Unless otherwise specified, all sizes in this post are listed in women’s.
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These holy grail products are about as brilliant as Monty Python and the Holy Grail, and that's saying something.
Unless otherwise specified, all sizes in this post are listed in women’s.
Promising review: "These are my new holy grail. I have always dreaded whitening my teeth due to the fact that I have very sensitive gums. With this, it doesn't hurt or cause any sensitivity. As long as you don’t go too close to your gum line, it’s fine. Plus I love how this is so easy and convenient to use on the go. Will buy again when I run out." —Amazon Customer
Get a two-pack from Amazon for $19.99.
Promising review: "This product worked amazingly well!! It says to apply on a dry surface and let sit five to six hours. My shower wasn’t totally dry and after three hours, the once dirty caulking was perfectly white again. I was a little skeptical, but this is my new holy grail cleaning product. I wish I could give it more stars. Just awesome!" —CARL Oviedo
Get it from Amazon for $12.99.
A testament to these stretchy wonders — tons of reviewers say these leggings have been by their side before, during, and after pregnancy!
Promising review: "These are the holy grail of leggings. High-waisted, buttery soft, and they’re NOT see-through. I love them and want to wear them all of the time. The only thing that could possibly make these any better would be adding pockets." —SER
Get it from Amazon for $9.99+ (available in one size, plus size and in 55 styles).
These containers help keep your produce fresh by keeping moisture away. And they're designed with a special vent filter, which you never have to replace, to regulate the carbon dioxide and oxygen flow to your produce.
Natalie Brown, an editor here at BuzzFeed, actually tried these containers for herself, and, well, you just gotta read her full Rubbermaid FreshWorks container review.
Promising review: "This is the holy grail of produce storage. Easily the best purchase I made all year. I used to have to rush to consume berries and other fruits and veggies because they would go bad within a week. Now I store the same food in these containers and in two weeks they are just as fresh as the day I purchased them! Very easy to clean and the perfect size. I can not recommend this enough!" —Danielle Umana
Get two containers from Amazon for $22.99.
Promising review: "Holy grail mascara! I've used this mascara for about three years now and it still tops any other mascara I've tried. It will transfer if you apply it to your lower lashes, so I use a different mascara for my bottom lashes, which I don't mind at all. I always get asked if I'm wearing falsies! It's a mascara that stays wet longer, so I always apply one coat, let it get tacky, then apply a second coat for best results." —Joseph Gonzalez
Get it from Amazon for $4.99.
Promising review: "I don’t usually write reviews but if you get tonsil stones this is a holy grail product. I used to attempt stone removal with a drinking straw, which would cause lots of gagging and retching. I saw this product and read through the reviews. I didn’t really see whether or not this product helped with the gagging, because for me that’s the worst part of removing tonsil stones. I decided to give it a try anyway and I’m so glad I did! No more jabbing myself with a straw with one hand while shining my cellphone light in my mouth with the other! No more almost throwing up. It was quick and much easier! Do yourself a favor and get this. You won’t regret it!" —Christina Rodriguez
Get it from Amazon for $12.98+ (available in two colors and as a two-pack).
Promising review: "Holy grail. These are the best peach fuzz shavers out there! Works so easily! Even on my sensitive skin." —Amy S. Thompson
Get a three-pack from Amazon for $4.99.
Promising review: "KP holy grail! I’ve struggled with KP my entire life and never knew there was something that could help correct it. I’ve only used this twice and can tell a huge difference and my arms are smoother than they’ve ever been." —hillary layton
Get it from Amazon for $28.
Promising review: "So I was skeptical about purchasing this despite all of the good reviews...BUT, wow!!! I am so impressed with how shiny and clean this pen got my wedding set. Years of grime came off with a few minutes of scrubbing the solution into my diamond, and it now looks like new! If you’re on the fence, try this! The value is unbeatable and it is super easy to use. Definitely my new holy grail ring cleaner." —Stephanie W
Get it from Amazon for $7.99.
Promising review: "I have been using this moisturizer every morning and night for two weeks now and it has become a quick holy grail product for me! My skin has become noticeably more firm and bright and very well hydrated. It is a wonderful lightweight moisturizer that absorbs quickly into the skin. The scent is pleasant and not overwhelming. It is a great base before applying my makeup; it helps my foundation look beautiful! It gives a great glow to the skin. It is now a permanent staple in my skincare routine." —Heather
Get it from Amazon for $17.95.
Because it doesn't rely on adhesive paper, you only have to buy it once and can reuse it — cleaning the hair off the brush when it gets clogged, of course!
Promising reviews: "We were hesitant to spend $25 on this product but...it is magical. It’s witchcraft. It’s a holy grail! We have several rugs and other items that have dog fur all over them. Some items (like our Cowboys mat) CANNOT be vacuumed. We try all the time to clean it but our dog’s fur clings onto it for dear life. A few swipes of this product and it’s already almost spotless. Believe the hype!!" —Hanna Duong
Get one from Amazon for $24.95.
Promising review: "Holy grail. I've had a sinus congestion for close to three months now. I tried every nasal spray under the sun — Dymista, Atrovent, Flonase, and Astelin. I also tried Sudafed, Benadryl, Claritin, and Zyrtec. This is coming from someone who doesn't even take Tylenol for a headache. My congestion was so bad I'd wake up in the middle of the night, gasping for air. My ears rang nonstop from the fluid buildup. The postnasal drip did a number on my tonsils. We're in the middle of a pandemic right now, so I felt this was it for me. I'm on the second day of this nasal spray and this is the best I've felt in three months. This nasal spray is so effective that I forgot to take a Zyrtec this morning. I spent all morning outside, around plants, and didn't feel a thing. Needless to say, I'm going to be purchasing a lifetime supply of this product." —Helen
Get it from Amazon for $12.49.
For more intel, check out our full anti-chafe bands deep dive!
Promising review: "NEW HOLY GRAILY. LITERALLY THE BEST THING IN THE WORLD. If your thighs chafe after wearing a dress during the summer for a few hours, BUY THESE. I got the plain, non-lace kind and I don't know how I ever lived without them. They stay up, they stay on, they don't move around, AND they keep my thighs from chafing to hell and back. I love these. Buy them. Buy them immediately." —Hayden L
Get a pair from Amazon for $18.95 (available in sizes S–3XL and in 17 styles).
The kit includes eight Zombie Pack sets (powder and activator), plus one applicator brush!
Promising review: "This is the holy grail of face masks! I have a plethora of skin issues: enlarged pores, lines, acne scars, blackheads, and adult acne. Lucky me. I’ve used hundreds of face masks and this one beats them all. It shrinks — YES SHRINKS — my pores. Lines that I had around my mouth and forehead prior to using it are gone. GONE! I read reviews that said the same thing but was skeptical. The only downside is it doesn’t have a pleasant smell. It’s nothing overbearing, but it does smell like eggs. So glad I tried this." —Shan
Get an eight-pack from Amazon for $20.76.
Promising review: "This product is my HOLY GRAIL. I bought the two-pack and gave one to a friend and we both have seriously benefitted from these drops. You have to be careful with how many you put in or it can definitely change the taste and not in a good way, but just read the instructions and you’ll be fine! At first, I was sort of weirded out by the little particles that sometimes occur but they don’t do anything to you or taste like anything. I ran out of my bottle and I have ABSOLUTELY noticed a difference in not having them. Just re-ordered a two-pack for myself. Do yourself a favor and just buy them!" —shelby champine
Get it from Amazon for $14.99.
It's made up of cleaning beads suspended in a gel, so it'll grind away at tough stains without damaging the surface beneath. It's suitable for use on most hard surfaces like ceramic tiles, barbecues, pots, pans, and more!
Promising review: "I bought this because I have kids who think our walls are coloring books. When they were little they really let their creative side get the best of them! We tried everything you could think of to get the crayon off and finally decided to try this and it worked so easily! Now we use it on everything. The holy grail!!" —Mandee
Get it from Amazon for $7.66.
Promising review: "This is the holy grail for sports bras that also work as shirts. I’m a 34–36G and buy a large. These are my go-tos daily for working out and lounging. Comfortable compression and supportive. Do yourself a favor and buy it." —Althea
Get it from Amazon for $18.99+ (available in sizes S–XXL and in 22 colors).
Check out our full Puracy Natural Stain Remover review.
Promising review: "This is the holy grail of spot removers! It’s beyond amazing. I have been able to save shirts that I thought were ruined. Stains that looked permanent and were even set in the dryer still came out. My son’s white chief jacket had barbecue stains, ketchup, and whatnot on it — it took several applications but looks white again. This spot remover is a keeper, I have bought bottles for both of my grown kids cause it’s so darn good." —Linda Fairchild
Get it from Amazon for $11.99.
I was SO pleased to see Thinx doing a diffusion line with Target. The price of the original Thinx kept me from purchasing a pair for a long time. It's a risk to spend 30-something bucks on something that might not work for you! I ended up getting my first pair of Thinx for $17 on sale — and that's the exact sweet spot that they've achieved at full price with this diffusion line. So much more accessible, especially if you're trying to stock up on multiple pairs. I feel no real difference between these and my regular Thinx. They're comfy, I've had no leakages (I wear them on my lighter days), they wick moisture relatively well, and wash up like a dream. I have two pairs and they've become holy grail staples in my period routine. Combined with my Flex Cup, I now have a zero-waste system that actually makes my entire period experience better than when I was using pads and tampons, which makes me very very happy.
Between each wear, just toss your Thinx in the wash on cold (skip the bleach and softener) then line dry!
Get it from Target for $17 (available in sizes XS–4X and in two colors).
Promising review: "I love to buy second hand goods. I purchased this coffee table for $40 about 14 years ago. Over the years the wood had faded. I tried lots of products to restore it. I found the holy grail product this week. Took five minutes." —Stylishly Hip
Get it from Amazon for $8.98.
Promising review: "Um, holy grail! My purse has always taken up my passenger seat. If I have a passenger, it's sitting next to me in the driver's seat. I have a large LV bag that doesn't have a zipper to close it up. Any time I would brake even a tiny bit harder than usual, everything would go sliding off to the floor if I didn't mom-arm it. I got so sick of picking up the contents of my purse (I live in So Cal and drive A LOT). I saw this in a random article on FB, read the glowing reviews, and bought it immediately. YOU GUYS, this is AMAZING! It keeps my purse in place and doesn't slip out on either side. It took all of two minutes to install. LOVE!" —MsJoy
Get it from Amazon for $19.99 (also available in tan).
Briogeo is a Black woman-owned beauty brand founded by Nancy Twine, who spent her childhood whipping up natural beauty products with her grandmother because of dissatisfaction with the natural hair care products she found in stores. Briogeo strives to take it back to basics, offering a high-performance, hair care collection that is naturally based, yet performance-driven to provide visible results for all hair types.
Promising review: "Holy. grail. dry. shampoo. One of my favorites as someone who dealt with flaky scalp/severe scalp blockage caused by other dry shampoos. One of the only ones to regulate and clean the scalp while using really great dry shampoo. Love love love!” —vbeaudoin
Get it from Briogeo for $24.
Shine in a silicone-free product?! Dreams really do come true.
Promising review: "O.M.G!!! Most amazing hair treatment I’ve ever used in my entire life. Most hair masks weigh my hair down but since this is a water, it makes it SO soft and bouncy. I’m obsessed and will keep buying. Holy grail." —fariba n.
Get it from Amazon for $8.97.
Promising review: "This is a holy grail item! The only thing that cured my dog's ear infection and kept it away! I keep a bottle on hand just in case!" —rebecca lynne
Get it from Amazon for $21.99.
FYI, this is included in Prime Wardrobe so you can give it a trial run if you're a member!
Promising review: "I’m going to call this my holy grail jean. I typically buy designer jeans — over $150 a pair. These fit better, don’t stretch out throughout the day, and don’t have that weird bump where the button is, which is great since I don’t usually tuck shirts in." —Christine Moseley
Get it from Amazon for $24.51+ (available in sizes 2–28, three inseams, and eight colors).
Promising review: "Holy grail product! I’m so happy I found this. I’ve been searching high and low for products to help with my neck and shoulder issues. I carry a lot of stress here and this area is always tense. I get tension headaches and always have horrible knots. I can use this to put pressure on these knots easily. My hands aren’t strong enough to give myself massages but this is exactly what I need. I’ll be using this every day and hopefully my situation will improve over time with use!" —Joshua Mech
Get it from Amazon for $21.99.
Suitable for drawers with a minimum height of 3.25 inches, this organizer fits up to 24 pieces of cutlery.
Promising review: "For a two people household, this was exactly what we were looking for! Even Ikea didn't have this! We've been looking for months, and I happened to find this item in one of those BuzzFeed lists. It's like the holy grail of utensil storage! It's definitely doing its job. My apartment has narrow drawers! I can't believe this isn't a mainstream thing. One of the best buys I've made on Amazon." —Poki
Get it from Amazon for $11.99.
Promising review: "So easy to use and carry with you. In fact, get several and have them with you at home, or wherever is handy. This is the holy grail of migraine relief. Very little is needed. I roll on temples, by ears, above eyebrows, below cheekbones, back of neck, and base of skull. I use this anytime I need. No offensive odor. Better than any medications that are prescribed or OTC. Very good with sinus congestion also." —c.b.
Read BuzzFeed's Migrastil migraine stick review for more deets!
Get it from Amazon for $11.99.
The reviews for this post have been edited for length and clarity.