Powerful Child Abuse Ads
This campaign won a Gold Lion yesterday at Cannes. Via Mexico.
Doing an effective child abuse awareness print campaign is nearly impossible. I've seen so many bad ads in this category over the years.
These executions, via Y&R Mexico, are not perfect (readable typefaces, please, art directors). But they at least make a clear, memorable, powerful point.
Copy: "70% of abused children turn into abusive adults. Donate at savethechildren.mx. Break the circle."
The best two child abuse ads I've seen are TV commercials: this "Shit Kids Say" spot via the UK, and this brutal one via Ireland—which is one of the best PSAs I've ever seen.