"Archer" Cast Posts Nude Pictures On Reddit’s GoneWild

Viral marketing for the show’s fifth season.

1. Archer is promoting its upcoming fifth season by “posting” nude photos of its cast members to Reddit’s /r/GoneWild subreddit.

3. Redditor UpliftMofo discovered that although the pictures were in the familiar /r/GoneWild format, they were actually advertisements.

5. But, as another Reddit user pointed out, this was a “pretty fucking brilliant” way to target the show’s demographic. The show returns on FX on Monday, Jan. 13.

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