back to top

Swifties Have Gone Into Overdrive Looking For Clues In This New Taylor Swift Video

NOTHING IS A COINCIDENCE.

Posted on

Hey there, fellow Swiftie (don't lie)! I'm sure you, like me, can't wait for Taylor Swift to release her future Grammy Award-winning album, Reputation, on 10 November.

Instagram: @taylorswift

You, like me, have probably been closely following all the fan theories about, and hidden meanings in, the songs and music videos Taylor has released so far this era.

Big Machine Records

WELL, buckle up, because yesterday Taylor released this 60-second ad for an AT&T thing, and Swifties immediately went into overdrive on their search for Reputation-based clues. πŸ”

πŸ˜ƒβ˜ŽοΈ @ATT https://t.co/I6mCnlan8g

(There's also a longer version and a couple behind the scenes videos.)

They found something in what is basically the first shot of the video, and I am forever in awe of their detective skills.

AT&T / youtube.com

There are a bunch of iconic Taylor guitars randomly placed throughout the video – and all of them correspond to a different era of Taylor's career.

This is important when it comes to another theory about the new album's tracklist, which basically says that the Taylors lined up at the end of the "LWYMMD" video each correspond to a song on the album.

There are seven Taylors in that lineup wearing outfits from her old eras – so are the old guitars in the AT&T video another hint that the Taylors of the past are finally going to have their voices heard?
Big Machine Records

There are seven Taylors in that lineup wearing outfits from her old eras – so are the old guitars in the AT&T video another hint that the Taylors of the past are finally going to have their voices heard?

The only guitar in the video we've never seen before is the acoustic guitar Taylor picks up to play the ~new song~ in the studio. Of course, this has fans freaking out.

AT&T / youtube.com

Because when "Look What You Made Me Do" and "...Ready For It?" were released, it seemed like Taylor had taken a totally new direction with her music – but fans are taking this to mean we'll be getting at least one acoustic song on Reputation.

This all leads back to an old theory about the song "All Too Well", which is a fan favourite from the album Red.

CBS

Basically, it's long been rumoured that the song was originally around 10 minutes long, but was cut down so it fit better on the album. Fans have since begged Taylor to release the original, and for various reasons, they think it ~may~ end up as track number four on Reputation.

This Tumblr user has pointed out that the singles from Reputation are following the same pattern as 1989, suggesting that the next single Taylor releases will be track four...and therefore could be the extended version of "All Too Well".

However, other fans have come up with a brand new theory about Taylor's next single based on the final few seconds of the AT&T video.

AT&T / youtube.com

In it, Taylor grabs her guitar, counts to three, and takes a breath, while the voiceover says, "now here's a new song...now we're out of time". Then the screen cuts to black.

Of course, Swifties were left screaming after Taylor teased us with the prospect of a new song.

@taylorswift13 @ATT THAT NON PREVIEW LEFT ME ANGRY BUT HAPPY TO SEE YOU

But then immediately began speculating about hidden meanings in that final few seconds – namely that there'll be a song on Reputation that starts with a breathy "one, two, three..." and that it ~could~ be called "Out of Time".

You may think this is a stretch, but allow me to remind you that this is Taylor Swift and NOTHING IS A COINCIDENCE.

Especially considering that, when she released "Look What You Made Me Do", the teasers on Instagram contained a sneaky clue to the name of her second single:

Instagram / instagram.com

And, if one of the songs ~is~ called "Out of Time", that would correspond to another old theory that the new album deals with the concept of time.

Big Machine Records / giphy.com

EVERYTHING IS CONNECTED!!!!!!!!!!

So now we have a whole bunch of new theories and mysteries surrounding Reputation, and I am basically like this:

But at least we know one thing for sure: Old Taylor may claim to be dead, but she's actually as alive and well as ever.

πŸ±πŸ’–