no matter what I put on my face, makeup never sits on it quite like I want it to.)
Enter Wowder — the pillowy-soft powder that has done the unthinkable: blurred my imperfections and sets my concealer without leaving a chalky residue. Now any time I catch my reflection in the mirror, I literally have to do a double take. My skin appears smoother and any fine lines look so much softer. A little goes a long way — and now I can leave my house with a little more confidence and return with a look that hasn't wavered.
Oh! And it's vegan and cruelty-free.
Promising review: "I have pretty oily skin, and I always look shiny by the end of the day. This setting powder left me with a matte finish that lasted all day. :)" —Sammy
Get it from Glossier for $22 (available in four shades).
10. Elizabeth Mott Waterproof Eyeshadow Primer laughs in the face of oily lids and creases, since its paraben-free formula features a sebum-controlling powder that locks in your shadow. (And you're not going to want to skip out on this step if you're looking for your pigment to really pop.)
And it's cruelty-free!
Promising review: "So let me start by saying, I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $15.49.
11. Fenty Beauty Pro Filt'r Longwear Liquid Foundation diffuses pores with a full coverage formula that leaves a soft, matte finish. So you can reach for this with the assurance that you'll be able to commute to work, then happy hour, and home again with a look that never faltered.
Promising review: "I cannot put into words my satisfaction. Nobody else has ever captured my skin tone so well! It’s so hard for me to find a proper foundation, and I’m so glad I made the purchase. (I have: Combination skin prone to breaking out) It stays on all day, and I haven’t had a breakout from the foundation!!" —VerryCherry
Get it from Sephora for $39 (available in 58 shades).
12. Peripera Ink Velvet Lip Tint becomes one with your skin with a luscious, buildable formula that offers a soft pigment and won't leave you with a cracked kisser. It comes with a precision applicator that moves with the natural shape of your lips, so, humblebrag...applying signature shades just got even easier.
Promising review: "OMG, the velvet perfection. This product applies like an opaque cream velvet lipstick — buttery smooth, not at all drying, and pigmented. The doe-foot is pointed for precision around your cupid's bow and holds enough product for full lips in one swipe. Looks great without any blotting. Transfer-proof and mask-approved! Great for a long-wear look, as the stain is lasting. I like to wear this product as opaque velvet lipstick in the morning, and by the end of the day, it's a beautiful natural rosy stain that I can apply balm over for a natural no-makeup glam baddie look. I use shea butter-based balm but haven't tested if other balms smudge or move the stain. Stain is mostly removable with regular cleansing balm and completely removable with a gentle lip scrub. Seriously impressed with this product and amazing price point for under $10. This is the PERFECT lip product, IMHO." —Kenzie Scout
Get it from Amazon for $9.90 (available in 24 shades).
13. Maybelline Age Rewind Concealer treats *and* defeats dark circles, puffiness, and fine lines that are taking up prime real estate around your delicate eye area. This comes with a built-in sponge applicator so you don't even have to *think* about using another tool when your mind is still on snooze.
Promising reviews: "I have tried countless concealers for my under eye circles — most of which cost triple the price of this one, by the way. I figured I’d try this on a whim because the reviews were so great, and it was so inexpensive. It’s officially become my new favorite concealer. It’s not cakey, it blends easily, it doesn’t crease, and it lasts all day." —Cheryl
"I swear by this neutralizer! It covers my dark circles incredibly well (and instantly!), and the coverage is still light and never cakey. I love that it dries and sets very fast as well. This will not crease if you are applying it properly on the area. I have tried EVERY under eye-circle product that exists, and this is now my one and only. I can never find it anywhere except for Amazon, and I'm happy that they offer it." —Jasmine
Get it from Amazon for $8.36 (available in 18 shades).
Want to know more? Check out our full Maybelline Instant Age Rewind Eraser Concealer review (#4).
14. Or! Tarte Shape Tape Concealer camouflages dark circles, blemishes, and dark spots for long wear, crease-free coverage that never flakes. Because once this stuff is blended, it sticks to its plan of keeping your makeup looking on point.
Promising review: "Seriously, this is the best concealer ever, and the ONLY makeup product I've never traded out for any other brand! Amazing for covering cystic acne, acne scars, under eye circles, redness, literally does it all and blends seamlessly and never looks cakey. Great for natural makeup, heavy makeup looks, literally DOES IT ALL." —M
Get it from Ulta for $31 (available in 35 shades).
15. Maybelline Total Temptation Eyebrow Definer pencils in patchy brows for a look that's natural, long lasting, and can be tamed using the soft, built-in spoolie. And! Reviewers note that the angled pencil allows for quicker (and easier) application over a smaller, pointed tip.
Promising reviews: "This is the easiest and most effective way to add some life to fading eyebrows I’ve tried (and I’ve experimented with a lot of them). Once I’ve filled in sparse areas, using the little brush on the end can smooth and blend the color in to get a pretty natural-looking result, one that will last all day. This is my second purchase — the highest recommendation I can give." —Cecilia P.
"Spent years using a brow pomade but got tired of it drying out in the little pot so quickly. I avoided pencils since I could never find one that went on as saturated and with a creamy sort of consistency that I was used to. Tried this on a whim since I'd seen a few positive reviews via YouTube and thought the angled tip was pretty neat. I don't know if I'd want to use anything else ever again because I love it so much! Easy to apply, goes on smoothly, and the little brush on the end is great for evenly brushing product through the brows once they're filled in. Looks so natural and precise. So very happy to get out of my comfort zone and try something new." —Shannon M Slape
Get it from Amazon for $8.72+ (available in four shades).
16. Kulfi Kajal Eyeliner intensifies your everyday look with a richly pigmented formula that pairs aloe vera and vitamin E. The kicker? It's smudge-proof. Yep, this stuff is waterproof and won't even think about budging until you need to remove it.
It's also cruelty-free and vegan!
Kulfi Beauty, affectionately named after a type of South-Asian ice cream, is a South Asian woman-owned beauty brand that makes products to celebrate and empower the diverse needs of their culture.
Promising review: "Love the eyeliner — it's the best I have ever used. It goes on smoothly, neatly, and easily. It still looks good at the end of the day." —Charlotte A.
Get it from Kulfi Beauty or Sephora for $20 (available in five shades).
17. Liquid Powder Chromatic Eye Tint sweeps over lids for a long-lasting, crease-free shimmer. This comes in clutch if you don't have the patience for a full smoky eye, since the weightless formula glides on like cream and dries like powder. Now you can illuminate your look without multiple shades and ~five hours of blending.
This formula is buildable and contains horse chestnut flower, which, rumor has it: can soothe fine lines over time.
Promising review: "This is so easy to use, and I feel 'put together' quickly. I purchased the copper/bronze color, and it looks gorgeous on my olive skin. It dries quickly, so get it where you want it! I’ve found doing one eye at a time is better. I have oily skin, so I use a bit of primer, but it does stay all day!" —Ilia Customer
Get it from Ilia for $28 (available in 17 shades).
18. Youthforia BYO Blush Oil magically reacts to the pH of skin and actually changes color to adjust to different tones. That means anyone who uses it will have their own unique shade of blush! (AKA so long to the days of wasting time trying to pick a shade that works for you.) Plus, its feather-like formula withstands the heat, never feels greasy, and won't clog pores.
It's also made with skincare ingredients so just in case you *gasp* sleep in it, you'll still wake up with good skin! It's suitable for all skin types, fragrance-free, vegan, and cruelty-free.
Youthforia is an Asian woman-owned small biz that aims to make makeup that's so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally-friendly and not using fossil fuels or gross toxins in their products.
Promising reviews: "I am not the kind of person who'd spend this much on makeup, let alone blush: I like the effect it has on people's faces, but it just looked so hard even just to find the right match, not to mention the application. I had seen a BuzzFeed video where they were testing this product, and I was struck with their result. Best blush ever! I've solved all my problems: it takes me maybe 5 seconds to apply and the color is always nice and matching. Also, it takes a few drops, so I think that even applying it everyday, this will last me a couple of months. Will definitely buy it again!" —Merry
"Dewy and glowy. I tried it over makeup, and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again, and it lasted a really long time on her. The texture was smooth, and it was easy to rub in and blend out." —Youthforia Customer
19. Supergoop! SPF 40 Glowscreen grips makeup and actually keeps it in place — all while shielding you from harmful rays with a clean-feeling primer. This comes in a pearlescent lotion that gives light coverage, and features a star-studded lineup of skin-loving ingredients like hyaluronic acid, B5 vitamins, and blue-light-protecting peptides that make it *the* morning multitasker.
This bb is vegan!
Promising reviews: "I love this primer. It leaves my skin looking glowy and moisturized. I love that it comes with SPF and glides on my skin easily. It works well with my foundation and lasts all day. Definitely will be repurchasing." —Sephora Customer
"I really love this sunscreen. I’ve tried so many, and they usually leave a dry, chalky feel. Not this one. I have dry skin, and this one feels so smooth and hydrating, and I love the glow that it leaves. It will be my new go-to!" —Sephora Customer
Get it from Sephora for $20+ (available in two shades and three sizes) and from Amazon for $17+ (available in two sizes).
20. Nyx Concealer Color Correcting Palette disguises any evidence of your late-night happy hours that went well beyond midnight. These creamy concealers hit the Ctrl + Z buttons on literally ANY kind of discoloration (read: acne scars and dark circles). And they can be blended with foundations to fix wonky undertones that don't match with your complexion.
The palette features six shades: light and medium (to camouflage spots that aren't too dark), yellow and peach (to conceal dullness and dark circles), green (to cover redness), and purple and pink (to brighten). The concealers have a creamy, hydrating formula. Apply the color that will conceal the spot that you want to cover, and then, put your foundation on top of it as usual. NO, you won't have a purple or green spot of concealer sitting on your face. Once you apply your foundation, it won't be detectable at all. Happy blending!
BTW, Nyx is cruelty-free!
Promising review: "I'm 45, and my birthday present this year was under eye circles. Not cool. I haven't been able to cover the dark circles with normal concealers alone. I put the yellow and the orange on today, and it helped a lot...didn't get rid of what I've got going on here, but it helped. I also used my concealer over the color corrector, and there was no creasing. It all stayed in place for the whole day, and that included a 1-hour weight-lifting session and a 1.5-hour sweaty dance rehearsal with a mask on. So...this stuff stays put and didn't move. I didn't use any primer on my skin either. There is no smell to the product (THANK YOU!). I have sensitive skin, and this didn't bother me at all. YAY!" —Charles LaDuca
Get it from Amazon for $9.47+ (also available in two additional correcting versions).
21. Freck Beauty Slimelight redefines the meaning of the term "highlighter" with an out-of-this-world pearlescent formula and cream-like consistency. Stroke this across your cheekbones for a strobe-like glow, dab it around your lids for a pop of shimmer, or mix it in with a moisturizer for a look that'll truly wake up your makeup routine.
Remi Brixton is the founder of OG faux freckle cosmetic company, Freck Beauty. Her brand is a clean, vegan makeup line based in Los Angeles. Remi, along with her team behind Freck Beauty, is known for creating an attitude, in which she prides herself on creating holy grail products that are made for anyone who "cares about ingredients, respects the process, but doesn’t care about the rules."
I consider myself *blessed* to have been able to try out this powerful, feels-so-good-on-the-skin beauty product. It comes in three highly pigmented shades that complement different skin tones. And depending on the occasion, all three really do work for my darker complexion. Big Bang features a green/gold shimmer, Beam Machine a bronze/pink, and Space Face has a violet/purple hue. I like to think Beam Machine is perfect for an everyday glow, Big Bang is for a fancy dinner party, and Space Face for when I know I'm going out out.
Promising review: "Oh man!! I’m in love with this liquid highlighter; it blends so beautifully, and I love using my fingers when applying because it’s an easy blend and super pigment that lasts all day long. I can say my cheeks was glowingg!!! I’m obsessed with the Space Face!!" —Sephora Customer
Get it from Sephora for $28 (available in three shades).
22. Wet 'n' Wild's Photo Focus Primer Water preps skin for makeup application *and* sets all your hard work in place with a 3-in-1 formula. Infused with skin-loving vitamins, this hydrates so you're not left trying to conceal dry patches, and it provides a light, dewy glow.
23. NYX Tinted Brow Mascara shapes disobedient hair and sets them in place *while* filling in the gaps that were over-plucked week after week in middle school. *Goes back in time and snatches tweezers out of my young self's hand.*
Promising review: "Wow! I love this, and I couldn’t ask for a better price. I naturally have really light eyebrows (most of the time you can’t even tell I have them lol). This product matches perfectly with my hair color, and it lasts all day long. I’ve had friends tell me they can’t even tell I have it on; it looks very natural. Will be buying this again!" —Hannah Stark
Get it from Amazon for $6.99+ (available in five shades).
24. Black Radiance Foundation Stick conceals and applies all-over coverage for those with darker skin tones as well as playing its role as a contour stick for lighter skin. It's creamy, not chalky, and it comes with a convenient built-in brush so you can evenly distribute product whichever way you decide to use it.
Black Radiance is a Black–owned cosmetics brand that empowers and inspires women of color through beauty.
Promising reviews: "I love this product!! The foundation goes on so smooth and stays on all day!!!" —Target Customer
"I purchased this to use as a contour, and I'm very pleased with my purchase. I will also purchase in my foundation color. Smooth silky finish; not oily, not chalky, just right. I'm a new customer to Black Radiance. I'm impressed with the quality, price point, and really pleased with the color selections." —Mrs.C
Get it from Target for $12.19 (available in eight shades).
25. Anastasia Eyebrow Highlighter Crayon masks any makeup mistakes (and pesky hairs that are growing back in), plus it defines the ends of your brows for a flawlessly clean look every single time. Pro tip: apply this as an end-of-the-day touch up to ensure your brows are looking sharp always.
I personally s-w-e-a-r by this little crayon for applying the finishing touches to my brows. I try not to pluck them very often, but occasionally I'll have the odd hair growing in that just looks out of place — but is too short to tweeze. This creamy, pigmented crayon disguises any annoying little follicles *and* provides a highlighting effect on my brow bone for a subtle form of contouring that seriously lasts all day.
Promising review: "Fabulous tool to carve out eyebrows. Easy to use and blend. Couldn’t be happier, highly recommend. Tons of product, it is quality and lasts all day."—Sephora Customer
Get it from Sephora for $18 (available in three shades).
26. Lokfar Freckle Pen simulates the appearance of cutesy lil' freckles sans UV rays. Dot this waterproof pen anywhere you'd like some *realistic-looking* faux freckles to appear — some reviewers mention blending shades of light and dark to really trick people into thinking their frecks are au naturel.
These cruelty-free pens are available in a two-pack!
Promising reviews: "Cute, easy to use, lasts all day. Tried the lighter color. Haven't tried the darker one yet." —Allie Cantu
"So, I bought these on a total fluke thinking they probably would be awful, but what the heck. THESE, THOUGH — ARE AMAZING. Application? Ten seconds. Realistic look? Yes, ma’am! I am honestly over the moon with this product and already repurchased. You really can’t go wrong here, and I am thrilled to be out here living my best fake freckle life (but no one will know because 10/10 realism)." —Ansley House
Get it from Amazon for $7.99 (available in three shades).
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