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    “The Rice Bucket Challenge” Is India's Brilliant Alternative To The Ice Bucket Challenge

    The idea is to donate a bucket/bowl of rice to someone in need.

    When the ALS Ice Bucket Challenge went viral, Hyderabad-based journalist Manju Latha Kalanidhi came up with an "Indian version for Indian needs": the Rice Bucket Challenge

    Facebook: ricebucketchallenge

    "Desi challenge for Desi needs. Cook or buy one bucket of rice/biryani and feed the needy. Tag #RiceBucketChallenge and challenge your friends," reads the Facebook page.

    Instructions were posted on the page:

    The trend began catching on quickly. The Facebook page, which was created on August 24, gained 4,000 likes on its first day itself.

    Facebook: ricebucketchallenge

    Don't forget to tag your photo with #RiceBucketChallenge if you participate!

    People are also sending monetary help.

    India is home to a quarter of the world's hungry.

    BuzzFeed has reached out to the creators of the page for comment.