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This Beauty App Takes Off Makeup In Pictures And, Yes, It Was Created By A Man

Honey, I already know what I look like without makeup. I don't need an app for that.

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Well, your wish has been granted because thanks to MakeApp you can now select a filter that will digitally remove, for the most part, all the makeup on your face. And considering you can upload any photo you like, basically this is just the digital version of "take her swimming on the first date."

Kayla Suazo / BuzzFeed

The app will also put makeup on your face, if you want that, too.

"We built MakeApp as an experiment and released it into the wild a few months ago and unfortunately the media coverage solely focused on the makeup removal function of the app and characterized it as a bunch of 'tech bros' trying to hurt women, which is just so far from the truth," founder Ashot Gabrelyanov told BuzzFeed.

@gabrelyanov / Via Twitter: @gabrelyanov

Gabrelyanov, according to Business Insider, is a pro-Russia propagandist who once ran popular pro-Russia news site, LifeNews.

Like other AI seen in Snapchat and FaceApp, it also appears to lighten darker skin colors, which is problematic for a slew of reasons, but in general it's pretty unflattering across the board.


Some suggested other apps get made instead.

@JamilahLemieux @cindygallop Is there an app where we can see men's histories of respecting women? What about one…

Others played around with other features on the app such as filters that actually apply makeup instead of take it off.

.@mor100 should be the new spokesperson for #makeAPP