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Milwaukee Tries To Capitalize On Olympics Mania

Poster promoting full-term babies goes up all over the city.

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That's "GianCarlo" executing the iron cross.
Milwaukee's Health Department is trying to encouraging expecting mothers to wait until at least 39 weeks before inducing labor. At the I Want A Strong Baby website, they also give the common pregnancy tips: early prenatal care, quit smoking, eat healthy.

Ad agency: Serve Marketing, who previously did these bizarre statutory rape ads.