Doing an effective child abuse awareness print campaign is nearly impossible. I’ve seen so many bad ads in this category over the years.
These executions, via Y&R Mexico, are not perfect (readable typefaces, please, art directors). But they at least make a clear, memorable, powerful point.
Copy: “70% of abused children turn into abusive adults. Donate at savethechildren.mx. Break the circle.”
- The 36 victims in the Oakland warehouse fire were trapped with "no way out" in America's deadliest blaze in over a decade.
- UK intelligence chief says he's worried by rival countries' attempts to undermine democracy through propaganda, cyberattacks.
- Dozens of employees and patients say the US's biggest psychiatric chain locks up people for insurance money.
- This dad had the most adorable freak out to his family when he met his first alpaca 😂