This is exactly how not to do a celebrity endorsement ad.
It makes Aniston look stupid.
It makes Sky Broadband look stupid.
It makes me feel stupid for watching it.
The scene is not funny. The writing is not funny. And there’s no rational connection between Aniston and the product. It’s just another “hey, let’s use a celebrity to sell our product because people like celebrities” commercial.
But, that’s not Aniston’s fault.
Back in the late August, Sky started this new celeb campaign with Bruce Willis.
At least in that spot (link), the scenario of Willis watching his own Diehard movies tied to the selling point somewhat.
Ad agency: WCRS, London.
- Almost 70 people have died in car bombings in Iraq since Saturday, authorities say.
- People trolled the U.S. Central Intelligence Agency for tweeting elements of the historic Osama bin Laden raid in Pakistan five years ago.
- And elephants performed for the last time at Ringling Bros. and Barnum & Bailey after years of protest from animal advocates 🐘