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The Sweetest, Tenderest Ad Of The Year (So Far)

If you’re a father, you’ll watch this new commercial at least twice.

I put my knee-jerk snark away for 60 seconds, why don’t you do the same.

This is how commercials used to be made in the 60s and 70s.

This is advertising done right.

Robinsons is a UK brand of fruit drinks.

Please ignore the bad tagline: Play Thirsty. It makes me think of this guy.

Ad agency: BBH, London.

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