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    31 Affordable Beauty Products From Target That'll Upgrade Your Routine

    Because an upgrade doesn't have to cost an arm and a leg.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A rose remedy mask that will soothe red and irritated skin while providing deep hydration. Plus, this jar is HUGE! It'll last forever, so this is basically an investment product without ever breaking the bank.

    the mask in its green packaging with a spoon

    Promising review: "I was looking for a nourishing mask and I picked this mask up along with the Hydrating Milky Jelly. This mask was amazing! It left my skin so soft and smooth! I love the way my skin is looking after each use. A new Pixi favorite! I use it throughout the week and this mask makes me look forward to pampering myself! It comes with a lot of product and is definitely a great value!" —CCastle

    Price: $24

    2. A hydrating facial cleanser, because cleaning your skin should NOT mean stripping it of its vital oils! Seriously, your skin *needs* the healthy bacteria and oils that traditional foaming cleansers strip away. Protect your lipid barrier with a moisturizing cleanser (like this one) that rids the skin of the day's grime, while simultaneously hydrating.

    a person holding the green and white cleanser bottle

    Promising review: "I have tried every face wash, spot treatment, acne medication, birth control, and professional facial service under the sun and I have had acne since I was 17. I bought this and my skin cleared up completely in three months, so much that I was able to completely stop all other topicals and oral dermatologist medications. I use the AM and PM moisturizer too, this was really a godsend." —Ks97

    Price: $22.99

    3. A 1% adapalene gel that is essentially an all-in-one for combating breakouts, fine lines and wrinkles, and even hyperpigmentation in skin, across all age groups. With just a few weeks of use, everyone will be asking who your dermatologist is, even though you spent less than 15 bucks on this simple addition to your routine.

    the gel in its tube next to its packaging

    Promising review: "Been using for three days only and it has already stopped new acne from forming! And my acne has been the worst for over a year! Couldn’t find anything that would work for me until I bought this." —Arely

    Price: $13.29

    4. A double-repair moisturizer with SPF 30 that works to provide a soothing hydration to damaged skin while protecting it from the sun. Try this thick moisturizer if your skin has just two moods: dry and angry.

    the product in its tube on a counter next to cotton swabs

    Promising review: "I have dry eczema-prone skin and I was very surprised that I wasn’t allergic to this!! It’s both hydrating and is a sunscreen. I was searching high and low for a sunscreen. Another sunscreen lotion made my face so itchy. But this one made my face hydrated and a little dewy. It makes me look glowy. Plus it’s not too expensive. Definitely recommend it for anyone with dry eczema-prone skin. It doesn’t pill or leave a white cast which is another plus!" —Jlove28

    Price: $24.49

    5. A set of pimple patches, because who has the time to wait for a pimple to heal on its own?! These hydrocolloid patches draw impurities from breakouts overnight to speed up the life cycle of a pimple.


    Promising review: "Where have these been all my life? I pop one on a spot at night and by morning, the spot is smaller, less inflamed and most of the pimple has been drained. I see such a difference in how quickly pimples heal when using these. I’ll never be without them!" —Danielle

    Price: $10.99

    6. A water-gel moisturizer that is packed to the brim with hyaluronic acid, a humectant your skin needs for a plump, dewy appearance. It gives a glow that only seems to come after drinking a gallon of water, making it the only moisturizer your routine will ever need.

    three jars of the moisturizer

    Promising review: "I'm never one to write reviews but I always check reviews before I buy a product. Let me tell you... this product is amazing. I have extremely sensitive, acne-prone, and dry/tight skin. I had been looking for a moisturizer that doesn't pill with my vitamin c and goes well under my SPF and this is IT. This is so hydrating, smoothing, and makes my skin like instantly plump! It doesn't make sense but it's truly amazing. Give it a try! I am currently on my third little tub of it!" —KWHIT27

    Price: $18.99

    7. A glow-getter honey mask, since honey is a vital ingredient for balancing and nourishing the skin. Honey works to hydrate and soothe the skin deeply, while getting rid of breakouts with its antimicrobial properties. Clear and dewy skin during the summertime for a fraction of the price of a facial? Sign me up.

    the mask in its gold and blue jar

    Promising review: "My skin was both dry and mildly breaking out so I was looking for something that wouldn’t weigh my skin down. It moisturized my face better than any mask I’ve tried in at least three years. It left my face feeling healthy with a touch of glow—despite the wind and cold." —hamilton14

    Price: $10.99

    8. A rosewater spray that you can easily spritz on throughout the day to amp up the glow factor in your skin. This spray contains rosewater, an antioxidant that keeps breakout- and redness-prone skin in check.

    the spray in a pink bottle with a white nozzle

    Promising review: "Just purchased this a few days ago, and have loved it so far! Using it to refresh curly hair, as a facial mist when seasonal allergies are making me itchy all over, and as a make-up setting spray. Lovely scent that is fresh, but not overwhelming!" —NV Target Lover

    Price: $10.29

    9. An all-in-one hydrating milk toner that reintroduces hydration to your skin after cleansing. Use this in conjunction with a hydrating serum and a moisturizing cream, and watch your skin ~glow.~


    Promising review: "Great to use just before my serums. It brings back moisture to my dry dehydrated skin and helps my skin stay hydrated for most of the day. A wonderful new addition to my skincare routine! Also, the pump is perfect and makes it easy to use!" —Bubstex

    Price: $17.99

    10. A glycolic acid resurfacing gel, because chemical exfoliation will always reign supreme! Along with dissolving acne-causing dead skin cells, chemical exfoliators also work to up the ante on collagen and elastin production, meaning that it'll make your skin firmer too. How's that for adding a boost to your skincare collection?

    a flatlay of the packaging next to the product itself

    Promising review: "I tried this for the first time last night and I was blown away by the results. Just one use and my skin is GLOWING. My pores are smaller, lines are smoother, texture of my is smooth and doesn’t look as tired as it normally does. I couldn’t believe what I was seeing and had to put my glasses on to make sure. This resurfacing gel amazing! Do not hesitate just get it." —AMH

    Price: $23

    11. A castor oil that you can simply comb through your lashes and brows with a spooly brush, or massage into your scalp for a spa-like experience that'll help with hair growth. Oh, and you get all these amazing benefits for the same price as your daily latte.

    a bottle of castor oil with pink packaging

    Promising review: "So I’ve always had the biggest insecurity of my eyebrows being super uneven and this is the only product that I’ve used that grows them in almost less than a month. Just wanted to share my experience. I highly recommend if you have a similar situation!" —T

    Price: $4.79

    12. A vitamin C booster eye cream, because the skin around your eyes are the most prone to damage and aging, so you must, must, MUST protect it in any way you can. Shield your skin from free-radical damage with antioxidants like vitamin C, and watch your fine lines and wrinkles plump to a smooth state of perfection.

    a hand holding a yellow jar of the eye cream

    Promising review: "Love this eye cream! I’ve tried quite a few eye creams from high-end to drugstore and this is the ONLY cream that has shown results. I actually skip concealer with confidence and that’s something I wouldn’t normally leave the house without. This is my official eye cream so please don’t change it or stop making it! It brightens and tightens and just leaves a wonderful glow!" —Lorie0707

    Price: $17.99

    13. A clay mask that'll draw impurities and excess oil from the pores with charcoal, while protecting and hydrating your skin with antioxidant-rich acai oil. It's basically the mask version of a pore strip, yet won't do any damage to your skin (because pore strips are really harmful to your delicate skin, folks!).

    the product next to coal and acai berries

    Promising review: "Sometimes my skin feels so oily (not helped by central NC humidity) and I need extra help to balance my skin. This is easy to use—you're done in 15 minutes and your skin feels SO nice and soft afterwards. It takes away the excess oil and leaves your skin feeling nourished. I do this about once a week." —MW

    Price: $14.99

    14. A chia facial oil to soothe any redness or irritation in the skin while locking in moisture for hours on end. Use this every night and soon you'll wake up with skin as smooth as a baby's bum.


    Promising review: "I have oily skin that is prone to acne and rosacea. This oil makes a great nightly moisturizer. It calms my breakouts and red spots without clogging my pores. I also love that it’s eco friendly!" —Steph

    Price: $15.99

    15. A retinol serum, because you don't have to wait to start using retinol! This nifty ingredient can diminish the appearance of deep-set wrinkles, hyperpigmentation, and even clear the skin of any breakouts. Just make sure to always use SPF alongside retinol, and your skincare routine is complete.

    the product in a gold jar with a white pump

    Promising review: "Around the time I turned 30 my skin started looking more dull and grainy. This product made an incredible, noticeable difference in my skin. I've always tried to take good care of my skin without breaking the bank; this product does just that." —Tiffany377

    Price: $21.99

    16. A jade gua sha tool for those days when your skin feels and looks puffier than usual. Consider gua sha a workout (that you'll actually *want* to do) for your face. This tool is great for moving stagnant lymphatic fluids under your skin that cause puffiness, dryness, and even breakouts.

    a person using a jade gua sha tool on their cheek

    Promising review: "I have a ridiculously expensive gua sha tool and this one is better. Keep it in the fridge for some extra oomph before you use. Be sure to buy face oil while you're at Target too (you'll need it to use the gua sha)." —DesiGoodwin

    Price: $12.99

    17. A lengthening mascara with which the entire internet, from TikTok to YouTube, is enamored. This mascara brings each individual lash to lengths you thought were only possible with falsies or a lash growth serum.

    a person with long lashes

    Promising review: "This is the best mascara I’ve tried in years. It’s better than the higher end stuff! Length and volume, no flakes, no clumps...I just loved it!" —Suen

    Price: $8.99 (available in four colors)

    18. A pore-erasing primer, because the key to having flawless skin is minimizing the look of pores. With just a few swipes, this primer blurs texture, and reduces shine, too. It works perfectly under makeup but is fantastic on its own too, so that you can show off your blemish-free dedication to your skincare routine!

    the product in its squeeze tube packaging

    Promising review: "The only pore eraser product I will buy. It does the job 110%. Sometimes I even wear it without makeup because the way it makes my bare skin look flawless is amazing." —bajablastxo

    Price: $5.59

    19. An anti-microbial makeup sponge that will blend your foundation, concealer, cream blushes and bronzers so seamlessly that even you might wonder if you're wearing makeup.

    a person holding the orange sponge

    Promising review: "My favorite makeup sponges! I rebuy them again and again. Never disappointed. Great quality for a great price!" —Jillian

    Price: $5.99

    20. A creamy powder bronzer to add a lit-from-within warmth and dimension to your skin, which is especially great if glitter isn't your thing.

    a product shot of the bronzer out of its pan

    Promising review: "Love this creamy bronzer. I was using a bronzer from a different brand that was making my skin breakout. Switched to this one, problem solved!" —Jess17

    Price: $15.89 (available in six shades)

    21. A clean corrective tinted moisturizer with SPF 30 *and* vitamin C that has a one-two punch of upping the ante on both your makeup and skincare collection. While the CC cream evens out your skin tone, the SPF and vitamin C protect your skin from harmful UVA and UVB rays, as well as free radicals.

    a person applying the cc cream to their cheek

    Promising review: "This is the only tinted moisturizer (or foundation) that doesn’t make my T-zone oily throughout the day (I think because it hydrates enough that my skin doesn’t have to compensate by making more oils). It looks the exact same when I apply it in the morning as it does at the end of the day. Gives me the clearest skin and pores I’ve ever had. Good coverage! It’s perfect for me!" —Andrea

    Price: $21.99 (available in four shades)

    22. A dual-ended brow pencil that is perfect for filling in large gaps in the brows, and drawing on wispy hair-like strokes for a natural appearance.

    one brow pencil with the lids on and one with the lids off

    Promising review: "Fantastic eyebrow enhancer for those with light-colored eyebrows that want to enhance rather than overdo it. This is a great shade for redheads as well as blondes. Easy to apply and looks natural." —MIDNTSHOPPER

    Price: $11.49 (available in four colors)

    23. A matte-finish setting spray so that you can walk around during the summer without a worry in the world as to whether or not your makeup is melting off your face.

    a person misting their makeup

    Promising review:  "Love this setting spray! I’m a girl with an oily T-zone and this stuff keeps my makeup in place until it's time to wash it off! We had a birthday party for our son yesterday and after a morning of walking in and out of the rain, lugging in party supplies and cleaning up, I came home to a face still set with the makeup I started with! Definitely will buy this again!" —Ashley M

    Price: $9.29

    24. An eyeshadow palette that draws inspiration from the glorious colors of the earth and ocean. Opt for neutral shades during the work day and intense cool shades during nights out with friends. This palette will round out your makeup collection since it has basically every color you'll ever need.


    Promising review: "I love this palette. I'm not so into shimmery colors, but I bought it because its colors are really so much like the earth and ocean. Once I started using it, I found that it has endless possibilities and you can do amazing things with it. The colors are incredible and are true to what you see in the pan. They stand out and are wonderful. This is the only palette that you need. A plus (and a requirement) for me is that this product is cruelty-free." —Full earth

    Price: $14

    25. A shimmer lip gloss, because honestly, what's a better upgrade to your beauty routine than a shimmer lip gloss?!


    Promising review: "The shade fairy is a must-have. The metallic shine is UNREAL. It has enough pigment to wear on its own, but it’s a beautiful topper too. Not sticky at all. Love!"—Shelby

    Price: $7.99 (available in six shades)

    26. A cream blush to add a flush to your complexion without masking your skin with heavy powder in the summer. Because who has time to apply blush with multiple tools when all you *need* are your fingers for a quick blend?

    a swatch of the cream blush next to its packaging

    Promising review:  "I love this blush! It's a perfect neutral color for everyday wear. I sometimes use it as a contour/blush and skip the contour altogether. Smooth application. Color stays true. Finalize application with beauty sponge and you're ready to go." —Mom2OneBoy

    Price: $12.69

    27. A glow enhancer that I've personally used as a base to my makeup for years. This product adds a subtle glow to the skin that basically makes you look like you just got a facial.

    the product in its tube packaging

    Promising review:  "I originally bought some powder highlighter but I wish I would've seen this first. A little bit goes a long way—this tube will last foooorever. Super quality, long lasting, just the right amount of shimmer/highlight. Great product!" —Steph

    Price: $15.29

    28. A texturizing sea salt spray, because summertime is here which means the season of beach waves are here as well. Use this to add a carefree, wavy texture to your hair.

    a person holding the spray

    Promising review:  "Love this stuff! Definitely going to be taking it with me to the beach this summer. I have very straight fine hair, so to be able to have some waves without adding any heat is great!! This smells amazing too!" —Swiftie013

    Price: $4.79

    29. A clean and light dry shampoo, since washing your hair every day is not the best thing for your scalp and hair health. Use this dry shampoo between washes to soak up any excess oil and continue looking fresh.

    the dry shampoo in a bed of cactii

    Promising review:  "Really love this shampoo. It neutralizes my greasy hair really well. The smell is great, light, but clean smelling. I have a sensitive sense of smell so I can't do over-the-top fragrances, but this one is nice and doesn't bother me." —Mama of 2 little girls

    Price: $9.39

    30. A curl-defining styling lotion, because your curls need extra TLC in the summertime! Use this moisturizing lotion to add bounce, volume, and definition.

    the packaging of the product with blue and pink text on the tube

    Promising review:  "The best curl cream I have ever tried!! It makes my hair so soft and my curls have literally never looked better—ever. It gives me so much volume and a little goes a long way! Definitely worth it!!" —Madison

    Price: $22.99

    31. And a 10-in-1 styler that detangles, softens, smoothes, and even heat-protects your hair. Once you get this product, you won't be able to stop using it.


    Promising review: "This is my favorite detangler. I have long brunette hair with balayage so the bleached parts are pretty ratty when I get out of the shower. This spray makes detangling a breeze. I love that it also has heat protection too. I've been buying this for the last five years." —Jen174

    Price: $11.99

    32. Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

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    The reviews for this post have been edited for length and clarity.

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