Swallow describes itself as “an anti-foodie food magazine.” Each issue focuses in depth on a different travel destination around the world, with food loosely holding the (very hip, very carefully designed) proceedings together. You can read lots of the fascinating stories they’ve done on their website, which launched in March.
The latest issue is dedicated to Mexico City, and includes an installment of the recurring “Supermarket Sweep” feature. The concept is simple: Collect and photograph a ton of packaged foods from grocery stores in the region in question. The result is a fascinating graphic insight into the visual design language and the snacking patterns of another culture. Previous sweeps: Trans-Siberian; Nordic.
So, if you’ve always dreamed of filling a shopping cart with weird Mexican candy bars and condiments, you’re in luck! Let the journey commence.
1. Tin Larín
Chocolate bar with wafers and peanut butter.
Chocolate bar with a crunchy thing in the middle.
3. Carlos V
Chocolate bar with peanuts.
4. Choco Torro
Strawberry-flavored candy bar.
5. Bubu Lubu
Chocolate covered marshmallow cookies.
6. Paleta Payaso
Chocolate-covered marshmallow lollipop with gummies.
‘Japanese’ coated peanuts.
Chocolate-coated wafer with hazelnut cream filling.
9. Jolly Boober
Chocolate-covered cake with marshmallow and strawberry.
Hey, I know you from somewhere.
11. Pelon Pelo Rico
Chile and tamarind paste.
13. Mazapán Alnat
15. Hot Nuts
Chile and lime peanuts.
16. Rockaleta Original
Chile, lime and chamoy lollipop.
17. Pulpatoon Bob la Esponja
Tamarind and chile paste. Hahahaha, “Bob la Esponja.”
18. Submarinos Chocolate
Chocolate cake rolls.
Dried mango with chile and salt.
21. Lucas Muecas
Mango and chili lollipop (you lick and dip it in candy powder).
22. Barritas Fresa
Strawberry-filled fruit bars.
26. Disfruta Tamarindo
Dried tamarind with chili.
Chile, lime and tamarind paste.
28. Chilipiquin Portico
Sugar and salt with chile.
30. De La Rosa
Peanut marzipan candy.
31. Limon 7
Chile and lime powder.
32. Lucas Gusano
Salt, chile, and lime.
Chocolate covered marshmallow lollipop.
Hot and salty tamarind paste.
36. Ollitas Ricas
Salt, sugar, lime, and tamarind.
Watermelon and chile lollipop.
39. Vero Elotes
Corn-shaped strawberry lollipops.
Lime and chile candy.
44. Tamboreta Mango
Mango and chile lollipop.
45. Panqué con Pasas
Raisin pound cake.
Frosted cinnamon toast.
49. Weird Spongebob lollipop!
Apparently Spongebob is big in Mexico.
50. Super Cucharazo
Spicy tamarind candy.
Instant chocolate atole.
Chile and lime corn chips.
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