1. A painless, mint-flavored teeth-whitening pen that gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just...you know. Existing as a human with teeth.
Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully
Get a two-pack from Amazon for $16.99 (clip the $3 off coupon on the product page for this price).
2. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear by for reducing the appearance of pores and helping their makeup apply more smoothly and evenly.
LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because thanks to TikTok, it's constantly out of stock. Now is finally our chance!
Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly
Get it from Amazon for $8.50.
3. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this!
Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Lana
Get it from Amazon for $12 (available in three sizes).
4. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.)
Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $11.88.
5. A bottle of Elizavecca Hair Treatment, an Olaplex "dupe" repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
Promising review: "I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." —curlyhead3
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.90.
6. A handy as heck sunburn soother you'll probably want to stock up on now to have on hand this summer — it's made with aloe and coconut oil to hydrate skin and gently relieve pain from the sun's unforgiving rays within just a few hours.
Psst — a lot of reviewers mentioned this also helped prevent peeling and itching!
Promising review: "I ordered this two weeks ago after seeing rave reviews. So grateful I did. Yesterday I got the worst burn. It was unbelievable. I applied this four times over 24 hours. When I woke up this morning it was a lot better and has just gotten increasingly better throughout the day. The burn is mostly faded, and the pain is so much better. I hope to never burn this badly again, but I will be stockpiling this lotion all the same." —Carolina G.
Get it from Amazon for $10.02.
7. Eden BodyWorks Coconut Shea Curl Defining Creme made with coconut oil, shea butter, aloe, and avocado oil help define and moisturize curls without buildup, so the next time you load Zoom everyone will pull out a pad to learn your routine and take notes. This medium-hold crème is ideal for wash 'n' gos, twist, or braid outs.
Eden BodyWorks is a Black woman-owned business established in 2004 that specializes in natural products to nurture, restore, and maintain hair. Reviewers with 2c–4c hair mention it working well for them!
Promising review: "I have low porosity 4C hair, so I have trouble with product absorbing into my hair, therefore I’m left with a buildup. But not with this! It’s perfect! Super light and I don’t need to use a lot to get the effects I’m needing. Great daily moisturizer for winter. The scent isn’t too overbearing, I’m just not a big coconut fan." —imani beasley
Get it from Amazon for $7.99.
8. Paula's Choice Salicylic Acid Exfoliant, a true skincare MVP that reviewers swear by for reducing the size of pores, dealing with acne and redness, and helping tighten and rejuvenate skin. It's designed to work on all skin types and a lot of reviewers noticed *next day* results.
Promising review: "I had seen several reviews on TikTok about this product and I decided to try it for myself and see how good it was as they said. I had pores and pimples around my cheeks (I have ever since I was a teenager), I've tried different products but none worked as well as this one. Every night before going to bed, I apply it to my face along with a moisturizer (I prefer during the night so it can stay the longest) . And wow, I am not kidding, the next day you can already see how the redness is fading away and any recent pimples start to get smaller, as well as my pores on my cheek area! I had not seen a difference that fast with other popular products, but this one did. I highly recommend, the price is worth it. It really does improves your skin and it looks more healthy and glowing. In my opinion 10/10 :)." —Mariel Garza
Get it from Amazon for $11+ (available in three sizes).
9. A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and painful hangnails, leaving you with thick, strong nails and nail beds you're not tempted to pick at all the livelong day.
Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra
Get it from Amazon for $8.50.
10. A bottle of Witch Piggy Hell Pore Control, which is both a delightfully effective hyaluronic acid-based pore tightening serum *and* my new stage name. Reviewers love this for tackling enlarged pores and giving a dewy glow without causing oiliness or triggering breakouts, plus helping fade dark spots and acne scars.
Promising review: "If I could give this 10 stars I would! Ran out of 'The Ordinary' hyaluronic acid I’ve been using for a year and no stores close sold it so I gave this a try. So glad I did because it’s a thousand times better!! I put it on first, then moisturizer after I put on my primer and makeup and it looks the best it’s ever looked. My pores were smaller in just three days and my skin so hydrated. I have combo skin son my 'T' zone gets awfully oily. The fix is to make sure your skin is hydrated. Also the bottle is twice the size of 'The Ordinary'! This does it all!!! So very impressed." —smnthfinch
Get it from Amazon for $13.04.
11. Plus a USB-charged vibrating skin spatula with four modes to help clear out blackheads and whiteheads and deep clean your skin after you wet it — it's kind of like a lil' cleansing earthquake for your face. It even comes with two silicone bristles, a bristled one for cleaning and a wavy one for lifting.
Check out a TikTok of the skin spatula in action.
Promising review: "I got this little device from a TikTok and decided to give it a try. I never knew I needed it until the first time I tried it. The vibrations magically bring up all the stubborn blackheads you can’t reach with just your fingers, especially if you have acrylics like me." —Paige Chaney
Get it from Amazon for $22.99+ (available in two colors).
12. A box of newly popular "Zombie" face masks that are NOT for the faint of heart, but definitely get the job done when it comes to tightening skin and reducing pores and wrinkles. Once it's on your face it starts to tighten and makes you look like a literal! zombie!!! in this very spooky but satisfying way. You leave it on for a quick 10 minutes, then it washes off super easily and leaves your skin bright and rejuvenated.
Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced my pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level" —Samantha
Get a box of eight masks from Amazon for $17.95.
13. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5 and will give you such instant, effortless length you'll feel like your eyelashes are about to pull a Butterfree and take flight.
Hello, that is my face above, because I bought into the hype of the rave reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the live long day (I've spent two ridiculously hot summers wearing it now, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: "I am a 30 year old who has been wearing mascara since I was probably 15 or 16 and this is by far the best mascara ever. This beats Dior's almost-$40 mascara. A few times I made make up purchases based off of what reviewers and make up influencers hyped up and was disappointed, this surely wasn’t a disappointment." —Mary
Get it from Amazon for $4.99.
14. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!
I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.
Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
Get it from Amazon for $6.98 (available in three colors).
15. A spray bottle of SoCozy Curl Spray Leave-In Conditioner, which is beloved by kids and parents alike — this lightweight formula is designed to spray in your hair before bedtime to prevent bedhead frizziness and tangles by restoring and detangling curls.
This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it!
Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down a Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer
Get it from Amazon for $7.99.
16. A CurlCap, which is a satin-lined backless adjustable cap designed with natural hair and updos in mind, so you never have to worry about your hair snagging or getting damaged when you're shielding your face from the sun.
CurlCap is a Black-owned apparel company founded by Britney Sade that specializes in caps designed for natural hair with an open back and flexible scrunchie design.
Promising review: "This hat is comfortable, well made, and cute! It is now my go-to hat for casual days when I put my hair in a ponytail. I have also worn it playing tennis and found that it's more comfortable than wearing a visor. The back elastic really keeps the hat secure without feeling too tight. I have the black twill, and would love to see it in other colors in this fabric for walking, running, and tennis. Love." —Me
Get it from Amazon for $19.95 (available in 11 styles).
17. A delightful little tool called the Bug Bite Thing that suctions on all kinds of bug bites to reduce swelling, itchiness, and redness.
This works on mosquitoes, bees, wasps, biting flies, sea lice, and more (although TBH, if this list of bugs gets any longer I may just stay indoors forever!!).
Promising review: "I bought this because I saw it on TikTok, and have been having issues with mosquito bites. Used it a few time to relieve itchiness and I am convinced it works! Have been recommending it to my family and friends. Read the directions and follow them carefully. Don't use this on your face or neck, or other sensitive areas. Don't do a lot of suction, just a little bit. And do it a few times if needed. Great invention!" —Joe
Get it from Amazon for $9.99.
18. A dual hair dryer and brush to dry your hair as you style it and give your do an incredible amount of volume and shine, without the cost of a pricey blowout.
Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!
Promising review: "Oh. My. Gosh. Let me start off by saying I HATE doing my hair. It's long, straight, and really fine so I just let it air dry and call it a day but that leaves it flat, frizzy, and a little wavy in the back. Well I got this puppy in the mail today so immediately jumped in the shower so I could use my new drying brush and this thing is literally magic! It dried it so silky smooth and gave me so much volume. I used it on the low setting first then high and was blown away. I will forever be drying my hair this way. I feel like a hair model LOL. So basically ... just buy the thing. You won't regret it!" —Chloe512
Get it from Amazon for $40.78+ (available in three styles).
19. Plus a heatless curling rod headband that you can wrap your hair into before you go to bed at night, then wake up in the morning with big lustrous curls (and no heat damage from your frenemy the curling iron!).
Each set comes with a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. These are designed to work with all hair types, but work best if you roll them with damp hair!
Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah
Get it from Amazon for $9.98 (available in three colors).
20. The internet-famous Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work.
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.
Get it from Amazon for $12.99.
21. A pack of Good Light's vegan pimple patches that you can apply straight onto a zit to flatten it, reduce redness, and even suck the gunk out of individual trouble spots overnight. Personally *love* to see a problem magically disappear while I'm snoozing.
Good Light is a AAPI-, LGBTQIA-owned brand based in Brooklyn that specializes in vegan and cruelty-free personal care products.
Hello, that is my face above, dealing with a *quite* uninvited chin breakout. Enter these pimple patches — anytime I've had a zit like this, I've been able to use a Good Light pimple patch to draw out most of the fluids overnight. They're made clear and are super subtle when they're on your face, so I've also worn them walking out during the day. I've found them to be quite effective at reducing pimple size and redness and helping knock out my occasional breakouts, and they're super gentle on the skin, too. Highly recommend for anyone looking for a great spot treatment!
Get a pack of 24 patches from Good Light for $8.50.
22. Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before Zoom calls or walks around the neighborhood, but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduces puffiness.
TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.
Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee
Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $7.97 (available in 14 shades).
23. A firming eye cream that uses vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.
Promising review: "Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day, and actually use it for my entire face and my neck. My skin feels so soft, and lines are disappearing." —Melissa
Get it from Amazon for $22.99 (get this price by clipping the $2 off coupon on the product page; available in four sizes).
24. A tin of Cirepil blue wax beads, which is actually a wax a ton of professional salons use anyway — skip the $$$ and do it yourself. This uses a gentle hard wax to easily remove both the coarsest and finest of hairs in a matter of minutes, leaving you with skin so smooth that you're going to have to sit on your hands stop yourself from stroking your underarms and legs in public.
25. A suuuper-popular Bio-Oil made with vitamins A and E, chamomile, and lavender — you may recognize it as a product a lot of people use to help fade scars (both old and new), soothe cracked and dry skin, and help moisturize without affecting your pores, but people are also using it in quarantine to help with dry and painful skin on their hands from handwashing and sanitizing.
FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I use the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
Get it from Amazon for $8.92+ (available in four sizes and two bundles).
26. An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers have crowned a Beauty Blender dupe. It works for foundation, BB cream, powder, *and* concealer, plus wet or dry, so basically it's working harder than I have for *checks watch* my whole life.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Get a set of five from Amazon for $8.49 (available in four color combination.
27. A bottle of sulfate-free biotin shampoo that not only helps with hair loss using its unique blend of tea tree, jojoba, and argan oils, but can also help prevent dandruff, clear scalp buildup, and hydrate your hair.
Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not crazy about the way it smells but others love it when they smell my hair." —Diane J. Huff
Get it from Amazon for $11.95.
28. Glow Recipe's Watermelon Glow, a pore-tightening facial toner that will not just get Harry Styles' "Watermelon Sugar" stuck in your head until the end of time, but will also use the combined power of hyaluronic acid and tea tree extract to soothe and even out your skin for a dewy glow ✨.
Promising review: "Totally worth it! I love it so much! It made my skin smooth, clear, and hydrated. I pour it on my palm and apply on my face. I bought this product as it is viral on TikTok and I consider it one of my best skincare purchases." –APS
Get it from Amazon for $15+ (available in two sizes).
29. A reviewer-beloved Mane Club 10-in-1 leave-in spray that honestly deserves its own theme song, for the amount of work it's putting in. Its unique formula of cannabis sativa seed oil helps it condition, detangle, heat protect, prevent breakage, hydrate, smooth, soften, control frizz, boost shine, and strengthen your hair, and keeps it nongreasy to boot.
Mane Club is a New York City-based small business established in 2019 that specializes in affordable haircare products.
It's also BuzzFeeder-approved — here's what Elizabeth Lilly has to say about it: "This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow-drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days." You can check out Elizabeth Lilly's full review of the Mane Club One Hit Wonder spray for more deets!
Promising review: "I’m a hairstylist, so I’ve tried just about every leave-in conditioner out there, and I was amazed at how soft my hair felt after one use. My curls were so happy! The smell is amazing too!! I will definitely be repurchasing." —Allison S.
Get it from Mane Club for $10.
30. Urban Skin Rx's Even Tone Cleansing Bar, a 3-in-1 cleanser, exfoliator, and brightening mask that reviewers rave about for helping fade acne scars and dark spots, even out skin tone, and help prevent acne breakouts.
31. A popular foot exfoliant foot peel reviewers swear by for calluses and rough, cracked skin — you apply the two bootie-shaped masks on your feel for an hour, wash your feet, and then over the next five to seven days enjoy the bizarre satisfaction of watching the dead skin on your feet peel away to reveal smooth feet.
Promising review: "TikTok made me buy it. My feet were dry, cracked, and needed this. This works AMAZING! After two to three days my feet felt itchy. Trust the process. After the third day my feet began to itch a little. I showered after work and it just be prepared because the process was FREAKY! My feet are so soft, no cracks. I love how they feel and look now. I bought a second pack. I’ll continue to use this foot peel." —Mermaidme
Get it from Amazon for $19.99.
32. A stainless-steel tongue scraper that a lot of reviewers bought to prevent bad breath, but ended up loving even *more* because it made their mouth feel so squeaky clean (and in a lot of cases, made their taste buds experience flavor a lot more intensely!).
Promising review: "On the list of things TikTok made me buy ... You guys!!!! I don’t know why I waited so long to use one of these but here I am AMAZED!! I really recommend. True game-changer!" —Aliyah Lofton
Get a two-pack from Amazon for $7.99.
33. A hydrating intense-therapy lip balm complete with SPF 25 to not only help repair dry, chapped lips, but continually protect 'em against the elements. Reviewers note that this wasn't just more effective than other brands, but it worked *fast*.
Promising review: "So I have been a loyal EOS fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha
Get it from Amazon for $8 (available in six flavors and in packs of three).
34. A reviewer-beloved anti-dandruff shampoo to relieve flaking and itching and help prevent outbreaks by getting directly to the root. A lot of reviewers mention that it not only started working from the first use, but it *also* helped with shedding and hair loss caused by dandruff in the first place.
This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair, as well as for all hair types and textures, with reviewers with 3b–4c curls mentioning it worked for them.
Promising review: "I saw this product from a TikTok video. I was hesitant. I have been dealing with dandruff for almost 10 years, fortunately not that heavy but enough where it was embarrassing. I tried everything. Leave in conditioner, tea tree oil, Head and Shoulders, etc. One brand did work for a couple of days but that's it. But this product has worked EFFECTIVELY. Dandruff-free for two months so far. Can leave your hair feeling a little dry so just use conditioner and it will balance out. If other products aren't working for you with dandruff I can confidently recommend this one." —Martin C.
Get it from Amazon for $14.84.
35. A set of itty-bitty dermaplaning razors you can use to take care of those lil' unibrow hairs that keep dodging your tweezers or work whatever face fuzzies you might want to take care of in a gentle way.
This tool also helps soften skin by gently exfoliating as you use it!
Promising review: "I love these things. They get rid of all the peach fuzz on my face! My makeup goes on smoothly. They are great for exfoliating and help product get in the skin better. My skin looks great and I'm 45. I hope they never stop making these things! If skeptical about how to use them, watch some YouTube videos. Now I feel like a pro using them. Highly recommend." —crackalackin
Get a set of three from Amazon for $5.67.
36. A vitamin C–based face serum for brighter, firmer skin with muuuuch faster results than most of its competitors. A lot of reviewers could see a difference within just a few days of use.
Promising review: "Since COVID, I have been staying at home and my skin has gotten a little dryer. I think the dry air in my home, not getting up and putting on makeup, moisturizer, serum, etc., took its toll. So, I'm going back to putting time into taking care of my skin. So, I began using this product along with a vitamin C cleanser and bam, back to pre-COVID glow. I hope that if you buy it that it works for you as well." —Indy Reader
Get it from Amazon for $19.99.
37. A leave-in conditioning spray designed for all hair types (and alllll busy schedules) — all you gotta do is apply it after a wash, and it'll help frizzy, dry, or damaged hair get all its ✨luster✨ back in a flash.
Briogeo is a Black-owned, woman-owned small business that specializes in cruelty-free, gluten-free haircare products for all hair types.
Promising review: "I got this in my Ipsy glam bag a few years ago and was mad when I ran out. I randomly saw this the other day and remembered how much I had loved it previously. This product is amazing!! My hair feels like pure silk! It’s sooo soft and smooth after using this. I’ve used so many other products, expensive ones, and nothing works as well as this! I highly recommend this!" —Melissa C
Get it from Amazon for $24.
38. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~.
Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben
Get it from Amazon for $8.99.
39. A facial ice roller you can stash in the fridge or freezer, then pull out whenever you want to take your face for a ~chill~ ride, whether it's to help reduce puffiness and under-eye circles, or to help release tension from sinus and migraine pain.
Promising review: "I was in the habit of rolling a cold can of soda on my forehead to help with tension headaches and sinus pain but that was cumbersome and not always cold enough. This ice roller works so well to ease the pain from sinuses and tension. It froze very quickly and I felt instant relief. The rolling motion even cleared my sinuses and I could breathe better right away. I love this. Would highly recommend." —DT
Get it from Amazon for $16.14+ (available in eight colors).
40. Coty Airspun Loose Face Powder, which is so beloved it's racked up over 77,000 5-star reviews. It's designed not only to give your makeup a beautiful blended look and last the whole livelong day, but to be super easy to apply — this doesn't leave a white cast like some other powders do, so you won't waste time blending it.
Promising review: "What a difference from my old powder! I had been using the Nyx loose powder for years but it always made me look so...dusty...this stuff, oh man...it makes my foundation look airbrushed on! Like, what the hell!? It has a very very slight sheen and seems to just sink into your foundation, no dusty look whatsoever! I am amazed...and also never using any other powder ever again...I love it when I find a good staple for my makeup routine, this is definitely sticking with me! And you get soooooo much! I couldn't believe how much you get for the price! Just can't beat it! And for added bonus, it smells amazing!" —Amazonian
Get it from Amazon for $5.72 (available in six colors, including translucent).
41. Maybelline's Cheek Heat Gel-Cream Blush, which is basically the affordable Cloud Paint dupe you'll love so much you'll wanna buy it in every shade — it spreads on your cheeks like finger paint and requires truly NO strategizing to blend. It is truly the easiest part of my routine.
I'm a Glossier Cloud Paint stan so I'll continue to buy it, but I love this affordable dupe, too! It spreads on super easily and can either go on sheer or build for a bolder effect. I got the Rose Flush shade and enjoy it for ~everyday wear~ since it's so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot!
Promising review: "LOVE this cream blush! Goes on smoothly and looks completely natural and I am in my 60s! WOW! WOW! WOW! I am amazed with this little tube! And the price cannot be beaten! Thank you!!!" —Renee A. Parker
Get it from Amazon for $5.98 (available in six shades).
42. An easy-to-use root touch-up every bit as effective as going to a professional to get it done — it takes 10 minutes to apply, and then gives you even coverage that lasts several weeks. (Take THAT, time-space-hair continuum.)
Promising review: "This is my go-to product to save me money so I don't have to go to the salon every month. Buys me a couple of months in between professional coloring. This is really easy to apply and I never have a problem matching whatever shade the salon uses on my hair." —Amanda Scott
Get it from Amazon for $6.59 (available in 17 colors).
43. A set of reusable silicone Nippies, a cult-fave nipple cover that reviewers love for its seamless fit and the way it stays put even on the sweatiest of human days without budging. Fun tops and dresses with funky straps have officially entered the group chat!!
Promising review: "I LOVE these! Total game changer. Very smooth taper, seamless transition for layering under the most challenging tops like silk and super soft lightweight T-shirts. I’ve owned this pair for a year, they still stick well and are just starting to lose adhesion around the edges. I even wear them while exercising, no issues! I actually bought another pair to replace them months ago and still haven’t needed to open them :) I wear these a couple of times a week and am very happy with the product, highly recommend! It blends nicely with my skin color, it does not show even under white tops." —Lets Go Shopping
Get it from Amazon for $25.82+ (available in two sizes and three shades).
Reviews have been edited for length and/or clarity.