We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    35 Personal Care Products You’ll Want To Add To Your Daily Routine

    Products to help you cope with the everyday human bodily functions so that you can look good and feel good. 💁‍♀️

    1. A TikTok-famous bottle of Cosrx Snail Mucin Power Essence that soothes and rejuvenates your skin so effectively, it'll make you think the exact opposite of "ew" when you think of snail mucin. It also gives your skin a natural "I woke up like this" glow that has earned it over 33,000 5-star ratings!

    Bottle of the snail essence
    Reviewer's results of using CosRX snail essence

    And tell Gary not to worry! The snail mucin is obtained in a safe and environmentally friendly way, so no snails are harmed!

    I've personally been using this for months now and it's amazing how it's improved aspects of my skin that I didn't even know needed improving. I didn't think my skin looked too dull before, but after see how this brightened and soothed my skin, I'm never going back. I spray my face with rose water, gently pat the essence into my skin while it's still damp, and let it absorb. Plus, it absorbs so quickly, it's like your skin is saying "gimme gimme gimme!!". 

    Promising review: "I’ve been using this morning and night for about two weeks and I can say I understand the hype! My skin looks better than it has in so long. Firstly, the texture surprised me. When you think snail mucin, you think slimy and gross. This wasn’t sticky or slimy whatsoever. I was afraid it was gonna leave my skin feeling gross and slippery. Surprisingly, my skin drank it right up! No residue whatsoever and it’s a nice primer before makeup. I have oily skin and it’s helped with that as well. My skin is so soft, with a nice healthy glow. I’ve noticed my red spots from past acne is fading and my skin just overall looks great. Highly recommend!" —Sarah D.

    Get it from Amazon for $17.38.

    2. L’Oréal 8 Second Wonder Water Lamellar Hair Treatment, which works its magic in eight (!!!) seconds to give dull-looking hair a dose of shine and silkiness. It'll probably make you want to do a dramatic hair flip every eight seconds, and we wouldn't mind it at all.

    to the left, an image of brown hair with the text
    a reviewer with 3c hair showing their results
    @lorealparis / Via www.instagram.com, www.amazon.com

    Apply this directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse. Practically NO effort required. You can use one dose for fine- to medium-textured hair, two to three doses for thick- to curly-textured hair, and add one more dose if you have long hair.

    Promising reviews: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle a lot with breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    "It does exactly what it says...makes your hair soft, shiny, and cooperative! I have given this to two of my friends ALREADY — one with thick and curly hair, the other with limp and fine hair — and THEY BOTH swear by this product! Just can't think of enough good things to say! I have short bleached hair, so am getting excellent results using less than half as much as they recommend. Buy this stuff — you'll thank yourself later!!!!!" —enamelcamel

    Get it from Amazon for $8.74.

    3. "flossing toothbrush" that has soft bristles infused with silver to help naturally eliminate the buildup and debris that tend to linger on other toothbrushes. The tip of each of its flossing bristles is as thick as a single human hair and reaches between your teeth and under the gum line to help stop cavities before they even start. I think this toothbrush just told my regular toothbrush to take a hike.

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord/BuzzFeed

    Seriously, it's like Superman in toothbrush form.

    Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

    Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

    Get a two-pack from Amazon for $9.90

    4. A non-comedogenic CeraVe salicylic acid body wash so that you can finally break up with those scabs and keratosis pilaris bumps. With hyaluronic acid and niacinamide, this gently cleanses and exfoliates your skin.

    Promising review: "My 6-year-old daughter has keratosis pilaris, commonly known as 'chicken skin.' This year it really flared up during warm weather so I gave this wash along with lotion a try. Wow, I saw results after just a few uses and after a couple of weeks most of her bumps disappeared. Thrilled we skipped a trip to the dermatologist! Can’t beat this price for the results either." —Ashley Steigerwald

    Get it from Amazon for $13.99.

    5. A bottle of widely popular Bio-Oil multiuse skincare oil with vitamins A and E, chamomile, sunflower, and lavender oils to help fade scars and stretch marks while helping your skin retain moisture and achieve a more even tone. One reviewer even compares this stuff to sorcery.

    A customer review photo showing their skin before (with acne) and after (without acne) using the oil
    A person holding the bottle of oil behind their back

    But just remember, scars and stretch marks are totally normal!

    Promising review: "This is by far the BEST skincare I have found. I have sun-damaged skin and it has helped more than anything I have used. If used as directed it will not only fade scars, it will also fade spots. I use this twice daily and have been using for probably a year now and see a remarkable difference in my skin's appearance. I use instead of lotion, as it absorbs really well." —Amazon Customer

    Get it from Amazon for $9.99+ (available in four sizes).

    6. An OGX Argan Oil of Morocco Curl-Defining Cream so you can properly flaunt the curls that we all envy. This miracle cream gives you ultra-soft curls and moisturizes them to boost their shine. Bouncy spirals of hair without the need to style with heat? Yes, please.

    reviewer with images of
    reviewer with big beautiful coils and curls who used the cream

    And bonus! This stuff is free from parabens and provides a sulfate-free haircare system, making it super gentle on your gorgeous curls.

    BuzzFeed Shopping editor Jasmin Sandal says, "My hair is the ~perfect~ combo of wavy, curly, and frizzy and this drugstore product has been a holy grail of mine for some time. I've found that it's the only formula that will give me soft, naturally curly waves come the a.m. and since I'm generally a nighttime hair washer, I have the perfect excuse to avoid blasting my hair with heat. Before hitting the pillow, I like to run my fingers through my towel-dried hair with a pea-sized amount of this, flip my mane over, and then give the ends a good scrunch. In the morn, my hair appears shiny with defined, wavy curls — we're not talking HD — but they have a nice, soft definition to them that doesn't require much styling."

    Promising review: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair too. I have had super straight to very curly over the years and have loved this on all hair styles." —Bunco Queen of the Universe

    Get it from Amazon for $7.19.

    7. hydrating eye stick that has a cooling formula to help de-puff the area around your eyes and reduce dark circles so no one at the office starts asking you why you look like a Tim Burton character.

    Reviewer photo of the eye stick
    Reviewer with dark undereye circles before using the stick and brightened, smoother undereyes after using the stick

    It also helps tighten eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration.

    Promising review: "This is definitely a miracle product. I was impressed that it worked so well, so fast, and so instantly. The packaging is silly but whimsical; I enjoy it. This is the last thing I apply before walking out the door. First day I used it, I put it on and got in my car — I looked in the rearview mirror and my heart jumped. My eyes had de-puffed on my walk down the front path!!! So impressive. It's not hydrating, it’s more tightening/brightening. If you have dry under eyes, use a creamy hydrating eye cream first, and apply this over it — problem solved. You don’t get much product, but you don’t need to use much either, and it’s not like it’s expensive. Definitely worth it if a product actually DOES what it claims it’ll do!!! Buy it!" —Joseph S.

    Get it from Amazon for $9.99.

    8. And a CeraVe eye cream because don't you just love it when everyone points out how tired you look? This hydrates and repairs your undereye's delicate skin barrier with three essential ceramides so that you can say "see ya" to those dark circles.

    tube of eye cream
    Reviewer's before and after with much brighter undereyes after eight days of using the cream

    Promising review: "I’ve been using this product daily for about three months and my dark undereyes look 10x better. I’ve used a lot of different products on Amazon that are supposed to help with dark circles, but never had much luck in seeing a difference. However, since using this cream, it’s been a game changer. I apply it at night before bed, which seem to help with puffiness when I wake up the next morning. I’m by no means a dermatologist, but I feel like this is the best product for me as a 25-year-old man. It’s a small tube, but it lasts a long time. For the price point and the results I’ve gotten, you can’t go wrong!" —Neko

    Get it from Amazon for $14.20.

    Check out more of the best drugstore eye creams!

    9. A pack of clinical-strength SweatBlock wipes to help stop hyperhidrosis, nervous sweating, and hormonal sweating from ruining a good day. Give your pits a swipe of this before bed, wash in the morning, and enjoy going about your activities free of sweat (and sweat stains!).

    hand holding a package of Sweat Block wipes
    Amazon

    Apply it every seven days! This is STRONG so if you have sensitive skin, the manufacturer suggests you do a spot test first.

    Promising review: "For anyone who might be skeptical, please allow me to put you at ease. If you have hyperhidrosis, meaning it can be 9 degrees outside and you're still sweating under your arms, this product has the potential to change your life. I would sweat THROUGH a sport coat before noon. Enter the Sweat Block product. I've had it for three weeks and it is life changing. I DO NOT sweat under my arms anymore. I'm still on the original box that I bought three weeks ago. I had to write a review after I was cleaning the garage today in 85-degree heat. I was sweating through my shirt on my back — BUT NOT MY UNDERARMS. It is amazing!" —Frosty McGee

    Get a pack of 10 from Amazon for $19.99.

    10. A fast-acting shoe spray with a fresh peppermint and eucalyptus formula that won't just mask the odor in your favorite Nikes — it'll eliminate and prevent it. Spray it directly into your shoes or right onto your feet!

    a model applying the spray to their foot
    Amazon

    Promising review: "For some context, I am a college student. My dorm room is small and would quickly smell with a bad odor due to my shoes being taken off and left there. I use this product by spraying the inside of my shoes every time I take them off. This product does a good job at not only removing the bad smell of my shoes, but replacing it with a pleasing mint! At times, I also spray this directly onto my feet before putting my socks on. I will continue to buy this product for my shoe-smell needs." —Chicago, IL

    Get it from Amazon for $14.95+ (available in two sizes and a pack of two).

    11. A lightweight Cosrx mild gel cleanser if you want to be able to wash your face without having it feel bone dry afterward. Its low pH helps balance and protect your skin from acne-causing irritants without stripping it. It's also enriched with tea-tree oil and BHA to help keep your skin nice and smooth.

    A reviewer holding the cleanser
    A reviewer's before and after photo of using the cleanser

    It's dermatologist-tested, cruelty-free, and has no parabens, sulfates, or phthalates.

    Promising review: "After hours of exhaustive research on Korean gentle cleansers, I finally decided upon a cleanser. This was one of the best decisions I have ever made for my face! I have sensitive, combination, and very volatile skin, so if I ever make it unhappy, it definitely lets me know. This cleanser is light enough that it doesn't feel thick or cloying, it has a very subtle smell (which I love), and the pH of the cleanser is so low that the only thing I am worried about for my face anymore is the pH of the water I am splashing on my face. It hasn't caused any bad breakouts or negative reactions like drying or tightness of skin but it can certainly handle itself in the department of a full face cleanser. This has caused me to look forward to trying more Cosrx products!" —Haley Hart

    Get it from Amazon for $7.70.

    12. An I Dew Care dry shampoo to trick people into thinking it most definitely has not been a week since you last washed your hair. This is infused with biotin, black ginseng, and root-boosting powder and comes with a conveniently attached puff so that you can dab, dab, dab away all that excess oil and grease to instantly add some volume back into your hair.

    the dry shampoo
    Reviewer's before and after showing a lot of reduction in hair oiliness

    Pro tip: apply just a bit of product, brush it out, and repeat. Putting too much product at once may lead to a sheen of white residue.

    Promising review: "I was looking for a dry shampoo that would be easy to use on the go for a trip I was taking. I had no issues taking this through TSA, and it was so easy to use on the go. You literally just pat the poof on your scalp and then rub the powder in. I do have black hair, so dry shampoo is usually very visible in my hair, but I didn't have any harder time than usual rubbing this powder in. It did a really good job of soaking up all the oil and giving my hair volume. I'm not a fan of the price for the amount that you get, but it is lasting longer than I thought it would. I would definitely recommend and will purchase again." —Teresa

    Get it from Amazon for $16+ (available in five styles).

    13. Mighty Patch's super popular pack of pimple patches (try saying that five times fast) that you'll be satisfied to peel off your skin as you see all the gunk they pulled out overnight. No picking or pinching needed. Oh, and they have over 96,000 five-star reviews!

    Reviewer before and after photo using patches
    reviewer photo of the red and white box of pimple patches

    Here's what BuzzFeed Shopping editor Ciera Velarde says: "I've used this specific brand for years now and have found them to be the best at reducing the size and redness of breakouts! Whenever I notice a zit popping up, I put one of these one right before bed, and it stays put all night, even when I toss and turn a lot. By morning, it's much less noticeable and is practically nonexistent when I cover the zit with makeup. It's such a great practically zero-effort way to treat blemishes!"

    Promising review: "I am a 40-something woman who still gets pimples. I tried a wide swath of pimple patches. These are the best. Like the goldilocks of patches — some were very adherent but took off skin to remove, some fell off very quickly — these are just right. And they work. They reduce the inflammation and keep gunk from getting in. They also keep you from picking at the zit. My teenage daughter also uses them and they work for her. I have very fair skin and she is much darker and they seem to blend nicely with both skin tones." —K. Dahl

    Get a pack of 36 from Amazon for $11.97.

    14. A TikTok-famous VieBeauti eyelash growth serum you can apply to your lashes daily to help them become longer and stronger within just a few weeks. You'll be resisting the urge to flutter your lashes like a cartoon character every time your S.O. walks by in no time.

    Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie

    Get it from Amazon for $24.63 (available in two colors and also as an eyebrow growth serum). 

    15. volcanic stone face roller that works like magic to eliminate excess oil and mattify your skin as you roll it around your face. As someone with skin that's always making me look like a glazed donut, I appreciate this wonderful little tool.

    Reviewer photo of the roller
    Reviewer with an oily T-zone before using the roller and with a more matte T-zone after using it

    As one of the more oily-skinned girlies, I also bring this with me everywhere for on-the-go touch ups. It's reusable, washable, and won't remove that gorgeous face of makeup. See it in action on TikTok here!

    Promising review: "I really like this product, it helps for when I'm in a pinch and need to get rid of the oil on my face but cant wash my face because of makeup or something. It also keeps my makeup decently intact, I just have to touch it up only a little bit after I roll this over it." —Hannah

    Get it from Amazon for $12.99 (also available as a rose quartz roller).

    16. A bottle of highly-rated Nizoral anti-dandruff shampoo because we shouldn't be expected to deal with both bad hair days and flakiness. This gentle shampoo uses ketoconazole to help eliminate dandruff-causing fungus, along with the annoying itchiness that comes with it!

    It's safe to use on color-treated, chemically processed, and gray hair!

    Promising review: "Best dandruff shampoo I've ever tried. I’ve had dandruff my whole life, and recently it got much worse and turned into what was pretty much scalp psoriasis. I have tried MANY products and treatments over the past year and nothing has come close to this shampoo. I haven’t had ANY dandruff since I started using it, it took care of my psoriasis as well. Would absolutely recommend for anyone with bad dandruff." —Alicia Eddy

    Get it from Amazon for $15.67 (also available as a set with conditioner). 

    17. An antibacterial butt acne-clearing lotion to keep your tush as smooth as a baby's bottom (no, literally). It's made with tea tree oil to gently help repair and prevent breakouts so that your bottom stays looking booty-ful!

    a reviewer photo of their skin with many blemishes
    a photo of the same reviewer with their skin now clean

    Promising review: "This product really is effective! Immediately, I noticed softer and smoother skin. After multiple uses the bumps and redness started to improve as well! It has a great smell, is easy to apply like lotion, and doesn’t leave any sticky or unsatisfying residue. I will most definitely continue to use the product!" —Lauren Erickson

    Get it from Amazon for $24.99

    18. Finishing Touch's nick-free Flawless Hair Remover for those of us who shave and have hair that insists on growing back the next day. This helpful little tool keeps your skin nice and smooth without the dreaded nicks and cuts that can come with a standard razor. Reviewers who are used to razor burn and ingrown hairs say it's a lifesaver.

    Promising review: "I love love love this shaver. It works great. Easy to use. Its design is a comfortable fit in my hand. The side grips allow no slipping. The more I use it the smoother my legs are. I have coarse hair and trouble with razor burn and ingrown hairs. This unit feels like an exfoliant treatment each time I use it. Really great. No irritation. I highly recommend it." —Amazon Customer

    Get it from Amazon for $29.99

    19. A clinical-strength Secret deodorant that can withstand up to 72 hours of stress, heat, and your day-to-day activities while keeping odor and moisture at bay.

    Promising review: "I have been trying all kinds of deodorants for months, trying to find one that works! I sweat a lot at work and this stuff works! I don’t have to reapply. This doesn’t leave any staining on my clothes. The smell is nice and light. Finally found something that works!" —Zindarella

    Get it from Amazon for $8.94.

    20. Missha's Soft Finish Sun Milk sunscreen approved by many reviewers with oily skin who rave about its ability to blend and not leave a greasy finish. It has SPF 50+ protection and resists water, sweat, and tears (hopefully tears of joy!). It also creates a silky smooth base — perfect for wearing under a full face of makeup.

    In the progression photos above, you can see a reviewer before applying the sun milk, after applying the sun milk, and then the sun milk under makeup.

    Although many reviewers say they don't experience a white cast with this, it is an untinted mineral sunscreen — so results in terms of white cast may vary!

    Promising review: "I have dark, oily skin and purchased this product after reading recommendations. There is no white cast; you can barely see it upon application unless you use too much. You definitely do not need a lot, it spreads thin. When it dries, any color is gone. It also helps slow down my face getting all greasy as the day goes on, which I love. My skin is very, very oily but I can still apply this after my moisturizer and feel totally comfortable. I'm not a fan of scents, and the scent on this is extremely mild." —Ms. Renee

    Get it from Amazon for $12.89.

    21. A stainless-steel tongue scraper because, trust me, your tongue has more gunk on it than you think. This useful tool lets you scrape it allll off and instantly freshens up your breath. It works so well, one reviewer even says they can now taste specific flavors they've never detected before!

    reviewer's before pic with yellow gunk on their tongue / the after pic with their tongue looking clean
    gunk that was scraped off a reviewer's tongue

    Promising review: "Unfortunately I, like many, suffer from bad breath and have tried so many things to stop it. I read that sometimes it's the germs on your tongue that can cause it, so I went wild trying to brush my tongue. Of course, we all know how that ends — gagging, watery eyes, and it still looks like that gross film is on your tongue. I finally decided that maybe it was time to get a tongue cleaner and it had to be a stainless-steel one because they are easier to clean and sterilize. This product is really easy to use and I can get very far back on my tongue without activating my gag reflex. Also, it doesn't have the feeling like brushing with a toothbrush does. This cleaner just glides across my tongue, taking all the icky germs and bad breath with it. I love my nice new fresh breath and bolster of confidence!" —jordanlauren

    Get it from Amazon for $8.20+ (also available in packs of two and 12).

    22. And an oral rinse if you have good oral hygiene but want your minty fresh breath to last all day. This rinse works instantly to target and fight bad breath germs for up to 24 hours. Some reviewers claim it has also helped reduce tonsil stones and prevented new ones from forming.

    Check it out on TikTok here

    Promising review: "TikTokers have done it again. This was one of the products on Amazon a person could not live without, stating all-day freshness. It's true — I cannot believe it. The taste isn't strong; it does not burn at all. It keeps my breath smelling fresh all day no matter what I eat. This brand will be a new staple in my bathroom and morning routine." —Zac

    Get a pack of two from Amazon for $15.34.

    23. hair repair serum with argan oil, aloe vera, and vitamin E that help instantly condition and hydrate your hair so that you can walk out with a little extra shine.

    Reviewer with very curly hair soft and shiny after using product
    Reviewer with wavy hair soft and shiny after using product

    It is recommended that you use it on your hair right after the shower, but reviewers say it looks good when you use it on either wet or dry hair when you want to skip the styling process!

    Promising review: "My hair tends to frizz up if I let it air dry and mostly results in an unruly, tangled look. I had read BuzzFeed articles about this product and decided to give it a shot. At first, I was skeptical and worried that it would make my hair sticky and finished look would be greasy. But with this serum, you see an instant beautiful, soft, shiny, untangled mane. It is lightweight and smells so good that you would want to use it everyday. It works wonders on air dried as well as heat styles hair. And it is easy to use. Would 100% recommend to all frizzy haired gals out there!" —SauSatam

    Get it from Amazon for $11.99 (also available in packs of two and four).

    24. Or a natural curl-enhancing moisturizer — it has black castor oil, agave, and biotin that help increase your hair's shine and softness. Apply it right after the shower or, if you're forgetful like me, right as you're about to walk out the door.

    Model with healthy-looking curls and holding the product
    Child model with healthy-looking curls and holding the product
    Amazon

    Thank God It's Natural is a Black woman-owned small business based in Chicago and led by a team that is 96% women.

    Promising review: "I’m still trying this out, but so far... this product is AMAZING!!! I love it so much!! I have 4a/b dense low porosity hair. My hair also dries out FAST, and ends up looking dull, lifeless, and even stiff 😩. The moment I used this product, (fresh out of the shower when the hair is kinda dewy) this stuff gave my hair LIFE baby! It was curly and bouncy, and I had to keep checking the mirror to see WHOSE HAIR IS THIS?! She had moisture and wasn’t drying out.🧐 The smell is nice without smelling perfume-y and it has a nice consistency that makes you feel like you’re getting your money’s worth. These curls came out of time out and got themselves together! I love to see natural products be this good!" —Luv2shop

    Get it from Amazon for $14.29.

    25. An organic fennel and cardamom chai soap bar with green clay that can unclog your pores to help prevent breakouts and shea butter that leaves skin hydrated and smooth. And did I mention the smell? DIVINE.

    The bar soap with its packaging
    A reviewer's before and after showing reduced blemishes and a more even skin tone
    Goodful

    Use it on both your face and body!

    UpCircle is a small family-owned business based in the UK.

    Promising review: "This lather works so well!!! My struggle with soap bars is that they never really foam up enough, but this is such a surprise. It's the perfect size to keep on your soap tray, but to also be able to travel with. I got this to help with dry skin, but it has definitely not only kept my face moisturized, but also tight and SUPER clear. The description mentions minimizing pores and I myself am cursed with large pores and you can barely see them! This is absolutely a bathroom staple!!" —Hadleigh S.

    Get it from our Goodful shop for $10.

    26. cuticle oil that uses jojoba oil and vitamin E to help strengthen your nails and soften your cuticles for when you're about to go to brunch and you notice your nails are looking a little too rough for those mimosa stories that will be posted later.

    Promising review: "I normally do not write reviews but this product did the job, wow! It literally erased my dry cuticles, instantly leaving me healthy moist-looking nails! Love it and it’s so easy to apply and doesn’t leave any extra oil or residue. Love!" —Diana Apanovich

    Get it from Amazon for $9.90+ (available in three sizes).

    27. A fan fave Laneige lip mask with vitamin C, coconut oil, shea butter, and antioxidants to nourish and protect your lips while giving them a supple, glossy finish. It's a splurge-worthy staple you'll probably love as much as the reviewers calling it "absolute magic".

    A reviewer wearing the lip mask and holding the pink package
    Reviewer holding the lip mask jar and applicator

    BuzzFeed Shopping contributor Becca Glasser-Baker says: "Upon the recommendation of a friend, I tried this product, and after the first use, I wasn't blown away, but as I continued to use this, I fell in love with this product. So much so that I quite literally chased down the gift set in 2021, and I am so glad I did. At home, I have at least five different flavors of these, and I use them EVERY SINGLE DAY. I never thought a lip mask would actually change my life, but this one did, and I cannot live without it."

    Promising review: "I was kinda skeptical, as I am with anything that blows up on TikTok because you never know who is getting paid for a review. But I’m dead serious this stuff works. I have the driest, chapped lips, and I have anxiety so I’m always biting my lips, and I’ve only used this for three days, and my lips are already so soft and healed. It seems expensive but looks like it will last me for months." —Caitlin

    Get it from Amazon for $21.45+ (available in seven styles and as sets).

    28. A hydrating rosemary mint strengthening edge gel infused with biotin that encourages hair growth and helps support healthy edges for a sleek look without the flaking and residue.

    Reviewer with edges laid with the gel
    Reviewer using the gel to make edges look neat

    Apply the gel to edges and smooth with fingertips or with a brush for a specific hold. Or! Just rock your edges' natural texture. Check out this article on why laying your edges is never mandatory.

    Mielle Organics is a Black-founded small business that got acquired by P&G Beauty but is operating as an independent subsidiary and continues to be led by its founding members Monique Rodriguez (CEO) and Melvin Rodriguez (COO).

    Promising review: "I like the light consistency of this edge control. It doesn’t take much and did the job I was looking for it to do. I didn’t have any issues with flaking or dryness. My hair texture is different since it's been growing back since chemotherapy so honestly it doesn't take much for it." —FitSisterP

    Get it from Amazon for $6.97.

    29. An organic mist toner made of rosewater that helps maintain your skin's pH balance and reduce redness and irritation as well as sun damage and dark spots. Plus it smells amazing and refreshes your face with a radiant glow.

    Reviewer with redness on face before using the toner
    Reviewer with redness gone after using the toner

    Simplified Skin is a cruelty-free brand and a small, family-owned business based in Cleveland, Tennessee.

    Promising review: "This is the second time I have ordered this and will keep on ordering it! The scent is light and it feels so refreshing when I spray it on every morning! No irritation to the skin and it is the extra kick of moisture my skin desperately needed. I have used it on my hair a couple of times only and, again, the light scent really peps me up and it helps my hair have a subtle shine to it. I highly recommend this product!" —Loretta Arenas

    Get it from Amazon for $11.99.

    30. A bottle of hydrating Glow Recipe watermelon glow niancinamide dew drops that'll brighten both your skin and your day. It's infused with vitamin C, vitamin E, and moringa oil to help even out your skin tone and give you a dewy finish. It also has a lightweight texture that absorbs quickly, making it ideal for all skin types so you can glow from the inside out.

    Reviewer holding the bottle of serum
    Reviewer with glowing skin after using the serum

    Check out this TikTok of these drops being used for a natural makeup look!

    Glow Recipe is an Asian-owned business that aims to create fruit-forward, clean beauty formulas to incorporate into your skincare routine.

    Promising review: "I can't recommend these drops enough. I've been using them for about three months and I've never received so many compliments on my skin. Admittedly, while I have sensitive skin, it isn't usually very problematic. With that said, my skin is on the drier side and a blemish will pop up from time to time, and this has been a total game changer. It really does help smooth out any texture and it's so hydrating. The drops also smell amazing. Honestly, buy these and thank me later!" —Amazon Customer

    Get it from Amazon for $20+ (available in three sizes).

    31. A nail-biting polish if you just haven't been able to stop taking out your nervousness on your innocent fingernails. This polish helps you avoid eating your nails while also helping to restore their length and strength.

    Mavala is a small, family-owned business based in based in Switzerland.

    Promising review: "This really helps!!! I've been biting my nails to the nub for 24 years. I have nails now and I don't bite anymore; that's all I wanted. This product made that happen. It tastes SO bad, I never realized how much I subconsciously put my hands in my mouth until I used this. However, I figured I should warn you/give you guys a heads up, be prepared to taste this on ANY AND ALL foods you have to eat with your hands. To me, that was a small sacrifice I was DEFINITELY willing to make to get my nails to this point. I don't even need to use it anymore because now I'm more aware of my nails. All in all, I HIGHLY recommend this product." —Kelsey Walton

    Get it from Amazon for $15.25 (also available as a set of two).

    32. An organic antifungal body wash that's sure to give you a spa-like feel and smell. It's enriched with many natural ingredients like eucalyptus, dandelion, and horsetail to help wash away bacteria and relieve itchiness and odor.

    Derma-nu is a small, family-owned business based in Clearwater, Florida.

    Promising review: "I have always had a jock itch problem in hot weather. This antifungal wash has cleared all that up. Also works on heat rash and chafing. I can't praise this soap enough." —John O.

    Get it from Amazon for $19.79 (also available as a set of two).

    33. A tinted rose lip balm made of natural ingredients like shea butter, vitamin E, and pure rose oil. Nothing better than a balm you can quickly slide across your lips to moisturize and give them a lively hint of color at the same time!

    Model applying the lip balm
    The lip balm
    Heartspring/Etsy

    It's from a small business based in Santa Monica, California, where all of the ingredients in the lip balm are mixed and hand-poured!

    Promising review: "Loved this lip balm so much I just had to purchase more. Helps with my dry lips, smells lovely, and provides a subtle hint of color to my lips. Shipped quickly. Thank you!" —Michele

    Get it from Heartspring on Etsy for $10.

    34. A pack of sweat-wicking bra liners because that's one of the most annoying areas when it comes to sweat. These are made from cotton and bamboo to absorb moisture under and between your boobs — no more sweating through your shirt and ruining your OOTD!

    model wearing the sweat band under the bottom of their bra
    illustration showing how the band fits from one armpit to the other under a bra
    Amazon

    Promising review: "All of you large-breasted people out there, hear me and hear me good! You need these! Don't argue, don't whine, just buy a package of these and enjoy the relief! They are soft and stay in place. I barely notice it at all, and most importantly, they have made under-boob sweat a thing of the past. No more heat rashes or icky moisture, just sweet relief and easy wash-ability! Buy them now — you'll be so very glad that you did!" —Munkykween

    Get a three-pack from Amazon for $14.99+ (available in three sizes and three colors). 

    35. A tub of O'Keeffe's hypoallergenic hand cream to help restore moisture to dry, cracked, and sensitive skin. It also creates a protective layer on your skin's surface and gives your hands some hydrating relief. 

    before photo of a reviewer with eczema on their hand
    the same reviewer's hand, which now looks moisturized, less red, less cracked, and less angry

    Promising review: "I have suffered from splitting and cracking fingers for years. I tried Eucerin, Lubriderm, and Gold Bond creams, but none seemed to relieve the splitting from reoccurring. I tried O'Keeffe's Working HandsCream and within two and a half days, the splitting and cracking were no longer a factor. Since using the cream, I have not suffered any more cracking or splitting. I am on a busy schedule and only use it at night when I go to bed. It says it's non-greasy but you can definitely feel a slick texture on your hands once applied. That's why I use it at night before bed when I don't have to open door knobs, touch smartphones, or shake hands. It has the texture of cake icing, goes on smooth and works into the skin quickly. It has no smell I can detect. I am so glad I found this cream, it has ended years of split and cracked fingers/hands." —T.H.

    Get it from Amazon for $11.46 (also available in sets of two and 12).

    Our O'Keeffe's Working Hands Cream deep dive goes into more details, so be sure to check it out.

    Reviews have been edited for length and/or clarity.