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    40 TikTok Products So Pretty It Would Be Irresponsible *Not* To Buy Them

    Run, do not walk, to snag this stunning $4 pH color-changing lipstick before it sells out again 👀.

    1. A buildable Glimmer Glow Stick lipstick with a sheer, subtle glitter and a unique rosy tint formulated with ~pH technology~ so it will adapt to your own personalized shade. 

    Reviewer with pink lip stain
    The clear glittery lipstick in its case

    Check out a TikTok of the Glimmer Glow lipstick in action. 

    Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow

    Get it from Amazon for $3.99

    2. A cult-favorite drawstring bodycon dress you can quite literally tailor to your precise needs, thanks to the ruching on the sides that lets you adjust the length. Bonus: reviewers mention how breezy and silky the fabric is, so you won't be in a puddle of your own sweat come summer! 

    a reviewer posing in the baby blue dress with a white top and matching purse
    A model wearing the pink dress and showing the side view of the drawstrings and ruche detail

    Promising reviews: "I finally bought this dress after seeing it all over TikTok and HOLY SMOKES. It's absolutely stunning!" —Catherine Thriveni

    "This dress is amazing! The fabric is so soft and silky but also has structure and because the sides are ruched, I can adjust it to the perfect length, which means a lot when you're only 5'1". The ruching allows me to control the amount of fabric gathered in the tummy and behind areas. To sum it all up, I LOVE the dress and plan on purchasing at least two more in the army green and the brown because this style dress can also be worn in the fall and spring months with a basic or colored denim jacket and a cute pair of boots or booties!" —Tonya

    Get it from Amazon for $33.99+ (available in women's sizes S–XL and in 27 colors/styles).

    3. A stackable oval gem ring so gorgeous and well-made that reviewers use it as a temporary wedding ring when they're traveling. Psst — people love stacking it with other high quality Pavoi rings

    Reviewer wearing an oval gem gold plated ring
    Reviewer wearing rose gold plated verison

    Check out a TikTok of the ring in action. 

    Promising review: "I order all the jewelry from Pavoi and this was another ring to add to the collection! I’ve been wearing it every day. The quality is great and you can’t beat the price!" —Angela Israel

    Get it from Amazon for $14.95 (available in four plates and sizes 5–10). 

    4. A decorative rainbow window film that says "yes, I want my privacy, but I also want to be extremely glamorous about it." Not only does this refract beautiful rainbows in your space, but reviewers mention that it's handy for pet owners whose dogs love to bark at things outside, and that they also used them to outfit the sunroofs of their cars to prevent glare. 

    A bedroom window covered in crystal-ish rainbow decorative film
    A reviewer showing rainbows refracting on their wall from the film

    Psst — you can read BuzzFeed's review of this decorative window film for more deets!

    Promising review: "I absolutely love this! TikTok made me buy it for my sunroof and I'm so glad I did! It's so beautiful when the sun comes through! And you get so much for the price!! If you're on the fence, buy it!!" —Amazon Customer

    Get it from Amazon for $9.98+ (available in eight sizes)

    5. An adorable flexible power strip complete with three outlets, two USB ports, and a five-foot extension cable designed so you can fit it into weird nooks and crannies around or under your desk while still being able to plug in bulky chargers. 

    iJoy is a small business that specializes in headphones and tech accessories. 

    Promising review: "I saw this on TikTok, so I ordered one. I absolutely love it. Everyone needs one in their life." —Dani Jo Stengsar

    "I rarely write a review (this is the second in the past few years). One of the best purchases in a long time. Nice design and very practical. It solves all of my problems as it can go any direction. It's worth every penny. I turned around and bought two more. I am about to buy my fourt one. Love this!" —Pond P. 

    Get it from Amazon for $14.99 (available in four colors). 

    6. A chic ~aesthetic~ elevated cat bowl for anyone who's ever thought to themselves, "How can I make pet ownership more fashion??" Answer: these gorgeous minimalist bowls, which are also designed to help alleviate your cat's spine and prevent whisker fatigue.

    Check out a TikTok of the cat bowl in action. 

    Bonus — you can flip them so they're either a deep bowl or a shallow one, depending on your needs! 

    Promising review: "This cat bowl is everything! It’s super cute and I love that it is wide enough not to cause whisker fatigue. It’s really nice that it’s not just raised, but angled for the most comfort for your cat or small dog." —amber quick

    Get it from Amazon for $23.99 (available in four colors). 

    7. A ridiculously plush blanket reviewers swear compares to the $$$$ Barefoot Dreams version, matching the quality, ridiculous softness, and durability without the big ole yikes of a price tag. 

    the sage green checked blanket on a bed
    reviewer with the black and white throw blanket

    Promising review: "I saw this blanket on TikTok and I have to say I absolutely love it. I washed it several times now and it’s maintained its elasticity and softness after each wash. It’s warm enough but not too hot for a throw. Absolutely recommend this blanket!" —Amy

    Get it from Amazon for $29.99+ (available in 12 styles and two sizes). 

    8. A plug-in color-shifting mushroom light for anyone whose little cottagecore heart could use an extra dose of cozy to calm them down. 

    Reviewer holding white plug with pastel mushrooms and leaves blooming out of it
    The mushrooms lit up in the dark

    Check out a TikTok of the mushroom night-light in action. 

    Promising review: "I LOVE this night-light. It's in my bathroom and is a lovely addition. It turns off the second the lights go on, which is nice because I don't have to worry about accidentally leaving it on. Super cute and the little itty-bitty lighting element does a good job lighting, just enough so I don't have to turn the main lights on in the middle of the night." —1Thand

    Get it from Amazon for $5.97

    9. A set of affordable, highly popular wireless Bluetooth earbuds that reviewers compare to AirPods, except arguably better — these are completely waterproof (like, you can fully take them in the shower) and come with several silicone earbuds to get the best fit possible.

    Reviewer holding pale pink earbud charging case with matching earbuds in them
    Model wearing discrete black earbuds in ear

    These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge). 

    Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Katlyn D Arnold

    "I saw these in a BuzzFeed article. My previous wireless Skull Candy buds stopped connecting to each other. I didn’t use them much so I wasn’t really on the look out for a new pair. So when I stumbled across these in the article for a beyond reasonable price I ordered them right away! I am happy with my purchase! They have better sound quality than the Skull Candy set! Pairs with an app which is awesome so you can control the various aspect of sound. The khaki color is more like gold 😍. They are beautiful, clean, and elegant. Very easy controls." —Karree

    Get it from Amazon $19.99+ (get this price by clipping the 15% off coupon on the product page; available in five colors).

    10. floral corset top so you can practice fluttering around like a little butterfly dodging the truly endless compliments you'll get the moment you put it on. 

    model wearing the white floral corset top
    back of model wearing the yellow floral corset top, showing the zipper in the back
    Amazon

    Psst — reviewers recommend sizing down if you're between sizes.

    Check out a TikTok of the floral corset top in action. 

    Promising review: "This top is so cute and I got lots of compliments on it. High quality material and zipper in the back. Great purchase!" —Connie L. Brasil

    Get it from Amazon for $29.99+ (available in women's sizes 0–14 and six prints). 

    11. A set of vintage-inspired glass mugs reviewers love to use for everything from coffee to yogurt parfaits to oatmeal to add a subtle little Great Gatsby-esque touch to their morning routines. 

    A glass cup with subtle cut out line and dot patterns holding coffee
    A glass mug with subtle dot sunflower print holding iced tea

    Promising review: "Came straight to Amazon when I saw these beautiful mugs on TikTok. I just had to have them! I’m very picky with mugs, these are perfect for me. Stunning to look at and a pleasure to drink out of. Highly recommend!" —Margarita Harutoonian

    Get a set of two from Amazon for $25.49 (get this price by clipping the 15% off coupon on the product page; available in six styles). 

    12. A sleek time-marked water bottle that says "hydration, but make it chic." Reviewers love this bottle not just for the chic frosted, minimalist look, but because it's super lightweight, leakproof, and motivational re: keeping yourself fully watered. 

    Promising review: "Saw it on TikTok and thought it would be a great bottle for work. It is very sleek and lightweight enough to carry when you have other items in your hand. I love the modern look and cleans very easily! The time increments really do motivate, definitely ordering again for myself and gifts. Fast delivery and very nice packaging." —Rosa

    "I love this bottle for school and work! it is perfect for me. It keeps me hydrated thanks to the little time markings. It has such a simple and beautiful design!" —biblecollegegirl

    Get it from Amazon for $15.99 (get this price by clipping the 30% off coupon on the product page; available in three colors and two sizes). 

    13. A cloud-shaped magnetic key holder for an absurdly cute storage option for keys that will prettttyyy much guarantee you never lose them again. 

    Promising review: "So, yes, TikTok made me buy this, but so far I really like it. It's obviously very adorable and offers a charming spot to keep my keys that works with my entryway. I'm really surprised by how strong the hold is for such a small object — I carry my car fob and a few keys and so far it's holding strong. I hung it with Command strips to avoid any potential damage to the wall and I will say make sure it's level as the hold is not so good on an angle (but that was from the original in-hand testing). Definitely recommend and for the price, I'm very tempted to get one for my at-work office." —D. Carter 

    Get it from Amazon for $5.98

    14. A rose gold rechargeable electric lighter you can use to replace all your old gas ones. This one is not only chic as heck, but completely flameless, and made with a long stem so you can use it to light gas burners and larger candles without dealing with an open flame.

    A rose gold lighter with an electric current
    BuzzFeed editor lighting a candle
    Emma Lord/BuzzFeed

    This also comes in other pretty colors, but I am especially partial to this one because I bought it for my parents (their kitchen is entirely pink and one of my favorite places on Earth), and this was SO EASY to use — not to mention super safe! I'm a big weenie about fire (LOL, self-preservation) so I've always stuck to extended-arm gas lighters, but this is much better for the environment (plus cuter), so I feel a lot better about using it. You can read my full review of the Leejie electric lighter for more deets!

    Promising review: "Works like a charm. I saw this on a TikTok. Knew immediately that I needed it. I love candles and this is so much better than a match or lighter. It’s kept a charge for months. I use it several times a month." —dwhite3012

    "Love love love!!! This is the best lighter I've ever used! The rose gold is beautiful, the size is perfect — it's not bulky, the battery life is pretty good. I've charged it once so far in over four months. It does make a slightly high pitch sound but doesn't bother me. It lights so easily." —Dan

    Get it from Amazon for $9.99 (available in five colors).

    15. An abstract acrylic coaster that adds a touch of ~subtle wacky whimsy~ to any room, whether you decide to get it in the reflective iridescent version or the minimalist clear version. 

    An iridescent blob shaped coaster glinting in the light
    The clear version of it on a nightstand

    Check out a TikTok of the acrylic coaster in action. 

    Promising review: "I have received so many compliments on this coaster. It doesn't absorb well but always stays clean even after condensation reaches it. I love it and will be ordering a second one to go on my desk with it. Just a neat addition to the work space!" —ttaylor

    Get it from Amazon for $9.99 (available in two styles). 

    16. lace-y mini dress with a sweet open tie-back reviewers absolutely *SWEAR* by in the heat — nothing will beat the chic breeziness of this beach staple once the sun starts cooking with gas this summer. 

    reviewer in yellow v-neck high waist cinched dress with tiered mid length skirt
    model in the pink version showing the tie in the back

    Promising review: "This dress is REALLY pretty in person. I like it a lot. I don't think there is any way to wear a bra with it but the material is thick enough that it's not necessary. The back is really beautiful. You must tie it right to get it to lay flat." —Connor McKay

    "This dress is beautiful. I saw it on TikTok and took a risk purchasing, and I’m so happy I did. I’m very happy with this product." —Natalia

    Get it from Amazon for $39.98+ (available women's in sizes S–XL and in 33 colors).

    17. A set of rainbow wineglasses to really get some adorable bang for your buck, because there's no way you won't use them as decor whenever you're not sipping sparkling rosé from them. 

    six stemmed wine glasses in translucent pale pastel colors
    A reviewer unboxing the glasses and showing them stacked on a table
    Amazon

    Check out a TikTok of the rainbow wine glasses in action. 

    The Wine Savant is a New York-based small business established in 2017 that specializes in unique, quality drinkware and accessories. 

    Promising review: "Love these! Wasn’t ready to splurge on Estelle stemmed glasses so I got these instead. I’ve run them through the dishwasher once so far and they held up fine. Glass is thin near the top which I love in a wineglass. I would recommend!" —Tricia

    Get a set of six from Amazon for $59.99 (available in four styles). 

    18. A squiggly mirror with some real "I'm baby" energy — TikTok loves that it's a teensy lookalike for the cult-fave full-length Ultrafragola mirror. Bonus: the pastel colors also make for an adorable, quirky way to lighten up your space for spring!

    Reviewer's white wavy mirror is shown
    The pink wavy mirror is shown

    Check out a TikTok of the squiggly mirror in action. 

    Promising review: "This mirror is so cute! I'm pretty sure most of us don't have thousands to spend on the full length Ultrafragola mirror but this is a great purchase to get a little of that vibe into your home. The mirror quality is pretty good, I don't look distorted when I look at myself. It's a little smaller then I hoped but it's exactly as expected for the price. I keep it as decor on my nightstand and it's so cute." —veronica

    Get it from Amazon for $14.99+ (available in eight colors).

    19. A set of deeply charming Monet posters to add a touch of calm and sophistication to your walls without breaking the bank. 

    a set of four posters depicting monet art framed on a white wall
    Amazon

    Check out a TikTok of the art prints in action. 

    Haus and Hues is a US-based small business that specializes in art prints, posters, and frames. 

    Promising review: "I like having multiple prints to choose from to decorate my room. When I feel like changing the artwork on my walls I already have other prints to put in frames. The quality of paper for these prints is very good and the colors are vibrant. Great product for a very reasonable price." —Cajun59

    Get a set of four from Amazon for $13.99+ (available in multiple sizes, unframed and framed, and in a Van Gogh set). 

    20. side slit, ruched satin skirt perfect for all your spring extravaganzas — not only is it delightfully versatile to dress up or down, but it comes in all kinds of bright colors (and florals!) to give any outfit a unique twist. 

    Reviewer in green version of the midi skirt
    Reviewer in pink version

    Psst — reviewers say it runs small, so order a size up if you're between sizes! 

    Check out a TikTok of the satin skirt in action. 

    Promising review: "Love the skirt and how lightweight it is! Everything is exactly how I thought it would be. I’m wearing a 4X Plus and it’s almost exactly snug around my waist, and it’s not uncomfortable to sit or move around at all. It doesn’t have any stretch to it at all though, so just keep that in mind. I will definitely be buying it in another color though!" —Christina M. 

    Get it from Amazon for $29.99+ (available in women's sizes XS–4X and 20 colors).

    21. An adorable little car diffuser you can tuck right into the drink holder and use to spread springtime scents in your car, so you walk into work every day low key smelling like you just emerged from an enchanted garden. (Might I suggest this set of springtime flower essential oils to get you started?) 

    The pink cylinder shaped diffuser releasing air into a car from the drink holder
    Amazon

    Check out a TikTok of the car diffuser in action. 

    Promising review: "Fits perfectly in the cupholder of my Prius C. This has lasted over an hour of driving. There are times I have to shut it off because it's so powerful and my car is so small. I purchased the black one to match my interior. The lights transition effortlessly and look great. It's very intuitive and easy to use. I'm so glad I bought this one (the cord doesn't bother me) instead of paying over $70 for a cordless one. It looks sleek, works great, seals well, and the cord it comes with is long (I didn't need a long one since my cupholder is right near the USB port). I highly recommend it. I keep a water bottle in my car in the holder next to it so I can use it every drive." —Jennifer Mandeville

    Get it from Amazon for $16.19 (available in three colors). 

    22. A delightfully practical Stojo collapsible travel cup (with a straw!) you can use to drink coffee or water on the go — reviewers love that it collapses to a teensy, easy-to-store size, and that you can easily reheat it in the microwave, unlike other travel mugs. 

    A small pink coffee cup with a lid
    The coffee cup folded to the size of a hockey puck

    Check out a TikTok of the Stojo collapsible cup in action. 

    Stojo is a small business that specializes in dishwasher-, microwave-safe storage and travel products with the goal of eliminating single-use plastics. 

    Promising review: "I take my lunch to work and during mid day I like to use the Keurig to brew a cup of coffee. The 12-ounce Stojo cup I purchased is very practical. It is thick and durable. The plastic collar enables you to hold the cup without squeezing it or burning your hands on the hot walls of the cup. It seals well so you don't have to worry about leaking your drink on your shirt. It even has some reasonable thermal properties. There is enough volume in the cup to allow for the 12-ounce brew plus ample creamer. It's not a stainless vacuum cup, but it does hold its temperature better than your typical gas station or coffee shop cup. Plus you have the advantage of being able to reheat your drink in the microwave which you can't do with a stainless cup. Washes easily too. If you want a 12-ounce cup that keeps your drink hot or cold for a long time, this isn't the cup for you. But if you need something practical that will keep your coffee warm for 30–45 minutes, can be reheated in a microwave, and collapses to the dimensions of a tall hockey puck, this is a good purchase. You'll have it for years." —ViciousCycle

    Get it from Amazon for $14.95+ (available in three sizes and nine colors). 

    23. A set of sunshine-y flower magnets to brighten up your fridge, whiteboard, or locker and make your "BUY MORE TOILET PAPER!!" notes to yourself feel more enchanted and whimsical than they have any right to be. 

    Reviewer image of flower magnets with puffy petals on a fridge
    flower magnets with curved petals

    Check out a TikTok of the flower magnets in action. 

    Promising review: "Just recently purchased a new fridge and wanted to keep it cool and stylish. These little magnets are adorable, they’re colorful, and they brighten my day. I love them and I would definitely gift them to a friend!" —Lisa Reviews

    Get a set of 10 from Amazon for $9.98 (available in two styles). 

    24. A sleek minimalist weekender bag (plus a matching makeup case!) that fans of the similar, more expensive Beis bag are obsessed with. This durable bag is equipped with everything from a padded laptop sleeve to a shoe compartment to a USB charging port, and is designed with a luggage sleeve and a padded crossbody strap for maximum comfort. 

    A beige bag with pink straps and pink shoe compartment at the bottom
    Gray interior of the bag showing laptop pocket

    Promising review: "I wanted to get the Beis bag but couldn’t bring myself to spend $99+. I found this one and let me tell you, it’s exactly the same. After I saw this link I went on TikTok to see the comparison and it’s literally better than the Beis one. This one is super flexible. There are metal bars at the stop when you close it, which makes it hard to stuff things in there, but you can manage. I love how it comes with a matching makeup bag. Very good quality for the price point. Definitely would buy again in black." —Anonymous

    Get it from Amazon for $48.98+ (available in two colors). 

    25. A mini macaron gel manicure kit for quick DIY gel manicures either in the comfort of your own home or on-the-go — travelers love this chic little gizmo for being so portable. 

    A nail set with a mini macaron nail dryer, polish, and instructions
    Model drying their nail in the macaron
    Amazon

    Check out a TikTok of the mini macaron gel manicure in action. 

    Promising review: "I am beyond happy with this purchase! The set up is extremely small and lightweight so you can travel with it and basically polish your nails anywhere in less than 20 minutes. I followed the directions by applying an extremely light coat first and then immediately after setting that I applied a second coat. They have now been on for a week, no cracks/peels, and that’s even with me submerging my hands in hot water daily whether I’m taking a bath, washing dishes, etc. Highly recommend this item!" —Lauren Styron

    Get it from Amazon for $32.29 (get this price by clipping the 15% off coupon on the product page; available in five colors). 

    26. A gorgeous adjustable knot infinity bracelet reviewers are obsessed with for looking *way* more expensive and high quality than it has any right to at an affordable price point. Better yet, it's scratch resistant and hypoallergenic, so you'll get a ton of use out of it. 

    Reviewer wearing thin gold band with a subtle knot at the top on their wrist
    Reviewer wearing silver version

    Check out a TikTok of the knot bracelet in action. 

    Promising review: "Super high quality. Looks very expensive while the price is inexpensive. It looks so luxurious. I am absolutely in love." —Veronica Rosales

    Get it from Amazon for $13.95 (available in three colors). 

    27. book-shaped flower vase to give your living room some real "Belle from Beauty & the Beast" energy (like TELL ME this vase wouldn't absolutely come to life and start strutting its stuff all over the library). 

    A clear book-shaped vase with flowers coming out of it
    A clear red version of the base with colorful flowers propped on a desk

    Check out a TikTok of the book vase in action. 

    Promising review: "The vase was so pretty I bought a second! They're durable and very appealing to the eye. I will be purchasing more." —kayla

    Get it from Amazon for $21.99+ (available in four colors). 

    28. A gorgeous handbag tea cup set so elegant that you'll feel like the main character of a rom com where you found out that — gasp?? you're secretly royalty!! — every time you sip from it. 

    pink ceramic purse tea cup resting on a matching pink rectangular plate with a spoon
    white version showing the mug tilted up with the handle of the purse as the handle of the cup

    Check out a TikTok of the handbag tea set in action. 

    Promising review: "I have never seen anything like this and fell in love immediately. I host a 'power of the purse' event every year for a charity and I think this is going to make the perfect volunteer gift! It’s thick glass and shined up nicely. It’s classy decor but then practical for drinking tea. It’s such a great idea! Thank you so much!!" —Tasha

    Get it from Amazon for $24.99 (available in four styles and in a four-pack). 

    29. A sweet little floral notebook you can use for everything from to-do lists to quick diary entries to maintaining a dream journal. (It's important to figure out the significance of your subconscious imagining all those penguins on that roof!!)

    A small white notebook with pastel watercolor pink flowers on the front
    Reviewer opening notebook to reveal college-ruled lined paper

    Check out a TikTok of the floral notebook in action. 

    Promising review: "Though these are somewhat small they have really motivated me, just because of how beautiful they are! I adore the look of them, and they honestly make me happy to learn." —sabra

    Get it from Amazon for $5.40

    30. An oh-so-satisfying "Karma Is A God" print based on the Taylor Swift song we all play when we have been WRONGED!! and need this bop to reassure us that all will be set right in the world, one purring cat in our laps at a time. 

    illustration of a car driving down a highway with the lyrics
    The Whimsy Committee/Etsy

    Check out a TikTok of the "Karma Is A God" design in action. 

    The Whimsy Committee is a Virginia-based Etsy shop established in 2022 that specializes in pop culture-themed art and apparel. 

    Promising review: "Absolutely beautiful print and design! I love having one of my favourite Taylor songs on my wall!" —Amy Brown

    Get it from The Whimsy Committee on Etsy for $29+ (available in two sizes). 

    31. wireless keyboard and mouse set because if you're going to be spending eight hours a day in the same damn spot, curating the vibe isn't just a priority, but an *essential*. Reviewers love this keyboard not just for the way it looks and feels, but for the satisfying clicking sounds it makes. 

    a reviewer photo of their desk set up with the green keyboard and matching mouse
    reviewer photo of the same keyboard in red

    Check out a TikTok of the keyboard in action.  

    Psst — this takes AA batteries for the mouse and keyboard. 

    Promising review: "Absolutely amazing keyboard. Colors are eye-catching and make a drab office pop with color! I am currently the envy of the office. Ladies in the other departments are waiting on their own to come in now after seeing mine. Easy plug/play. It travels between home and office with me. Love the keys on this as well. Sleep mode seems to pop on kinda quick, but it's nothing bad. Just push a button or click the mouse and it's on again. I have had mine for about a month now and will not be going back to any other style!" —Nikki Bell

    Get it from Amazon for $40.99 (available in 12 styles).

    32. A tiny marble patterned milk frother that makes rich, creamy froths in seconds, because why stop at regular tea and coffee when you can have velvety-soft milk tea and lattes?

    Reviewer image of white marble handheld frother on its stand
    Reviewer using the frother to frother milk in a cup

    Promising review: "So I’ll admit I got this on a whim after a TikTok video, however I’m in love with this thing! It’s so much fun to use and you make your at home drinks feel so much more special. It’s easy to use and froths pretty quickly if you’re on the fence I’d say what are you waiting for buy it already!" —Denise

    Get it from Amazon for $16.99+ (available in dozens of styles).

    33. satin pillowcase that not only has a cooling effect, but is soft on skin and creates less friction for hair — especially important when cold, dry weather is already making it prone to breakage. Reviewers also swear by these for helping clear up their acne and love how easy these are to wash while still maintaining their quality. 

    Model laying on the pink pillowcase
    Amazon

    Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories. 

    Check out a TikTok of the Kitsch satin pillowcase in action. 

    Promising review: "I'm really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I've been trying to grow out the layer of hair on the top back of my head and it's been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn't tangle, which means it can grow right without rubbing and tangling/pulling! So I'm excited to see what happens by the end of summer! Also the pillow is soft and is so much more prettier in person! 😍😍😍💖💖💖" —Amazon Customer 🌷

    Get it from Amazon for $18.99+ (available in two sizes and in 11 styles). 

    34. A gorgeous arc floor lamp reviewers adore for adding a quiet amount of light to their space without overwhelming it the way other floor lamps do. People who work from home especially love it for illuminating their desk area without causing any additional eye strain. 

    Curved linear lamp with warm glow hovering over a couch
    The same lamp hovering over a  desk

    Check out a TikTok of the arc floor lamp in action. 

    Brightech is a California-based small business that specializes in home lighting. 

    Promising review: "I have gotten compliments on this light from someone in every single meeting I’ve been in the last few weeks. Provides very good reading light (and adjustable) and unusual, visually appealing style. Have sent the link to three colleagues who were also intrigued!" —Steve

    Get it from Amazon for $79.99 (available in two colors). 

    35. A truly delightful retro-style fringe umbrella you can get in a ton of prints — reviewers love these for the beach, patio tables, and picnics in the park. 

    pink and white striped umbrella with fringe on an outdoor table
    white version of umbrella propped on a beach

    Beach State is a small business specializing in premium, high quality beach umbrellas. 

    Check out a TikTok of the umbrella in action. 

    Promising review: "This umbrella is exactly what my family was looking for as our everyday beach umbrella — large diameter, high quality, and cute retro design. It is a higher end umbrella but still slightly less expensive than the other big name designer beach gear company that we were considering. It is easy to pop up and stays standing, and we’ve had many compliments from other people at the beach asking where we got it. The customer service from the company was excellent. Would definitely recommend these umbrellas!" —Taryn

    Get it from Amazon for $165 (available in seven colors). 

    36. A crinkled "paper bag" vase perfect for adding a little pop of personality to your calm, minimalist space. 

    An off-white paper bag shaped vase with flowers in it
    Amazon

    Check out a TikTok of the paper bag vase in action. 

    Psst — you can snag that bubble candle in the pic here!

    Promising review: "This vase was a lot cuter than I expected. Has good weight to it, and looks exactly like a crinkled bag. Packaged and shipped super securely, a great buy." —Vivian 

    Get it from Amazon for $39.89

    37. A dainty bird-shaped lemon juicer you can use to squeeze lemons, limes, or oranges into your morning tea, salads, or hot water. Turns out the early bird gets the worm *and* the delightfully aesthetic juice. 

    A clear acrylic bird shaped squeezer with an orange slice in it
    Model squeezlng a lemon into a jar
    Amazon

    Promising review: "This little utensil is adorable, and quite practical. When I saw it on TikTok I knew I had to have one. You simply put a slice of lemon in and pour out the juice. It looks so pretty sitting on the table and comes in very handy." —Dian Marchese

    Get it from Amazon for $5.39

    38. An absurdly adorable Porter Seal-Tight glass container reviewers are obsessed with because they put other containers to *shame* with how leakproof they are, not to mention just the right size for reheatable lunches, unlike bulky alternatives. 

    glass bowls with silicone wraps in different colors and sizes on a shelf
    two of the containers filled with food next to a pair of chopsticks
    Amazon

    The jars are also microwave- and dishwasher-safe.

    Promising review: "I saw these containers for the first time on one of those aesthetically pleasing TikToks. I thought to myself, 'I need these to be my best organized self.; When I came to Amazon and saw how much they were, I was appalled. Because, quite frankly, why would I spend that much on ONE little container? I was so curious as to why it was so expensive, I went ahead and bought one to see what all of the fuss was about. When I got the package, and took that sleek heavy duty bad boy out, I knew immediately why it was on the higher side. It’s sleek, durable, adorable, and excellent quality. It’s microwave safe, which is nice. It’s also dishwasher safe, which is even nicer. I realized that I do, in fact, need these in my life. I plan on purchasing more of them and I definitely recommend giving them a try!" —Ally

    "Absolutely love this! It is beautiful, well-sized, and leakproof! It fits in my bag so much easier than traditional Tupperware. The rubberized portions make it so much easier to take out of the microwave without burning your hand. I also received many compliments on the design and look." —svs2016

    Get them from Amazon for $25+ each (available in two sizes and five colors).

    39. A pair of waterproof, anti-slip fuzzy memory foam slippers so you can rock these comfy kicks not just at home, but on all the errands you're running on the days when you deign to leave your home. 

    reviewer wearing the gray fuzzy slippers
    reviewer wearing the white fuzzy slippers

    Promising review: "These slippers are amazing! Discovered them on TikTok and went back and forth about ordering them but wow, they are so comfortable. I have barely taken them off since receiving them. They are so fluffy and stay on my feet surprisingly well when walking around the house. Can’t wait until more colors are in stock to get another pair." —MSumm

    "I had a pair of crisscross slippers from VS and they were getting dirty, and these are so beautiful and literally way better than an expensive pair! They are so comfy and soft, and the sole is squishy which was a nice touch! Nice sole and a solid shoe. I will be stocking up on these for when they are past washable! Size 6 in every shoe I own and they fit perfectly." —Marisa Opeila

    Get it from Amazon for $17.99+ (available in women's sizes 5–10 and 13 colors).

    40. A TikTok-beloved bedside carafe set complete with a tumbler, because snuggling in bed all day is no easy feat and requires consistent hydration!! Now you can have it at the tips of your fingers. 

    Small glass carafe next to a small glass cup
    The cup stacked over the lid of the carafe

    Check out a TikTok of the carafe set in action. 

    Promising review: "I saw this carafe in a BuzzFeed article. This is definitely something I needed that I didn’t know that I needed. I live in a two story house with the kitchen on the opposite end which makes me groggily navigate the stairs at night. I usually have a water bottle on my nightstand but decided I could upgrade. This carafe is a little smaller than I’d like but for the price, it’s really perfect and no-frills. It’s simple but functional. I guess you could use this for mouthwash too but it’s perfect for bedside water. I love that the cup covers the top when not in use so that the water stays clean. I would not hesitate to purchase this item again." —TheJadeMermaid

    "Beautiful! I love it! My dog even bounced her ball off her nose, which flew across the room and knocked over the carafe, which withstood it all! It looks so dainty and beautiful and I’m surprised it’s as durable as it is." —Courtney

    Get it from Amazon for $12.89

    Reviews have been edited for length and/or clarity.