Milwaukee Tries To Capitalize On Olympics Mania

Poster promoting full-term babies goes up all over the city.

That’s “GianCarlo” executing the iron cross.
Milwaukee’s Health Department is trying to encouraging expecting mothers to wait until at least 39 weeks before inducing labor. At the I Want A Strong Baby website, they also give the common pregnancy tips: early prenatal care, quit smoking, eat healthy.

Ad agency: Serve Marketing, who previously did these bizarre statutory rape ads.

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