Skip To Content

    It's Official: "Squid Game" Is Now The Most-Watched Original Series On Netflix

    The South Korean series beat the previous record by nearly 30 million households.

    A month ago, "Squid Game" was released on Netflix. Since then, it's become a global hit, dominating conversations around the world thanks to its addictive storyline and commentary on our competition-obsessed capitalist society.

    L-R: Sang-woo, Gi-hun and Sae-byeok standing together in Squid Game
    Netflix

    For weeks now, the Korean series — which sees debt-ridden contestants compete for a cash prize through a series of deadly childhood games — has been ranked number one on Netflix in 90 different countries. So, it was only a matter of time before it took the top spot and became the streaming platform's most-watched show.

    Gi-hun smiling
    Netflix

    Well, today Netflix has made it official and announced that Squid Game is now their biggest ever series at launch, with 111 million accounts tuning in.

    It took more than 10 years for Hwang Dong-hyuk to get Squid Game made. It only took 17 days and 111M global fans to become our biggest ever series at launch (and the first to surpass 100M when it premiered).

    Twitter: @NetflixGeeked

    The streaming platform also noted that the Korean Series only took 17 days to hit this milestone and was the first to surpass 100 million when it premiered.

    The Red Light, Green Light doll in Squid Game standing in front of a tree; there are two guards standing on either side of her
    Netflix

    This absolutely crushes the previous record, which was set by Bridgerton after its 2020 release, resulting in 82 million accounts watching in its first month.

    The Duke of Hastings and Daphne Bridgerton
    Netflix

    That's a difference of nearly 30 million!

    If you're wondering just how Netflix calculates this data, a spokesperson confirmed to The Verge that these figures are "shared based on the number of accounts that watched the series for at least two minutes."

    A closeup of Ali from Squid Game crying
    Netflix

    This is a standard metric used for ranking the success of titles.

    This is a huge milestone for Squid Game, especially given that it's both a non-English title and had no serious promotion or ad campaign.

    The winding staircases in Squid Game; there are guards walking up and down them
    Netflix

    Hopefully this opens the doors for more non-English content both on Netflix and in the wider industry — and for more people to start watching and appreciating it.

    A Squid Game guard looks at the 456 contestants in the dorm room
    Netflix

    Congratulations to Squid Game, its cast and, of course, writer and director Hwang Dong-hyuk!

    TV and Movies

    Get all the best moments in pop culture & entertainment delivered to your inbox.

    Newsletter signup form