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“The Rice Bucket Challenge” Is India's Brilliant Alternative To The Ice Bucket Challenge

The idea is to donate a bucket/bowl of rice to someone in need.

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When the ALS Ice Bucket Challenge went viral, Hyderabad-based journalist Manju Latha Kalanidhi came up with an "Indian version for Indian needs": the Rice Bucket Challenge

Facebook: ricebucketchallenge

"Desi challenge for Desi needs. Cook or buy one bucket of rice/biryani and feed the needy. Tag #RiceBucketChallenge and challenge your friends," reads the Facebook page.

The trend began catching on quickly. The Facebook page, which was created on August 24, gained 4,000 likes on its first day itself.

BuzzFeed has reached out to the creators of the page for comment.

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