MB: It's really hard because sometimes we really can't actually respond to every single fake report. Sometimes we actually contact the poster and we say, "Look, if this had happened, it would be in the news. Send us a link." And usually that's met with umbrage, and people don't want to prove it because it's fake, and they say it's because it would violate their privacy. I think in a lot of cases when we've gotten refusals, we know that it ended up being fake.
We certainly suspect that there's a lot of fakes because as soon as we started making waves in various news outlets, then hate groups that have a specific group they want to demonize — they love to make up stories where that person is the devil in the story, you know. And so we'll get thousands and thousands of posts about very small minority groups that far outnumber the majority of other posts. And it just doesn't make sense.
At some point, we have to admit that there are fakes out there and we're trying to get them all. But we're still looking for smoking guns. Sometimes we're a little lucky, and it'll be from an account that is today posting as a 30-year-old woman, and last week they were posting as a 14-year-old boy. That kind of stuff is handy when that happens, but it's rare.