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    38 TikTok Products So Good You’ll Want To Buy More On The Spot

    These handy SneakErasers are going to make all your kicks shine like they're fresh out of the box.

    1. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! 

    Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $6.95 (available in two sizes).

    2. A set of fast-acting Keurig cleaner pods you can simply put through a cycle on the machine to get rid of all the crusted-on grinds and residue that are *definitely* affecting the taste of your coffee, even if you haven't noticed over time.

    Quick & Clean is a small business that specializes in coffee machine cleaning products. 

    Promising review: "I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn’t that old and I didn’t think it would do anything. IT WORKS SO WELL! My Keurig wasn’t as nasty as some I’ve seen, lucky. I would highly recommend, keeps everything running correctly and clean." —Lauren

    Get a set of six from Amazon for $9.95.

    3. A bottle of Nyx matte setting spray for anyone who wants the all-day protection of Mac and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like an ice pop.

    reviewer's before pic at 5 pm showing a glittery nighttime eyeshadow look
    reviewer's after pic at 10 pm showing their makeup intact

    Promising review: "I had seen this on TikTok and thought it was a waste of money, until I tried it, and it works. It locks in your makeup. You just have to make sure your makeup is perfect and then spray your face." —Mary

    Get it from Amazon for $9.46 (also available in dewy and radiant finishes, and a jumbo size).

    4. A pack of dual-sided SneakErasers designed so that one side of them cleans scuffs, dirt stains, and grimes, and the other side whitens them, restoring your sneakers and their soles to their former glory. Take THAT, passage of time. 

    A pair of sneakers with one dirty and one cleaned with the sneakeraser
    A set of round white sneaker erasers

    Check out a TikTok of the SneakErasers in action. 

    Promising review: "I have a couple pairs of sneakers I stopped wearing because they started looking a bit grungy. Just couldn't justify throwing them away though, because they were still in great shape and not very old. I came across these sponges and took a chance. They work like a charm. I cleaned two pairs of shoes and could not believe the results! Awesome. " —Spencer

    Get a 10-pack from Amazon for $11.99

    5. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~. Bonus: it's a heck of a lot cheaper than the other TikTok fave, the Tula version. 

    The small polar bear shaped eye stick in a reviewer's hands
    Before and after pic of reviewer with dark under eyes that are gone in the second pic

    Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

    "Better than Tula! I love this cooling stick!! It’s super easy, affordable and smells lovely." —Heather

    Get it from Amazon for $9.99

    6. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord/BuzzFeed

    Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

    I've had one of these for awhile and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

    Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

    Get a two-pack from Amazon for $8.91

    7. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof.

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

    Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

    Get it from Amazon for $4.99.

    8. Plus Essence's Volume Booster Lash Primer that is ~botanically infused~ with mango butter and acai oil to thicken and moisturize lashes for that "POW!" level of volume. Your beloved falsies will be like, "Hey?? Remember ME???" 

    Just be sure to wait 30 seconds after application to put layer your mascara to get the full effect! 

    Promising review: "Saw this primer recommended on TikToks and they were right. Let it dry before mascara application and it does wonders. Adds volume! Stays all day." —JC

    Get it from Amazon for $4.99

    9. A foaming garbage disposal cleaner you can plop into your sink, run a little water on, and let its blue magic fizz its way up to the top while clearing out all the gunk from your culinary adventures in one go.

    blue foaming cleanser pushing its way out of the sink drain
    Amazon

    Promising review: "Saw on TikTok (don’t judge) and automatically added to cart. So easy to use, takes probably a minute to fully bubble up and clean, and you’re left with a clean sink! I use with other drain cleaning products, but would 100% recommend for weekly maintenance." —Jessica Hamilton

    Get a four-pack from Amazon for $3.78.

    10. A set of extra soft cooling bedsheets so many reviewers with insomnia, night sweats, and overheating issues swear by that you might never consider buying another set of sheets again. Reviewers also are obsessed with how well these sheets wash and maintain quality over time. Bonus? These come in so many colors it's basically *impossible* not to find one to match your room's aesthetic. 

    Beige sheets on a bed
    close up of the sheets in white

    Sets come with a flat sheet, fitted sheet, and two pillowcases (with only one pillowcase included in the Twin size). 

    Promising review: "These are the real deal!! I found them from a TikTok and my husband actually said after the first night, 'Let’s just replace all of our sheets with these, they’re so comfortable!' It’s a beautiful blue and white pattern. They wash well and breathe at night — I am always hot but these stayed cool. Definitely buying more!" —Julia Monroe

    Get it from Amazon for $39.97+ (available in sizes Twin—California King and 41 colors). 

    11. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight hydrating face serum to help protect your skin's moisture barrier. This is designed for *all* skin types, and reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses! 

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    I use this on my skin and definitely have noticed results! While it didn't help completely kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results! 

    Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby

    Get it from Amazon for $14.58

    12. *Plus* COSRX Snail Mucin 92% Moisturizer, the snail essence repair cream's partner in crime — this gel cream not only locks in moisture to plump and hydrate skin, but reviewers claim it genuinely has changed the texture to make it smoother at a fraction of the price of its competitors. 

    Reviewer with smooth hydrated skin
    Reviewer holding up tin of moisturizer

    To use as intended, apply the moisturizer after the snail repairing essence has dried on your face in your skincare routine. 

    Check out a TikTok of the snail mucin moisturizer in action. 

    Promising review: "Very moisturizing but not oily. Can use under water-based or silicone-based makeup. As a night cream could use a boost, I put this on and then top with a little Ponds and get glowy skin despite being 40. Has a weird smell but it fades very quickly. Used to use the Beauty of Joseon Dynasty Cream, this is half the price and does all the same things except smell good." —Amazon Customer

    Get it from Amazon for $15.54

    13. A jar of internet-beloved The Pink Stuff, which tackles so many darn things that it'll be the BFF of every room in your house. Need to paint over a stain on the wall? Get it off with The Pink Stuff. Think you need to replace that caked-over grimy pan? Put The Pink Stuff to the test. About to hire cleaners to tackle whatever the heck is going on in your tub? 1-800-The-Pink-Stuff, baby!!

    Reviewer using it to clear up hard water stains in tub
    A customer review before and after photo showing the results of using The Pink Stuff on their stovetop

    A lot of people compare it to the Magic Eraser in paste form, so even your weirdest, most stubborn stains will meet their match.

    Promising review: "Found this product on TikTok. I don’t think I’ve ever seen value like I do this product! Literally use it on EVERYTHING!! Kids and teens have dirt, grime, and grease on their walls? ...This will make it look like a new paint job. Baseboards need some love? A pea-size amount of this makes them look brand new. Need a shoe cleaner? PERFECT for sneakers. I could name a million more uses, but I can ASSURE you this is worth every penny. What’s more? You need such LITTLE of this product, it will last a VERY long time. Thank you, TikTok!!!" —Rachel in CLT

    Get it from Amazon for $4.99

    14. An enzyme-based laundry stain remover that works its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes.

    Check out a TikTok of the laundry spray in action. 

    Puracy is a Texas-based, family-owned small business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

    Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

    Get it from Amazon for $7.99.

    15. The cult-fave CeraVe Skin Renewing night cream made with a rockstar blend of niacinamide, peptide complex, and hyaluronic acid to give you the softest, most hydrated skin of your human life, per THOUSANDS of happy reviewers and TikTokers singing its praises.

    buzzfeeder holding a jar of cream that got her thru an allergic reaction
    reviewer with text
    BuzzFeed / Maitland Quitmeyer, www.amazon.com

    Promising review: "Yes yes yes! I recently found CeraVe due to dermatologist reviews on TikTok and I am not disappointed! I’ve always had oily, acne-prone skin and Cerave has shown me it was also super sensitive. These products are so gentle but work very well. I am still going through the purge (getting rid of all the gross stuff that was under the skin) but can already tell a big difference in my skin texture." —Alicia Reid

    Get it from Amazon for $12.38

    16. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this! 

    Before and after image of a reviewer with bumps on their arm and without
    The tube of scrub

    First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products. 

    Promising review: "I saw a dermatologist recommend this on TikTok and I figured I’d give it a try. I have had red bumps on the back of my arms for as long as I can remember and have tried multiple things, so I didn’t have very high expectations. After one use, I could already see a difference! It says to use 1–2 times a week but I use it usually every other day, and I use Cerave rough and bumpy lotion after and now my red bumps are almost nonexistent. This product has truly been life changing and I would recommend to anyone struggling with red bumps! 10/10!" —Sydney

    Get it from Amazon for $12+ (available in three sizes). 

    17. A drain snake you can funnel into your shower or sink drain that honestly works a little *too* well at unclogging hair, pulling it up in one (semi-horrifying) go instead of buying a ton of chemical gunk to clear out the pipes or hiring a professional. 

    The drain snake going into a drain
    The drain snake coming out of the drain full of hair

    Check out a TikTok of the drain snake in action. 

    Promising review: "It works well. My bathroom sink was slowly getting plugged up to the point that it look a minute or so empty out, even when there wasn’t much water in it. So at long last I deployed this tool, and in short order, bunches of hair and other disgusting things came out and that fixed the problem. Would buy again." —Traveler

    Get a set of three from Amazon for $6.77+ (available in two lengths).

    18. A trio of hydrating lip sleeping masks for three Laneige-like lip masks in *one* — this even comes in four different flavor combos so you can split them among friends, if you're feeling generous during this dry skin-inducing winter. 

    reviewer holding small pomegranate lip mask
    reviewer with moist lips

    Promising review: "Definitely fell into the TikTok trend. This product makes my lips so moist and soft. The flavor is amazing as well. I will be ordering more for sure!!" —Jennifer Vandergriff

    Get it from Amazon for $9.90 (available in four combos). 

    19. A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.

    A dirty shower with a yellow floor
    The shower floor all clean

    Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, include soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D. 

    Get it from Amazon for $19.99

    20. Peach Slices Acne Spot Dots, a hydrocolloid sticker that you can apply straight onto a zit to flatten it, reduce redness, and even suck the gunk out of individual trouble spots overnight. Personally *love* to see a problem magically disappear while I'm snoozing. 

    Reviewer wearing small round sticker healing a zit
    Small clear dots on a sticker sheet

    Peach & Lily is a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016. 

    Check out a TikTok of the acne spot dots in action. 

    Promising review: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out." —Savannah Wilson

    Get a pack of 30 from Amazon for $4.88

    21. A game-changing dishwashing spray that says, "No dishwasher? No problem!!" These powerful spray bottles and formula are designed so you can spray your dirty dishes, let them sit a few minutes, and easily wipe away even the most caked-on food grime with a quick wipe and rinse. 

    Check out a TikTok of the Dawn Powerwash Spray to see it in action! 

    Here's what BuzzFeeder Elizabeth Lilly has to say about this spray: "I live in an apartment without a dishwasher, and I honestly use that as an excuse to order takeout food instead of cooking. But, as soon as I got my hands on a bottle of this stuff (regular Dawn is my go-to dish soap, BTW), I put it to use on both a saucepan I used to make homemade enchilada sauce *and* the casserole dish I baked those enchiladas, which had a ton of caked-on food. It really does work like I say it does! Like, scary well." 

    Get the starter pack from Amazon for $17.50.  

    22. A plant-based stainless steel cleaner kit to make all your kitchen appliances gleam and glisten without all the telltale "I JUST CLEANED THIS" streaks that come from regular cleaners — this cleans *and* polishes to get rid of smudges, fingerprints, and grime off your fridge so you can get back to admiring your reflection in it. 

    Reviewer image of grimy fridge
    After pic of fridge gleaming

    Promising review: "This is a miracle worker on stainless. I have tried everything to get my stainless to shine like it should, even the home remedies, which do NOT work — sorry but they don't. This stuff is the best I have tried. I follow a girl on TikTok that recommended it and she has been right 100% on her Amazon recommendations. She nailed it again. You will love this stuff." —Amazonwoman

    Get it from Amazon for $19.95

    23. A cult-favorite ~secret~ popcorn salt anyone in the movie theater industry will tell you is a perfect copycat for that oh-so-savory buttery goodness you love to inhale before the previews begin. Not to be dramatic about popcorn on main, but this stuff is game changing.

    A carton of Flavacol salt
    Reviewer image of buttery popcorn
    Emma Lord/BuzzFeed, www.amazon.com

    Our family recently unearthed this because beloved To All The Boys I've Loved Before author Jenny Han mentioned that it was her secret to delicious popcorn, and it may have just wrecked me for other at-home popcorn for the rest of my life. It genuinely tastes just as salty and buttery and savory as fresh movie theater popcorn. I inhaled it so fast that every single one of my organs lit up in mild alarm.

    Promising review: "I am a person who will make myself sick eating buckets of popcorn (I have no self control). This has by far been my favorite 'TikTok made me buy' item. My at-home popcorn is now my favorite thing to make and I don't need to go the theater for popcorn. Very much worth the purchase and this will last me such a long time." —S Martinez

    Get it from Amazon for $9.60.

    24. Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨  feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. 

    The clear balm in a container
    A reviewer with a full face of makeup and an after image with it fully taken off

    Juno & Co. is a small business specializing in personal care and skincare products. 

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.24

    25. A stick of Body Glide anti-chafing balm you can apply between your thighs or under your bra to avoid all that skin irritation in ~hot spots~.

    A model applying the balm to their inner thigh
    Model applying it under their bra
    Amazon

    I swear by this to the point where if I can't find it in the morning of a run, I just won't go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I'm wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going "OW OW OW" in the shower because my literal boob wounds were stinging.

    Promising review: "This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all." —EBATL

    Get it from Amazon for $8.99.

    26. A pack of unscented antiperspirant wipes that work for up to *seven days* after application — perfect for those of us whose underarms are a little, uh, enthusiastic, to say the least. Reviewers especially swear by this for events that might bring on nervous sweating! 

    Psst — you should definitely "patch test" this on a small area of skin before putting it on to ensure you don't have any reaction! 

    Promising review: "So happy I saw this on TikTok! I was skeptical about the product because I am a very heavy sweater. There has been no deodorant that has helped this problem, but these Sweat Block wipes have literally been the best thing I've found that has made the quality of my life so much better!" —Amazon Customer

    Get a 10-pack from Amazon for $19.99 (each box lasts two months).

    27. A bottle of Drop It, a natural wine sulfate and tannin remover that works its magic on your glass in just 20 seconds — instead of reaching for more expensive wines with fewer sulfates, you can enjoy a reasonably priced pinot knowing you've spared yourself the infamous post-wine headache or allergic reactions.

    BuzzFeed editor putting drops into glass of red wine
    The drop it bottle in editor's hand
    Emma Lord/BuzzFeed

    It's also a lot more cost-effective and environmentally friendly than wine wands or other competitors — a single bottle of this can be used to treat up to 55 glasses of wine, as opposed to wands that can only do a few glasses each before they get tossed. Drop It recommends 1–2 drops for each glass of white wine, 2–3 for a glass of red, and 7–9 if you're treating the whole bottle at once. Once it's in the glass, swirl lightly for 20 seconds, and you should be raring to go!

    Promising review: "I ordered this product after seeing it on TikTok with further investigation. And I must say it does work. I love sweet wine but will always get a headache the next morning (one glass). After using I did not have one the next morning 😊." —Theresa B. 

    Get it from Amazon for $13.99

    28. A mold and mildew removal gel — leave this on the offending spots in kitchens and bathrooms for six hours, and you can wipe it off like nothing nefarious ever grew there in the first place.

    WE SUPPORT A BEAUTIFUL LIE!!

    Promising review: "It’s a little hard to squeeze but that totally makes up for the AMAZING results. I was embarrassed about our tubs because the people we bought our house from didn’t caulk or seal them properly and this resulted in mildew buildup. I tried EVERYTHING until I saw this on TikTok, I believe — MIRACLE FREAKING WORKER. I will be buying more, the only complaint I will ever have is the shipping got mixed up but that is not a problem and was fixed very easily!" —Brooklyn Nguyen

    Get it from Amazon for $14.99.

    29. Thank Me Later Eyeshadow Base to make anyone with oily skin REJOICE!! This formula locks eyeshadow in place to prevent the pigments from creasing or smudging, which is a very rude thing for your eyeshadow to do after you've worked so darn hard on it.  

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    "Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995

    Get it from Amazon for $13.99.

    30. Hard As Hoof Nail Strengthening Cream you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and hangnails, leaving you with thick, healthy nails and nail beds that'll make you wanna wiggle your fingers to show off anywhere you go. 

    Promising review: "My natural nails have always been so thin and weak that they would bend at the slightest pressure. I’ve tried so many hardeners, strengtheners, and cuticle oils but nothing worked. I gave up trying to grow my nails altogether. I saw someone from TikTok recommend this product and within a week and a half my nails were so much tougher! Directions say to use multiple times a day and I might use it once a day or a few times a week and still got amazing results. My nails are THE STRONGEST they have ever been. I recommend this product to everyone." —U S Man of Steel

    Get it from Amazon for $7.94.

    31. CeraVe's Hydrating cleanser made with hyaluronic acid, ceramides, and glycerin — aka, all the good stuff to hydrate your face and remove makeup and oil without stripping your skin of its natural moisture. Psst — a lot of reviewers with sensitive skin and acne swear by this, because it's super gentle *and* super effective.

    Promising review: "Got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L. Ashburne

    Get it from Amazon for $15.48.

    32. Etude's delightfully multipurpose Dear Darling Water Tint, which a lot of reviewers compare to Benefit's Lip Tint. This smudgeproof formula is designed primarily to be a natural-looking, weightless lip stain, but reviewers use it as a blush as well! 

    reviewer before and after image with added red tint to lips
    reviewer holding red version of the lip tint in their hand

    Promising review: "While I haven't tried the Benefit Lip Tint, I saw this on TikTok and appreciated the lower price point. I am SO glad I gave this a chance! I only have the Cherry color, but it is the perfect bit of natural color, and can be deepened as desired upon application. There is no sticky residue and it is not drying or irritating at all. Looks great alone but even better with gloss on top. Love!" —Mollie

    Get it from Amazon for $6.85 (available in three shades and combo packs). 

    33. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear by for reducing the appearance of pores and helping their makeup apply more smoothly and evenly. 

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because thanks to TikTok, it's constantly out of stock. Now is finally our chance!

    Promising review: "Highly recommend. Learned about it as several influencers used it on TikTok. Tried it and it’s my favorite. Better than all the expensive brands I had tried before. Smooth application and does an excellent job! Excellent." —Binnyx1

    Get it from Amazon for $9.99.

    34. Brazilian Bum Bum Cream, a cult-favorite moisturizing body lotion infused with caffeine, guarana extract, and coconut oil to simultaneously tighten *and* smooth skin. Reviewers are also obsessed with the soothing "sunshine" smell (with some replacing their perfume with it altogether!). 

    The jaw of cream in a model's hands
    Model spreading cream on their upper thigh
    Amazon

    Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen

    Get it from Amazon for $22.

    35. A hydrating intense-therapy lip balm complete with SPF 25 to not only help repair dry, chapped lips, but continually protect 'em against the elements. Reviewers note that this wasn't just more effective than other brands, but it worked *fast*. 

    reviewer before and after of chapped lips and healed lips
    tube of lip balm

    Promising review: "So I have been a loyal Eos fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha

    Get it from Amazon for $10 (available in six flavors and in packs of three).

    36. A set of short soft gel nail tip extensions so natural feeling that you'll forget they weren't ~homegrown~, if you will. These are designed with a thin edge and a thick tip to seamlessly fit onto your nail bed, and don't require filing *or* a base coat, making them easy time-savers for at-home manis. Reviewers especially love the longevity of these, saying they last three to four weeks. 

    reviewer with shiny gel tip nails
    reviewer with rainbow gel tip nails

    Promising review: "I bought the Beetles glue gel kit and could never get my nails to last past week two. I ran out and decided to try this after seeing it on TikTok, and will now stick to this glue if I run out. These lasted tree weeks the first use and probably would've lasted longer if I didn't remove them to change up the color style." —Kayla

    Get it from Amazon for $8.99 (available in ten styles). 

    37. A cult-fave Mario Badescu Facial Spray infused with cooling aloe and soothing rosewater that you'll be *especially* grateful to have on hand with all the summer dryness and potential sunburns headed your way. This also helps set your makeup with a lovely dewy finish! 

    Promising review: "So, I purchased this product after seeing it on TikTok. This spray works VERY well with not sensitive skin. For me, I have not experienced ANY breakouts, nor have I experienced any rashes. Overall, it's AMAZING, and I use on the daily." —GoodLife7

    Get it from Amazon for $6.65+ (available in five sizes). 

    38. A bottle of Folex Instant Carpet Stain Remover, a water-based cleaning spray that will rescue your carpets from juuuuust about any peril you put them in, whether it's ink, grease, dirt, pet stains, food, coffee, blood, or even *old* stains you've long given up on. 

    red salsa all over carpeted stairs
    the same stairs now stain and salsa free

    Check out a TikTok of the Folex Carpet Spot Remover in action. 

    Promising review: “There are products that you love and buy again. And then there are products that you love and can’t live without. And then above that, are a few select products that you revere and hold with the highest honor. Folex is that product. I have used Folex for years and it works wonders on everything from spilt coffee, wine, and dog messes, without any chemical smells or residue. But my love for Folex grew so much deeper when I dropped a 32-ounce jar of salsa down the stairs. My husband took one look and declared that the stairs were ruined and would need to be replaced. I took a look, grabbed the Folex and said, 'We’ve got this.'” —Carobnty

    Get it from Amazon for $6.65+ (available in two sizes and in multi-packs).

    Reviews have been edited for length and/or clarity.