We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof for workouts.
Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99.
2. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I personally bought this a few months ago and love it! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning." —Amy N.
Get a two-pack from Amazon for $9.99.
3. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear by for reducing the appearance of pores and helping their makeup apply more smoothly and evenly.
LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because thanks to TikTok, it's constantly out of stock. Now is finally our chance!
Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly
Get it from Amazon for $9.99.
4. A buildable Glimmer Glow Stick lipstick with a sheer, subtle glitter and a unique rosy tint formulated with ~pH technology~ so it will adapt to your own personalized shade.
Check out a TikTok of the Glimmer Glow lipstick in action.
Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow
Get it from Amazon for $3.99.
5. Peach Slices Acne Spot Dots, a hydrocolloid sticker that you can apply straight onto a zit to flatten it, reduce redness, and even suck the gunk out of individual trouble spots overnight. Personally *love* to see a problem magically disappear while I'm snoozing.
Peach & Lily is a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016.
Check out a TikTok of the acne spot dots in action.
Promising review: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out." —Savannah Wilson
Get a pack of 30 from Amazon for $4.99.
6. A foundation brush with soft but firm bristles designed for that ever-elusive ~flawless finish~ for blending both powder *and* liquid concealers, blushes, and foundations. Experienced and beginner makeup users love it alike, but especially point out how "user-friendly" the bristle design is for inexperienced blenders!
Check out TikTok of the makeup brush in action.
Promising review: "I saw this on TikTok. I’m a middle aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison
Get it from Amazon for $8.49 (available in eight colors).
7. A bottle of Elizavecca Hair Treatment, an Olaplex "dupe" repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.61.
8. A set of exfoliating gloves for the bath or shower you can use to ~deep clean~ all over your body, letting you get extra specific about the exfoliation pressure because you're using your own hands to do it. These also come in three different textures — light, moderate, and heavy — so you can get one to best match your skin sensitivity.
Evridwear is a small business that specializes in gloves for work, personal care, and weather use.
Promising review: "This is one of my favorite purchases. Not gonna lie, TikTok make me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." —Brittney
Get a pair from Amazon for $7.99 (available in three textures and as sets of two or three).
9. A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and painful hangnails, leaving you with thick, strong nails and nail beds you're not tempted to pick at all the livelong day.
Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all not chipping. Love it." —sidna saavedra
Get it from Amazon for $9.90.
10. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~.
Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben
Get it from Amazon for $8.99.
11. A heatless curling rod headband that you can wrap your hair into before you go to bed at night, then wake up in the morning with big lustrous curls (and no heat damage from your frenemy the curling iron!).
Each set comes with a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. These are designed to work with all hair types, but work best if you roll them with damp hair!
Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah
Get it from Amazon for $9.99 (available in six colors).
12. O'Keeffe's Working Hands hand cream, an affordable, concentrated moisturizer for dry, cracked, or bleeding hands that actually *does* all the stuff the high-end brand names claim they're going to do.
Psst — a lot of reviewers also swear by this for relieving eczema!
Promising review: "I have been using this product for a couple of years now. Several years ago I started having problems with the tips of my fingers and other areas on my hands drying and cracking. The cracks were like small cuts and could become extremely painful. Tried several creams from doctors, and while they helped, you could only use them for short periods. As soon as I stopped, cracking returned. I would often have to wear fingertip bandaids in order to be able to work at all. Saw an ad for this late one night and decided anything was worth a try. So glad that I did. Ever since I began using this the cracking has stopped almost completely. Occasionally I forget to put it on for a short time and the problem returns, but as soon as I start to use the O'Keeffe's cream again, consistently, they disappear. There can be a slight greasy feeling for a short while after applying, but that is a small price to pay for the relief it has provided. I just hope they never stop making it. It works where nothing else did." —P. Neuhoff
Get it from Amazon for $8.48.
13. A set of itty-bitty dermaplaning razors you can use to take care of those lil' unibrow hairs that keep dodging your tweezers or work whatever face fuzzies you might want to take care of in a gentle way.
This tool also helps soften skin by gently exfoliating as you use it!
Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
Get a set of three from Amazon for $4.99.
14. Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before Zoom calls or walks around the neighborhood, but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduces puffiness.
TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.
Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee
Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $8.80 (available in 18 shades).
15. A foot file that'll remove calluses and hard or cracked skin from your feet with some gentle, pain-free rubbing that will leave your heels feeling gloriously soft.
Promising review: "This is the perfect tool to invest in to maintain soft and healthy feet in between pedicures. It has saved me lots of money because I'm able to space out my pedicures more often now. I've found the best results are when I use it after I shower and then I moisturize when I'm finished. I would recommend going easy the first couple times because it's difficult to know how much callus/skin you're actually removing in the moment. Highly recommend though!" —Nikki Moody
Get it from Amazon for $9.99.
16. A delightfully versatile matcha-infused moisture stick reviewers use for everything from hydrating dry lips and skin to helping reduce dark circles and puffiness. People with sensitive skin especially swear by it, and as an added bonus, all the materials are recyclable!
Check out a TikTok of the matcha stick in action. Cocokind is a San Francisco-based, woman-founded small business that specializes in botanical-forward skincare with an emphasis on both physical and mental health.
Promising review: "This is my first time using the MyMatcha stick and I looovvveee it! I have it on me pretty much all the time so I can dab a little bit on my dry spots as I need to. It softens up my dry areas and even decreases the swelling of my acne! I've used it as a moisture stick, an acne anti-inflammatory, and even a fly-away tamer. It's a great multitasking product." —alizza d.
17. An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers have crowned a Beauty Blender dupe. It works for foundation, BB cream, powder, *and* concealer, plus wet or dry, so basically it's working harder than I have for *checks watch* my whole life.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Get a set of five from Amazon for $8.99.
18. A bottle of Fanola "No Yellow" purple shampoo reviewers with chemically- and color-treated hair *swear* by for toning down yellow hues in blonde hair, seeing a noticeable difference even from the very first wash.
Promising review: "I never write reviews, but this stuff is magic in a bottle. I'm a level 7 blonde with high level highlights and hair that loves to pull red. If my hair starts to look brassy I use this and voila — looks like I just came out of the salon again. I'd love it even if it didn't make my hair feel soft, but it does that too! Please don't ever stop making this!" —scooptwins
Get it from Amazon for $9.14+ (available in four sizes).
19. A spray bottle of SoCozy Curl Spray Leave-In Conditioner, which is beloved by kids and adults alike — this lightweight formula is designed to spray in your hair before bedtime to prevent bed head frizziness and tangles by restoring and detangling curls, but a lot of reviewers use it to define their curls as part of their morning haircare routines, too!
Check out a TikTok of the SoCozy Curl Spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it!
Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer
Get it from Amazon for $9.69.
20. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep.
21. A bottle of Witch Piggy Hell Pore Control, which is both a delightfully effective hyaluronic acid-based pore tightening serum *and* my new stage name. Reviewers love this for tackling enlarged pores and giving a dewy glow without causing oiliness or triggering breakouts, plus helping fade dark spots and acne scars.
Promising review: "If I could give this 10 stars I would! Ran out of 'The Ordinary' hyaluronic acid I’ve been using for a year and no stores close sold it so I gave this a try. So glad I did because it’s a thousand times better!! I put it on first, then moisturizer after I put on my primer and makeup and it looks the best it’s ever looked. My pores were smaller in just three days and my skin so hydrated. I have combo skin son my 'T' zone gets awfully oily. The fix is to make sure your skin is hydrated. Also the bottle is twice the size of 'The Ordinary'! This does it all!!! So very impressed." —smnthfinch
Get it from Amazon for $7.40.
22. A reviewer-beloved Mane Club 10-in-1 leave-in spray that honestly deserves its own theme song, for the amount of work it's putting in. Its unique formula of cannabis sativa seed oil helps it condition, detangle, heat protect, prevent breakage, hydrate, smooth, soften, control frizz, boost shine, and strengthen your hair, and keeps it nongreasy to boot.
Mane Club is a New York City-based small business established in 2019 that specializes in affordable haircare products.
It's also BuzzFeeder-approved — here's what Elizabeth Lilly has to say about it: "This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow-drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days." You can check out Elizabeth Lilly's full review of the Mane Club One Hit Wonder spray for more deets!
Get it from from Amazon for $9.95.
23. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!
I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.
Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
Get it from Amazon for $7.98 (available in three colors).
24. Maybelline's Total Temptation Eyebrow Definer Pencil, an easy-to-use, subtle eyebrow filler just as effective as the ones triple its price.
The tool comes with two ends, one a small eyebrow brush and the other a specially edged eyebrow pencil.
Promising review: "This stuff is INCREDIBLE! It takes a little longer to put on, but it looks VERY natural, and lasts a long time. The unique wedge shape gets all the nooks and crannies other liners don’t. I love the convenient mini-brush attached to the end and how it is shaped. I would purchase this just for the brush, although I love the brow liner even more! There is hope for my sparse brows again! PLEASE NEVER STOP MAKING THIS!!!" —Laura
Get it from Amazon for $8.06 (available in four shades).
25. A facial applicator brush to make your nightly skincare routine *so* much tidier — this helps you evenly spread the product on your face without also spreading it all between your fingers and under your nails while you're at it.
Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —Caterina
Get a two-pack from Amazon for $5.50.
26. An Onset soap eyebrow kit, an eyebrow pomade that doesn't just fluff up your brows for a little extra ~drama~, but holds them in place all the livelong day. It's basically like getting a whole bunch of extra eyebrow thickness without any effort!
27. Nyx Butter Gloss, which is *quite* famous for its hydrating, smooth gleam that never gets sticky or tacky (RIP to all the hair some of us have accidentally gotten stuck on our mouths). Plus a zillion shades mean you can wear this as subtly or loudly as you please!
28. An Eos shea butter shaving cream to truly change the GAME for sensitive skin or anyone prone to razor burn — this smooth, hydrating formula may feel different than your typical shaving products when it goes on, but the results speak for themselves.
Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." —Luis
Get it from Amazon for $3.97 (available in five varieties, including a sensitive skin version!).
29. A set of durable matte hair clips designed for all hair types that are so comfy a lot of reviewers say they're a go-to for all-day wear. Sorry @ headbands, the clips are taking this one!
Promising review: "I will admit I bought these from seeing them on TikTok and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I'm very impressed." —Amazon Customer
Get a set of four from Amazon for $8.99 (available in five color combos).
30. A hydrating intense-therapy lip balm complete with SPF 25 to not only help repair dry, chapped lips, but continually protect 'em against the elements. Reviewers note that this wasn't just more effective than other brands, but it worked *fast*.
Promising review: "So I have been a loyal Eos fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha
Get it from Amazon for $8 (available in six flavors and in packs of three).
31. A set of natural bamboo charcoal oil-blotting strips to absorb up moisture and sweat, leaving your face breezy and your makeup in tact.
Promising review: "I have been searching for something as effective as this for a long time now. I have extremely oily skin. I live in the Caribbean and whether I wear foundation or not, very early in the day my face is covered in oil. Mostly over my T-zone is where I get shiny and oily. So I tried this and it is excellent. It picks up the oil quickly leaving my face naturally matte-like for hours. I am well pleased with the light weight of the sheets, the pack fits perfectly in my purse or jeans pockets. I have no dislikes. I will stock up on it. Anyone will oily skin will find this as a must have." —Melisa
Get a set of 100 from Amazon for $6.95.
32. Plus a makeup setting spray with a matte finish to lock your look in place in just a few seconds, even on days when the sun is trying to melt you like a Popsicle.
Promising review: "Love this spray. Like that it's small and portable. It does set your makeup matte, which I love. Keeps my makeup in place all day. I use it pretty much daily when it's summer. It is great for when you travel to anywhere hot and humid and don't want your makeup to slide off." —Tina J.
Get it from Amazon for $9.01+ (available in three styles).
33. A stick of Body Glide anti-chafing balm you can apply between your thighs or under your bra to avoid all that skin irritation in ~hot spots~ you get from hanging out in the heat.
I swear by this to the point where if I can't find it in the morning on a summer run, I just won't go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I'm wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going "OW OW OW" in the shower because my literal boob wounds were stinging.
Promising review: "This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all." —EBATL
Get it from Amazon for $8.99.
34. A stainless-steel tongue scraper that a lot of reviewers bought to prevent bad breath, but ended up loving even *more* because it made their mouth feel so squeaky clean (and in a lot of cases, made their taste buds experience flavor a lot more intensely!).
DrTung's is a US-based small business that specializes in oral care products.
Promising review: "On the list of things TikTok made me buy ... You guys!!!! I don’t know why I waited so long to use one of these but here I am AMAZED!! I really recommend. True game-changer!" —Aliyah Lofton
Get it from Amazon for $7.99.
35. A beginner-friendly NYX mechanical eyeliner you can get in basics or a ton of fun colors — reviewers are especially obsessed because it not only smudges beautifully, but stays PUT on your waterline.
Check out a TikTok of the eyeliner in action.
Promising review: "If they ever stop making this I will cry and probably buy like 20. It’s a great price and great quality! I recommend it to anyone who will listen lol. Makes a great clean line, or smudges out beautifully with a brush, and stays put either way. It seriously never dries out, never irritates my eyes, doesn’t pull my skin, washes off fairly easily at the end of the day with a gentle cleanser, it’s one of my holy grail beauty products that I’ve been using as a staple for several years now. Would HIGHLY RECOMMEND." —Gen B
Get it from Amazon for $5.79 (available in 12 colors).
36. A smudge-proof Maybelline matte liquid lipstick so easy to apply that it won't even *feel* like you're dealing with a matte until voilà, it's on your lips with the kind of staying power that lasts the whole livelong day.
Personally, I absolutely swear by this lipstick to the point that I haven't used anything else in years (my favorite is the muted pink "Seductress"). I'm pretty bad at applying anything matte, but this formula and the applicator make it close to foolproof. It lasts a long time and my lips never feel chapped or dry. I also like that when it does fade, it does it in a gradual way that doesn't look obvious or patchy and require an immediate touch up.
Promising review: "I love this liquid lipstick! It applies so smoothly. It's high pigment, doesn't dry out my lips, doesn't fade, and doesn't smudge! Once it dries, I don't have to give my lipstick a second thought. This is the best lipstick I have ever tried. I have five different shades now. I hope they never stop making this." —Enbear3
Check out our Maybelline liquid lipstick review for more.
Get it from Amazon for $8.98 (available in 30 colors).
37. A popular jade roller and gua sha set reviewers use to relieve muscle tension in their face to help relax. A lot of people also swear by these to reduce puffiness and firm their skin, and especially love using it chilly after it's been in the fridge!
Promising review: "Honestly I got this after seeing some TikToks about it, I feel like my face gets really puffy and heard this thing helps. I was super skeptical but it wasn’t a bad price so I thought I’d get it. THIS THING WORKS. I’ve been using it for about two weeks now every night after I wash my face and put on moisturizer and it honestly is really sculpting my face. I’ve noticed quite a bit of noticeable changes after using it in the short time. I also get a lot of jaw pain and use it to massage right under my cheeks to relieve tension. Worth it for the price I think and would also make a great gift." —Alyssa
Get it from Amazon for $9.98.
38. L'Oréal 8 Second Wonder Water Lamellar, which, true to its name, quite literally works its magic in *eight seconds* — you apply it to wet hair after a shampoo, massage it, rinse it out, and boom! This stuff targets damaged hair of all types to give you silkier, shinier locks for all the main character hair moments you *deserve*.
Promising review: "This is one of the ABSOLUTE BEST hair products that I have ever purchased. I will never wash my hair without out it. In seconds my over processed and dry hair felt smooth, soft, and in great health again. It smoothed my rough, frizzy cuticles into shiny healthy looking tresses. Five stars. I will be crushed if they ever stop making this. I can’t say enough good things about this adorable miraculous hair treatment." —Crystal O.
Get it from Amazon for $9.87.
39. A hair thinner and cutter that people swear by for all sorts of styling hacks, whether it's trimming their bangs, maintaining a cut, giving themselves natural looking layers, or trimming and styling wigs.
The razor has two edges, a fine tooth one for thin hair textures, and a wider one for thicker hair textures. (FWIW, people also use this on their pets as a quick grooming solution!)
Promising review: "I recently got a pixie haircut, I was hesitant to get one based on the fact that I'd have to get frequent haircuts, the cost of which would add up quickly. I did some research on YouTube and found some videos using the tinkle hair cutter to trim hair in between salon visits. I LOVE this thing! It is easy to give a little trim or a drastic cut, both of which I have done since getting the tinkle cutter. I was very nervous to try it, fearing that I might mess up my hair so I just did a little bit first, but it was easy and only takes off small amounts of hair at a time, remember, I have a pixie cut — if you have long hair it will cut that off! Basically all you have to do is comb your hair in the direction it grows until you're satisfied with the cut. Seven months post pixie haircut and I have only been to the salon once to have a re-shaping done of my hair. I will say that when the cutter feels like it's 'pulling' your hair, it's time to get new razors. I still prefer my pixie cut to be pretty short and assuming I would have to go to the salon once a month for upkeep I have saved $210 since having my hair cut. TOTALLY WORTH IT!" —brandi in louisiana
Get it from Amazon for $3.98.
40. Maybelline's Cheek Heat Gel-Cream Blush, which is basically the affordable Cloud Paint dupe you'll love so much you'll wanna buy it in every shade — it spreads on your cheeks like finger paint and requires truly NO strategizing to blend. It is truly the easiest part of my routine.
I'm a Glossier Cloud Paint stan so I'll continue to buy it, but I love this affordable dupe, too! It spreads on super easily and can either go on sheer or build for a bolder effect. I got the Rose Flush shade and enjoy it for ~everyday wear~ since it's so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot!
Promising review: "LOVE this cream blush! Goes on smoothly and looks completely natural and I am in my 60s! WOW! WOW! WOW! I am amazed with this little tube! And the price cannot be beaten! Thank you!!!" —Renee A. Parker
Get it from Amazon for $5.98+ (available in six shades).
41. A Marshmallow Whip Maker, aka a TikTok beloved product that can turn a coin-sized amount of your favorite face cleanser into a cup full of light frothy foam.
To use this, all you have to do is put a pearl-sized drop of your favorite cleanser at the bottom, fill with water up to the dotted line, and pump it until it creates foam. Not only does this help your cleanser last longer by giving it more suds and surface area to cover for a smaller portion, but the bubbly texture can help reduce friction on your face. Also ... it's just a whole lot of fun??
Promising review: "This thing is the bomb. Does exactly what it advertises — makes a thick whipped cream/foam out of washes, making it economical as well as fun. It can 'soften' harsh washes to make the concoction gentler on skin. It's also great for mixing washes if you have two or more you'd like to combine for different effects. And of course, a little goes a long, long way with this puppy. For the price, it's a steal —if you're into this kind of thing. Definitely give it a try if you're not sure. It's a really cool device." —KnockKnockMe
Get it from Amazon for $8.
42. A podiatrist-level toenail clipper to quickly and easily take care of thicker toenails and ingrown ones, so if you want to give yourself a pedicure and paint your toesies now that sandals are fair game again, you can do it right at home.
Promising review: "I am on my feet a lot and I had two nails that had thickened to the point where I couldn't use the regular nail clippers any more because they didn't open far enough. I had nail scissors but they weren't nearly strong enough. I'm not going to lie — I was getting really self-conscious about them in addition to the fact that my shoes were getting more and more uncomfortable. I found these clippers and tried them out and I couldn't believe how smoothly they cut through my super thick nails. I thought I was going to have to apply a lot of pressure but the blades just slid right through. One of the best purchases I've made in awhile!" —Katie D.
Get it from Amazon for $9.99.
43. Eyeshadow color removal sponges for anyone whose beauty routine can loosely be described as "I HIT SNOOZE TOO MANY TIMES AND HAVE NO TIME TO SPARE!!" — this lets you use your favorite eyeshadow brush with as many colors as you need by *instantly* cleaning off even super dark shades.
Here's what BuzzFeeder Jenae Sitzes has to say about it: "I picked up this color removal sponge from Amazon after hearing about this hack on TikTok and can testify that it actually works SO well. I'm *so* bad about cleaning my brushes (I know...shameful) and this makes it super easy to clean a brush in a matter of seconds. So even if I'm trying to do a *slightly* more elaborate eyeshadow look for the day, this makes the process of switching colors as quick and painless as possible. Also, it's *super* lightweight, and I've already tossed it in my bag and brought it on vacation with me. This is one of those products I won't be traveling without in the future if I plan on doing eyeshadow at any point — and it means you only need to pack one or two eyeshadow brushes!"
Promising review: "This product makes it even easier for me to be lazy when it comes to cleaning my brushes. It also allows me to use the same brush for a makeup look since I can swish away a previous shadow and move on to the next. Great buy. Super easy to wash. I'm not going anywhere anytime soon, but when I do finally travel again, I'm sure this will be excellent to travel with and make it so that I only need to bring one or two brushes." —Azaleah Bumpus-Barnett
Get it from Amazon for $6.99.
44. An easy-to-use root touch-up every bit as effective as going to a professional to get it done — it takes 10 minutes to apply, and then gives you even coverage that lasts several weeks. (Take THAT, time-space-hair continuum.)
Promising review: "This is my go-to product to save me money so I don't have to go to the salon every month. Buys me a couple of months in between professional coloring. This is really easy to apply and I never have a problem matching whatever shade the salon uses on my hair." —Amanda Scott
Get it from Amazon for $6.97 (available in 17 colors).
Reviews have been edited for length and/or clarity.