Doing an effective child abuse awareness print campaign is nearly impossible. I’ve seen so many bad ads in this category over the years.
These executions, via Y&R Mexico, are not perfect (readable typefaces, please, art directors). But they at least make a clear, memorable, powerful point.
Copy: “70% of abused children turn into abusive adults. Donate at savethechildren.mx. Break the circle.”
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- Model Bella Hadid, who promoted Fyre Festival on her social media, spoke out about the chaos and apologized to ticket holders.