We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A buildable Glimmer Glow Stick lipstick with a sheer, subtle glitter and a unique rosy tint formulated with ~pH technology~ so it will adapt to your own personalized shade.
Check out a TikTok of the Glimmer Glow lipstick in action.
Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow
Get it from Amazon for $3.99.
2. A seamless Skims-esque bodysuit that is (gasp!!) comfortable for long day wear, and way more affordable to boot. This makes for an excellent staple piece to dress up, down, and arouuuunnddd towwnnn, especially when you have no idea where the night will take you. ✨
3. COSRX Snail Mucin 96% Power Repairing Essence, a TikTok-famous lightweight hydrating face serum to help protect your skin's moisture barrier. This is designed for *all* skin types, and reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses!
I use this on my skin and definitely have noticed results! While it didn't help kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!
Get it from Amazon for $17.38.
4. *Plus* COSRX Snail Mucin 92% Moisturizer, the snail essence repair cream's partner in crime — this gel cream not only locks in moisture to plump and hydrate skin, but reviewers claim it genuinely has changed the texture to make it smoother.
To use as intended, apply the moisturizer after the snail repairing essence has dried on your face in your skincare routine.
Check out a TikTok of the snail mucin moisturizer in action.
Promising review: "I don’t think I will use anything else! When I tell you this product makes my skin so soft and so even, it’s an understatement! My skin is usually very dry, oily (acne-prone) and super sensitive, so it’s really hard for me to find something that can be hydrating but gentle at the same time. The product itself is on creamy/slime consistency, and sometimes you do have to work it in a little bit to absorb. After about 5-10 min the product fully absorbs and you’re all set! I use it after I apply their brand of hyaluronic acid." —May
Get it from Amazon for $18.94.
5. BYO Blush Oil, which is the ultimate in easy-to-use makeup because it practically does all the work *for* you — its color is designed to react to the pH of your skin, giving you a wholly personalized look without any extra work. TBH, it's no wonder this is one of their bestselling prods.
Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.
Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!
Check out a TikTok of the BYO Blush in action.
I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day.
Get it from Amazon for $36.
6. A bottle of Elizavecca Hair Treatment, a Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.13.
7. A pair of bell bottoms that are — thank the denim gods — decidedly coming back into style for fall 2023. This is *the* pair to snag, according to reviewers who can't get enough of the chic, comfy elastic high waist!
Promising review: "LOVE LOVE LOVE!!! I am a big fan of flare/bell bottom jeans. I loved them back in the '90s and early '00s and I still love them. It's irritating that stores don't sell them. I don't care what's in fashion, I care about what I like and how it looks on me. I was a little apprehensive to buy these because of the elastic waist but I did it anyways, and bought two pair because I need flares back in my life again. Once I tried them on, the elastic was out of my mind. They are a little long but that's how I like my jeans. Favorite jeans ever. I will wear them probably every single day this fall and winter season. And spring as well. Probably summer too. Buy them. You won't regret it." —Shell
Get it from Amazon for $33.99+ (available in women's sizes 4-18 and 22 colors/washes).
8. Pure Instinct Roll-On, a TikTok-viral "pheromone-infused" scent a lot of reviewers love because it's designed to smell different on each user by blending with the unique pH of your skin. It's marketed as a way to make yourself smell more ~alluring~, but a lot of reviewers just genuinely love the sweetness of the unique but subtle scent.
Pure Instinct is a small business established in 1985 that specializes in personal fragrances and essential oils.
Promising review: "I’m extremely picky with perfumes. I hate anything overpowering, too floral, too sweet, too musky. This smells so faint like soap. It just smells clean. Like you just got out of the shower. Reminds me of Skin by Clean which is my favorite perfume ever. To me it has very subtle notes of vanilla and flowers. I mean like real flowers not like the artificial floral scent that is nauseating. This smells beautiful. The smell does change over time as it reacts with your body. I’ll definitely be buying again when I run out. I love that it’s a roll on oil too. Very convenient and easy to apply. It smells natural. Doesn’t smell like you’re wearing perfume. Just smells like you naturally smell good if that makes sense, lol." —Emily
Get it from Amazon for $16.95.
9. A set of Starface hydrocolloid pimple patches, which unlike their ~invisible~ competing patches, are meant to be loud and proud accessories for your face. Basically acne, but make it fashion. Plus you still get all the relief of these lil' patches sucking the gunk out of acne and helping them heal faster and more effectively.
Starface World is a small business that specializes in cruelty-free skincare products.
Promising review: "I wouldn’t recommend anything else but these. My pimples always go down without scarring when I wear stars. There’s a cute little mirror in it and there’s so many stars that it will last you a long time." —Jess
Get a set of 32 from Amazon for $14.97.
10. A pair of cat-eye sunglasses for an instant edge to any outfit that says, "I'm the main character of this sidewalk now, buster." (Or possibly say, "Yeah, I bought these after seeing Margot Robbie wear a pair in Barbie, what of it??")
Promising review: "I don’t like the larger shades, so these are perfect for me. The lenses are not so dark that they distort what I am looking at. I love the design look without the designer price." —Lydia Harrison
Get it from Amazon for $14.99 (available in nine styles).
11. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.)
Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $9.99 (available in three sets).
12. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof for workouts.
Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99.
13. A cherry-embroidered cardigan so cute that you'll black out and accidentally organize an entire sock hop in your local gym just for the opportunity to show it off.
Promising review: "Super soft, high quality sweater with real buttons!! It’s a '50s style cut so perfect for high waisted jeans/pencil skirt or with a black tank top and skinny jeans with wedges. Very good quality!!" —April
Get it from Amazon for $23.09+ (available in women's sizes S–3XL and 19 styles).
14. A cult-fave Mario Badescu Facial Spray infused with cooling aloe and soothing rosewater that you'll be *especially* grateful to have on hand when you're dealing with dry skin. This also helps set your makeup with a lovely dewy finish!
Promising review: "So, I purchased this product after seeing it on TikTok. This spray works VERY well with not sensitive skin. For me, I have not experienced ANY breakouts, nor have I experienced any rashes. Overall, it's AMAZING and I use on the daily." —GoodLife7
Get it from Amazon for $6.65+ (available in five sizes).
15. A bottle of thermal color-changing nail polish so you can feel like a magician every time you run your fingers under warm and cold water.
Cirque Colors is a small Brooklyn-based business specializing in handmade nail polish and nail accessories.
Promising review: "My favorite nail polish. I was iffy when I first put it on, it seemed an awkward consistency for nail polish...but I was happily surprised. It is matte and dries super fast and after two coats and 10 minutes they were done. I was going to put topcoat over them for a glossier finish, but I ultimately just left them matte. It goes on and dries beautifully, it changes to purple in cold temperatures, and it DOES NOT CHIP OR PEEL like many thermal nail polishes. I washed dishes, gardened, cleaned, and even without topcoat my nails still look perfect. I will definitely be buying more, they're worth the price." —Samantha Martin
Get it from Amazon for $16.50 (available in two colors).
16. Plus a set of Glamnetic's press-on nails for anyone who's short on time or money but not on glamour — these standard and colorful sets are easy to reshape and apply, *plus* are reusable, so it's really an investment not just in one flawless manicure, but multiple.
Promising review: "I saw these all over my TikTok FYP and was so curious to try them. The Mariposa nails are the first ones that I have tried and they are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well and the application process was super simple. I don't think that I will ever get acrylic nails again, as a set like this would likely be three times the price." —Leslie and Paige
Get it from Amazon for $14.99+ (available in 35 styles).
17. A Skims-esque loungewear set so soft and decadent that you'll just declare it your new uniform, with the couch as your throne.
Promising review: "No joke, these are pretty much exactly the same as my Skims lounge set for half the price. The pants graze the tops of my feet even when I wear them high-waisted at my belly button, so I think they’re plenty long. The robe is like wearing a blanket, but still looks put together. Anyway, I’m back here to buy a second color because I loved them so much!" —Jenna
Get the three-piece set from Amazon for $43.19 (clip the 15% off coupon on the product page for this price; available in women's sizes S–XL and in 30 colors).
18. Versed Mood Lighting Luminizing Glow Facial Drops, which reviewers are heralding as a more affordable, just as effective alternative to the impossible-to-find Drunk Elephant version. This is designed to blend with your foundation or moisturizer for a subtle bronze ~glow~, but can be applied on its own as a bronzer as well.
Check out a TikTok recommending the glow facial drops.
Promising review: "Really, totally, better than I expected. This color is so subtle, yet packs a punch for impact. Blended with daily moisturizer and *chefs kiss* …magnificent! Buying another right now to have as backup in case it’s discontinued. Yes — it’s THAT good." —Jennifer Barczak
Get it from Amazon for $28.90+ (available in two shades).
19. A lightweight, moisture-wicking nightdress made with breathable eucalyptus fibers, so it's basically like wearing a fancy hotel sheet to bed.
Get it from our Goodful shop for $66.50 (originally $95; available in women's sizes S–XL and four colors).
20. A custom linen puff sleeve top you can get tailored to your precise measurements, so when people love it so much they're all, "Wow, it looks like it was MADE for you!!" You can be like, "Well, it *was*." 😊
Mondo Bellissimo is a Vietnam-based Etsy shop established in 2020 that specializes in custom-made linen clothing and accessories.
Promising review: "Love this top. It's well-made and looks like it should last well. Great quality for the price. The linen isn't transparent at all! It fits perfectly. Will definitely order from this shop again, possibly even more of this top in other colors." —Michelle Goldsmith
Get it from Mondo Bellissimo on Etsy for $85.51+ (originally $123.78 available 35 colors, plus in sizes XS–XXL and all other sizes — just be sure to put your measurements into the note for the seller!).
21. A smudge-proof eyeliner stamp so you can finally get the perfect cat-eye on the first go without having to ~wing it~ (read: wasting eight cotton balls, half a bottle of eye makeup remover, and all of the minutes you were setting aside to make your morning coffee).
Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!
Promising review: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez
Get a set of two from Amazon for $14.98+ (available in three styles).
22. A pair of palazzo pants to add some *PIZZAZZ* to your boring work outfits (no offense to tweed, houndstooth, and the rest of the neutral pattern workwear gang).
Promising review: "These are my favorite pants! They are comfy, cute, professional, fun, and they pair well with SO many things! I can basically wear them for any occasion! I've bought them in three colors, and I easily wear them all once (if not twice) a week!" —Liz
Get them from Amazon for $33.99+ (available in women's sizes XS–2X and 32 colors and patterns).
23. A silky Super Scrunchie from Free People, so your hair tie can finally be as big as your mood. Bonus: these are also a great way to keep your hair from crimping in ponytails, since they're ridiculously gentle.
You can check out my full review of the Free People Super Scrunchie for more details.
Promising review: "This is the best scrunchie ever!!! I love the extra volume it gives my high ponytail! I have three of these and they are my 'go-to' everyday." —Natlab525
Get it from Free People for $12 (available in three colors).
24. A gorgeous adjustable knot infinity bracelet reviewers are obsessed with for looking *way* more expensive and high quality than it has any right to at an affordable price point. Better yet, it's scratch resistant and hypoallergenic, so you'll get a ton of use out of it.
Check out a TikTok of the knot bracelet in action.
Promising review: "Super high quality. Looks very expensive while the price is inexpensive. It looks so luxurious. I am absolutely in love." —Veronica Rosales
Get it from Amazon for $14.95 (available in three colors).
25. A pair of Oxford flats with a modern cutout twist that make them both timeless *and* ridiculously chic. They're also waterproof, durable, and designed with cushioned insoles for maximum comfort. And fun fact: these were designed for Emma Watson!
Nisolo launched sustainability fact labels to promote transparency in the fashion industry — these shoes were made with 100% living wages and 0% net carbon.
Reviewers and the site suggest ordering a size up!
Promising review: "These are absolutely the perfect shoes! They are the loafer look of the season, but not in your typical run-of-the-mill, age-old look. These shoes are stylish and stunning, but in an understated, fabulous way. These are the new 'classic.' The leather is gorgeous and the fit is totally amazing! I plan on getting a lot of wear out of these shoes as well as a ton of compliments!!" —Irene W.
Get it from Nisolo for $170 (available in women's sizes 5–11 and four colors).
26. A set of rain cloud ear jackets so cute that you'll basically *beg* the weather app for rain just so you have an excuse to wear them for the bajillionth day in a row.
Kellan & Keira is Washington-based, family-owned Etsy shop established in 2017 that specializes in gorgeous, hypoallergenic earrings.
Promising review: "I'm so glad I finally ordered these after debating with myself for weeks. They are just as pictured and I love them." —brehar
Get them from Kellan & Keira on Etsy for $28 (available in four colors).
27. Nyx's delightfully loud Epic Wear Liquid Liner to announce your presence at a party before you even say "hello." These glides on easily for long-lasting, matte colors to remind you that your face is a canvas you get to play with for life, and it deserves a little 🌈🌈🌈 to celebrate!
Check out a TikTok of the Nyx Epic Wear Liquid Liner in action.
Here's what BuzzFeeder Amanda Davis, pictured above, has to say about it: "I'm wearing the blue liner there on the left, and the reviews are 100% right. This liner LASTS. I love to throw it on top of my usual black liner when I want an extra pop on a night out or am just feeling a little "adventurous." The liner's super thin tip glides nicely and makes it easy to be precise, too!"
Promising review: "Guys, I have hella hooded eyes, and any time I tried those expensive Sephora or Ulta eyeliners, they would smudge or fade INSTANTLY. I LOVE THIS PRODUCT!!!! The color pops, it's easy to use, and it NEVER SMUDGES, NEVER FLAKES, DOES NOT MOVE IN WATER!!! I fell asleep with it on, and it looked like I had just applied it when I woke up. ... Best eyeliner out there, take it from a girl who has tried ALL of those expensive eyeliners (Stila, Urban Decay, YOU NAME IT). I will never switch to anything else." —Jakjak
Get it from Amazon for $9.97+ (available in 14 shades — including classic black!).
28. Summer Fridays Lip Butter Balm for the holy grail of moisturizing products — not only do reviewers swear by this for instant and longterm relief from dryness, but it leaves a non-greasy, brightening shine on their lips for hours (not to mention these come in a *delightfully* delicious assortment of flavors).
Promising review: "My now go-to lip product. This has obviously been all over TikTok recently, but I understand the hype! The color, the hydration, the smell, everything is phenomenal!! I can’t stop putting it on my lips, 10/10 recommend this lip balm!" —wagar
Get it from Sephora for $24 (available in five styles).
29. A wide-leg low-back jumpsuit so breathable and elegant it will become your go-to staple party piece — that is, only if you're willing to spend the entire time soaking up compliments like the sun.
Reviewers recommend sizing down from your normal size!
Promising review: "Elegant, chic, effortless, and timeless. Fits well and very breathable. Fabric just lays on your body. Elongated neck and very long inseam makes it perfect for super high platforms or pumps." —Pieces of Elle
Get it from Amazon for $40.98 (available in women's sizes S–XL and in 16 colors).
30. Barbie x Hally's Shade Stix, yet another delightful Barbie collab to come out this year — this easy-to-use temporary hair dye has high pigments that work with *every* shade and texture of hair. This is an excellent way to get some bright, loud colors for festivals and theme parties and sporting events risk-free, because it washes right out in the shower.
I tried this in the pink and I am o-b-s-e-s-s-e-d. You use the wand included in the dye tube and brush the color right into your hair with one or two swipes, depending how strong you want it to be. What I love is that it doesn't get tacky and disrupt the natural flow of your hair — mine stayed perfectly curled in the front even with the color sticking to it. It stayed vibrant in my hair for a full 24 hours, and then truly did wash right out in the shower so fast that I forgot it was even there to wash out in the first place. It didn't leave any kind of residue in my VERY white bathtub. I also wore a baseball cap at one point while I had the dye in, and it miraculously did not transfer any color onto the fabric either.
Get it from Amazon for $14.98 (also available in purple and blue).
31. A ruched satin skirt with a playful side slit, because it's not like a regular skirt, it's a ~~cool~~ skirt. Not only is this delightfully versatile to dress up or down, but it comes in all kinds of bright colors to give any outfit a unique twist.
Psst — reviewers say it runs small, so order a size up if you're between sizes!
Check out a TikTok of the satin skirt in action.
Promising review: "Love the skirt and how lightweight it is! Everything is exactly how I thought it would be. I’m wearing a 4X Plus and it’s almost exactly snug around my waist, and it’s not uncomfortable to sit or move around at all. It doesn’t have any stretch to it at all though, so just keep that in mind. I will definitely be buying it in another color though!" —Christina M.
Get it from Amazon for $26.88+ (available in women's sizes XS–4X and 20 colors).
32. A uniquely textured ribbed lounge set that's about to become your new uniform, particularly because it's breathable enough to feel like pajamas while serving all the sophistication of a well-planned outfit.
Check out a TikTok of the ribbed set.
Promising review: "So worth it! I love these and getting my friends to get them. Very comfortable and can be dressed up and down." —Olivia G
Get it from Amazon for $25.99+ (available in sizes S–XL and 27 colors and styles).
33. Freck Beauty's Slimelight Highlighter for some all-purpose ~shimmer~ — you can use this on your cheeks, eyes, temples, or truly anywhere you want to add some pigmented ✨✨✨ to your life.
Freck Beauty is a woman-owned, California-based makeup brand established in 2017 that specializes bold, clean beauty products.
Here's what BuzzFeeder Jasmin Sandal has to say about it: "I consider myself *blessed* to have been able to try out this powerful, feels-so-good-on-the-skin beauty product. It comes in three highly pigmented shades that complement different skin tones. And depending on the occasion, all three really do work for my darker complexion. Big Bang features a green/gold shimmer, Beam Machine a bronze/pink, and Space Face has a violet/purple hue. I like to think Beam Machine is perfect for an everyday glow, Big Bang for a fancy dinner party, and Space Face for when I know I'm going out out."
Get it from Sephora for $19.50 (originally $28; available in two shades).
34. A vintage-inspired bustier that is basically the definition of timeless, since you can pair it with anything in your closet to go edgy modern, bold and bright, or retro sweet.
Promising review: "I purchased this corset after watching a TikTok video of another midsized girl talking about how great it is. It did not disappoint! It fits nicely. I got lots of compliments on it! Someone else pointed out to me that the fabric looks expensive and just like another bustier listed on PrettyLittleThings for over twice the price." —Elizabeth
Get it from Amazon for $26.99+ (available in sizes 00–20 and in 18 colors).
35. A faux leather mini crossbody bag so stylish and well-designed it made the list of one of Oprah's Favorite Things (!!). Reviewers especially love the three unexpectedly spacious compartments for keeping track of all their bits and bobs.
Promising review: "This was a perfect purse for traveling. It has three very spacious zippered pockets. I was able to carry my iPhone, AirPods, glasses (in their case), and mini coin purse that carries my cash, ID, and bank card. I loved that it had a long-enough strap to wear it like a crossbody bag. Good construction and material." —M. Steffes
Get it from Amazon for $35.20 (available in tassel and nontassel designs and 16 colors).
36. Coppertone Glow with Shimmer Sunscreen Spray — in other words, sun protection, but make it ✨✨✨. This takes "shine bright like the sun" to a WHOLE other level.
Promising review: "LOVE this. I no longer forget to put on sunscreen as this is part of my new routine. Love the shimmer (much more than anticipated), especially on my arms and legs. Face might be a bit much, but prevents a burn for the win." —Tawny Stammen
Get it from Amazon for $9.99.
You, making darn sure nobody misses your sparkly sunscreen:
