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    46 TikTok Products So Effective You’ll Be Like “Oh … That’s Why Everyone Is Obsessed”

    Listen. Just. If you haven't tried the $6 "miracle cleaning paste" that is The Pink Stuff yet, you're only punishing yourself.

    1. A jar of internet-beloved The Pink Stuff, which tackles so many darn things that it'll be the BFF of every room in your house. Need to paint over a stain on the wall? Get it off with The Pink Stuff. Think you need to replace that caked-over grimy pan? Put The Pink Stuff to the test. About to hire cleaners to tackle whatever the heck is going on in your tub? 1-800-The-Pink-Stuff, baby!!

    Reviewer using it to clear up hard water stains in tub
    A customer review before and after photo showing the results of using The Pink Stuff on their stovetop

    A lot of people compare it to the Magic Eraser in paste form, so even your weirdest, most stubborn stains will meet their match.

    Promising review: "Found this product on TikTok. I don’t think I’ve ever seen value like I do this product! Literally use it on EVERYTHING!! Kids and teens have dirt, grime, and grease on their walls? ...This will make it look like a new paint job. Baseboards need some love? A pea-size amount of this makes them look brand-new. Need a shoe cleaner? PERFECT for sneakers. I could name a million more uses, but I can ASSURE you this is worth every penny. What’s more? You need such LITTLE of this product, it will last a VERY long time. Thank you, TikTok!!!" —Rachel in CLT

    Get it from Amazon for $5.97.

    2. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight hydrating face serum designed for *all* skin types reviewers swear by for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses! 

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby

    Get it from Amazon for $20.54.  

    3. A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.

    Promising review: "I have to say, I was skeptical about this product from all the TikTok hype about it but after trying it out, it really does work. I’ve used whitening strips before but those usually hurt my sensitive teeth and I hate the taste of some of the other gels on the market but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!" —Victoria Bravo

    Get a two-pack from Amazon for $15.99 (clip the $4 off coupon on the product page for this price). 

    4. A slim magnetic stove shelf that quickly and securely fastens right on the top of your stove so you have easy, immediate access to tools and seasonings and anything you need to get your inner Food Network on while you're listening to podcasts and vibing. 

    a stove with the shelf along the top and spices sitting on it
    Amazon

    StoveShelf is a US-based small business that specializes in stove shelves for various sizes of stoves. 

    Check out a Tiktok of the StoveShelf in action.

    Promising review: "There was no set up...Take it out of the box and place it on the stove. The magnets are very strong keeping the shelf fixed in place. The magnets are raised allowing air flow underneath preventing the shelf from heating up. Sizing was perfect. I love it!" —Amazon Customer

    Get it from Amazon for $39.99 (available in three sizes and in six finishes). 

    5. A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait 8–12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.

    A dirty shower with a yellow floor
    The shower floor all clean

    Promising review: "I have well water. Something in my well water reacts with copper plumbing and turns my shower tiles blue. Since my bathroom color scheme isn't on the blue spectrum, this is problematic. The well water also causes the shower glass to film up quickly. I've tried dozens and dozens of cleaners and scrubbed till my arms ached trying to get ahead of the blue and scumminess. My ambition in life is NOT to be a full time bathroom scrubber! I saw this stuff on a professional house cleaner's TikTok (sorry, don't remember which one) and thought 'what the heck, might as well give it a try.' Oh my goodness, the first day after my shower I sprayed this stuff all over and walked away. The next morning there was a NOTICEABLE reduction in the blue and the glass looked clearer too. Day two, sprayed again and walked away. The next morning the blue was gone except for a few spots on the floor tile and the glass looked amazing. Day three I sprayed the remaining spots and the next morning the shower practically looked new. NO SCRUBBING AT ALL!!!! This is my new favorite shower cleaner. The ONLY con I have is that it makes me sneeze while I'm spraying from inside the shower, but I can live with that." —L. J. Petillo

    Get it from Amazon for $20.52.

    6. A reviewer-beloved veggie chopper that'll have you feeling like a golden god in your kitchen — this gadget julienne, chops, spiralizes, and slices vegetables in an instant and has a built-in storage container to hold the chopped veggies so you can pour them into a pan or dish without any mess. 

    Reviewer putting a potato on a flip top lid cutter and bringing the lid down to chop it into pieces
    Model pressing down on top to cut an onion

    Fullstar is a small business established in 2017 that specializes in kitchen gadgets. 

    Check out a TikTok of the veggie chopper in action. 

    Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food and it has a generous container." —Amazon Customer

    Get it from Amazon for $24.99 (clip the $5 off coupon on the product page for this price; available in three styles). 

    7. Plus a handy, family-friendly fruit and veggie divider parents especially love because it's quick and safe both for them *and* the kiddos to use. One press of a button splits everything from celery to grapes to tomatoes into four lengthwise quarters for easy servings (and reviewers mention that kids find it fun to prepare their own snacks!). 

    Reviewer holding green cylinder shaped cutter next to a tupperware of cut fruit
    Model using the device to quarter strawberries, carrots, and beets

    Check out a TikTok of the fruit and veggie divider in action. 

    Promising review: "If you have toddlers, get it — especially if you're on the fence. I needed something for grapes, blueberries, blackberries, and other small fruit and veggies we go through so much. My breakfast was getting cold long before I was done cutting fruit for two toddlers. Most cutters only do one grape or berry, but this one can do several grapes and a small handful of blueberries. We will definitely be getting a lot of use out of it in this house." —Kindle Customer

    Get it from Amazon for $9.27

    8. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliates pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict. 

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel

    *Another* promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $12.50

    9. A copy of Burn After Writing, a beautifully-designed guided journal tens of thousands of reviewers swear by — through a series of questions and thought experiments, it encourages people to take time away from their screens to explore their feelings, both new and old, so they can embrace meaningful ones and try to let others go. 

    Promising review: "I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It’s a great way to look at things from a different perspective and truly hold yourself accountable to different things in your life. I love what it stands for and I look forward to when I burn mine after I’m done. Self love, self care, and meditation for a better state of mind tomorrow is always the goal. I definitely recommend it to those susceptible to change and the willingness to try things different. You’re so much more than what’s been done to you and someone’s inability to see your worth does not decrease your value. Choose you for a change." —Brent Helm

    Get it from Amazon for $7.32

    10. An undetectable mouse jiggler for folks working at home who need to stay "active" on Gchat, Teams, or Slack and sometimes want to dash out to use the bathroom or walk the dog without doing the whole "BRB, BACK IN A BIT!!" song and dance every time they dare to get up from their desk. 

    A mouse on a white oval device that spins it slightly to keep the mouse active
    Reviewer holding up the power button on the device

    Promising review: "Like everyone else, I stumbled upon this product because of a TikTok I saw. Setup was extremely easy and I'm pleased to say that my Teams green light is on all the time now. Workers of the world, unite." —Amazon Customer

    Get it from Amazon for $29.99 (available in six styles). 

    11. Peach Slices Acne Spot Dots, a hydrocolloid sticker that you can apply straight onto a zit to flatten it, reduce redness, and even suck the gunk out of individual trouble spots overnight. Personally *love* to see a problem magically disappear while I'm snoozing. 

    Reviewer wearing small round sticker healing a zit
    Small clear dots on a sticker sheet

    Peach & Lily is a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016. 

    Check out a TikTok of the acne spot dots in action. 

    Promising review: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out." —Savannah Wilson

    Get a pack of 30 from Amazon for $4.99

    12. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord/BuzzFeed

    Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

    I personally bought this a few months ago and love it! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

    Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

    Get a two-pack from Amazon for $9.90

    13. A "holy grail" Coop Home Goods pillow designed for side, back, *and* stomach sleepers to get the best shut-eye of their lives. This medium-firm pillow has an entirely adjustable memory foam fill so you can mold it to the exact firmness, size, and shape you need. In other words: this is the One Pillow that will serve you well for a long, long time. 

    A package with a rolled up pillow and separate memory foam that can be added to the pillow
    The white pillow fluffed up with a dog sleeping on it

    Promising review: "I hardly ever write reviews but I have to for this. I saw this pillow on TikTok and it got me curious so I immediately came to Amazon. OMG, it’s such a game changer. I’m a side sleeper and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT

    Get it from Amazon for $72+ (available in two sizes and three shapes). 

    14. A fast-acting ChomChom pet hair remover roller deeply beloved by pet owners — it's like a sticky lint roller, but specifically designed to pick up pet hair and not only lock it in, but stash it inside the roller itself, so you don't end up making matters worse by just shoving the hair around instead of getting rid of it properly. 

    GIF of reviewer using the chom chom roller to remove fur from a couch
    reviewer image of a chom chom roller open to reveal all the collected pet hair inside

    Promising review: "I have a golden retriever and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it's a great arm workout and it works wonders." —Joanne Ertel

    Get it from Amazon for $25.45 (clip the $5 off coupon on the product page for this price). 

    15. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof.

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

    Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

    Get it from Amazon for $4.99.

    16. A set of fast-acting Keurig cleaner pods you can simply put through a cycle on the machine to get rid of all the crusted-on grinds and residue that are *definitely* affecting the taste of your coffee, even if you haven't noticed over time.

    Promising review: "I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn’t that old and I didn’t think it would do anything. IT WORKS SO WELL! My Keurig wasn’t as nasty as some I’ve seen, lucky. I would highly recommend, keeps everything running correctly and clean." —Lauren

    Get a set of six from Amazon for $9.95.

    17. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear by for reducing the appearance of pores and helping their makeup apply more smoothly and evenly. 

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because thanks to TikTok, it's constantly out of stock. Now is finally our chance!

    Promising review: "Highly recommend. Learned about it as several influencers used it on TikTok. Tried it and it’s my favorite. Better than all the expensive brands I had tried before. Smooth application and does an excellent job! Excellent." —Binnyx1

    Get it from Amazon for $9.99.

    18. A 3-in-1 foldable magnetic wireless charger you'll honestly be mad you didn't know about before now?? It folds out from a small square into a rectangular charging pad with a spot for your iPhone, AirPods, *and* Apple Watch to charge all at the same time. A lot of travelers swear by it because it saves soooo much space in their luggage. 

    The white charger pad laid out to charge a phone, watch, and AirPods
    Reviewer pulling out the black version from its compact size all the way out to the three part mat

    Check out a TikTok of the foldable 3-in-1 charger in action. 

    Promising review: "I use this product to charge my IPhone 13, AirPods, and Apple Watch. Prior to this 3-in-1 compact purchase, I have purchased three different kinds of 3-in-1 chargers — I frequently travel between school and home with carry-on bags on airlines and all of the previous stand version chargers doesn't fit well in my bags or I am always worried I would break. This is compact and folds so well that I can fit in my carry-on or in any zipper pockets without having to worry about breaking anything. Charger works really well and it is the best compact one you can find in market. Love it and been using it for two months now and no issues!!" —SBREDDY

    Get it from Amazon for $35.99 (clip the 10% off coupon on the product page for this price; available in nine colors). 

    19. A set of exfoliating gloves for the bath or shower you can use to ~deep clean~ all over your body, letting you get extra specific about the exfoliation pressure because you're using your own hands to do it. These also come in three different textures — light, moderate, and heavy — so you can get one to best match your skin sensitivity. 

    Evridwear is a small business that specializes in gloves for work, personal care, and weather use. 

    Promising review: "This is one of my favorite purchases. Not gonna lie, TikTok make me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." —Brittney

    Get a pair from Amazon for $7.99 (available in three textures, various colors, and as sets of two or three). 

    20. A set of affordable, highly popular wireless Bluetooth earbuds that reviewers compare to AirPods, except arguably better — these are completely waterproof (like, you can fully take them in the shower) and come with several silicone earbuds to get the best fit possible.

    Reviewer holding pale pink earbud charging case with matching earbuds in them
    Model wearing discrete black earbuds in ear

    These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge). 

    Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Katlyn D Arnold

    Get it from Amazon $19.99+ (clip the 15% off coupon on the product page for this price; available in five colors).

    21. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! 

    Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $7.48.

    22. A firming eye cream made with vitamin C, vitamin E, rosehip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.

    Bottle of eye cream
    Reviewers before and after pictures of their under eye area becoming smoother

    Promising review: "Saw this product on TikTok and decided to give it a try. It is very moisturizing with out being greasy. I just ordered my second bottle because of the results." —LAD

    Get it from Amazon for $14.99+ (available in five sizes). 

    23. A rose gold rechargeable electric lighter you can use to replace all your old gas ones. This one is not only chic as heck, but completely flameless, and made with a long stem so you can use it to light gas burners and larger candles without dealing with an open flame.

    A rose gold lighter with an electric current
    BuzzFeed editor lighting a candle
    Emma Lord/BuzzFeed

    This also comes in other pretty colors, but I am especially partial to this one because I bought it for my parents (their kitchen is entirely pink and one of my favorite places on Earth), and this was SO EASY to use — not to mention super safe! I'm a big weenie about fire (LOL, self-preservation) so I've always stuck to extended-arm gas lighters, but this is much better for the environment (plus cuter), so I feel a lot better about using it. You can read my full review of the Leejie electric lighter for more deets!

    Promising review: "Works like a charm. I saw this on a TikTok. Knew immediately that I needed it. I love candles and this is so much better than a match or lighter. It’s kept a charge for months. I use it several times a month." —dwhite3012

    Get it from Amazon for $10.99 (available in five colors).

    24. An AirPod cleaning pen to gently dig into the nooks and crannies of your charger and speakers to restore your sound quality to top notch again (listen, Taylor Swift did not record the 10-minute version of "All Too Well" for you to disrespect it by blotting it out with too much earwax!!). 

    A dirty
    The pen in action cleaning a small airpod speaker

    Promising review: "Saw these on a TikTok video and took a chance. I ordered three for different family members and boy am I glad I did! This product is fantastic! It does exactly what it says it will do. The brush is phenomenal in cleaning out the little grates on the speakers of my phone and AirPods. There is a picker that you can use to get big chunky ear wax out of your ear pieces and the long skinny wand thing reaches down into my charging case and gets all the junk out of there. This is a win-win-win!" —JMilwaukee

    Get it from Amazon for $8.99+ (available in two colors). 

    25. An adorable wireless portable charger so you can text in the group chat with reckless abandon during all your adventures without worrying about your phone croaking right before it's time to summon an Uber.

    gif of reviewer holding the pink charger and showing its built-in lightning cable
    hands holding a phone with the white charger plugged into it

    Check out a TikTok of the portable charger in action.  

    Promising review: "The holy grail of portable chargers!!! I was traveling to Disney for vacation and knowing me, I would drain my battery with just taking pictures alone. I wanted a portable battery but didn’t want a carry a cord either, so I was excited when I found this little baby! It does exactly as described, pretty pink color, and I get one full charge of battery for my iPhone 11. Get it, you will not be disappointed!" —Meghan Doble

    Get it from Amazon for $29.99+ (clip the 15% off coupon on the product page fo this price; available in six colors). 

    26. A fabric defuzzer to revitalize all your favorite knits and cardigans so you can let them shine the way the way Taylor Swift intended, rather than giving up and buying new ones. 

    Before photo of reviewer's dark gray sweater, which is covered in white lint and pilling
    The same sweater looking brand new after using the shaver

    Promising review: "TikTok made me get it. I have a few favorite sweaters and was super upset when these little lint balls started popping up. I was looking for ways to remove them and stumbled upon this fabric shaver and my life has been changed! I absolutely LOVE it. 100/10." —Ruth

    Get it from Amazon for $13.99+ (available in six colors and two styles).

    27. A drain snake you can funnel into your shower or sink drain that honestly works a little *too* well at unclogging hair, pulling it up in one (semi-horrifying) go instead of buying a ton of chemical gunk to clear out the pipes or hiring a professional. 

    The drain snake going into a drain
    The drain snake coming out of the drain full of hair

    Promising review: "I saw this on TikTok and was tired of spending so much money on drain cleaner. I was blown away by how much hair and gunk came out of the sink and tub drain. Disgusting, but also so helpful to actually clean it out. I will recommend this to my family and friends." —Lisa S. 

    Get a set of three from Amazon for $5.97 (available in two lengths).

    28. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep.

    A model hugging a pillow with a black satin case
    Reviewer's hair before using the pillow with less volume, and after using it with more

    Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key

    Get a set of two from Amazon for $9.99 (available in 23 colors and four sizes).

    29. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this! 

    Before and after image of a reviewer with bumps on their arm and without
    The tube of scrub

    Promising review: "I saw a dermatologist recommend this on TikTok and I figured I’d give it a try. I have had red bumps on the back of my arms for as long as I can remember and have tried multiple things, so I didn’t have very high expectations. After one use, I could already see a difference! It says to use 1–2 times a week but I use it usually every other day, and I use Cerave rough and bumpy lotion after and now my red bumps are almost nonexistent. This product has truly been life changing and I would recommend to anyone struggling with red bumps! 10/10!" —Sydney Huisinga

    Get it from Amazon for $12+ (available in three sizes). 

    30. An enzyme-based laundry stain remover that works its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes.

    Check out a TikTok of the laundry spray in action. 

    Puracy is a Texas-based, family-owned small business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

    Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

    Promising review: "For whatever reason, I am ALWAYS spilling things on my shirts and I cook every night (sometimes I remember the apron, sometimes I don't). My clothes are a mess by the end of the day. I'm not proud of it, but there it is. I have tried EVERYTHING there is to remove stains and this is the absolute BEST thing out there. (There is simply not a major stain remover that I have not tried.) The only thing close is a long pre-soak (I mean like six hours) in Oxyclean. With Puracy, you get the best result by doing it well in advance, but for me that is another plus because I would far rather spray them when I put them in the hamper than do it all at once just before I do the laundry. It seems to get everything out and I've never had any trouble with damaged fabric. I don't really review very much, but this is seriously outstanding." —NYC Buyer

    Get it from Amazon for $7.99.

    31. A power scrubber brush you can attach to a DRILL (!!) that basically does all of the hard grime busting for you, so you don't have to have sore arms for a week just because you dared to wipe down the shower.

    Reviewer using the brush to clean grime out of a tub
    one of the brushes attached to a drill next to a shower pane with half still fogged up and the other super clear

    Useful Products is a US-based small business established in 2007 by car wash owner, electrician, and former bodybuilder Anthony LaPolla that specializes in drill-cleaning brushes and attachments. 

    Promising review: "So I kept seeing this item on TikTok and thought, 'heck, why not?' I love this item for deep cleaning, whether it's car mats, shoes, or the shower." —A. Givens

    Psst – each of the different brush colors indicates which tasks the brushes are meant for based on their bristle type, so be sure to check which one is best suited for whatever you need to for! Yellow is the “all-purpose” medium bristle, but some are softer and harder depending on what types of surfaces you’re cleaning (but none of them will scratch!). 

    Get it from Amazon for $18.95 (available in six styles).

    32. BYO Blush Oil, which is the ultimate in easy-to-use makeup because it practically does all the work *for* you — its color is designed to react to the pH of your skin, giving you a wholly personalized look without any extra work. TBH, it's no wonder this is one of their bestselling prods.

    editor dabbing clear blush on cheeks as it changes color to pink
    The green and orange bottle of blush
    Emma Lord/BuzzFeed

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

    Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on! 

    Check out a TikTok of the BYO Blush in action. 

    I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day. 

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia for $36 or Amazon for $36 (available in four varieties). 

    33. A wire-free, motion-detecting Noorio security camera you can use indoors or outdoors to keep an eye on things remotely and deter ~unwanted visitors~ with spotlights and two-way talk capabilities. The real perks of this gizmo, though, are the six-month rechargeable battery life and how simply it is to install, with a flexible magnetic base that makes it easy to plant just about anywhere. 

    Small round white camera installed on a wall
    Screenshot of full color resolution of a porch next to calling option button taken from footage from the camera

    Check out a TikTok of the Noorio camera in action. 

    Promising review: "One of the best purchases I have made, super convenient to use and install, great pictures and recordings. Has a SD card already installed so no need to spend extra money. The customer support is outstanding, easy to reach and very helpful. One thing to note is that to capture all recordings, you need to enable both motion and person detections. I had it set on only person to limit notifications but it missed a few recordings of me going in and out of the house for some reason. I haven’t had any trouble getting a recording now after enabling both. Best of all, there are no hidden and monthly fees, don’t have anybody hassling or forcing you to subscribe in order to view more recordings. I will buy another." —David

    Get it from Amazon for $84.99+ (clip the $10 off coupon on the product page for this price; available in three styles). 

    34. An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers say work just as well as (if not better than!) a BeautyBlender. It works for foundation, BB cream, powder, *and* concealer, plus wet or dry, so basically it's working harder than I have for *checks watch* my whole life.

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris

    Get a set of five from Amazon for $8.99

    35. A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and painful hangnails, leaving you with thick, strong nails and nail beds you're not tempted to pick at all the livelong day.

    Promising review: "This stuff is magic. I am not kidding you, this is my first Amazon review ever. Just a few weeks ago my nails were brittle and peeling, I always had my nails done and they were pretty much destroyed… then I saw this on TikTok and decided to give it a try and I legitimately have never had healthier nails in my life! If you’re thinking about buying this… buy it!" —Jocelyn Nackley

    Get it from Amazon for $9.90 (available in four sizes).

    36. Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work. 

    Reviewer showing results of using Revlon volcanic facial roller
    Revlon volcanic roller ball

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

    Get it from Amazon for $13.40

    37. A "Bread Buddy" dispenser that keeps sandwich bread fresh by ensuring it stays *way* more airtight than it does in just the bag alone, and also lets you use the bread bag in a clever way to dispense slices one by one. Tons of reviewers are noting how much longer their bread stays fresh (and how much easier it is to store without worrying about it getting smushed!). 

    A reviewer using the rectangular bread dispenser to pull out a fresh loaf
    An image of the rectangular bread holder with a loaf inside

    Buddeez is a family-owned, Missouri-based small business that specializes in unique household products. 

    Check out a TikTok of the Buddeez sandwich bread dispenser in action. 

    Promising review: "The Buddeez Sandwich Bread Dispenser is great! It does exactly what it was intended for. I live alone and don't quite go through bread often enough before the last quarter section of the loaf starts to go stale. I was originally looking for something to put a loaf of bread in as a shell for my vacuum sealer, that would keep the bread from getting crushed from the pressure. This dispenser solved all of my problems. Thank you!" —DRMcQuaig

    Get it from Amazon for $12.49

    38. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!

    BuzzFeed editor holding pink scalp massager with silicone bristles
    editor showing other side where there's a gripper for fingers
    Emma Lord/BuzzFeed

    I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.

    Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z

    Get it from Amazon for $6.98+ (available in three colors).

    39. Bissell multipurpose carpet and upholstery cleaner with a *MAJOR* fan following of parents and pet owners — this compact, super portable powerhouse uses warm water and a special formula to make stains from grass, mud, pet accidents, food, and all your other home-related shenanigans look like they never even happened. 

    reviewer image of the green portable cleaner
    before and after pic of pee stained couch freshly cleaned

    Each cleaner comes with a trial size of Bissell's Spot & Stain Formula, which is also available on Amazon for $16.99

    Promising review: "Yep! TikTok made me buy it and I loved it. Looked for it online, and on Walmart they were about $150 for some reason?? Got it here, and I am LOVING IT. Things definitely look cleaner. Spots on my carpet are gone, and my car seats look brand new for the first time since I bought it! Directions are easy. Just a heads up, MAKE SURE TO USE WARM WATER. if you leave water in it and it gets cold, it's not as effective, so just follow instructions and it should be wonderful!" —Carlos 

    Get it from Amazon for $109.59.

    40. A self-adhesive paper towel roll holder you can install on the the wall or  bottom of a cabinet to free up counter space (and prevent your paper towels from getting mucked up from things that might spill on the counter!). 

    The metal bar roll holder attached to the side of a wall by a kitchen sink
    The holder installed under a cabinet
    Amazon

    Promising review: "TikTok made me do it, but I love it. The stainless steel blends so nicely with the rest of my kitchen, the install was as a simple peel-and-stick with small mounting screws and matching caps so you don't see the mounting screws, and it holds a seamless look." —Michaelle K. 

    Get it from Amazon for $9.99+ (available in six finishes). 

    41. A set of four biodegradable, machine-washable Swedish dish cloths — they're super absorbent and designed with a blend of cotton and wood for easier scrubbing. Each one of these can replace over a DOZEN paper towel rolls. The Brawny paper towel man is shaking.

    Skoy Enterprises is a woman-owned, California-based small business established in 2007 that specializes in unique kitchen items. 

    Promising review: "I saw these on TikTok and had to order them as I love products that reduce my carbon footprint! I am very impressed and recommend 100%!" —Emilia

    Get a set of four from Amazon for $7.99 (available in 14 color variations). 

    42. A dishwasher magnet so nobody ever has to do the awkward guessing game of "what is the current status of this plate I want to eat off of" (or worse, nobody accidentally puts a bunch of dirty dishes away 😬).

    A person toggling between
    The magnets
    Sally Elshorafa/BuzzFeed, Amazon

    Promising review: "I bought this because of a TikTok video. Super cool and now nobody has to ask me if the dishes are clean or not." —D. Washington

    Get it from Amazon for $7.99 (available in five styles). 

    43. A backseat hook perfect for purses and groceries so when you're out running a zillion errands you don't have to worry about your box of seltzers picking a fight with your purse rolling around on the bottom of your car. 

    A hook on the back of a car chair with a bag hanging off it
    Amazon

    Promising review: "I saw this product on a 'TikTok amazing finds.' And given that my purse always seems to tip over in the back seat, emptying all the contents all over the floor, I thought I would give it a try. It comes with two, so I put one on each side of the seats, and it works so well. I love this product. It’s strong and well made not cheap. I’m glad I bought it and I would recommend it for sure." —PC

    Get a set of two from Amazon for $7.95 (available in two colors).

    44. A set of lightweight soda can organizers that let you stash them neatly in the fridge horizontally *or* vertically, so you can optimize whatever room you have left in your fridge's time-space-leftovers-from-last-week continuum. 

    Check out a TikTok of the soda can organizer in action. 

    Promising review: "These holders are excellent! I love how they take up less room in the refrigerator. I ordered two sets which gave me four and it still takes up less room than what I was using for my cans of sodas. Well worth the space and money." —Doe

    Get a two-pack from Amazon for $11.99

    45. A "Shower Cat" for anyone who sheds enough in the shower that they could, in fact, costume an entire production of Cats. This gizmo attaches to the shower wall as a handy place to stash loose hair and toss it later so it won't wrap around the drain and cause you a headache later (also not unlike a production of Cats).

    A small bristled silicone attachment on a wall with white cat-like ears
    Reviewer using the device to put hair in and pull it out

    Shower Cat is a small business established in 2021 specializing in products to prevent shower clogs. 

    Promising review: "I first saw this product on TikTok and I knew immediately that I needed it. I just moved into a new apartment and I didn’t want to be how I used to be, where I’d just let hair go down the drain and plug it eventually, or peel it off of the drain after each shower. It works great but I probably need some practice with it. I currently just floss my hair through it so it will hold them and there are a few stray hairs that don’t stick. I would recommend to anyone who is tired of putting your loose strands of hair on the shower wall." —Cari Schwartzkopf

    Get it from Amazon for $14.95

    46. A breakfast sandwich maker that simultaneously cooks an egg, toasts bread, warms precooked meat, and melts cheese into the perfect sammie in less than five minutes. Egg McWHOMST??? 

    Check out a TikTok of the breakfast sandwich maker in action. 

    Promising review: "I am actually excited for my weekday breakfast now. These homemade McMuffins are so good! My favorite version uses sliced tomatoes, Swiss cheese, and precooked bacon (from Costco). So many options, so easy! My kindergartener and my teenager both love it. I may have to buy another one for our family. It's also easy to clean with a quick wipe-down." —Joolie

    Get it from Amazon for $29.99 (available in six colors). 

    Reviews have been edited for length and/or clarity.