Collingwood Football Club president Eddie McGuire has apologised after he joked about paying $50,000 to watch a female journalist drown but it isn't the first time the media personality has come under fire.
1. When he made a homophobic slur.
I just joined the "Eddie Mcguire is ruining the 2010 Winter Olympics coverage" facebook group and I don't regret it.
McGuire was co-hosting Channel 9's coverage of the 2010 Winter Olympics when his co-host Mick Molloy started to mock the male figure skaters.
"What about the fashion at the ice skating?" McGuire said to Molloy.
Molloy answered: "They don't leave anything in the locker room, do they?"
McGuire responded: "They don't leave anything in the closet either", before suggesting one skater's outfit was "a bit of Brokeback".
2. When he allegedly consulted a male co-worker about when they were going to "bone" a female colleague.
3. When he refused to give a football to a child.
4. When he followed up a racial slur made by a fan of his football club with another one.
5. When he blamed Goodes' football team for condemning the racial vilification.
6. When he then slammed Goodes for performing an Indigenous war dance on the field.
7. When he joked about having his watch stolen in a conversation about Indigenous AFL players
8. When he was accused of racial stereotyping.
9. When parliament literally passed a motion condemning him as a boofhead.
NSW LC passes motion supporting Adam Goodesâ, and condemning Eddie McGuire for being a "continual boofhead". http://t.co/XRyklZHOS0 #nswpol