The goddamn Brits know how to use emotion to sell products, don’t they?
Remember this amazingly moving commercial for Robinsons fruit drinks from last month?
This time, we visit some wonderful European town, a town infinitely more wonderful than where you or I live. In this town lives a wonderful elderly gentleman and his wonderfully cute, obedient doggie. They are soulmates on a daily mission.
With these mini-story types of commercials, the introduction of the product often ruins the vibe. Not so with these two spots which are executed exquisitely.
Almost makes me want to get back into advertising.
As with all Cesar ads, the commercial stars a West Highland White Terrier, the official mascot of the brand.
Ad agency: AMV BBDO, London.
- Trump has named H.R. McMaster as his new National Security Adviser, replacing Michael Flynn, who resigned last week.
- Milo Yiannopoulos's book has been canceled after he was accused of defending pedophilia.
- Russian ambassador to the UN Vitaly Churkin has died after suffering from cardiac arrest this morning, a day before his 65th birthday.
- A girl's best friend showed up to her date in a fake mustache to spy on her and it is the definition of friendship goals 😎