We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    38 Beauty Products That Prove You Don’t Need To Spend More Than $10 For Results

    Getting all six of these high-performing matte lipstick shades under $10 is about to feel like highway robbery.

    1. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    reviewer smiling before and after with less yellow between their teeth
    Emma Lord/BuzzFeed, www.amazon.com

    Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

    I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

    Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

    Get a two-pack from Amazon for $8.91.  

    2. A set of itty-bitty dermaplaning razors you can use to take care of those lil' unibrow hairs that keep dodging your tweezers or work whatever face fuzzies you might want to take care of in a gentle way. Reviewers also love how much smoother their makeup goes on when they make dermaplaning a part of their regular routine! 

    Model using a small black facial hair removal tool to dermaplane
    Pack of 12 pink dermaplaning eyebrow and facial razors in a clear plastic case
    Amazon

    Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories. 

    Promising review: "I feel like a pro. I've been paying $50+ for spa dermaplane, and by buying these (which are really well made), I can do it myself much more regularly. I did use face oil beforehand to prepare my skin. Since I've had dermaplane done before, I knew to pull the skin taut and use short strokes. Advantage of dermaplane: peach fuzz is gone, makeup goes on smoother, and serums can penetrate better." —seebee

    Get a set of 12 from Amazon for $8.99 (available in four colors). 

    3. L'Oréal 8 Second Wonder Water Lamellar, which, true to its name, quite literally works its magic in *eight seconds* — you apply it to wet hair after a shampoo, massage it, rinse it out, and boom! This stuff targets damaged hair of all types to give you silkier, shinier locks for all the main character hair moments you *deserve*. 

    to the left, an image of brown hair with the text
    A reviewer with defined coily hair
    L'Oreal/Instagram, www.amazon.com

    Promising review: "This is one of the ABSOLUTE BEST hair products that I have ever purchased. I will never wash my hair without out it. In seconds my over processed and dry hair felt smooth, soft, and in great health again. It smoothed my rough, frizzy cuticles into shiny healthy looking tresses. Five stars. I will be crushed if they ever stop making this. I can’t say enough good things about this adorable miraculous hair treatment." —Crystal O. 

    Get it from Amazon for $9.59

    4. A buildable Electric Glow Stick lipstick with a sheer, subtle glitter and a unique rosy tint formulated with ~pH technology~ so it will adapt to your own personalized shade. Bonus: reviewers *love* this as a subtle, rosy blush — a cheaper alternative to expensive pH adaptive versions! 

    Model with pink lip stain
    Reviewer holding up pink clear glittery lipstick

    Check out a TikTok of the Electric Glow lipstick in action. 

    Promising review: "Beautiful color lipstick that looks great with my skin tone. Not too bright but a rosy color that I love." —Faloli

    Get it from Amazon for $4.99

    5. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is affordable, gives you the instant length and volume of far more expensive brands, and is DELIGHTFULLY sweatproof.

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    Hello, that is my face above because I bought into the hype of all the 5-star reviews, and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic or continue applying for longer lashes each time.

    Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5, you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

    Get it from Amazon for $4.99.

    6. Plus Essence's Volume Booster Lash Primer that is ~botanically infused~ with mango butter and acai oil to thicken and moisturize lashes for that "POW!" level of volume. Your beloved falsies will be like, "Hey?? Remember ME???" 

    Just be sure to wait thirty seconds after application to layer your mascara to get the full effect! 

    Promising review: "Saw this primer recommended on TikToks and they were right. Let it dry before mascara application, and it does wonders. Adds volume! Stays all day." —JC

    Get it from Amazon for $4.99

    7. The internet-famous Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work. 

    Revlon oil-absorbing volcanic face roller
    Reviewer using Revlon oil-absorbing volcanic face roller

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

    Get it from Amazon for $6.82

    8. E.l.f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024, and we deserve an affordable way to perpetually taste like birthday cake!! 

    buzzfeeder holding e.l.f. lip balm with glossed lips
    e.l.f. lip balm tube with features like
    Emma Lord/BuzzFeed, Amazon

    I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries. 

    Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax

    Get it from Amazon for $4 (available in five flavors). 

    9. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~. 

    The small polar bear shaped eye stick in a reviewer's hands
    Before and after pic of reviewer with dark under eyes that are gone in the second pic

    Promising review: "I have always had bags and dark circles under my eyes and have tried sooooo many things. I was skeptical that this would work, but oh. my. goodness. This little stick is amazing. The puffiness was gone. Dark circles are still there, but definitely not as bad. It also smells really nice and absorbs instantly. Plus, the container is cute. I highly recommend it to anyone else who has tried all the things and been disappointed." —HeartsUnfold

    Get it from Amazon for $9.99

    10. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear by for reducing the appearance of pores and helping their makeup apply more smoothly and evenly. 

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because thanks to TikTok, it's constantly out of stock. Now is finally our chance!

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly

    Get it from Amazon for $10.

    11. Palmer's Cocoa Butter Formula Massage Lotion, a cult-fave (like, literally over 38,700 5-star reviews!) blend pregnant reviewers *swear* by for helping alleviate the effects of stretch marks, from the appearance to the dryness, itchiness, and general discomfort that comes a small human stretching you out from the inside. 

    Pregnant person holding stretch mark lotion
    Amazon

    Promising review: "Great quality. Used this for my first kid and have loved it! No stretch marks, but also felt like it hydrated and helped my skin relax more." —Elizabeth Smith 

    Get it from Amazon for $6.32

    12. A TikTok-famous natural lip plumper set infused with vitamin E and collagen to give you 24-hour fullness in your lips — the lip-tingling ginger essence tube is meant to plump lips for daywear, and the mint extract tube is meant to help hydrate and soften lips at night. 

    reviewer's lips before and after using lip plumper
    Two lip balm tubes with translucent caps, one labeled

    Promising review: "I discovered this product from TikTok, and I had to give it a try. I tried the day lip plumper, and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes, but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

    Get it from Amazon for $9.98.

    13. A spray bottle of SoCozy Curl Spray Leave-In Conditioner, which is beloved by kids and adults alike — this lightweight formula is designed to spray in your hair before bedtime to prevent bed head frizziness and tangles by restoring and detangling curls, but a lot of reviewers use it to define their curls as part of their morning haircare routines, too! 

    Check out a TikTok of the curl spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it! 

    Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer

    Get it from Amazon for $9.99.

    14. A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and painful hangnails, leaving you with thick, strong nails and nail beds you're not tempted to pick at all the livelong day.

    Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra

    Get it from Amazon for $9.41.

    15. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! 

    Promising review: "For the price, I was skeptical, but I just used it yesterday and saw an immediate difference in my hair texture. It felt very shiny and healthy. Even after blow drying, it kept its shiny, healthy texture, and I was very impressed! I don't see any issue with the smell at all. Great for dyed, damaged hair. Will definitely be making a staple in my hair routine." —Lauren Marie

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $6.65

    16. A ~weightless~ liquid cream blush that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blendable the colors are, and how soft and dewy the effect is on their skin. 

    Reviewer holding the pink applicator for the blush and wearing it
    Reviewer in the reddish tone of blush

    Promising review: "These are so high quality, and I am so happy I took a chance on them. For anyone who is familiar with Korean beauty products, know that these are very high-quality. The formula is very lightweight, the color is water-infused, and when you put the product on, it’s very natural looking. If you came to Amazon to look for a liquid blush, this is the absolute best option for the price you’re paying." —Nyooni

    Get it from Amazon for $7.99 (available in 12 shades and in sets). 

    17. A bottle of Nyx matte setting spray for anyone who wants the all-day protection of Mac and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like an ice pop.

    reviewer's before pic at 5 pm showing a glittery nighttime eyeshadow look
    reviewer's after pic at 10 pm showing their makeup intact

    Promising review: "This stuff is amazing, especially for the price. I have very oily skin, and no matter what I used to do, my makeup would get smeared by midday. I bought this, and it made such a big difference. I usually spritz it all over my face after applying foundation and then again after finishing my eyeshadow (before mascara, though). My foundation stays in place and my eyeshadow remains perfect until I take it off at night...no creased or anything. I love this product and hope they never stop making it." —Betchaan

    Get it from Amazon for $9.27 (also available in dewy and radiant finishes, and a jumbo size).

    18. Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before running errands or bopping into work meetings, but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduces puffiness.

    BuzzFeed editor applying the concealer under eyes
    BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    TBH, back in 2020 I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.

    Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee

    Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.

    Get it from Amazon for $8.08 (available in 18 shades).

    19. The Brow Glue, Nyx's ~extreme hold~ eyebrow gel that will hold up against ye olde elements, whether you're breaking a sweat on the dance floor or, like me, you're just sweating because it's Tuesday. Reviewers especially love that it doesn't get tacky or flaky like competitors, and is super easy to apply. 

    Here's what BuzzFeeder Chelsea Stuart has to say about it: "I wear very little makeup — especially on vacation — but there's something about doing my brows that makes me feel more put together. I recently went on a 12-day trip to the UK, Croatia, Montenegro, and Spain, and traveled carry-on only, so I really had to pare down my toiletries — especially as the airports I traveled through made us condense all of our liquids into a single quart-size bag. This stuff is TINY but does the absolute most! I wouldn't say I have particularly thin or thick brows, but this really zhuzhed them up with next to no effort."

    Promising review: "The Boy Brow from Glossier was my ride-or-die eyebrow product for years, but the tubes are so small, and they raised the price so I could no longer justify it. This brow glue is the closest thing I’ve found to it, and it’s half the price! Will definitely repurchase." —Alex

    Get it from Amazon for $8.24 (available in six shades, including clear). 

    20. An affordable but delightfully effective lip stain set perfect for newbies to the trend or anyone who wants to experiment with colors — this comes with a range of shades for any occasion, in a formula so versatile that you can also use it for blush and even a pop of eyeshadow. 

    Lip swatches on hand and a selection of lipstick tubes displayed beside their case
    reviewer with light red lip stain

    Promising review: "The is by far the best lip stain I ever used. It’s super long lasting and it doesn’t come off when eating and drinking." —Barbara

    Get a set of six from Amazon for $7.99 (available in four sets). 

    21. Peach Slices Acne Spot Dots, a hydrocolloid sticker that you can apply straight onto open zits to help drain them and reduce redness overnight. Personally *love* to see a problem magically disappear while I'm snoozing. 

    Reviewer wearing small round sticker healing a zit
    Small clear dots on a sticker sheet

    Peach & Lily is a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016. 

    Check out a TikTok of the acne spot dots in action. 

    Promising review: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out." —Savannah Wilson

    Get a pack of 30 from Amazon for $4.88

    22. An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers say work just as well as (if not better than!) a BeautyBlender. It works for foundation, BB cream, powder, *and* concealer, plus wet or dry, so basically, it's working harder than I have for *checks watch* my whole life.

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising them. I love these sponges and the price. I apply liquid foundation with a damp sponge, and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris

    Get a set of five from Amazon for $5.85

    23. A set of satin pillowcases that not only have a cooling effect you'll be VERY grateful for in the heat, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep.

    A model hugging a pillow with a black satin case
    Reviewer's hair before using the pillow with less volume, and after using it with more

    Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key

    Get a set of two from Amazon for $9.99 (available in 23 colors and four sizes).

    24. A bottle of Witch Piggy Hell Pore Control, which is both a delightfully effective hyaluronic acid-based pore tightening serum *and* my new stage name. Reviewers love this for tackling enlarged pores and giving a dewy glow without causing oiliness or triggering breakouts, plus helping fade dark spots and acne scars. 

    A bottle of the serum with a pig witch illustration on it
    Before and after image of reviewer with acne that's less inflamed in the after pic

    Promising review: "If I could give this 10 stars I would! Ran out of 'The Ordinary' hyaluronic acid I’ve been using for a year and no stores close sold it so I gave this a try. So glad I did because it’s a thousand times better!! I put it on first, then moisturizer after I put on my primer and makeup and it looks the best it’s ever looked. My pores were smaller in just three days and my skin so hydrated. I have combo skin son my 'T' zone gets awfully oily. The fix is to make sure your skin is hydrated. Also the bottle is twice the size of 'The Ordinary'! This does it all!!! So very impressed." —smnthfinch

    Get it from Amazon for $7.49.  

    25. A rainbow eyeshadow palette that is basically like a fun playground for your face — these super long-lasting, blendable, high-pigmented shades give you all the WOW factor of the more expensive brand name versions without the OH NO factor of the price. 

    a hand holding the palette of 40 rainbow shades
    reviewer's eyeshadow look with orange, pink, and yellow shades from the palette

    Promising reviews: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even 4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m., and it's almost 1 a.m., the 'highlight' stayed on my nose even with my mask on through a whole day of work. That blew my mind." —Daniel T Adams

    Get it from Amazon for $7.99 (get this price by clipping the $2 off coupon on the product page for this price). 

    26. A trio of hydrating lip sleeping masks for three Laneige-like masks in *one* — this even comes in four different flavor combos so you can split them among friends, if you're feeling generous ✨. 

    reviewer holding three small containers of lip mask in berry, pomegranate, and lime
    reviewer with glossy lips

    Promising review: "This is the most moisturizing lip treatment in the market. When my lips started getting dry due to the cold season I was thinking of buying the Laneige lip mask, but it’s soooo expensive. This is a fraction of the cost and feels just the same. Very good product." —Riya

    Get it from Amazon for $9.90 (available in four combos). 

    27. Marc Anthony "Grow Long" Leave-In Conditioner Spray to help detangle and prevent breakage and restore health in curly, dry, and damaged hair. We've got biotin, we've got vitamin E, we've got caffeine — TBH, your split ends and breakage-prone locks should be SHAKING knowing this is coming for them. 

    Person with long curly hair
    Marc Anthony Grow Long conditioner bottle

    This is designed for all hair types. For results, you should apply it to wet or damp hair from root to end, then style as usual without rinsing out. 

    Promising review: "This stuff is magical! Honestly, it’s the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" —Penelope

    Get it from Amazon for $6.99

    28. A set of exfoliating gloves for the bath or shower you can use to ~deep clean~ all over your body, letting you get extra specific about the exfoliation pressure because you're using your own hands to do it. These also come in three different textures — light, moderate, and heavy — so you can get one to best match your skin sensitivity. 

    Evridwear is a small business that specializes in gloves for work, personal care, and weather use. 

    Promising review: "This is one of my favorite purchases. Not gonna lie, TikTok make me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." —Brittney

    Get a pair from Amazon for $7.99 (available in three textures, various colors, and as sets of two or three). 

    29. Nyx's Pore Filler Targeted Stick, a holy grail option for anyone with sensitive skin who may have had it up to HERE with other pore fillers and their promises. This has a "blurring" effect to reduce the appearance of pores and smooth your skin without causing any extra shine you have to blot out. 

    a reviewer with the pore filler on half their face showing how it blurs large pores
    a different reviewer holding the stick

    Check out a TikTok of the Nyx Pore Filler in action.  

    Promising review: "This is a life-changing product for me. I have HUGE visible pores that really age my face, as well as incredibly acne-prone skin that makes me break out from just about every product. I've started to use NYX Pore Filler on my face with some regularity, and it doesn't seem to cause any irritation or breakouts. It does an AMAZING job filling in and smoothing out my face texture. The difference in my skin consistency is astounding. My skin looks so smooth when I use this product. In the photo, I'm using it on just one side of my nose and under the eye area, and the difference is very noticeable (I think!)." —Jenny Penny

    Get it from Amazon for $9.34

    30. Maybelline's Total Temptation Eyebrow Definer Pencil, an easy-to-use, subtle eyebrow filler just as effective as the ones triple its price — reviewers call it out as an excellent alternative to Benefit's Goof Proof and Anastasia Beverly Hills' Brow Wiz.  

    A before and after of a model with one eyebrow being shaped with the pigment and then being blended with the brush
    Amazon

    The tool comes with two ends, one a small eyebrow brush and the other a specially edged eyebrow pencil.

    Promising review: "I bought this because it looked like the Goof Proof brow pencil and I was tired of spending ridiculous amounts on that! I actually like it better than Goof Proof (and for a quarter of the price)! I find it even creamier and easier to use. The tip is perfect if you have a good amount of brow to fill in." —Liza T. 

    Get it from Amazon for $8.54 (available in nine shades).

    31. A suuuper-popular Bio-Oil made with vitamins A and E, chamomile, and lavender — you may recognize it as a product a lot of people use to help fade scars (both old and new), soothe cracked and dry skin, and help moisturize without affecting your pores, but people also use it to help with dry and painful skin on their hands from handwashing and sanitizing.

    A model rubbing bio-oil on their hands
    Reviewer with acne scars and an after image of the scars faded
    Bio-Oil/Instagram, www.amazon.com

    FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.

    Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez

    Get it from Amazon for $9.95+ (available in four sizes and two bundles).

    32. An easy-to-use root touch-up every bit as effective as going to a professional to get it done — it takes 10 minutes to apply, and then gives you even coverage that lasts several weeks. (Take THAT, time-space-hair continuum.)

    Promising review: "This is my go-to product to save me money so I don't have to go to the salon every month. Buys me a couple of months in between professional coloring. This is really easy to apply and I never have a problem matching whatever shade the salon uses on my hair." —Amanda Scott

    Get it from Amazon for $6.62 (available in 17 colors).

    33. And a six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.) 

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

    Get a six-piece set from Amazon for $8.49 (available in three sets). 

    34. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!

    BuzzFeed editor holding pink scalp massager with silicone bristles
    reviewer with an irritated scalp and after pic with the redness gone
    Emma Lord/BuzzFeed, www.amazon.com

    I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.

    Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z

    Get it from Amazon for $6.98 (available in three colors).

    35. Wet n Wild's Megaglo Blushlighter, the ultimate in two-for-one deals — the luminous shades of this combined blush and highlighter are designed to perfectly complement each other, so you don't have to do any color calculating yourself. 

    Reviewer holding dual gold and pink palette with swatches of it on their hand
    Reviewer with blush and highlighter on their cheek

    Promising review: "For the price, this is an amazing highlighter. I heard about it on TikTok and I decided to try it out. I love it! Definitely recommend for an alternative highlighter if you’re not trying to spend a lot of money." —Salina

    Get it from Amazon for $5.47 (available in three shade combos). 

    36. An E.l.f. multistick here to win the award for Doing The Absolute Most — you can use it for adding pops of color to your eyes, lips, *and* cheeks, and with its thin, buildable layers, it's essentially foolproof. 

    reviewer wearing the multi-stick as a blush, the color is a subtle pink
    Tubes of pink and red multisticks

    Promising review: "I love this product! Whenever I’m on TikTok I tend to be influenced by a number of people who say that a certain product is very good, hence me buying this. I just started diving into the world of makeup and I can’t get out. 😂 Anyway, about the product: I have very sensitive skin so I was pleasantly surprised. It’s also smooth and thin, which is always a plus :)." —Jude

    Get it from Amazon for $5+ (available in seven shades).

    37. foundation brush with soft but firm bristles designed for that ever-elusive ~flawless finish~ for blending both powder *and* liquid concealers, blushes, and foundations. Experienced and beginner makeup users love it alike, but especially point out how "user-friendly" the bristle design is for inexperienced blenders!  

    A small round fine bristled makeup brush
    Reviewer with well blended foundation on their face

    Promising review: "I loved this brush so much I bought two more! It is the perfect blending brush for liquid, cream foundation, primers, concealers, and tinted sunscreen. I have brushes that were much more expensive but I love this one best. I just ordered the eye brush set to try them out, too." —kyglo

    Get it from Amazon for $9.99 (available in 13 colors).

    38. A stainless-steel tongue scraper that a lot of reviewers bought to prevent bad breath, but ended up loving even *more* because it made their mouth feel so squeaky clean (and in a lot of cases, made their taste buds experience flavor a lot more intensely!).

    reviewer pic of yellow tinged tongue
    reviewer pic of same user's tongue now clean

    DrTung's is a US-based small business that specializes in oral care products. 

    Promising review: "On the list of things TikTok made me buy ... You guys!!!! I don’t know why I waited so long to use one of these but here I am AMAZED!! I really recommend. True game-changer!" —Aliyah Lofton

    Get it from Amazon for $7.70.

    Reviews have been edited for length and/or clarity.