The goddamn Brits know how to use emotion to sell products, don’t they?
Remember this amazingly moving commercial for Robinsons fruit drinks from last month?
This time, we visit some wonderful European town, a town infinitely more wonderful than where you or I live. In this town lives a wonderful elderly gentleman and his wonderfully cute, obedient doggie. They are soulmates on a daily mission.
With these mini-story types of commercials, the introduction of the product often ruins the vibe. Not so with these two spots which are executed exquisitely.
Almost makes me want to get back into advertising.
As with all Cesar ads, the commercial stars a West Highland White Terrier, the official mascot of the brand.
Ad agency: AMV BBDO, London.
- UK elections: The Labour Party has dropped to third place in Scotland, but is doing better than expected at holding on to control of English councils 🇬🇧
- U.S. House Speaker Paul Ryan, a Republican, said he was not ready to endorse Donald Trump for president 🇺🇸
- A jury has found Lonnie Franklin Jr. guilty in the "Grim Sleeper" serial killings of 10 black women in Los Angeles.