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    35 Beauty Products With Before And After Pictures That Speak For Themselves

    Some of these hair product pics will make your scalp weep with joy.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before Zoom calls or errand running but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduce puffiness.

    BuzzFeed editor applying the concealer under eyes
    BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    TBH, last year I started using this myself (although this is BuzzFeed editor Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OK, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.

    Promising review: "This is my all-time favorite concealer. It goes on creamy, covers under-eye circles without looking chalky. I hope they never stop making it." —YVonneM

    Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.

    Get it from Amazon for $4.33 (available in 17 shades).

    2. Or CoverGirl's TruBlend matte concealer, which blends so seamlessly to your skin tone that it basically does half the work for you. A lot of reviewers noted that they didn't even *need* additional foundation or powders for coverage, so these lil' tubes are working overtime.

    Promising review: "I don't know what to start off with besides saying how amazing this concealer is!! The concealer has a great formula, that's easy to blend and dries to a matte finish. Almost didn't bake afterwards because the look was close to flawless. I'm big into bright under eyes and this gave me the look I love. This has easily made its way into my go-to makeup, and perhaps one of my new favorites." —Mandy Smith

    Get it from Amazon for $7.99 (available in 30 shades).

    3. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5 and will give you such instant, effortless length you'll feel like your eyelashes are about to pull a Butterfree and take flight.

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    Hello, that is my face above, because I bought into the hype of over 110,000 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the live long day (I spent all of last year's ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

    Promising review: "I am a 30 year old who has been wearing mascara since I was probably 15 or 16 and this is by far the best mascara ever. This beats Dior's almost-$40 mascara. A few times I made make up purchases based off of what reviewers and make up influencers hyped up and was disappointed, this surely wasn’t a disappointment." —Mary

    Get it from Amazon for $4.99.

    4. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp. Not only will it feel decadent, it'll help tackle dandruff, promote healthier hair growth at the source, *and* cut down on expensive shampoo use, since it'll create suds a lot more effectively.

    reviewer image of the bristles on the blue massager
    A reviewer image of the back of their head with red marks under the hairline and an after pic with the spot significantly less red

    Promising review: "It's become a necessity in my routine. I bought this product a few months ago and I love it. I have used it every shower since then — it gives you a nice, comfortable massage on your scalp, creates tons of suds (so I've been saving on shampoo), and it seems to give my hair more body than normal!" —Kristi M. Kleniec

    Get it from Amazon for $7.98+ (available in three colors).

    5. A painless, mint-flavored teeth-whitening pen that gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just...you know. Existing as a human with teeth.

    Promising review: "I really didn't realize how well it worked until I took the after picture. Then I felt bad that I had not done this before. Let me start by saying I did not even do this everyday. I am bad about starting something and not finishing it, but I did use the two tubes that I purchased. I plan on purchasing two more so I can get my teeth whiter. I would recommend this to anyone who wants to get their teeth whiter." —Sherri Blanchard

    Get a two-pack from Amazon for $16.99 (clip the $3 off coupon on the product page for this price).

    6. A set of itty-bitty dermaplaning razors you can use to take care of those lil' unibrow hairs that keep dodging your tweezers or work whatever face fuzzies you might want to take care of in a gentle way. 

    Before pic of reviewer's face
    After pic with fine hairs shaved from face

    This tool also helps soften skin by gently exfoliating as you use it!

    Promising review: "I love these things. They get rid of all the peach fuzz on my face! My makeup goes on smoothly. They are great for exfoliating and help product get in the skin better. My skin looks great and I'm 45. I hope they never stop making these things! If skeptical about how to use them, watch some YouTube videos. Now I feel like a pro using them. Highly recommend." —crackalackin

    Get a set of three from Amazon for $4.99.

    7. A leave-in conditioning spray designed for all hair types (and alllll busy schedules) — all you gotta do is apply it after a wash, and it'll help frizzy, dry, or damaged hair get all its ✨luster✨ back in a flash. 

    Model showing before-and-after results of using Briogeo Farewell Frizz Rosarco Milk Leave In Conditioning Spray
    Amazon

    Briogeo is a Black-owned, woman-owned small business that specializes in cruelty-free, gluten-free haircare products for all hair types.

    Promising review: "I got this in my Ipsy glam bag a few years ago and was mad when I ran out. I randomly saw this the other day and remembered how much I had loved it previously. This product is amazing!! My hair feels like pure silk! It’s sooo soft and smooth after using this. I’ve used so many other products, expensive ones, and nothing works as well as this! I highly recommend this!" —Melissa C

    Get it from Amazon for $24.

    8. An Onset Eyebrow Soap Kit, an eyebrow pomade that doesn't just fluffy up your brows for a little extra ~drama~, but holds them in place all the livelong day. It's basically like getting a whole bunch of extra eyebrow thickness without any effort!

    Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this this stuff holds every hair in the place you brush it." —Bailey M, Deacon

    Get a set of two from Amazon for $7.98.

    9. A suuuper-popular Bio-Oil made with vitamins A and E, chamomile, and lavender — you may recognize it as a product a lot of people use to help fade scars (both old and new), soothe cracked and dry skin, and help moisturize without affecting your pores, but people are also using it to help with dry and painful skin on their hands from handwashing and sanitizing.

    Reviewer with acne scars
    After pic with the scars faded

    FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.

    Promising review: "I noticed my skin started to get dry and tight after I took a shower, especially in the winter time. I used to use expensive creams like Clinique but it didn't seem like it was enough. I saw this at Costco at a very reasonable price compared to what I was paying at Macy's so I thought I'd try it out. Just a couple of drops and my face immediately felt soft and supple! This lasted throughout the day and two little drops covered my face and neck area. Gradually after a few months, friends and acquaintances would comment how pretty my skin was (I'm in my late forties and Native American). If you use more than two or three drops on your face and neck, you're using too much. One bottle lasted me six months or more. Costco no longer carries this and after making do with Aveeno facial moisturizer, it is no substitute to what Bio-Oil does for me." —Lynn La Pointe

    Get it from Amazon for $8.92+ (available in four sizes).

    10. A foot file that'll remove calluses and hard or cracked skin from your feet in mere minutes with some gentle, pain-free rubbing that will leave your heels feeling gloriously soft.

    Promising review: "This is the perfect tool to invest in to maintain soft and healthy feet in between pedicures. It has saved me lots of money because I'm able to space out my pedicures more often now. I've found the best results are when I use it after I shower and then I moisturize when I'm finished. I would recommend going easy the first couple times because it's difficult to know how much callus/skin you're actually removing in the moment. Highly recommend though!" —Nikki Moody

    Get it from Amazon for $9.95.

    11. A box of newly popular "Zombie" face masks that are NOT for the faint of heart, but definitely get the job done when it comes to tightening skin and reducing pores and wrinkles. Once it's on your face it starts to tighten and makes you look like a literal! zombie!!! in this very spooky but satisfying way. You leave it on for a quick ten minutes, then it washes off super easily and leaves your skin bright and rejuvenated. 

    Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced my pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level" —Samantha

    Get a box of eight masks from Amazon for $30.

    12. A bottle of Elizavecca Hair Treatment, an Olaplex "dupe" repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Before and after image of a BuzzFeed editor's hair, with the after image looking much shinier and curling more
    Bek O'Connell / BuzzFeed

    This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

    Promising review: "This product leaves my hair soft and silky every time I use it. It’s a miracle product. There isn’t much a scent, which is fine. It only takes a small pea sized amount. When I first purchased this product my hair was very dry and I had just been to the salon where the stylist commented that she could tell I colored and blew my hair dry often, not exactly something you want to hear, so I had a salon treatment done. My stylist, of course, suggested I come back more often and pay the exorbitant price of the salon every other week. I don’t think it was all that horrible but it was dry. I found this product on Amazon and used it instead. I’m really glad I did bc it’s saved me a ton of money. I don’t write many reviews but I really think this is worth sharing with other people and it’s also worth letting the company know they’re coming across with a great product." —Laura's things

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $8.06.

    13. A firming eye cream that uses vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.

    Reviewer before and after showing the cream tightened and brightened their under-eye area
    Different reviewer's progression photo showing their eye bags disappearing over time

    Promising review: "Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day, and actually use it for my entire face and my neck. My skin feels so soft, and lines are disappearing." —Melissa

    Get it from Amazon for $17.99 (available in four sizes).

    14. A bottle of sulfate-free biotin shampoo that not only helps with hair loss using its unique blend of tea tree, jojoba, and argan oils, but can also help prevent dandruff, clear scalp buildup, and hydrate your hair.

    Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not crazy about the way it smells but others love it when they smell my hair." —Diane J. Huff

    Get it from Amazon for $9.85.

    15. Cerave's Hydrating cleanser made with hyaluronic acid, ceramides, and glycerin — aka, all the good stuff to hydrate your face and remove makeup and oil without stripping your skin of its natural moisture. Psst — a lot of reviewers with sensitive skin and acne swear by this, because it's super gentle *and* super effective.

    Promising review: "I absolutely love this product! I spent so much money on expensive face wash and face creams and nothing worked like this. I always had breakouts on my chin and redness. No matter what products I used, it didn't fix my problem. I bought this cleanser two weeks ago and use every day. I noticed my redness and pimples clearing up in three days! It leaves my skin smooth, healthy, and clear. I just order another bottle in case they sell out. CeraVe, please never discontinue this product. I can't thank you enough for making me have confidence again 💕💕💕" —Adriana

    Get it from Amazon for $14.24.

    16. BYO Blush Oil, which is the ultimate in easy-to-use makeup because it practically does all the work *for* you — its color is designed to react to the pH of your skin, giving you a wholly personalized look without any extra work. TBH, it's no wonder this is one of their bestselling prods.

    Before and after image of a model without and with a rosy toned blush on their cheeks
    Youthforia

    Youthforia is an Asian woman–owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

    Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia for $36 or Amazon for $36

    17. A hydrating intense-therapy lip balm complete with SPF 25 to not only help repair dry, chapped lips, but continually protect 'em against the elements. Reviewers note that this wasn't just more effective than other brands, but it worked *fast*. 

    before and after image of chapped lips and hydrated lips
    reviewer image holding tube of blackberry lip balm

    Promising review: "My lips usually crack and bleed in the winter no matter what I put on them. This is literally the first winter ever that my lips are perfect. This is the best product I've ever used! It's nice and soft, not greasy. I've bought it for several coworkers who also suffer like I do. I hope they never stop making this!" —Mel Belle

    Get it from Amazon for $8 (available in six flavors and in packs of three).

    18. A popular Baby Foot exfoliant foot peel — you apply the two bootie-shaped masks on your feel for an hour, wash your feet, and then over the next five to seven days enjoy the bizarre satisfaction of watching the dead skin on your feet peel away to reveal smooth feet.

    Reviewer image of skin peeling away on foot
    After image of reviewer's feet smooth and uncracked

    Promising review: "YES! This stuff is awesome. Your feet will look like a horror show for a few days, but it really removes the rough and dead skin. I will order this stuff forever!" —Kiki

    Get it from Amazon for $25.

    19. A pack of Good Light's vegan pimple patches that you can apply straight onto a zit to flatten it, reduce redness, and even suck the gunk out of individual trouble spots overnight. Personally *love* to see a problem magically disappear while I'm snoozing. 

    Person with a pimple patch sucking up white goop on their chin zit
    The same chin with zit much smaller and less red
    Emma Lord/BuzzFeed

    Good Light is a AAPI-, LGBTQIA-owned brand based in Brooklyn that specializes in vegan and cruelty-free personal care products. 

    Hello, that is my face above, dealing with a *quite* uninvited chin breakout. Enter these pimple patches — anytime I've had a zit like this, I've been able to use a Good Light pimple patch to draw out most of the fluids overnight. They're made clear and are super subtle when they're on your face, so I've also worn them walking out during the day. I've found them to be quite effective at reducing pimple size and redness and helping knock out my occasional breakouts, and they're super gentle on the skin, too. Highly recommend for anyone looking for a great spot treatment! 

    Get a pack of 24 patches from Good Light for $8.50

    20. A vitamin C–based face serum for brighter, firmer skin with muuuuch faster results than most of its competitors. A lot of reviewers could see a difference within just a few days of use.

    Promising review: "Since COVID, I have been staying at home and my skin has gotten a little dryer. I think the dry air in my home, not getting up and putting on makeup, moisturizer, serum, etc. took its toll. So, I'm going back to putting time into taking care of my skin. So, I began using this product along with a vitamin c cleanser and bam, back to pre-COVID glow. I hope that if you buy it that it works for you as well." —Indy Reader

    Get it from Amazon for $19.99.

    21. A jar of Aztec Secret healing clay masks that will help soothe acne by essentially sucking the gunk out of your pores like a vacuum, and will leave your skin feeling so smooth and firm you'll want to pet it.

    A
    An

    People in the reviews are also singing its praises for reducing the size of their pores! Many of them advise mixing the mask with apple cider vinegar for best results.

    Promising review: "As a healthcare worker during COVID-19, the increased mask wear has both myself and my partner breaking out. This has been a welcome addition to our routine. Thanks for having a product that actually works!"Brytnee

    Get it from Amazon for $14.95.

    22. A dual hair dryer and brush to dry your hair as you style it and give your do an incredible amount of volume and shine, without the cost of a pricey blowout.

    Reviewer holding the hair drying brush
    Reviewer with hair wavy on one side and straight on the other

    Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

    Promising review: "Oh. My. Gosh. Let me start off by saying I HATE doing my hair. It's long, straight and really fine so I just let it air dry and call it a day but that leaves it flat, frizzy and a little wavy in the back. Well I got this puppy in the mail today so immediately jumped in the shower so I could use my new drying brush and this thing is literally magic! It dried it so silky smooth and gave me so much volume. I used it on the low setting first then high and was blown away. I will forever be drying my hair this way. I feel like a hair model LOL. So basically ... just buy the thing. You won't regret it!" —Chloe512

    Get it from Amazon for $34.88+ (available in three styles).

    23. A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and painful hangnails, leaving you with thick, strong nails and nail beds you're not tempted to pick at all the livelong day.

    Promising review: "It's a miracle! I had peeling, weak nails for years. Tried everything. A friend recommended a nail strengthener they saw on QVC. It was quite pricey and I wanted to make sure it was worth it so I read the reviews. One of the comments said just buy Solar Oil. Since it was much more affordable than the QVC stuff, I tried it. I bought it in February. This bottle size lasted a bit more than a month religiously applying it two to three times a day. I was really seeing great improvement so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

    Get it from Amazon for $8.50.

    24. A stainless-steel tongue scraper that a lot of reviewers bought to prevent bad breath, but ended up loving even *more* because it made their mouth feel so squeaky clean (and in a lot of cases, made their taste buds experience flavor a lot more intensely!).

    reviewer pic of yellow tinged tongue
    reviewer pic of same user's tongue now clean

    Promising review: "I have entered into a new era of oral hygiene with this product. I've always brushed by tongue each time I brush my teeth but I couldn't help but feel that it was a futile attempt at controlling the growing white carpet on my tongue. Enter cheap plastic tongue scrapers. They were clunky, broke easily, and produced minimal results. Soon, I gave up and returned to my tongue brushing. Then I spotted this product. It arrived and I immediately tried it out. The design makes it easy to reach the back of the tongue with minimal gagging. The first scrape produced particularly nasty results on the metal tool. After the first pass, you get diminishing returns. Two or three swipes is all it takes to have a clean tongue." —The Yodler

    Get it from Amazon for $8.15.

    25. A bottle of Tend Skin Solution to help take care of painful razor bumps, ingrown hair, and razor burn so you don't have to spend hours psyching yourself up to shave knowing that you're gonna be dodging a bazillion sensitive spots on your skin.

    Promising review: "After many years of razor burn on my face/neck, I finally broke down and bought this per friend's recommendation. I have sensitive skin and had given up hope that anything could help. This totally changed my outlook on shaving. My neck especially would be the worst. I dab it on immediately after I rinse and dry, post-shave. It does burn a bit but that goes away pretty quickly. Totally worth it to not have razor burn/bumps anymore. I only apply it once after shaving even though the directions recommend repeat applications the following day. Go ahead and purchase, you won't be disappointed!" —bill nye

    Get it from Amazon for $24.99.

    26. A bottle of Meltdown acne oil for anyone who's cycled through a bunch of harsh prescription acne treatments from dermatologists that never *quite* do the trick. With its soothing rose hip oil and its redness-combatting black cumin seed, literally *thousands* of reviewers swear by this stuff.

    Model rubbing the oil from the small pump bottle on their skin
    Before and after pics of acne healing
    Blume, Blume

    Blume is a women-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

    Psst — you can use this oil to either spot treat acne or mix it with your moisturizer or a clay mask, *plus* you can wear it under your makeup, so it's super versatile to your needs, too.

    Promising review: "Will forever repurchase. As someone who deals with hormonal acne when pms-ing and the addition of mask acne in the past few months, this has been my lifesaver. It completely got rid of those stubborn breakouts."  —Andrea P.  

    Get it from Blume for $28.

    27. A reviewer-beloved anti-dandruff shampoo to relieve flaking and itching and help prevent outbreaks by getting directly to the root. A lot of reviewers mention that it not only started working from the first use, but it *also* helped with shedding and hair loss caused by dandruff in the first place.

    This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair as well as for all hair types and textures, with reviewers with 3b-4c curls mentioning it worked for them.

    Promising review: "Since school has been online for a good chunk on the year I started to develop dry scalp on my head. It was constantly burning and I even ended up scratching away a chunk of hair! I saw this and immediately bought it. OMG IT'S AMAZING. Instant relief, it makes your hair so soft plus it smells amazing. 20/10 would recommend for everyone with dandruff or dry scalp." —Taylor D. 

    Get it from Amazon for $14.84.

    28. A set of natural bamboo charcoal oil-blotting strips to absorb up moisture and sweat, leaving your face breezy and your makeup intact.

    A reviewer image of a person's forehead shiny with oil
    An

    Promising review: "This will forever be my essential go-to to have. I was surprised of how much oil was built up on my face after using this. It removes the shine and leaves a light scent on your face, as if you sprayed a face mist on. I’m the friend in the group that has everything in the bag for every situation." —W.

    Get a set of 100 from Amazon for $6.95.

    29. O'Keeffe's Working Hands Hand Cream, an affordable concentrated moisturizer for dry, cracked, or bleeding hands that actually *does* all the stuff the high-end brand names claim they're going to do.

    A reviewer with dry hands
    An after picture with their skin moisturized

    Psst — a lot of reviewers also swear by this for relieving eczema!

    Promising review: "My hands suffer every winter with not only dryness, but also cracking around the fingertips. I've tried many creams, lotions and paint on products that would work temporarily, if at all. I saw a commercial for O'Keeffe's Working Hands Cream and read many, many reviews on the the product. I've tried it and all I can say is that it's a miracle. The dryness has left my hands and my fingertips are well on the way towards healing....and this is after only two days of use. I wish I had found it years ago. It would have saved me lots of pain, agony and money." —Desert D.

    Get it from Amazon for $6.98.

    30. Maybelline's Total Temptation Eyebrow Definer Pencil, an easy-to-use, subtle eyebrow filler just as effective as the ones triple its price.

    The tool comes with two ends, one a small eyebrow brush and the other a specially-edged eyebrow pencil.

    Promising review: "I saw this product being touted on television and decided to try it. I had been using a $24 eyebrow pencil and simply could not find an even replacement until I ordered Maybelline’s Total Temptation Eyebrow Pencil! My eyebrows have thinned over the years and it’s been difficult finding a reasonably priced pencil that fits the bill. This pencil is very easy to use, looks very natural and stays on until I wash my face at night. I absolutely love this product and I’m saving money! Double win!" —Melissa

    Get it from Amazon for $5.49 (available in four shades).