We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~. Bonus: it's a heck of a lot cheaper than the other TikTok fave, the Tula version.
Promising review: "I have always had serious dark circles and bags under my eyes, and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben
"Better than Tula! I love this cooling stick!! It’s super easy, affordable, and smells lovely." —Heather
Get it from Amazon for $9.90.
2. A set of chic, highly popular wireless Bluetooth earbuds reviewers compare to AirPods, except arguably better — these are completely waterproof (as in, you can sweat in them and then FULLY take them in the shower) and come with several silicone earbuds to get the best fit possible.
These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge).
Promising review: "I previously had Beats headphones that broke within three months. I bought these to replace my Beats headphones, and will never turn back. These headphones are amazing. They have a very long battery life. I love the case they come with. I use them in the gym four days a week, and they have not become waterlogged. If you're looking for reliable headphones, I would highly recommend these!" —Tiffany
Get it from Amazon for $18.99+ (available in five colors).
3. Or a pair of delightfully relaxing noise-canceling on-ear headphones for anyone whose dreams of owning AirPods Max do not align with the reality of their bank account — this ultra-lightweight, chic alternative has the same noise-canceling features as the Apple version, lasts for up to five hours on a single charge, and can get a three-hour charge in ten minutes. In other words: if you are a busy, cheap little chaos gremlin but you still want the best in tech, these headphones have your name on 'em.
Note that the the noise-canceling is 95% — ideal for keeping ears out for traffic and kid noises, if need be, but not 100% like the Apple version.
Check out a TikTok of the headphones in action.
Here's what BuzzFeeder Maitland Quitmeyer has to say about these headphones: "I actually just bought these after featuring them for the first time — I've been considering buying AirPods Max, but I am very particular about how headphones fit — and am sensitive to my ears overheating after wearing certain on-ear headphones for too long. So instead of (or before) committing to the $500 version, I thought trying these for a test run would be good. Turns out, I love them so far! They're super comfortable and do *not* make my ears overheat. The sound quality to my non-expert ears is excellent too! And the noise-canceling is right for me — it blocked out annoying street noise so I could be fully immersed in my tunes."
Promising review: "These headphones are surprisingly awesome. I was rather impressed with the quality, considering the price. They are easy to pair, came charged, and are super cute. People have actually asked me if they were the AirPods Max I also really like how you can pause/skip & adjust the volume on the headphones (which many headphones lack). Noise canceling is pretty good. I can’t hear very much when I play music. When there’s no music, they still cancel a lot, but not everything, like most headphones. I do wish they could get a little louder, but they still have great sound quality. 4.5/5" —Amazon Customer
Get them from Amazon for $65.99+ (available in silver and black).
4. An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne
Get it from Amazon for $22.39+ (available in sizes XS–XXL and 21 colors).
5. An affordable cult-favorite luxury-scented candle with a scent reminiscent of Le Labo's Santal 33, and a throw so satisfying that reviewers can't stop gushing about it. If you're in the market for a signature scent for your space, look no further than this jasmine, oud, and sandalwood blend.
Lulu Candles is a US-based small business that specializes in scented candles and perfumes.
Promising review: "This is such a great candle that fills the room quickly with a really nice strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle and this one is very very close! It's a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!" —Cristina Bertolotto
Get it from Amazon for $19.95+ (available in three sizes, in gift box options, in packs of two, and in a variety of scents).
6. E.l.f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024, and we deserve an affordable way to perpetually taste like birthday cake!!
I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries.
Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax
Get it from Amazon for $4 (available in five flavors).
7. A delightfully vibrant pair of ~dreamlux~ leggings made with an oh-so-buttery soft material reviewers compare to Lululemon's Align ... but WAY cheaper. If you're looking for a reliably squatproof, comfy, compressive legging, look no further than these.
Promising review: "These are amazing quality!! I do love my pair of Lululemon leggings, but I notice that they stretch out and slide down throughout the day. These do not! They are so soft I almost feel like I am wearing nothing, but still feel very ‘athletic’ like they’re holding everything in. When I opened the package, they looked like they were going to be too short at first, but they were not. They are quite stretchy and comfortable. Highly recommend!!" —Kate
Get it from Amazon for $34 (available in women's sizes XXS–XXL, two inseams, and 16 styles).
8. Plus, a pair of popular cross-waist leggings heralded as the perfect comp for the Aerie leggings that went viral on TikTok — reviewers love this version for the streamlined look, the soft four-way stretch, and, of course, the hidden pocket in the waistband. 👀
Promising review: "I bought these leggings because I saw a plus-size woman on TikTok raving about them and thought they were cute! I read reviews, and 90% of them were great, so I ordered them. When I got them the next day I immediately put them on, and I LOVE THEM! They are soooo soft and comfy, and not see-through at all! Definitely recommend these!" —Taylor
Psst — if you have Amazon Prime Wardrobe, you can try this piece out before you buy it!
Get it from Amazon for $23.98+ (available in women's sizes XS–3X, three inseams, with or without pockets, and dozens of colors).
9. A ridiculously soft oversized hoodie reviewers compare to $$ brands like Skims, Aritzia, and Abercrombie. You know how on TikTok sometimes people say "this hoodie hoodies" like it's a noun and a verb? Enter this cult-favorite, reviewer-beloved hoodie, which does, in fact, hoodie.
Promising review: "I’m obsessed with this hoodie. I’ve been looking for a warm, soft hoodie with a big hood for a long time. This quality is excellent and feels more expensive. It is an oversized fit. I usually wear an XL top and sometimes L. The large fit perfectly! I want one in every color now." —LindsayW
Get it from Amazon for $36.99+ (available in women's sizes XS–XL and 26 colors).
10. A set of teeth whitening strips you'll definitely want to invest in if you're a fan of coffee, tea, or wine — even if the whiteness of your teeth isn't on your radar, you might be legit astonished by the difference a few of these strips makes in your smile! As an added bonus, reviewers say these are a cheaper, just as effective alternative to the $$$ Crest version.
Promising review: "Whitest teeth. Best strips, hands down. They actually stay in place and don't move around in your mouth. Easy to remove when ready. My teeth look good and feel so clean." —Robin W.
Get a pack of 10 from Amazon for $23.75 (clip the 15% off coupon on the product page for this price; available in larger sizes).
11. A three-pack of vintage-inspired polarized sunglasses for anyone who needs to stock up on a few "these look like Ray Bans, but I won't cry into my Baja Blast if I accidentally leave them in the Taco Bell parking lot" pairs this year. These are especially handy because you can match the subtle prints to whatever 'fit you're wearing!
Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!" —Jessica M
Get a pack of three from Amazon for $17.99 (clip the $2 off coupon on the porudct page for this price; available in seven sets, as well as two-packs and individual pairs).
12. A buildable Electric Glow Stick lipstick with a sheer, subtle glitter and a unique rosy tint formulated with ~pH technology~ so it will adapt to your own personalized shade. Bonus: reviewers *love* this as a subtle, rosy blush — a cheaper alternative to expensive pH adaptive versions!
Check out a TikTok of the Electric Glow lipstick in action.
Promising review: "Beautiful color lipstick that looks great with my skin tone. Not too bright but a rosy color that I love." —Faloli
Get it from Amazon for $4.99.
13. E.l.f's brand new Lash XTNDR Tubing Mascara, which uses lightweight ~tubing~ technology to wrap around lashes and give them a natural looking, smudgeproof extension. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!) but it also comes in black and soft black.
Get it from Target for $7 (available in three shades).
14. A pair of high-waisted quick-dry running shorts so lightweight that you might have to look down to make sure they're still on (PHEWPH). Not only do a lot of reviewers compare these to Lululemon, but they also feature a handy underwear liner and a sizable side pocket.
ASK ME HOW OBSESSED WITH THESE SHORTS I AM, I DARE YOU!!! Real talk: I first bought these shorts because I'm in love with the similar ones you can get at Lululemon or Old Navy, but they're either expensive or sell out so fast. Turns out I love these even more! I love the huge range of colors you can buy these in, love that the high-waistedness of them meets about where my running crop top ends so I don't have to get bonkers with sunscreen, and love love loooooove the side pocket for my keys or phone. I have them in blue, pink, and yellow, and several pairs in black because I just keep collecting them every summer.
Get it from Amazon for $19.99+ (available in women's sizes XS–3XL and 19 colors).
15. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by as a cheaper method for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients.
Promising review: "I've had fine, thin hair my whole life, but I used to have a lot more of it. My hair has been thinning and falling out a lot. There is a prescription shampoo that is over $100, and it used to be the only thing that worked. I thought I'd give this a shot before placing another order with the pharmacy, and so far, it seems to have a similar effect, plumping and strengthening the existing strands while addressing the problems with new growth. The new fuzzies are visible again at the hairline, always a good sign." —Susan
Get it from Amazon for $11.95.
16. CeraVe Resurfacing Retinol Serum to help refine pores and improve your skin texture and tone, particularly from post-acne marks. Reviewers especially love how lightweight and non-greasy it is, that it plays nice with sensitive skin, and that it's *WAY* cheaper (and just as effective!) as more expensive competitors on the market.
Promising review: "I am very pleasantly surprised with the results of this so far! I'm in my mid-40s and fair-skinned. Sun damage and age spots were starting to take over my complexion. I've tried so many expensive creams, serums, facials, etc, with little results. Decided to try this based on the number of reviews, and I was not disappointed. After less than a week of using this in combo with their morning facial moisturizer with SPF, I already see a noticeable difference. My skin is hydrated, so much softer, and I can actually see the discoloration fading! I am shocked." —KMC
"This is AMAZING for post-inflammatory hyperpigmentation!! Took all the redness off my cheeks in a matter of days. Had very similar results to the Drunk Elephant Framboise serum." —Amazonshopper
Get it from Amazon for $13.50.
17. A ~weightless~ liquid cream blush with some real Rare Beauty blush energy that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blendable the colors are and how soft and dewy the effect is on their skin.
Promising review: "Creamy and blendable. These are great blushes and have lots of pigmentation. Very creamy and has a smooth application on the skin! It is a great [alternative] to the Rare Beauty blush. It lasted me the whole day and did not melt off. It has a lot of coverage and does not need too much when applying." —Harsh Argawal
Get it from Amazon for $7.99 (available in 12 shades and in sets).
18. A cult-fave supportive seamless compressive bodysuit reviewers swear is a cheap alternative to Skims and makes for such a perfect summer staple that people are already stocking UP on Amazon. Not only does this come in a bunch of neutral and fun colors, but it tucks easily into pants and skirts alike, so you can move and groove without worrying about your top moving somewhere it shouldn't.
Shaperx is a small business that specializes in supportive, compressive bodysuits in a variety of styles.
Promising review: "My only regret is that I should’ve purchased several more in black and beige because it's incredibly comfortable. The bra doesn’t have a wire, but it does the job very well. This has good quality, and the price is exceptional." —Awilda Zayas
Get it from Amazon for $37.99 (available in women's sizes XXS–5XL and 11 styles, including shorts and thong style).
19. A set of luxe extra soft cooling bed sheets so many reviewers compare to hotel sheets, and with good reason — these are a go-to for people with insomnia, night sweats, and overheating issues. Reviewers also are obsessed with how well these sheets wash and maintain quality over time. Bonus? These come in so many colors it's basically *impossible* not to find one to match your room's aesthetic.
Promising review: "Feel like expensive high-end hotel sheets. I normally use flannel sheets year-round because it’s the only material I like, but these are my new favorite. Very soft and cooling. Fit our bed perfectly. I purchased both for our bed and our spare room and have only gotten compliments from guests. Great sheets without the huge sticker price." —Anna Greenlun
Get it from Amazon for $39.97+ (available in seven sizes and 18 colors).
20. And a deliciously soft waffle weave blanket designed with bamboo that makes it so light and airy that reviewers compare it to expensive brand names.
Promising review: "I have a waffle blanket from Garnet Hill on my own bed and was looking to purchase another for my guest room, but couldn't stomach the price tag for something I wasn't going to use personally. This Bedsure blanket is a great alternative — soft, comfortable, and launders well. I layer it with a quilt in the colder months and fold it up as a throw blanket in warmer months." —Vee Ess
Get it from Amazon for $25.49+ (available in 18 colors and four sizes).
21. E.l.f.'s Holy Hydration! Makeup Melting Cleansing Balm, which is an absolute *treasure* among reviewers with sensitive skin. This nourishing blend contains hyaluronic acid to hydrate skin and help protect your moisture barrier, gently cleansing your skin of potential irritants *and* helping prevent more from working their way in. (Psst — reviewers say this is an excellent comp to expensive versions like Farmacy!)
Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley
Get it from Amazon for $11.
22. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $8.45.
23. A Cosori gooseneck electric kettle designed as an alternative to the fast-boiling Fellow Stagg kettle both in style and functionality. This is the *ideal* kettle for anyone in a true love affair with coffee or tea — this comes with five easy-to-use temperature presets to get the exact amount of heat you need for your perfect brew, and the gooseneck design allows you to control the flow of water more precisely. Bonus: you can use the "hold temp" function to keep water warm for up to an HOUR if you're vibing around the house.
Promising review: "The Fellow Stagg alternative you're looking for. I'll be honest, I was one of those Fellow Stagg cultists and mine broke after some time using it. I'm so glad I checked reviews on Reddit and Amazon, because this thing is amazing. It looks modern and sleek. The temperature controls are accurate and plenty. The boiling speed and 'hold' function are amazing. And most importantly the price is 1/3 of the Stagg (less if on sale!!)." —JLS
Get it from Amazon for $69.99 (available in four styles).
24. A Revlon one-step hair dryer and volumizer to dry your hair as you style it and give your 'do an incredible amount of volume and shine, without the cost of a pricey blowout. Psst — reviewers compare this to the $599 (!!) Dyson Airwrap.
Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift, and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it works for them, and especially noted that it helps cut down on drying time!
Promising reviews: "I've had my eye on a Dyson Airwrap, but given the cost, I figured I'd try this while I save up. This thing is fantastic. I have waist-length hair that's naturally straight, but gets frizzy when damp. I've had salon blowouts that have left my hair looking great, but I simply can't manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn't get snarled in it, and it leaves my hair looking like I've had it professionally styled. I love it, and I'm no longer interested in blowing $500 on a Dyson. Highly recommend!" —Ilsa
Get it from Amazon for $38.86 (available in two colors).
25. Marc Anthony "Grow Long" Leave-In Conditioner Spray with some real ~Olaplex~ energy to help detangle and prevent breakage and restore health in curly, dry, and damaged hair. We've got biotin, we've got vitamin E, we're got caffeine — TBH, your split ends and breakage-prone locks should be SHAKING knowing this is coming for them.
This is designed for all hair types. For results, you should apply it to wet or damp hair from root to end, then style as usual without rinsing out.
Promising review: "This stuff is magical! Honestly, it’s the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" —Penelope
"I have very long, wavy hair and this product makes it so soft, defines my waves, and takes away the frizz! Smells AMAZING! I have them all too, PUREOLOGY, Oual, Olaplex… and it’s just as great, at way better price!" —Amazon user
Get it from Amazon for $7.67.
26. A firming eye cream that uses vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.
27. A pair of lightweight legging-style joggers reviewers swear by for perfect Lululemon Align Jogger alternatives — these pants are an excellent option both for exercise and errand-running.
Promising review: "These are literally the best leggings/joggers I have ever owned, and I plan to eventually buy every single color. I originally saw these on TikTok and heard they were like the Lululemon ones but cheaper. I've never owned Lululemon leggings, but if they feel anything like these, then I have clearly been missing out. These are soft and absolutely perfect. I love the pockets and jogger style and that they fit like leggings and can be worn to the gym or dressed up with a cute outfit. I need to buy every color of these before they're gone!" —Courtney
Get it from Amazon for $28.99+ (available in sizes XS–2XL and 18 colors).
28. A bottle of Nyx matte setting spray for anyone who wants the all-day protection of Mac and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like a Popsicle.
Promising review: "Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of Kleenex. But otherwise, it looked as fresh as it did when I put it on. I’ve used Mac and Urban Decay setting spray, and they never worked as well as this stuff. I am completely amazed. Definitely give it a try." —Stephanie
Get it from Amazon for $9.34 (also available in dewy and radiant finishes, and a jumbo size).
29. An adorable, roomy duffel bag that's practically *screaming* "take me on a weekend trip" — people compare this durable, water-resistant option to Herschel's duffel and love that it comes with long handles for easy maneuvering and a side panel to hook it to a roll-on suitcase.
Promising review: "This bag is amazing!! It’s the perfect size for all my gym stuff. Clothes, shoes, water bottle, pre-workout, headphones, toiletries, etc., and it can be made smaller or bigger height-wise with these little buttons they have on the side that you can snap down. Very cute. It also has some inside mesh pockets to help separate things better. If you thinking about it, just buy it! You won’t regret it." —Sarah Brackenrich
Get it from Amazon for $21.99+ (available in dozens of colors).
30. A waffle weave "shacket" with similar energy to the American Eagle version. This cozy number is lightweight and easy to pack, and will be a chic little lifesaver when a chilly breeze sneaks up on you during all that in-between ??? weather.
Promising review: "Perfect closet staple! Looks great buttoned or unbuttoned and layered. Comfortable and cute! Long enough for leggings! Oversized fit." —stephanie canter
"Love this! Exactly like the American Eagle one." —Anuhea
Get it from Amazon for $32.99 (available in sizes S–XXL and 18 colors).
31. A trio of hydrating lip sleeping masks for three Laneige-like masks in *one* — this even comes in four different flavor combos so you can split them among friends, if you're feeling generous. ✨
Promising review: "This is the most moisturizing lip treatment in the market. When my lips started getting dry due to the cold season I was thinking of buying the Laneige lip mask, but it’s soooo expensive. This is a fraction of the cost and feels just the same. Very good product." —Riya
Get it from Amazon for $9.90 (available in four combos).
32. Peach Slices Acne Spot Dots, a hydrocolloid sticker comparable to the $$ "Mighty Patches" that you can apply straight onto to open zits to help drain them and reduce redness overnight. Personally *love* to see a problem magically disappear while I'm snoozing.
Peach & Lily is a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016.
Check out a TikTok of the acne spot dots in action.
Promising review: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly, so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time, I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out." —Savannah Wilson
Get a pack of 30 from Amazon for $4.88.
33. Thank Me Later Eyeshadow Base to make anyone with oily skin REJOICE!! This formula rivals Too Faced and Urban Decay's version by genuinely locking eyeshadow in place to prevent the pigments from creasing or smudging (which is a very rude thing for your eyeshadow to do after you've worked so darn hard on it).
Promising review: "I'm so glad I tried this primer on a whim. I typically use either Urban Decay or Too Faced eyeshadow primers. This product works just as well as Urban Decay or Too Faced; in fact, I might even like it better. This goes on smoothly, there's no cake-iness, and my eyeshadow still looks perfect at the end of a long day. Highly recommend this product. On top of the wonderful performance, it's significantly cheaper than the name brands that I've been using." —Suzanne Gribble
Get it from Amazon for $13.99.
34. The Period Company's reusable, high-waisted period-absorbing underwear, an affordable alternative to its $$ competitors that manages to absorb 8–10 tampons worth of flow. 👀 Its snug, comfy, four layer design is also handy for postpartum and incontinence needs, so basically this is what happens when you give undies a superpower.
The Period Company is a small business that specializes in reusable period underwear.
Promising review: "These are AMAZING! There’s no need to wear a pad or tampon. They absorb well, and you don’t feel wet at all. They have great coverage and changed my whole experience with having a period. They are a game changer!" —Candice Anthony
Get it from Amazon for $12 (available in sizes S–3X).
35. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep. Reviewers especially love these because they're an affordable alternative to ones that typically run $18 per case!
Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning." —Aaron Key
"These are really nice — perfect price point too. There's no difference between these and the same pillowcases from Kitsch at three times the price." —Keri
Get a set of two from Amazon for $9.99 (available in 22 colors and four sizes).
36. An oh-so-chic Lululemon-inspired mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative when you're on the move. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry.
Promising review: "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." —Jolie
BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear.
Get it from Amazon for $13.98 (available in 31 colors).
37. Pure Instinct Roll-On, a TikTok-viral "pheromone-infused" scent similar to the more expensive Basic Instinct version. It's marketed as a way to make yourself smell more ~alluring~ because it smells different on each user by blending with the unique pH of your skin, but a lot of reviewers just genuinely love the sweetness of the unique but subtle scent.
Pure Instinct is a small business established in 1985 that specializes in personal fragrances and essential oils.
Promising review: "If you love Basic Instinct by Pure Romance, you will LOVE this affordable alternative! To me it smells almost exactly the same; there is an extremely slight difference in smell that I'm sure others around me wouldn't even pick up on, and I still LOVE the smell! I love Basic Instinct, but ran out awhile ago and just couldn't justify spending that much money on more. I'm so glad I found this alternative!" —MN Tigerlily
Get it from Amazon for $12.71.
38. A set of sophisticated cylindrical wineglasses to rival Crate & Barrel's, and to elevate your Friday wine-cheese-and-Netflix nights so instantaneously that you'll feel like an extra in one of those Shows About Rich Families Who Fight All The Time.
Joy Jolt is a small business that specializes in modern and pop culture-themed drinkware and kitchen accessories.
Promising review: "Crate & Barrel look for less. These look and feel very high end — almost like a thin crystal." —Lauren
Get a set of two from Amazon for $16.95 (available in three styles).
39. An oh-so-soft, double-layered long-sleeve shirt reviewers compare to Skims, thanks to the thick but breathable fabric that makes it so easy to style. This is a perfect option for tucking into high-waisted pants *or* wearing with mid- or low-rise options since the material helps it stay in place.
Promising review: "After I saw this on an influencer and read the reviews, I knew I had to have it. I personally wanted a good tight compression fit and this was the perfect fit for me. It holds everything in and is super soft. This will be fantastic with jeans or leggings or layering under blazer jackets or cardigans or other shirts. I’m so glad I got this and now I’m going to have to pick some more up in different colors." —Lbyard05
Get it from Amazon for $19.99+ (available in women's sizes SX–3X and 11 styles).
40. A sleeveless halter bodysuit made with such soft, stretchy, durable material that reviewers say it's an *excellent* comparison to Zara and Skims, perfect for pairing with high-waisted jeans, skirts, and blazers. It's compressive enough that a lot of reviewers were also impressed that they didn't need a bra with it!
Promising review: "I absolutely love this top! Saw it in a few TikTok videos and decided to try. I have it in white, nude, coffee, and black. I love wearing it under blazers for interviews." —Abryana Marks
Get it from Amazon for $18.89+ (available in women's sizes S–XXL and 18 colors).
41. Maybelline's Total Temptation Eyebrow Definer Pencil, an easy-to-use, subtle eyebrow filler just as effective as the ones triple its price — reviewers call it out as an excellent alternative to Benefit's Goof Proof and Anastasia Beverly Hills' Brow Wiz.
The tool comes with two ends, one a small eyebrow brush and the other a specially edged-eyebrow pencil.
Promising review: "I bought this because it looked like the Goof Proof brow pencil, and I was tired of spending ridiculous amounts on that! I actually like it better than Goof Proof (and for a quarter of the price)! I find it even creamier and easier to use. The tip is perfect if you have a good amount of brow to fill in." —Liza T.
Get it from Amazon for $8.54 (available in four shades).
42. An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers say work just as well as (if not better than!) a BeautyBlender or Real Technique sponges. They work for foundation, BB cream, powder, *and* concealer, plus wet or dry, so basically, it's working harder than I have for *checks watch* my whole life.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge, and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Get a set of five from Amazon for $6.99.
43. MVP-worthy stretchy faux leather leggings so beloved that they've racked up over 9,300 5-star reviews on Amazon. Reviewers love how thin, stretchy, and soft they are on the inside while still looking like the ~real deal~ on the out, frequently comparing them to the coveted Spanx version.
Promising review: "I really like these leggings. I bought different pairs in the past that were much more expensive, and I wasn’t nearly as happy as I am with these leggings. Very stretchy and fits true to size. Great value for the price." —Kelly
Get it from Amazon for $31.99 (available in women's sizes XS–4X and three colors).
44. A Petcube, which is basically a Furbo without all the extra bells and whistles — this super-reliable pet-monitoring camera has a wide angle and night vision so you can check on your pet 24/7 and even talk to them, giving you a whole new peace of mind whenever you leave the house.
Check out a TikTok of the Petcube in action.
Petcube is a California-based small business established in 2012 that specializes in interactive HD pet camera products.
It's also app-enabled and can send you instant notifications, sync with Amazon Alexa, and even access a vet on demand if you notice any weird behaviors.
Promising review: "Unbeatable for the money. I needed a way to keep an eye on a new 4-month-old puppy who kept digging holes in my yard. I didn't expect a lot for $39, but I was pleasantly surprised. The video is quick to get started and very clear, zoom is quick, and the night vision actually works. I haven't used any of the other features yet, but these alone make this a great value! Far exceeding what I expected." —Rick Grisham
Get it from Amazon for $34.99.
45. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear as a Tatcha Silk Primer alternative — this helps reduce the appearance of pores and lets you apply makeup more smoothly and evenly.
Promising review: "Finally able to get my hands on this and it absolutely lives up to the hype! This is an amazing primer and really visibly smoothens and blurs pores. I use my Beautyblender to apply it, and a little goes a long way. It’s a perfect [alternative] for the Tatcha Silk Canvas Primer at a fraction of the cost." —Rebecca
Get it from Amazon for $10.
46. A slightly cropped half-zip pullover for the ultimate in cozy Lululemon Scuba vibes. Reviewers love that this has all the comfort of a hoodie but enough structure to it that it's easy to wear for errand running and workouts, too.
Promising review: "I saw this sweatshirt advertised by an influencer on TikTok. I purchased almost immediately because everyone said it was a good comparison for the Lululemon jacket. I was blown away by the quality of this jacket!! It’s super soft. I purchased a size small and it fit perfectly." —Rebecca Slattery
Get it from Amazon for $27.74+ (available in women's sizes S–XXL and 15 colors).
47. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.)
Promising review: "What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $9.99 (available in three sets).
48. A pair of minimalist teardrop earrings that aren't *not* a near perfect alternative to the popular Bottega Veneta version that run for over $1,000. 👀
Promising review: "I was pleasantly surprised at how quickly these earrings came and in such cute and safe packaging. They were so shiny and stylish, but I chose the ones that were quite large, but very comfortable and will go with everything!! These are lightweight so they won't pull on your earlobes, you can actually wear them all day and forget they're on, they're so comfy!!! Love them!!" —june d.
Get it from Amazon for $7.95 (available in gold, silver, and sets of two).
49. E.l.f. Power Grip Primer, an inexpensive alternative for Milk's Hydro Grip primer and a *godsend* for makeup lovers of all skin types, particularly those dealing with dry, flaky, or acne-prone skin. Once you apply this and let it set for 30 seconds, not only will it grip your makeup in place, but the hyaluronic acid will help moisturize and plump your skin to improve its texture over time.
Promising review: "I wanted to try this for the longest time and I finally got it and I was not disappointed. I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it." —Megan Lindstrom
"I tried the Milk primer and it worked magic for my super oily skin. I came across this for a fraction of the cost. The milk primer was $34 this does the same job for way less. I am happy with my purchase." —Shenelle
Get it from Amazon for $9.
50. A loungewear set so soft and decadent that you'll just declare it your new uniform, with the couch as your throne. (Psst — LOTS of reviewers mention these compare beautifully to Skims!)
Promising review: "No joke, these are pretty much exactly the same as my Skims lounge set for half the price. The pants graze the tops of my feet even when I wear them high-waisted at my belly button, so I think they’re plenty long. The robe is like wearing a blanket, but still looks put together. Anyway, I’m back here to buy a second color because I loved them so much!" —Jenna
Get the three-piece set from Amazon for $54.99+ (available in women's sizes S–XL and in 29 colors).
51. The Brow Glue, Nyx's ~extreme hold~ eyebrow gel that will hold up against ye olde elements, whether you're breaking a sweat on the dance floor or, like me, you're just sweating because it's Tuesday. Reviewers especially love that it doesn't get tacky or flaky like competitors, and is super easy to apply.
Here's what BuzzFeeder Chelsea Stuart has to say about it: "I wear very little makeup — especially on vacation — but there's something about doing my brows that makes me feel more put together. I recently went on a 12-day trip to the UK, Croatia, Montenegro, and Spain, and traveled carry-on only so I really had to pare down my toiletries — especially as the airports I traveled through made us condense all of our liquids into a single quart-size bag. This stuff is TINY but does the absolute most! I wouldn't say I have particularly thin or thick brows, but this really zhuzhed them up with next to no effort."
Promising review: "The Boy Brow from Glossier was my ride-or-die eyebrow product for years, but the tubes are so small, and they raised the price, so I could no longer justify it. This brow glue is the closest thing I’ve found to it, and it’s half the price! Will definitely repurchase." —Alex
Get it from Amazon for $9.97 (available in six shades, including clear).
52. A dark spot-removing soap bar you might want to try if you're dealing with sensitive skin or hyperpigmentation — this affordable alternative to $$ creams on the market is formulated not only with hyaluronic acid to protect your skin's moisture barrier, but a blend of vitamin C, retinol, collagen, and turmeric to help brighten and soothe skin.
Promising review: "If you're someone who has sensitive skin like me, this product is for you! I highly recommend it. I learned about this product on TikTok and decided to try it out. It's worth the money. The smell is not overbearing, and it reminds you of a refreshing citrusy fruit. I'm very particular about trying skincare products, but this is your go-to. It will have your face feeling refreshed and clean, and there's no white cast." —Elisabeth L.
"Really good product considering the price. I have tried expensive creams to diminish a dark spot in my face, and I haven't gotten the quick results I am getting with this soap. I highly recommend this product." —Amazon Customer
Get it from Amazon for $14.99.
53. A pair of ridiculously comfy pull-on cushioned boots reviewers *swear* compare marvelously to the Ugg version, plus come in way more colors. These boots were made for walking *and* for casually flexing on the entire neighborhood that you managed to get one of the most elusive shoes of the season for half the price.
As an added bonus, there are no visible labels from the company on the shoe. (And reviewers say they're even easier to pull on than Uggs!)
Promising review: "I had these on my wishlist for a while but was skeptical. I’m glad I finally ordered them! They fit perfectly and SO much easier to put on than my real Ugg minis which I love. They’re very comfy and warm. Highly recommend! Glad I bought them to wear while I wait for Ugg to restock their tan ultra minis." —Kamryn
Psst — if you have Amazon Prime Wardrobe, you can try this piece out before you buy it!
Get it from Amazon for $49.94 (available in women's sizes 5–12, including Wide sizes, and in 12 colors).
54. An illuminating moisturizer designed to enhance your skin's natural glow ✨ — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra shimmer in their lives, and a heck of a lot cheaper than the viral Glossier or Drunk Elephant versions.
Promising review: "I can’t believe how long this has been around! I tried Glossier’s Futuredew and realized it felt sort of too oily (and too expensive) for me. This product is SUCH an amazing duplicate that is slightly better! It’s not oily but provides a lightweight shimmer that I mix with my sunscreen for extra sun protection with some highlight effects. I love this! Does not make my super sensitive skin break out or feel oily like the Futuredew did." —e_whospends_money
Get it from Amazon for $13.98+ (available in four shades).
Reviews have been edited for length and/or clarity.