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    40 TikTok Beauty Products Reviewers Are Raving About

    The before-and-after pics on this $8 nail and cuticle repair oil are so good it's no wonder TikTok is obsessed.

    1. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof for workouts. 

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

    Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

    Get it from Amazon for $4.99.

    2. A pack of the internet-beloved Mighty Match Pimple Spot Treatment, a hydrocolloid sticker that you can apply straight onto a zit to flatten it, reduce redness, and even suck the gunk out of individual trouble spots overnight. Personally *love* to see a problem magically disappear while I'm snoozing. 

    Promising review: "I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" —Kiara Galloway 

    Get it from Amazon for $12.99.

    3. A painless, mint-flavored teeth-whitening pen that gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just...you know. Existing as a human with teeth.

    Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

    Get a two-pack from Amazon for $19.99.

    4. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear by for reducing the appearance of pores and helping their makeup apply more smoothly and evenly. 

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because thanks to TikTok, it's constantly out of stock. Now is finally our chance!

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly

    Get it from Amazon for $9.99.

    5. A delightfully versatile matcha-infused moisture stick reviewers use for everything from hydrating dry lips and skin to helping reduce dark circles and puffiness. People with sensitive skin especially swear by it, and as an added bonus, all the materials are recyclable! 

    model applying the matcha stick to their face
    the matcha stick resting on a pile of matcha powder
    Cocokind

    Check out a TikTok of the matcha stick in action. Cocokind is a San Francisco-based, woman-founded small business that specializes in botanical-forward skincare with an emphasis on both physical and mental health. 

    Promising review: "This is my first time using the MyMatcha stick and I looovvveee it! I have it on me pretty much all the time so I can dab a little bit on my dry spots as I need to. It softens up my dry areas and even decreases the swelling of my acne! I've used it as a moisture stick, an acne anti-inflammatory, and even a fly-away tamer. It's a great multitasking product." —alizza d.

    Get it from Amazon for $8.99 or Cocokind for $9.

    6. A bottle of Elizavecca Hair Treatment, an Olaplex "dupe" repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! 

    Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $7.24.

    7. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliates pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict. 

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel

    *Another* promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $12.50

    8. BYO Blush Oil, which is the ultimate in easy-to-use makeup because it practically does all the work *for* you — its color is designed to react to the pH of your skin, giving you a wholly personalized look without any extra work. TBH, it's no wonder this is one of their bestselling prods.

    editor dabbing clear blush on cheeks as it changes color to pink
    The green and orange bottle of blush
    Emma Lord/BuzzFeed

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

    Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on! 

    Check out a TikTok of the BYO Blush in action. 

    I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day. 

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia for $36 or Amazon for $35.99

    9. A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and painful hangnails, leaving you with thick, strong nails and nail beds you're not tempted to pick at all the livelong day.

    Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all not chipping. Love it." —sidna saavedra

    Get it from Amazon for $9.90.

    10. A buildable Glimmer Glow Stick lipstick with a sheer, subtle glitter and a unique rosy tint formulated with ~pH technology~ so it will adapt to your own personalized shade. 

    Reviewer with pink lip stain
    The clear glittery lipstick in its case

    Check out a TikTok of the Glimmer Glow lipstick in action. 

    Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow

    Get it from Amazon for $3.99

    11. A set of exfoliating gloves for the bath or shower you can use to ~deep clean~ all over your body, letting you get extra specific about the exfoliation pressure because you're using your own hands to do it. These also come in three different textures — light, moderate, and heavy — so you can get one to best match your skin sensitivity. 

    Promising review: "This is one of my favorite purchases. Not gonna lie, TikTok make me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." —Brittney

    Get a pair from Amazon for $6.99 (available in three textures and as sets of two or three). 

    12. Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work. 

    Reviewer showing results of using Revlon volcanic facial roller
    Revlon volcanic roller ball

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

    Get it from Amazon for $12.74

    13. Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before Zoom calls or walks around the neighborhood, but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduces puffiness.

    BuzzFeed editor applying the concealer under eyes
    BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.

    Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee

    Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.

    Get it from Amazon for $8.80 (available in 18 shades).

    14. An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers have crowned a Beauty Blender dupe. It works for foundation, BB cream, powder, *and* concealer, plus wet or dry, so basically it's working harder than I have for *checks watch* my whole life.

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris

    Get a set of five from Amazon for $8.99

    15. A spray bottle of SoCozy Curl Spray Leave-In Conditioner, which is beloved by kids and adults alike — this lightweight formula is designed to spray in your hair before bedtime to prevent bed head frizziness and tangles by restoring and detangling curls, but a lot of reviewers use it to define their curls as part of their morning haircare routines, too! 

    Check out a TikTok of the SoCozy Curl Spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it! 

    Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer

    Get it from Amazon for $9.69.

    16. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this! 

    Before and after image of a reviewer with bumps on their arm and without
    The tube of scrub

    Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Lana

    Get it from Amazon for $12+ (available in three sizes). 

    17. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!

    BuzzFeed editor holding pink scalp massager with silicone bristles
    editor showing other side where there's a gripper for fingers
    Emma Lord/BuzzFeed

    I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.

    Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z

    Get it from Amazon for $7.98+ (available in three colors).

    18. A facial applicator brush to make your nightly skincare routine *so* much tidier — this helps you evenly spread the product on your face without also spreading it all between your fingers and under your nails while you're at it.

    Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —Caterina

    Get a two-pack from Amazon for $5.50.

    19. A popular jade roller and gua sha set reviewers use to relieve muscle tension in their face to help relax. A lot of people also swear by these to reduce puffiness and firm their skin, and especially love using it chilly after it's been in the fridge!  

    jade green roller and gua sha piece in a foam case
    A reviewer's before and after pic with brighter skin

    Promising review: "Honestly I got this after seeing some TikToks about it, I feel like my face gets really puffy and heard this thing helps. I was super skeptical but it wasn’t a bad price so I thought I’d get it. THIS THING WORKS. I’ve been using it for about two weeks now every night after I wash my face and put on moisturizer and it honestly is really sculpting my face. I’ve noticed quite a bit of noticeable changes after using it in the short time. I also get a lot of jaw pain and use it to massage right under my cheeks to relieve tension. Worth it for the price I think and would also make a great gift." —Alyssa

    Get it from Amazon for $8.48

    20. A set of itty-bitty dermaplaning razors you can use to take care of those lil' unibrow hairs that keep dodging your tweezers or work whatever face fuzzies you might want to take care of in a gentle way.

    Reviewer using the tool to dermaplane their face
    Model using tool to shave hair above the eyebrow

    This tool also helps soften skin by gently exfoliating as you use it!

    Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko

    Get a set of three from Amazon for $4.99.

    21. Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨  feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. 

    The clear balm in a container
    Amazon

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.99

    22. A RobeCurls heatless hair curler, which is the new BFF of anyone who worries about getting heat damage from hair appliances. You can easily wrap slightly damp air in the satin-covered rod at night and then wake up the next morning and pull it out to buoyant curls. 

    Reviewer pulling the rod of of their hair to show thick curls
    Reviewer pulling the large curls out of their hair to form smaller ones
    Amazon

    Emikeni is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types, with tutorials included on their site! 

    Promising review: "WOW!!!!! I can’t believe how well this works!!! I’ve seen this all over Instagram and TikTok, and wanted to try it. It’s so easy to put in, takes about a minute or two. Comfortable to sleep in. Then, you take it out, and it looks like you put all this effort into doing your hair. The curls turned out gorgeous, I’m so impressed!!" —Katie Porter

    Get it from Amazon for $27.99 (available in two colors). 

    23. foundation brush with soft but firm bristles designed for that ever-elusive ~flawless finish~ for blending both powder *and* liquid concealers, blushes, and foundations. Experienced and beginner makeup users love it alike, but especially point out how "user-friendly" the bristle design is for inexperienced blenders!  

    Reviewer with matte foundation
    A small round fine bristled makeup brush

    Check out TikTok of the makeup brush in action. 

    Promising review: "I saw this on TikTok. I’m a middle aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison

    Get it from Amazon for $8.99+ (available in 10 colors).

    24. An Onset soap eyebrow kit, an eyebrow pomade that doesn't just fluff up your brows for a little extra ~drama~, but holds them in place all the livelong day. It's basically like getting a whole bunch of extra eyebrow thickness without any effort!

    Promising review: "Saw this on TikTok and after looking around where I live for some clear soap and coming up short I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds

    Get it from Amazon for $4.99.

    25. A pack of soft bow headbands to hold back your hair during your skincare and makeup routines *without* creasing your hairstyle or messing up your curls.

    reviewer wears headband in leopard print
    array of pattern headbands

    Promising review: "I never knew I needed these until TikTok, but I'm so glad I bought them! They're cute, comfortable, easy to clean, and don't slip off my head easily." —Daniella

    Get a set of eight from Amazon for $11.99 (available in two pattern sets).

    26. An ultra-fine continuous water mister *perfect* for misting your hair and face when you need a little bit of a touch-up or a refresh but don't want to feel like you just got hosed down in the yard. This is also a great alternative to aerosol bottles! 

    Model using the mister to spray their long hair
    Model spraying misted water out of the white mister
    Amazon

    Promising review: "Another amazing product TikTok made me buy. Was looking for some thing for when I wet my hair in the mornings. My old typical spray bottles kept breaking or leaking. This one has a longer spray time and the mist is perfect when I don’t want to get my hair too wet. All in all worth it especially for the price." —M. Zuniga 

    Get it from Amazon for $9.99+ (available in five sizes). 

    27. satin pillowcase to invest in not only for its cooling effect, but the fact that it's soft on your skin and creates less friction for your hair so that it won't get as tangled while you sleep. Reviewers also swear by these for helping clear up their acne and love how easy these are to wash while still maintaining their quality. 

    Model laying on the pink pillowcase
    Amazon

    Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories. 

    Check out a TikTok of the Kitsch satin pillowcase in action. 

    Promising review: "I'm really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I've been trying to grow out the layer of hair on the top back of my head and it's been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn't tangle, which means it can grow right without rubbing and tangling/pulling! So I'm excited to see what happens by the end of summer! Also the pillow is soft and is so much more prettier in person! 😍😍😍💖💖💖" —Amazon Customer 🌷

    Get it from Amazon for $19+ (available in two sizes and in 11 styles). 

    28. A large capacity rotating makeup organizer that will basically make you feel like the Professor X of your beauty arsenal, with all your favorite products available right at the tips of your fingers. 

    Reviewer spinning the clear acrylic organizer full of products
    Reviewer image of it full of products

    Promising review: "Just another thing TikTok made me buy! The quality of the plastic is really great and I love that you can move the shelves as you see fit." —Reagan

    Get it from Amazon for $34.99

    29. An Eos shea butter shaving cream to truly change the GAME for sensitive skin or anyone prone to razor burn — this smooth, hydrating formula may feel different than your typical shaving products when it goes on, but the results speak for themselves.

    Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." —Luis

    Get it from Amazon for $3.97 (available in five varieties, including a sensitive skin version!). 

    30. Glossier's Cloud Paint, which I personally love because it feels like fingerpainting your face. It's thick enough for a noticeable glow, but subtle enough that you don't have to be super precise about it — basically every time I complained about makeup being too hard, a friend rec'd it to me, and I've neeeever looked back.

    Model with dark pink blush cloud paint on their cheeks
    Tubes of all shades of pink, peach, and purple blushes on display
    Glossier

    Promising review: "I purchased Dusk first because I saw it on TikTok. It’s so creamy and easily blendable. Dusk is great for during the day. I purchased Storm second for at night or going out. I never thought I would like a cream blush. I have always been a powder girl. I may never go back!!!" —Felicia

    Check out BuzzFeed's full review of Glossier's Cloud Paint for more deets!

    Get it from Glossier for $20 (available in eight shades).

    31. A jar of Aztec healing clay masks that essentially suck the gunk out of your pores like a vacuum, and will also help reduce the redness and ache of acne lickety-split.

    A
    An

    People in the reviews are also singing its praises for reducing the size of their pores! Many of them advise mixing the mask with apple cider vinegar for best results.

    Promising review: "This does exactly what you have seen on TikToks and reviews! My skin is so soft and clean after each mask. I use this to treat skin that I shave and the shave is smoother and closer. I will always keep this as a part of regimen." —Joanne W.

    Get it from Amazon for $14.95.

    32. Eyeshadow color removal sponges for anyone whose beauty routine can loosely be described as "I HIT SNOOZE TOO MANY TIMES AND HAVE NO TIME TO SPARE!!" — this lets you use your favorite eyeshadow brush with as many colors as you need by *instantly* cleaning off even super dark shades. 

    gif showing an eyeshadow brush leaving pigment on an arm, then cleaned in the sponge for a few seconds, then wiped again on the arm showing no makeup is left on it
    product photo of an eyeshadow brush being dipped into the container

    Here's what BuzzFeeder Jenae Sitzes has to say about it: "I picked up this color removal sponge from Amazon after hearing about this hack on TikTok and can testify that it actually works SO well. I'm *so* bad about cleaning my brushes (I know...shameful) and this makes it super easy to clean a brush in a matter of seconds. So even if I'm trying to do a *slightly* more elaborate eyeshadow look for the day, this makes the process of switching colors as quick and painless as possible. Also, it's *super* lightweight, and I've already tossed it in my bag and brought it on vacation with me. This is one of those products I won't be traveling without in the future if I plan on doing eyeshadow at any point — and it means you only need to pack one or two eyeshadow brushes!" 

    Promising review: "This product makes it even easier for me to be lazy when it comes to cleaning my brushes. It also allows me to use the same brush for a makeup look since I can swish away a previous shadow and move on to the next. Great buy. Super easy to wash. I'm not going anywhere anytime soon, but when I do finally travel again, I'm sure this will be excellent to travel with and make it so that I only need to bring one or two brushes." —Azaleah Bumpus-Barnett

    Get it from Amazon for $6.99.

    33. A tin of Cirepil blue wax beads, which is actually a wax a ton of professional salons use anyway — skip the $$$ and do it yourself. This uses a gentle hard wax to easily remove both the coarsest and finest of hairs in a matter of minutes, leaving you with skin so smooth that you're going to have to sit on your hands stop yourself from stroking your underarms and legs in public.

    Promising review: "Best wax ever. I saw this on someone's TikTok and as a first timer I was easily impressed on how easy this was to spread and remove." —L

    Get it from Amazon for $23.99.

    34. A set of durable matte hair clips designed for all hair types that are so comfy a lot of reviewers say they're a go-to for all-day wear. Sorry @ headbands, the clips are taking this one!

    Reviewer with hair up in green claw clip
    Claw clips in green, black, beige, and pink

    Promising review: "I will admit I bought these from seeing them on TikTok and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I'm very impressed." —Amazon Customer

    Get a set of four from Amazon for $8.99

    35. Dr. Jart+'s Mini Cicapair Tiger Grass Color-Correcting Treatment, a formula that reviewers swear by not just for reducing redness and uneven texture, but for skin protection — this bb has SPF 30 built in, so it packs a double punch.

    Model holding the twist open jar of product
    BuzzFeed editor holding the product with it applied to their face
    www.instagram.com, Elizabeth Lilly/BuzzFeed

    Promising review: "The hype is to be believed. I discovered this product from @BauerBeauty on TikTok. I loved how she showed the application and the payoff, which is reduced redness. I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation." —DJJJJ

    Psst — you can watch @BauerBeauty use the color corrector in action on Sephora's product page, and you can check out BuzzFeeder Elizabeth Lilly's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment for more deets! 

    Get a mini from Sephora for $21

    36. Tower 28's SunnyDays Tinted Sunscreen Foundation perfect for anyone looking for no-fuss, lightweight, protective coverage — this rocks some SPF 30, is easily buildable, and reviewers with sensitive and acne-prone skin *swear* by it. 

    before and after of a model showing what them with and without the product on their face
    three models' arms with swatches of the product to show the different shades
    Sephora

    Check out a TikTok of the sunscreen foundation in action. 

    Tower 28 is a vegan, cruelty-free small business that specializes in products for sensitive skin.

    Promising review: "I’ve been looking for a tinted sunscreen for so long and have been through so many brands. After reading an article about this product, I went ahead and purchased. This is what I’ve tirelessly been looking for! Covers just enough, makes me dewy, and provided SPF 30 protection. I will be a lifetime consumer!" —KWally21

    Get it from Sephora for $32 (available in 14 shades).

    37. A stick of Body Glide anti-chafing balm you can apply between your thighs or under your bra to avoid all that skin irritation in ~hot spots~ you get from hanging out in the heat.

    A model applying the balm to their inner thigh
    Model applying it under their bra
    Amazon

    I swear by this to the point where if I can't find it in the morning on a summer run, I just won't go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I'm wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going "OW OW OW" in the shower because my literal boob wounds were stinging.

    Promising review: "This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all." —EBATL

    Get it from Amazon for $8.99.

    38. Live Tinted's Huestick Corrector, which is a 4-in-1 eye, lip, and cheek multistick designed to neutralize dark spots and circles to help even out your skin tone before you use concealer or foundation. You can also use it as a buildable blush or lip color because it is truly a beauty MVP. 

    several tubes of the huestick corrector in various shades of orange/red/pink
    model applying the huestick to their face

    Live Tinted is a small woman-owned business founded by entrepreneur Deepica Mutyala that specializes in clean, vegan, cruelty-free beauty products for al skin tones. 

    Promising reviews: "I'll admit, I was totally skeptical of these Huesticks. I am 34-years-old, of Sri Lankan descent (medium to deep tan skin) and I've NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a BeautyBlender and then using my same amount of cc cream and powder foundation. You really still can't tell I'm wearing makeup. I even asked my BF if he could see the orange 'glow' under my eyes before I put on the cc cream and he couldn't see it! It really was color correcting!" —Reviewer

    Get it from Ulta for $24 (available in five shades).

    39. A stainless-steel tongue scraper that a lot of reviewers bought to prevent bad breath, but ended up loving even *more* because it made their mouth feel so squeaky clean (and in a lot of cases, made their taste buds experience flavor a lot more intensely!).

    reviewer pic of yellow tinged tongue
    reviewer pic of same user's tongue now clean

    Promising review: "On the list of things TikTok made me buy ... You guys!!!! I don’t know why I waited so long to use one of these but here I am AMAZED!! I really recommend. True game-changer!" —Aliyah Lofton

    Get it from Amazon for $7.99.

    40. smudge-proof eyeliner stamp so you can finally get the perfect cat-eye on the first go without having to ~wing it~ (read: wasting eight cotton balls, half a bottle of eye makeup remover, and all of the minutes you were setting aside to make your morning coffee).

    The eyeliner stamp
    Reviewer image of winged eyeliner on their eye

    Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

    Promising review: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez

    Get a set of two from Amazon for $14.97 (available in two colors and four styles).

    When your teeth are so dazzlingly white from the pens that you start to sparkle: