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#Fatkini Vintage Style

This hilarious vintage advert will shock you - and remind you why #Fatkini is so popular.

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Wasn't that fabulous? I certainly thought so, but then I saw something even better.

Because being skinny - or being fat - is not some sort of official measurement. It's not even an idea that has remained the same. Within our parents or grandparents' lifetimes, the ideal body shape has changed.

Want proof?

Check out this amazing advert:

BOOM.End of discussion.
hellou.co.uk

BOOM.

End of discussion.

No it's not!

Look at them, all desirous to rip off her clothes/see up her bra.
cdn0.lostateminor.com

Look at them, all desirous to rip off her clothes/see up her bra.

And here's another!

How are all these women so sassy?
cdn0.lostateminor.com

How are all these women so sassy?

In fact, there are tonnes of vintage adverts out there encouraging bright young things to lose the skinny label, and embrace their natural curves.

Probably not that attractive, but that's the sand issue right there.
home.bt.com

Probably not that attractive, but that's the sand issue right there.

Maybe a little harsh, but we get the picture.

Although if I ever saw a woman THAT slender from the sides, I would be buying her pie.
blogger.com

Although if I ever saw a woman THAT slender from the sides, I would be buying her pie.

I didn't think we could get any harsher, but apparently we can!

That girl is so angry that she's skinny.

Grrr.
home.bt.com

Grrr.

And the adverts just keep coming...

The desire for curves goes right back in history.

"I actually have transformed myself from a lean, cadaverous emaciated being into a well-proportion, normal..."
i.dailymail.co.uk

"I actually have transformed myself from a lean, cadaverous emaciated being into a well-proportion, normal..."

Wait, were skinny people just not invited to come along?
scallywagandvagabond.com

Wait, were skinny people just not invited to come along?

Poundex sounds dodgy though...
file.vintageadbrowser.com

Poundex sounds dodgy though...

And it's not just women!

These poor skinny men. THEY HAVEN'T A CHANCE.
i.dailymail.co.uk

These poor skinny men. THEY HAVEN'T A CHANCE.

Of course, skinny shaming is just as upsetting as fat shaming, and we don't want to encourage either.

The important thing to remember is that today's society's ideals about what looks good is always going to change.

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