From the ad agency press note:
The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it’s (sic) readers by delivering more that just a centerfold.
Pretty funny. It might help sales of back issues, I guess.
Meanwhile in Brazil, this is how they're advertising Playboy (link, NSFW).
Ad agency: Y&R South Africa.