Kim Kardashian Has Become The Family's PR Expert – Here's How And Why

    Seriously, she's a PR guru.

    Ellie Woodward
    by Ellie Woodward

    BuzzFeed Staff

    In case you somehow missed it, Kanye West took to Twitter yesterday to express his support for Trump.

    Twitter: @kanyewest

    As the internet imploded, Kanye then revealed that Kim Kardashian had asked him to make clear that he doesn't endorse all of Trump's decisions.

    But when some media outlets described Kanye's Tweetstorm as "bizarre," and expressed concern for his mental health, Kim stepped in to defend her husband with a string of tweets.

    Kim Kardashian West @KimKardashian

    To the media trying to demonize my husband let me just say this... your commentary on Kanye being erratic & his tweets being disturbing is actually scary. So quick to label him as having mental health issues for just being himself when he has always been expressive is not fair

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    However, this isn't the first time Kim has taken a Kardashian Krisis into her own hands.

    And, over recent years, she's navigated the Kardashian/Jenner family through multiple public controversies.

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    Here are the most important.

    1. The Kardashians vs Caitlyn Jenner, 2015.

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    When Caitlyn gave a less-than-complimentary interview about Kris Jenner shortly after she transitioned, the family fell out in a big way and Kim became the mediator between camp Jenner and camp Kardashian.

    After the article was published, Kim told Caitlyn that she needed to stop publicly "bashing" Kris, and put on a solid united front.

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    She said: "You've got the fame but you're losing your family. You look amazing, this is your time. But you don't have to bash us on your way up. No matter what, we're a family and even though you and my mom aren't together anymore, we still need to have a public united front. So just mend it and move on."

    Days later, Caitlyn issued this statement by way of apology.

    Caitlyn Jenner @Caitlyn_Jenner

    Reading the VF article reminded me of the love & good times Kris & I shared for so many years. Wouldn’t trade that time for anything!

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    2. Rob Kardashian and Blac Chyna vs the Kardashians, 2016.

    Things came to a head when Rob and Chyna appeared to shade the Kardashians and Kylie Jenner on social media.

    Chymoji

    Rob posted a meme declaring himself an orphan and then mocked the food Kris Jenner had stocked his home with. Meanwhile, Chyna tweeted numerous negative references to Kylie and released some custom "Chymojis," which featured a Kylie lookalike being slapped in the face.

    Kylie turned to Kim for advice on how to handle the situation.

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    Whereby Kim urged her to sit tight and ignore the digs on social media.

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    And when things didn't improve, Kim called Rob and told him to end the public feud.

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    She said: "When you start publicly bashing my mom and sister, that's not cool. This is unnecessary, this is not what this family does. There's way too much drama – there's so many haters in the world, we don't need it from our own inside circle."

    Before telling him that the family must contain their internal arguments.

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    Kim said: "Everyone has to just not be blasting everyone on social media. It's petty as fuck. I just want everyone to be respectful and the social media part makes everyone look bad. I just think we've got to keep it tighter and not have this internal arguing that we bring out to the world."

    3. Kanye West vs Taylor Swift part one, 2016.

    Getty Images

    You may remember that after the furore surrounding Kanye's song, "Famous," in which he referenced having sex with Taylor Swift. While he maintained that she'd known about the lyric, Taylor publicly denied approving the words "that bitch." As the internet lost its mind over the song, Kanye was secretly recorded having a meltdown backstage at Saturday Night Live during which he repeatedly called Taylor "fake."

    Well, as soon as Kanye's publicist got wind that the audio existed and was about to be released, she got straight on the phone to Kim.

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    And then Kim immediately called Kanye. While his initial response was: "I don't care, I was mad," he went on to tell Kim that he'd "follow her lead" in dealing with the fallout.

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    Kim then told Kanye that she cared about the public's perception and would be speaking with his team to formulate a plan, adding: "Please, just lay off Twitter for a while."

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    Before delivering this line.

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    She then told Khloé that she feels under pressure to "think smarter" on behalf of Kanye.

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    4. Kanye West vs Taylor Swift part two, 2016.

    CBS

    After Taylor appeared to refer to "Famous" in her Grammys acceptance speech and then deny knowledge of some of the song's lyrics in a second statement, Kim continued to take the drama into her own hands.

    Kris Jenner advised Kim to call Taylor and attempt to make amends.

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    She told her: "What would happen if you just called Taylor up and just ask: "What happened? How did this go so south?" The thing is, I really do like her and I really like her team and I really like her mom. I guess I don't understand the motivation to flip so quickly [over the song.]"

    However, Kim decided to ignore Kris' advice, telling her she was sick of people "misrepresenting" her husband. And we all know what happened next.

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    She leaked the audio of Kanye and Taylor's phonecall in which Taylor could be heard approving some of the song's lyrics.

    5. Kendall Jenner's Pepsi controversy, 2017.

    Pepsi

    Last year, Kendall starred in an ill-advised advert for Pepsi in which she interrupted a protest and gave a can of Pepsi to a police officer. The ad was pulled almost immediately, but not before it caused uproar on social media with the public calling for an apology from Kendall.

    Once again Kim stepped in to school her younger sister on how to deal with her "first big scandal."

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    Kim told her: "You need to be really real and honest, because you can't ignore this. You just can't. There will be light at the end of the tunnel, but only if you're honest."

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    She told her: "I need to refresh you on what to say if the commercial comes up. You need to say: "Kendall had the best of intentions with this being something peaceful, and she totally gets everyone's problem now. It was not appropriate and she's sorry."

    However, when Caitlyn began to say that the public's response to the advert was "a joke," Kim urged her to simply not address the controversy at all.

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    And although Kendall didn't respond as immediately as Kim advised, she was "real and honest" when she addressed the situation on KUWTK months later.

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    7. Khloé Kardashian vs TMZ, 2017.

    But then Khloé's publicist called Kim to tell her that TMZ had issued an ultimatum: Either deny the rumour, or they'd publish a report in five minutes.

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    Khloé's publicist suggested attempting to "work with" TMZ, pleading with them to wait an extra two weeks until she was into her second trimester and make the announcement then.

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    Aware that time was ticking, however, Kim made the call to just let TMZ publish the story, but offer no comment.

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    Which is exactly what happened.

    TMZ

    And we all know that Khloé didn't confirm her pregnancy for a further three months and kept the gender of the baby underwraps until a month before giving birth.

    All of which is proof that Kim is not only a businesswoman, reality star, mogul, wife and mother, but an up and coming PR guru too.

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