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I Tried Color Correcting Toothpaste And Got Whiter Teeth Without Making Them Sensitive

It's the whitening option my sensitive teeth have been needing.

As a platinum blonde, I depend on purple shampoos to tone my hair and keep it from turning a yellowy-shade. So when I saw that a new toothpaste for teeth whitening was using this same idea, I was intrigued, to say the least.

POPWHITE Smile is a two-part teeth whitening system – a primer (the toothpaste) and toner (AKA mouthwash). It uses a combination of a natural substance that typically comes from corn or birch trees, xylitol, and coconut oil.

"Brushing and rinsing with xylitol helps protect enamel and freshen breath by increasing salivary flow," explains dentist, Martin Giniger, DMD, PhD. "In addition, xylitol inhibits plaque formation and reduces acid that would otherwise attack the tooth surface." On top of that, coconut oil has been shown to reduce plaque and tartar while also drawing out impurities.
Emily Rekstis / Via emilyrekstis.com

"Brushing and rinsing with xylitol helps protect enamel and freshen breath by increasing salivary flow," explains dentist, Martin Giniger, DMD, PhD. "In addition, xylitol inhibits plaque formation and reduces acid that would otherwise attack the tooth surface." On top of that, coconut oil has been shown to reduce plaque and tartar while also drawing out impurities.

So what's the deal with the purple coloring? It all has to do with color correcting science. Because purple is a complimentary color and yellow is a primary color, when mixed they cancel each other out.

"The purple oral care formulas cancel out the visibility of yellow dental stains," says Giniger. They use a mix of FDA-approved blue and red colorants to get the purple shade.
Emily Rekstis / Via emilyrekstis.com

"The purple oral care formulas cancel out the visibility of yellow dental stains," says Giniger. They use a mix of FDA-approved blue and red colorants to get the purple shade.

I've seen it work on my hair, so I was so ready to give it a go for my teeth. I drink a lot of coffee, so my teeth definitely have room to improve.

I don't really have a regular toothpaste I use. It changes all the time depending what's on sale, but is typically a Crest or Colgate.
Emily Rekstis / Via emilyrekstis.com

I don't really have a regular toothpaste I use. It changes all the time depending what's on sale, but is typically a Crest or Colgate.

So I started with the toothpaste. I thought it might have tasted weird like a lot of experimental toothpastes do, but it was actually a nice minty flavor that wasn't over powering. I also expected it to stain my sink, but it wasn't a really potent shade or purple.

When I used Curaprox's charcoal toothpaste, the black was really pigmented and turned my white sink black if I didn't rinse right away.
Emily Rekstis / Via emilyrekstis.com

When I used Curaprox's charcoal toothpaste, the black was really pigmented and turned my white sink black if I didn't rinse right away.

After using the toothpaste, or ~primer~ as they call it, I used the rinse. Again, the minty taste was nice and the purple wasn't opaque what so ever.

Emily Rekstis / Via emilyrekstis.com

After one use, I did think my teeth looked whiter, but maybe it's just because I was looking for it. After about a week, I noticed that they were definitely whiter. Usually to see a big improvement like this, my teeth feel stripped sensitive after, but not with this toothpaste.

Since there's no peroxide in it, it's a great option for people with like me with sensitive teeth. "Peroxide often triggers increased sensitivity and pain," explains Giniger.
Emily Rekstis / Via emilyrekstis.com

Since there's no peroxide in it, it's a great option for people with like me with sensitive teeth. "Peroxide often triggers increased sensitivity and pain," explains Giniger.

I'm definitely going to continue using this lovely duo. Obviously the $24 price point is more than most people spend on toothpaste, but if you're looking for a low-key way to get whiter teeth, it's worth checking out.

I give it two thumbs up.

Get POPWHITE products on their website or at Dermstore, AHAlife, or Amazon.

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