The First Ever Saudi Arabian Female Abuse Ad

It’s a start.

The World Economic Forum 2009 Global Gender Gap Report ranked Saudi Arabia 131st out of 134 countries for gender parity. (The US ranked 22nd.)

All Saudi women are “guarded” (owned) by a male (father, brother, or husband). Not surprisingly, most domestic abuse is not reported.

So, depending on where it’s running, this ad for the King Khalid Foundation is important news. Because female abuse is “a phenomenon found in the dark,” as the Foundation says on their No More Abuse page.

Ad agency: Memac Ogilvy, Riyadh.

Related: Iranian posters warn against sexual harassment.

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