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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Maybe they're born with it. Maybe it's ~lip gloss~.
Promising review: "I AM OBSESSED WITH THIS STUFF. GREAT glitter payout with little to no fallout if you do it correctly (apply it after the rest of your eyeshadow), and you don't have to worry about the mess of glitter glue and messy loose glitter. I have accidentally slept in this overnight, twice, and was able to rock the glitter eyeshadow to work the next day with no touchups. And I didn't even use an eyeshadow primer either time, although I did use setting spray. Give this a go if you are looking for sparkly eyeshadow." —Stephanie
Get it from Amazon for $24 (available in nine shades).
Former BuzzFeed writer Nusrat Saltana had this to say: "I have this in several colors and always love how it colors my lips and lasts all day without me having to reapply because of the stain effect. You don't need to worry if the color is there. If your lips feel dry, just rub some lip balm over them — the color stays! You can also build up the color for intensity or swipe it once and blot for a natural-looking gradient stain."
Promising review: "Very pretty color lasts a long time doesn't smudge when dry and when i think i need to reapply i can just put new coat over it and looks good as new love it!" —Shawn
Get it from Amazon for $9.90 (available in 22 shades. Find more shades here).
Promising review: "I have to be honest, for a 'cheap' three-pack mascara, I did NOT have high expectations. These, however, exceeded my expectations and went MUCH MUCH farther. I had been buying a certain $25/tube brand (rhymes with truepique) and I like these just as much!! I’m saving a TON of money and like my lashes just as much." —Liz
Get it from Amazon for $4.99.
This was a spur-of-the-moment purchase for me the other day when I was looking for a cute gloss and I'm seriously obsessed. I usually never buy the "it makes your lips plumper" gimmick, but this gloss literally DOES make my lips appear plumper! Every time I wear it I don't even know how to act because I feel so powerful *flips hair*. BTW, I'm wearing "Stone" in the photo!
Promising review: "I keep going back to buy more colors. This is THEE gloss. You can throw it on alone and it has enough pigment to look great even without lipliner. I’ve never had a gloss wear this well without being sticky. I have some fine lip lines and it doesn’t bleed. Bonus that as it wears off, it leaves a nice bit of color without any weirdness and my lips just feel moisturized. Excellent price point that makes it fun to keep trying more colors. I just ordered my fourth and love them all. I can’t remember the last time I was this excited about a beauty product." —Natalia
Get it from Amazon for $6.98 (available in 19 shades).
Promising review: "Best eyeliner ever. Stuff lasts forever. Even if you don't want to wing every time, the other side of pen stays on all day. I used to have to buy a new liner every other month and now I can go...the first one I bought still works, it's just starting to dry out a little. I bought it several months ago." —Tina
Get it from Amazon for $14.97 (available in three sizes).
Youthforia is a woman-owned small biz that aims to make makeup that's so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally friendly and not using fossil fuels or gross toxins in their products.
If two people with the same skin tone apply the blush, they'll both get a slightly different color! How cool is that? This contains 20 plant-based, antioxidant-rich oils that help nourish skin. It's long-lasting; good for all skin types; and fragrance-free, vegan, and cruelty-free.
Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glow-y color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer
Get it from Youthforia for $36.
Promising review: "I love this product. It makes it look like you have a natural glow without feeling heavy or looking cakey. Great for those with dry skin who can’t wear heavy foundation but want to smooth out their skin." —Jessica Giles
Get it from Amazon for $6.99 (available in four shades).
Dear Dahlia is an Asian woman-founded luxury vegan K-beauty brand inspired by the dahlia flower and dedicated to bringing out each woman's natural elegance, authenticity, and timeless beauty.
These lipsticks are very different from other liquid lips — more light and airy still giving off long-lasting matte color that compliments all skin tones.
Get it from Dear Dahlia for $31 (available in 18 shades).
Kulfi Beauty is a South Asian woman-owned small biz that created Kulfi to empower the South Asian community through representation after not finding South Asians represented in the world of beauty or finding makeup that worked for South Asian skin tones. It is a journey of rediscovering the joy in makeup and reclaiming beauty. BTW, "kulfi" is a type of South Asian ice cream!
Promising review: "Love this eyeliner. It goes on so smooth and once it sets, doesn’t smudge!" —Laura
Get it from Kulfi Beauty for $20 (available in five shades).
This is silicone-free, fragrance-free, oil-free, noncomedogenic, and safe for sensitive skin. To use, dispense a quarter of a dropper into your hand and apply like a serum. Note that on application, the shade may appear lighter but after 30–60 seconds, it'll adjust to its true color. Because it's silicone-free, natural separation may occur. This is normal and it'll be fixed when applied to skin. Plus, you can recycle the bottle! Learn how to here.
Promising review: "Makes my skin look naturally luminous. I love that this product has SPF 40. It is a natural and clean formula that leaves my skin feeling hydrated, plump, fresh, and glowing. I feel like it is making my skin better, not just looking better. It is so gentle, no irritation at all, and it doesn't have a heavy fragrance. My skin looks dewy and radiant. It applies very easily and a little goes a long way. I feel like but is well worth the price, and I may have to purchase this again. I am extremely pleased." —Jessica
Get it from Ilia for $48 (available in 30 shades).
Besame Cosmetics is a family-owned small biz based in California whose cosmetics and products are cruelty-free and created for sensitive skin. They pride themselves on making products that are long-wearing and minimal waste.
This is specially made for sensitive eyes. The water-activated product doesn't harbor or grow bacteria once it dries back down to a solid “cake.” It's made from a natural wax that bends with your skin and lashes so it doesn’t flake, peel, or clump.
Promising review: "I have a hard time with regular mascaras. I wear glasses and some of it gets on them, or runs, etc. No such issues with this one. I use some setting spray to wet it, instead of water, and I’m good to go. I use it as eyeliner AND mascara. Stays out, looks great, and doesn’t get goopy. I love this product!" —Nishtha
Get the set from Besame Cosmetics for $28.
This cream does the job of serum, primer, concealer, sunscreen, and day cream all in one. It reduces hyperpigmentation, and redness. It's skin-loving formula includes snail secretion, collagen, and peptides and hyaluronic acid, all of which boost your skin's suppleness while smoothing wrinkles and fine lines. Flower and fruit extracts like lemon, orange, olive, and honeysuckle brighten and even out your skin tone over time. AND you get protection from the sun. Take a peek at more of the best tinted moisturizers here!
Promising review: "The coverage is beautiful, hydrating, and offers great SPF protection. It also does NOT smudge off and stays on all day without creasing or making my T-zone too oily." —ScarletSA
Get it from Sephora for $42 (available in 11 shades).
Reviewers say they blend in with their skin so they can wear them throughout the day!
Promising review: "I’ve been experimenting with these for the last month and a half, and I am in love. They are really thin and blend into my highly freckled face incredibly well...I have gone out in public twice with them on, because when I did my last second mirror check before I got out of the car, I didn’t notice I had them on! While they absolutely help clean out the skin underneath, the biggest thing it does for me is stops me from touching my face. When I'm stressed out, I will absentmindedly touch/run my hands along my face and jaw constantly. Now, when I notice I’m doing that, I run into the bathroom and put these on any spots I have. Since they are thin and stick really well, I am able to leave them alone and stop touching my face." —MelsBells
Get a box of 40 round patches for $6.95 and a box of 8 extra-large patches for $7.49, both from Amazon.
This is vegan and cruelty-free.
Promising review: "Just received this. In the package it looks more pink than coral but when applied its true coral color comes through. I see this lasting quite a long time, as just a simple pat of the top sheer-stripe picks up enough pigment for my lips and one cheek. Just love this and can't wait to try other products!" —BostonChic35
Get it from Amazon for $12 (available in two shades).
Promising review: "Best lipstick I have ever purchased! I have searched forever for a nude lipstick that will look good with my extremely pale and yellow/pink skin tone. Most colors are too dark, or when applied they turn too red or too purple. I ordered this in Caramello. It's perfect! The formula is very nice and creamy. It goes on lighter and then dries darker. It stays on all day with no need for reapplication unless you have been eating. It stays on longer than any of my Jeffree Star liquid lipsticks. I have spent $5 at a time for crappy lipsticks and own so many I can't even wear, so after spending that much money, $22 is doable for a lipstick I can actually use. Also it smells like cupcakes." —Victoria
Get it from Amazon for $22 (available in three shades).
Beauty Bakerie is a Black-owned business and Lip Whip is vegan and cruelty-free.
Promising review: "I bought my first Lip Whip over a year ago and fell in love with it immediately, so when I saw Beauty Bakerie was having a sale I had to buy another! The long-wearing formula is the real winner! This will last through most meals, is transfer-proof within minutes of application, and when it does fade, it fades very gradually so you don't need to reapply more than once throughout the night. These are honestly the best liquid lipsticks I have purchased from any brand, and I definitely plan to buy more lip whips soon!" —Eleni
Get it from Beauty Bakerie for $20 (available in 16 shades).
Promising review: "Good reviews, reasonably priced, why not...I've been using it for two months now and OMG...it's legit. I look like I wear fake eyelashes and I LOVE it! I have used it religiously every night before I go to bed and I could probably go down to one time every other night...but I'm kind of enjoying having ridiculously long lashes. I have no idea what's in this stuff but its got me hooked." —Amazon Customer
Get it from Amazon for $24.99.
Promising review: "I like this eye stick because it is very easy to use. This eye stick has a golden shimmery color. I love using it under my eyes, but it looks good on the eyelids too, giving a soft spark. It's super easy to use in both ways." —YeseCastel.
Get it from Amazon for $6.30+ (available in 11 shades).
The pink "Fresh" BB cream smooths, brightens, and hydrates your skin with a refreshing water-gel formula. It also blurs pores and reduces redness. It is oil-free and leaves a dewy glow.
The blue "Pure" BB cream fights blemishes with 2% salicylic acid in addition to concealing imperfections and clarifying and smoothing your skin. It's also oil-free and non-comedogenic.
Promising review: "My face is prone to breakouts but this is lightweight and doesn't clog my pores at all, even when working outside, hot and perspiring. It can be worn all day without turning into a mess on oily skin, and it provides some moisture for dry areas, too. The coverage is excellent but not at all heavy, the color doesn't turn, and it just feels really good on my skin. It gives me none of the foundation sensation. It feels clean." —WindRider
Get them from Amazon: the pink "Fresh" one for $6.62+ (available in five shades), and the blue "Pure" one for $6.50+ (available in five shades).
Promising review: "This literally will not come off unless you use heavy duty makeup remover. It is a little drying, but you can always put lip gloss or ChapStick over it after it dries. It's very pigmented. Probably my best liquid lipstick, definitely my cheapest. I'm buying a second one after like two days of owning the first." —NJRO
Get it Amazon for $7.98 (available in 45 shades).
Pro tip: Grab the travel-sized bottle! Mascara needs to be replaced about every three months so the mini one will give you *just* the right amount. To learn more, check out "24 Beauty Secrets You Should Really Know."
Promising review: "This is my holy grail mascara. Every time I think 'Is there a better option out there?' and try another brand, I immediately regret it. This mascara lengthens, adds volume, and it does it all with minimal clumping. I’ve been using for this years and the formula has never flaked once. Super easy to remove, even though you’ll probably never want to." –Roshelle
Get it from Amazon for $9+ (available in two sizes).
We also love this at BuzzFeed! Check out our full review of Glossier Boy Brow (#5). This gel is free of alcohol, fragrance, and parabens. It's also cruelty-free, hypoallergenic, ophthalmologist-tested, and dermatologist-tested.
Promising review: "This is by far the best brow product that has ever existed. The formula isn’t too crunchy, it doesn’t smell weird, and it doesn’t smear. It makes my brows look beyond what I ever dreamed they would look like. This product volumizes and thickens my brows perfectly. I’ve already recommended Boy Brow to everyone I know!" —Jade
Get it from Glossier for $16 (available in five shades).
"I use this for everyday looks when I don't feel like wearing something heavy like lipstick. The color payoff is great and it doesn't fade easily, either. When it does start fading, the stain makes it look natural. The orange/peach one is my fave!" —Nusrat Sultana, Former BuzzFeed writer
Promising review: "It smells so good, feels good on the lips, leaves a great color stain, cute packaging, and doesn't cling to dry spots on the lips. Overall, very happy with this product. I would recommend and would repurchase." —Jaylinn
Get it from Amazon for $6.50+ (available in six colors).
Promising review: "I really like this blush. It doesn't dry so fast that you can't work it into the skin. I put a few dots on my cheek and then blend it in with a duo fiber brush and it works really well. It isn't oily at all, and it lasts really well on my cheeks without fading or needing to be topped with a powder blush for longevity. It looks natural and I love that I can wear it with a full face of makeup or without any makeup and both ways it looks very natural. I'll buy more when I run out." —urstandingonmytoes
Get it from Amazon for $5.75+ (available in six shades).
The reviews for this post have been edited for length and clarity.